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  • admin 9:56 am on July 31, 2015 Permalink
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    Advanced Technology in a Compact Appliance  

    by Brett Martin
    Data Warehouse Appliance_high res_paintLeveraging advanced new technologies, Teradata continues to progress its 2000 series appliances by delivering a compact, yet powerful, data warehouse. The Teradata® Data Warehouse Appliance 2800 is more environmentally friendly, data center compatible and technologically advanced than its predecessor. Betsy Huntingdon, product marketing manager for Teradata hardware platforms, talked to Teradata Magazine about the benefits, enhancements and capabilities of the new offering and how it compares to the 6000 series.

    In what ways has the 2000 series evolved over the last few years?

    Huntingdon: When it was introduced six years ago, the 2000 series was viewed as an entry-level data warehousing platform for decision support systems, fast scans and CPU-intensive workloads. Or it was used as a complementary platform to the 6000 series for test and development, ELT offload and disaster recovery.

    As the database and node technology progressed and the Teradata Integrated Workload Management capabilities vastly improved with SLES 11, the 2000 series has grown into an extremely capable IDW [integrated data warehouse]. Many customers are currently using it as a production data warehouse to run their business.

    Why is this line of appliances unique?

    Huntingdon: The full-featured Teradata Database is designed for data warehousing for any size business and offers high performance, scalability and reliability. The database features the industry’s best optimizer as well as temporal and columnar capabilities. Plus, it was built to be a massively parallel, shared-nothing solution from the beginning.

    Teradata uses robust hardware from industry-leading vendors, including the latest Intel® processors, modular storage and BYNET® V5 on an InfiniBand interconnect, for the most reliable and available platforms. Teradata Workload Management supports high concurrency and mixed workloads.

    What’s new in the 2000 series?

    Huntingdon: The latest member in the series is the Teradata Data Warehouse Appliance 2800—a very powerful, enterprise-class IDW that is a significant improvement over the 2750 model in terms of technology, footprint and performance. The 2800 model uses the latest Intel processors for faster performance, while a combination of thinner nodes and denser storage enables twice as many nodes and storage arrays in a single base rack.

    These improvements allow Teradata to pack more than twice the compute power and data capacity in the same footprint as the previous model. Plus, a second production 2800 system or up to two Teradata Data Mart Appliance 680s can be installed in the cabinet. Customers also have the option to install Teradata Managed Servers and BAR [backup, archive and restore] storage hardware. 

    You mentioned technology improvements. Can you give us the highlights?

    Huntingdon: The innovative double-density AssuredSAN® Ultra48™ storage platform from Dot Hill provides more than two times the drive slots in a cabinet, which allows more I/O and customer data capacity. The 2800 model will be the first to offer global hot spare drives to facilitate greater uptime, and the appliance also has the latest 1U Intel Grantley Node with the Intel Xeon® dual 14-core Haswell CPU to enhance performance. Haswell, with updated vector instructions, when combined with Teradata Database 15.10, will offer more efficient processing of computations in memory and query pipelining. Also, new DDR4 memory allows approximately 10% to 15% faster access to data in memory. All of this will lead to increased query throughput.

    The 2800 model has a new software compression algorithm that enables higher data capacity. It also has two configuration options: a higher performance configuration with RAID 1 data protection, and a higher capacity option with larger drives and RAID 6 data protection.

    What is the role of the Data Warehouse Appliance 2800 in the Teradata Unified Data Architecture™?

    Huntingdon: The appliance serves as an IDW enabling a single view of the business and cross-functional analysis of shared, consistent and centralized data. Data doesn’t have to be shipped around and copied to multiple systems. Instead, it can be loaded just once into the IDW and then used from various access points. This centralization cuts costs, both in hardware and in time to support and maintain the system, giving the IDW the lowest cost of ownership on a price per query, price per use and price per application basis.

    Where does the new appliance fit into the Teradata Platform Family?

