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  • admin 9:51 am on April 27, 2015 Permalink
    Tags: Confidence, dialog, , , , ,   

    Teradata Partners: Maximum safety and confidence by trusted dialog 

    trustedDialog-300x197Today we want to introduce a new partner in the e-mail security. The trustmark “trusted dialog” is an initiative of premium e-mail communications brands WEB.DE, GMX, 1 & 1, freenet and T-Online – with a good market coverage , around 40 million digital mailboxes – who have set goals  for themselves  to protect users against spam and phishing e-mails.

    Trusted dialog verifies the authenticity of the sender of e-mails and their contents. Mails that are sent through trusted dialogue to the recipient’s mailbox appears with the dialogue trusted email seal and the brand logo. As a result, they differ from phishing emails and strengthen the technical verification of a trusted customer dialogue. More than 140 brands in Germany use the service, including tourism and mail order brands such as Thomas Cook, Zalando, Klingel and Madeleine and banks such as ING DiBa.

    The need is great – almost 70 percent of Internet users are afraid of facing attacks by fake e-mails. The spam and phishing volume has increased rapidly in recent years. The transaction mails are particularly affected.

    In a recent survey of the BVDW (http://www.bvdw.org/mybvdw/media/download/bvdw-befragung-email-nutzung-und-trends-in-der-emailkommunikation-deutscher-unternehmen-keyresults.pdf?file=3422), had 80 percent of companies’ survey indicated that the sense of security in e-mail is strongly improved.

    As a solution for e-mail users according to a survey (http://united-internet-dialog.de/uploads/tx_iviteaser/A14-11-20_UID07_PM_Nutzerbefragung_trustedDialog_final.pdf) in E-mail inbox guidance, they can better distinguish real and safe mails from potentially malicious emails.

    The trusted dialog E-mail labels enjoys high level of user acceptance and is considered to be trustworthy:  About 80 percent of those surveyed give more confidence in authenticated e-mails, 74 percent recognize mails faster in the inbox with brand logo of 70 percent emails open security labels before the mails of other providers and 72 percent of respondents found the use of e-mail messages label sympathetic than other providers.

    Teradata supports trusted dialog. E-mail of our customers are not confused when using trusted dialogue due to the unique identification with spam or phishing emails. The certainty gained through the Trustmark’s also can lead to a higher open rate of email campaigns and newsletters. Therefore, we will work closely with trusted dialogue as to provide in the future end-users more security and our customers a better email marketing performance.

    Source:

    – BVDW, Interview – Terms and trends in e-mail communication German companies in 2015

    • United Internet Media Research, Online Survey on WEB.DE, GMX, Freenet and T-Online 2014

    The post Teradata Partners: Maximum safety and confidence by trusted dialog appeared first on Teradata Applications.

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  • admin 9:53 am on April 26, 2015 Permalink
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    Teradata Launches Software Defined Warehouse for Enhanced Data Management Agility and Simplicity 

    Advanced software controls enable multiple data warehouse environments on a single system
    Teradata News Releases

     
  • admin 9:53 am on April 26, 2015 Permalink
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    Expanded Speaker List For ONE: Teradata Marketing Festival In May 

    ONE“Data-driven marketing” isn’t a buzzword. It isn’t a gimmick. And it’s not a passing fad. Data-driven approaches are what enable true individualization — the kind of marketing that builds outside-in customer relationships and meaningful customer experiences.

    To me, it’s simple: Individualized marketing is the future. In our Teradata 2015 Global Data-Driven Marketing Survey, 90 percent of the marketers we polled said that making their marketing individualized is a priority. What’s more, the number of companies where data driven marketing is either embedded or strategic has more than doubled since we first started studying trends surrounding data-driven marketing adoption about 18 months ago. In 2013, 36 percent of marketers said they were using data systematically; now, 78 percent say they do.

    Put all of that together, and it should come as no surprise that we’ve designed our entire upcoming conference around individualized marketing and what we call “Marketing to the Segment of One.”

    As I mentioned in a previous post, Ashton Kutcher, who has an extensive background in technology innovation including investments in Airbnb, Spotify, Uber, Flipboard, SoundCloud, Foursquare, Shazam and Houzz, will be the keynote speaker at “Marketing to the Segment of One” (or “ONE,” for short). In addition, I’m thrilled to announce that ONE attendees will also hear from:

    • Brian Solis – Solis is a digital analyst, anthropologist and futurist who’s globally recognized as one of the most prominent thought leaders in digital transformation. His most recent book, What’s the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth.
    • Jay Baer As a best-selling author, global keynote speaker and digital media entrepreneur, Baer has advised more than 700 brands, including Nike, Allstate, Wal-Mart and 31 of the Fortune 500.
    • Adam and Scooter Braun – Adam is a best-selling author and founder of Pencils of Promise, a for-purpose organization that believes every child should have access to quality education. Scooter is one of Time magazine’s “100 Most Influential People in the World,” and a leader manager in the entertainment industry. Together, these successful brothers are going to tell us how they’re approaching cause/entertainment marketing in an entirely new way.
    • Shannon Miller The most decorated American gymnast of all time and also a cancer survivor, Miller empowers women to make their health a priority – each in her own individualized way.
    • Steve Irvine Irvine will share his observations on digital marketing from his unique vantage point as Global Director of Facebook’s Preferred Marketing Developer Program.

    These speakers will underscore what we’ve been championing for some time — that marketers need to adopt an individualized marketing mindset and start shifting from “you” through “me” to “we” marketing. Let me explain…

    Individualized marketing enables the transition from “you”— I will target you — to “me”— what I need to sell — to “we”— what is important to you and what is important to me.

    Or put another way, traditional marketing campaigns were about “you”— what you wanted and needed. More recently, marketing has been about “me”— what products I want to push. Now, marketers needs to transition to “we.” “We marketing” is about implementing a data-driven, integrated marketing strategy so you can improve your engagement with customers, as they, in turn, agree to improve their engagement with you.

    With ONE, Teradata is driving “we marketing” into the marketplace experience. Did you notice that we’re not talking about the “customer journey” anymore? “Journey” has become a buzzword with little meaning. Just because a customer walks into a hardware store to buy a bag of nails doesn’t mean he’s adding an extension to his house. A singular experience is just that — singular — and we have to treat it as such. But with the right amount of data, marketers can develop a new level of insight, a new way to understand each customer’s needs, even as those needs are constantly evolving.

    Marketing to the Power of One is what consumers want. It’s what marketers want. It’s what businesses need to maintain their competitive edge. And, it’s the future.

    To learn more, visit the ONE: Teradata Marketing Festival website, where you can register for the event, May 12-13 at the MGM Grand Hotel in Las Vegas, Nevada.

    The post Expanded Speaker List For ONE: Teradata Marketing Festival In May appeared first on Teradata Applications.

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  • admin 9:54 am on April 25, 2015 Permalink
    Tags: , , , , , Vodafone   

    Vodafone Leveraging Data to Understand Their Customers 


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  • admin 9:52 am on April 25, 2015 Permalink
    Tags: , , Breed, , , , , ,   

    Teradata QueryGrid Expands Customer Choice for Best of Breed Analytic Technologies 

    Enhanced QueryGrid delivers greater choice of Hadoop distributions, architectural flexibility, and analytic extensibility
    Teradata News Releases

     
  • admin 9:52 am on April 25, 2015 Permalink
    Tags: , , ,   

    BRAND MANAGEMENT and the CONNECTED CONSUMER 

    PGIt’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is the reason. In the 1930s, as P&G entered single categories with multiple products it became apparent that for each to succeed a new model was needed to focus resources on supporting individual brands; absent this shift, products without clear differentiation competed for both internal marketing resources and customers.

    Since then, times have changed, and so has P&G. In a recent interview CEO interview, P&G described how it was embracing all things digital in order to remain a dominant force.

    “…it’s now possible to have a one-on-one relationship with every consumer in the world. The more intimate the relationship, the more indispensable it becomes. We want to be the company that creates those indispensable relationships with our brands, and digital technology enables this.”