    Huntingdon: It fills a need for a basic, yet powerful, enterprise-class IDW for organizations that do not require a lot of applications or features. For companies that want more capabilities, the 6000 series offers nearly unlimited users, apps and types of workloads, including active data warehousing. It also offers hybrid storage, which is necessary for some organizations to meet their performance SLAs.

    Can you give us a comparison between the two series in terms of users and workloads?

    Huntingdon: The 6000 series supports the very highest number of users and applications, while the 2000 series, since it runs the same database, is also capable of supporting a high quantity of users, just at a lower concurrency. The Teradata Active System Management [TASM] on the 6000 series supports full active data warehousing, plus the combination of operational and strategic workloads at the same time.

    The 2000 series is configured in a CPU-rich manner with a smaller number of disk drives per node. This enables fast scan rates since there is less data for the CPU to grind through. The ideal workload is standard reporting. In addition, CPU heavy or computationally intensive workloads such as iterative analytics, aggregations and data mining are also a good fit.

    The 6000 series is the most balanced and optimally configured platform from Teradata in terms of CPU to I/O for tackling any type of workload, which can be CPU or I/O heavy. It is an extremely powerful platform that can handle any type of workload and accommodate any number of users or applications. Its workload sweet spot is a lot of tactical, real-time queries with stringent performance requirements combined with traditional strategic decision support work. Users for the 6000 series have a tremendous need for a high volume of analytics, scalability, high performance, a lot of users and applications, and high concurrency. Their workloads are mixed and complex, with thousands of users across multiple functions and departments.

    For investment protection, the coresidence feature in the 2000 series means that while two generations of those platforms can run together, the second or newer generation will run at the same speed as the original platform, which is usually slower. The 6000 series has coexistence, which means it runs at full speed with up to three generations of nodes. Both solutions offer specific advantages to businesses, depending on their needs.

    Brett Martin is the editor-in-chief for Teradata Magazine. 

    Read this Q&A and more in the Q2 2015 issue of Teradata Magazine.



    The post Advanced Technology in a Compact Appliance  appeared first on Magazine Blog.

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  • admin 9:46 am on July 31, 2015 Permalink
    Tags: , , Word   

    DATA Act: “Analytics” is the Word of the Day 

    Teradata Press Mentions

  • admin 9:55 am on July 30, 2015 Permalink
    Tags: , DigitallyConnected, , , Responsibility, ,   

    The Responsibility Of Protecting Data Privacy And Safety In A Digitally-Connected World 

    privacy securityEarlier this summer, it was revealed that two massive cyberattacks have compromised the private information of millions of federal employees. A few weeks later, technical glitches temporarily took down United Airlines, the Wall Street Journal’s website and the New York Stock Exchange –all on the same day. Although none of these incidents are related, and hackers do not appear to be responsible for whatever it was that stopped business operations at the three companies on July 8, headlines like these can prove problematic for data-driven marketers.

    After all, high-profile tech problems erode consumer confidence and can run counter to your efforts to build trust and nurture customer relationships. How can you succeed with data driven marketing if customers are reluctant to share the personal information you need to create individualized interactions?

    There has always been, and there always will be, a tension that exists between sharing and privacy. But you can tip the balance in your favor if you:

    • respect customer information,
    • adhere to customer preferences,
    • stay meticulously up-to-date with programs and policies related to cybersecurity, and
    • create an ever-increasing 1-to-1 value exchange.

    As Accenture concluded, consumers want retailers to know them enough to provide relevant offers. In particular, the study found that consumers are most interested in automatic discounts at checkout for loyalty points or coupons (82%) and real-time promotions (57%). In addition, when it comes to online experiences, the most popular choices were website optimized by device (desktop, tablet, mobile) (64%) and promotional offers for items the customer is strongly considering (59%).