    Traditional one-way brand messages broadcast to a homogenous audience are losing effectiveness at a time of unprecedented consumer adoption of digital channels — from the web and email, to mobile and social media. “Consumer connectedness” means consumers are as much in control of brand meaning and value as the company itself.

    Brand management isn’t going anywhere and remains a critical function in Consumer Goods, but what is interesting about digital is the opportunity it presents across brands. Digital paves the way for direct consumer relationships that in the past were the domain of retailers, yet few Consumer Goods brands have realized significant benefits. Reasons vary, but for most, digital is an extension of the brand-marketing model, where efforts happen within silos and are often outsourced to agencies.

    As opposed to Brand Management of individual products or product lines, Consumer Management seeks to capture deep consumer understanding within and across brands. Consider that consumers who research, browse and buy via multiple channels have been shown to be the most valuable – as in those who spend the greatest, most frequently and often refer others or are looked upon as credible influencers.

    Even Google recognizes this, coining the term “zero moment of truth,” a play on words with a P&G originated concept that seeks to influence shoppers at different stages leading to selection at the shelf. Google posits there are no such moment; that product selection decisions are fully made outside the influence of the store by digitally connected consumers.

    The “omni-channel” consumer is becoming the norm as smartphones replace less sophisticated feature phones and adoption of digital channels like email and social media proliferate. These individuals represent a more highly engaged audience that invests mindshare in brand relationships. They are the target of any B2C business, especially retailers.

    Now consider some of the ways brands engage with consumers digitally, and the data these efforts generate.

    • Mobile Apps: Branded smartphone applications, as utilities such as shopping enablers or promotional in nature, are becoming commonplace. Most require some type of registration (aka sharing of personal information) to activate key features of these applications and elect to receive push or geo-aware notifications.
    • Email / SMS: Opt-in engagement channels like email and SMS are commonplace in the world of brand marketing today as either a promotional entry mechanism or general communication channel. Permissions typically carry with them consumer demographic, attitudinal and preference data.
    • Web: Branded websites typically feature user registration, presenting the opportunity to customize the user experience based on self-identified interests, and enable sharing of content via other channels such as email or social media. Data is captured in both cases, to say nothing of the data generated by web activity itself.
    • Social: Brand presence in social media is now status quo with Followers, Friends, and Fans part of everybody life. Brands work to derive fans and followers, each of whom in turn have unique characteristics captured as data and often made available to the brand. Their influence or sentiment can be gauged, recorded and levered as part of tactical marketing efforts, from product trial and launch to promotions intended to increase a brand’s awareness and following via network sharing.
    • Consumer Book of Record: The “consumer story” is told by the consumer via actions, behaviors and decisions. These attributes may be tracked and recorded as part of each consumer’s “story.” Consumer insights become a living asset for the entire CG organization, to be leveraged within and across brands — even by the very agencies sought out for their creative, media buying and execution expertise.

    When CG manufacturers engage directly with the consumer, consumer profiles may be expanded using relevant interactions yielding preferences, permissions and interaction history. There are additional benefits beyond marketing including for the sales organization and research and development. Consumer segmentation by geography down to the store level via inference or self-identification, can inform trade promotion messages, tactics and investment strategies based on highly engaged (and valuable) consumers. Such inference can also tie digital efforts to how they affect the path to purchase. The same insights represent a resource to help R&D innovate faster and ultimately yield more successful new product launches.

    We now have access to never-before possible cross-brand marketing opportunities to take advantage of analytics designed to surface like-segments, response propensities and optimal marketing mixes. Similar to how a retailer views its customers according to the products in a market basket to optimize that transaction, Consumer Goods manufacturers may seek insights into consumers according to the brands they engage with to inform intelligent path to purchase strategies. Doing so offers many benefits that set the stage for even greater value by integrating the consumer marketing environment with retail sales and production data.

    The post BRAND MANAGEMENT and the CONNECTED CONSUMER appeared first on Industry Experts.

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  • admin 9:47 am on April 25, 2015 Permalink
    Tags: , , Groupon, Masses   

    Bringing Big Data To the Masses Groupon 


    Teradata Web Casts

     
  • admin 9:45 am on April 25, 2015 Permalink
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    SAS In Database Decision Management for Teradata Advantage Program 


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  • admin 9:52 am on April 24, 2015 Permalink
    Tags: , Chair, , , , Russia, , ,   

    The First University Chair in Russia for Big Data Starts its Mission with Teradata Aster 

    Ural Federal University develops infrastructure for big data research in major industries on Teradata Aster
    Teradata News Releases

     
  • admin 9:52 am on April 24, 2015 Permalink
    Tags: , , Subscriber, ValueAdded   

    Create Value-Added Subscriber Services 

    industryeye
    by Ken Mark

    Few industries have seen greater disruption in recent years than communications. For decades, these companies enjoyed predictable revenues and reliable profits from landline telephones. Those times are gone. Consumers now continually and deliberately jump to and from different networks, channels, devices and telecom companies. This churn and lack of loyalty puts a real drain on revenue and profit margins.

    To combat the challenges, communications companies must persuade subscribers to buy into an experience, not just purchase a product or service. In order to win over customers with an experience, organizations must analyze and monetize the daily deluge of subscriber data and insights being created across a variety of platforms.

    Act on Customer Preferences

    Omni-present devices such as smartphones, smart televisions, tablets, laptops and desktop computers dominate people’s everyday lives as companies engage with them through multiple channels. The more companies utilize the data generated by these digital tools, the more they learn about subscribers’ preferences and user habits. For example, companies can track social network and device usage data along with basic information on location, network and call center connections. The resulting patterns provide a wide, in-depth view of individual consumer wants, needs and behaviors.

    With that kind of detail, real-time subscriber information can prompt timely, appealing offers through cross-channel marketing activities or address specific issues to prevent subscriber churn. The insights from the data hold the proverbial key to marketing, pricing and initiatives that enable organizations to adapt to a changing, competitive industry.

    Gain A Deeper Perspective

    Conventional customer-value benchmarks, such as the average revenue per user or average profit per user, do not provide a complete view of subscribers. Companies need modern metrics, including social network analysis, to shed more light on customers’ reach and influence with others.

    For instance, losing an $ 80-per-month subscriber results in a loss of $ 1,920 over two years. What’s not as obvious is that customers who are active in social media and post negative comments to their peer groups can result in much greater losses. Likewise, satisfied subscribers spreading good news can move the revenue needle in a positive direction. Next-generation analytics identifies those relationships and determines their value.

    Overcome Disruption

    Composing a comprehensive, 360-degree view of customers requires capturing and analyzing the torrent of subscriber data from mobile devices, digital apps and social media. To accomplish this, businesses need the ability to convert raw data into useful insights and strategy infrastructures. Once companies have that ability, they can identify opportunities to reduce customer churn, deliver innovative products and services, and in turn, improve revenues and profit margins. This requires next-generation analytics.

    A holistic, customer-focused service experience is the basis for developing loyal, enthusiastic customers. Organizations must employ next-generation analytics to bond more tightly with their subscribers by creating relevant processes and infrastructures. This will enable companies to:

    • Drive enterprise-level oversight and support
    • Unify the subscriber journey
    • Transform prospects and customers into brand-loyal assets
    • Guide rather than follow subscribers’ experiences
    • Gain insights into subscriber behavior
    • Conduct timely, relevant dialogues
    • Deliver true subscriber recognition at every touchpoint

    The move to advanced analytics helps businesses develop competitive, value-added subscriber options rather than simply offering commodity services.

    Create Lifetime Value

    Communications companies have developed new products and services such as data plans, text messaging, games, custom ringtones and on-demand videos to replace declining revenues from landlines. But profits are still at risk from new competition and changing data consumption patterns.

    Organizations can better connect with their subscribers and increase profits by integrating data from network activities such as call details, customer relationship management systems, consumer support interactions and social networks. Using advanced analytics on the data delivers a complete view of customers. The resulting intelligence enables companies to make better product, pricing, promotion and partnership decisions to enhance and extend a subscriber’s lifetime value.

    Read this article and more in the Q1 2015 issue of Teradata Magazine.

    Ken Mark is a freelance business writer based in Toronto.

     

    The post Create Value-Added Subscriber Services appeared first on Magazine Blog.

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