    Since there are no established global standards for data collection or use, it falls to marketers to be the consciences of their organizations, making sure data is put to work responsibly and with purpose. Keep in mind: Consumers are increasingly savvy –and not just because they’re more aware of hacking and glitches. The growing popularity of “wearables,” like fitness trackers and the Apple Watch, means more and more consumers are discovering the pros (and cons) of generating and sharing their personal data. They’re learning first-hand that they have a responsibility for understanding and monitoring privacy settings and tracking capabilities, and that the personal data generated by these devices could be used in new (and sometimes unexpected ways –as evidence of whereabouts, activity levels and a variety of other physical metrics, for instance. In fact, legal analysts fully expect that we’ll soon be hearing about divorce, personal injury and even criminal cases that hinge on data collected by wearables.

    Now that wearables are ushering a new level of awareness about data, it only follows that consumers may scrutinize your digital marketing efforts more carefully, as well. Make sure your marketing campaigns put the customer first and that you’re using data only in ways that demonstrate respect, generate trust and create ever-increasing value.

    The post The Responsibility Of Protecting Data Privacy And Safety In A Digitally-Connected World appeared first on Teradata Applications.

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  • admin 9:55 am on July 30, 2015 Permalink
    Tags: , , Grainger, , ,   

    WW Grainger The Supply and Demand of Advanced Profitability Insights 

    Teradata Case Studies

  • admin 9:55 am on July 30, 2015 Permalink
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    Structurally Sound How to Tame Your Architecture 

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  • admin 9:55 am on July 30, 2015 Permalink
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    Teradata’s SQL-on-Hadoop Strategy Begins with Presto 

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  • admin 9:55 am on July 29, 2015 Permalink
    Tags: , , Preparing,   

    Preparing for the IoT: Creating a Foundation for Utilities 

    There’s never been a more engaging time to be in the utility business. Change is everywhere. Genuinely new business models are a reality today. Never before do I recall a time when “exciting” and “utilities” could credibly be put into the same sentence.

    Now, in order to thrive in a period of genuinely disruptive change, innovation is essential. And often, innovation is facilitated by new tools and technologies as well as new ways of thinking. So there’s most certainly a place at the utility for some of the technologies and wider concepts riding highest in the hype cycles right now. Innovators and strategists – the Directors of Transformation, the Future Networks teams and the like should be creating visions and making plans around new interactions; new data; new business models; new kinds of people they might need in their 21st century business. Studies like McKinsey’s new Internet of Things (IoT) report should be required reading for them.

    But it can’t all be about visions. At the same time, utilities need to keep the lights on today. They can’t ignore the pressing needs of the business-as-usual. Customer expectations are increasing everywhere. Assets are ageing everywhere. Generation and load profiles have become far less predictable. Clever engineers are retiring. These issues (and others) can’t wait for the magic wand of the IoT to make them all go away. And so we come to an obvious question for those who influence investments at the utility company:

    “In times of real change, how do we choose solutions and capabilities to invest in that not only meet our needs now, but also create a foundation for our future business?”

    In some cases, it’s not so difficult. It’s already easy to buy modern distribution network substations that will work efficiently and effectively in today’s energy network, but are also bristling with sensors and automation capabilities, ready for the day when the utility is able to utilise them in a true next generation Smart Grid deployment. So let’s consider another example, this time a bit further from what the average utility might consider ‘core business’: data & analytics. At the highest level, should an integrated data & analytics strategy – and solution design – be considered any differently to, say a strategy for future-proof transformers? I think not. Value today, value tomorrow too.

    Last year, the Utility Analytics Institute published a maturity / value curve for utility analytics. The UAI felt the need to state in black & white on their diagram that “many utilities are moving along the foundation phase of the value curve”. In other words, for most utilities, there’s a great deal that could be done to deliver new value with some pretty simple data integration and analytics.

    Right now, there are massive opportunities in integrating your asset data with your geospatial data; your customer interaction data with your smart meter data; your SAP data with…data that isn’t on SAP. Think of the business questions you could answer if you had a single view of your assets; your customers; your financial position. Other industries have been doing it for years.

    But here’s a key point: what if, like the future-proof transformers, you could invest in a data & analytics platform that delivered those capabilities today, but would also be a key foundation for that future utility business we’re talking about? What if the platform you invest into support your smart meter rollout; facilitate your asset management practices; or reduce network losses could also be the one to integrate and analyseall the new data from the IoT too?

    In that case, your networks businesses would be well placed to make operational decisions (automated or manually) based on a comprehensive understanding of interactions between IoT-enabled plant, Distributed Energy Resources (DERs) and real-time weather data. Your generation businesses could make strategic investment decisions supported by new insights into how IoT-enabled complex loads actually impact their forecasting models over time. Your customer-facing businesses could create and market entirely new services, guided by real information on how customers interact with their energy provider, their connected home, electric vehicle, their public transport options and more.

    Gartner describe such a platform as a Logical Data Warehouse. Teradata brings it to life in our Unified Data Architecture (UDA). Many businesses – including your utilities peers – are already investing in the UDA. They’re delivering value today. But they’re also positioning themselves to cut through the hype and exploit the real value of the Internet of Things that’s just around the corner. It’s time you considered how you might be able to join them.

    David Socha is Utilities Practice Manager at Teradata International. He works with local and account-focused teams to bring Teradata’s unrivalled data and analytics capabilities and knowledge to the International Utilities sector. Connect with David Socha on Linkedin.

    The post Preparing for the IoT: Creating a Foundation for Utilities appeared first on International Blog.

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  • admin 9:51 am on July 26, 2015 Permalink
    Tags: , Dementia, , Preoccupied   

    Marketers: Beware Dementia Of The Preoccupied 

    lost keysPicture this: You’re in the middle of sorting through an analytics report, when suddenly the phone rings. It’s your colleague, calling with a question about an upcoming email marketing campaign. After a 30-second chat, you hang up, send her a file with the details she needs, and get back to work.

    Or you would get back to work… if you could remember what you were doing before you were interrupted.

    While you’re trying to recall where you left off, you get a text notification from your spouse. “Don’t forget, the reservations are now for Friday, not Saturday.” Right. You realize you need to make that change to your calendar now, before you forget…

    But at that moment –you guessed it –the phone rings, again.

    Sound familiar?

    It all contributes to what’s being called “dementia of the preoccupied”—and though this imaginary condition is never going to put you in the hospital, it’s an increasingly frequent facet of our always-on, multi-screen, multitasking lives. Turns out, when we shift our focus more often than we keep it, we may be failing to form and sustain proper memories. That’s why we’re constantly plagued with questions like “What was I just doing?” and “Why can’t I remember where I put that file/the keys/my phone?”

    Clearly, your customers and prospects are facing the same significant distractions, and traditional marketing campaigns are notorious contributing factors, blaring across multiple channels, hoping to capture attention simply by being louder, more colorful or more persistent.

    But if everyone is being noisy, there’s a good chance no one is actually being heard, let alone remembered.

    That’s why the key to overcoming customer distraction is to make your marketing as individualized as possible. People are much more likely to take notice when you engage with their needs, wants and priorities. And with the wealth of cross-platform customer data available to us today, there’s simply no excuse not to create an individualized marketing experience.

    How can you get started?

    Well, if you’ve ever hopped from marketing tool to marketing tool, or tried to make proprietary solutions play nicely with one another to develop a coherent, efficient approach, you know how easily it can all drive you to, well… distraction.

    Enter Teradata Digital Marketing Center. This Software as a Service (SaaS) solution brings all the most critical aspects of your digital marketing—including email marketing, mobile, social, web marketing, segmentation, advertising and analytics—together in one place, enabling you to move seamlessly from planning to execution to analysis. Suddenly a data-driven, individualized customer experience is very much within reach.

    And ultimately, that means less distraction for both you and your customers.

    The distractions and noise of modern day life aren’t going away anytime soon, which means we’re all likely to continue to suffer from dementia of the preoccupied. But “cures,” like having the right marketing tools in place, can help keep you on track and help your organization become part of the solution, not just more of the problem.

    Now, if you don’t mind, I have one last question: Does anyone know where I left my keys?

    The post Marketers: Beware Dementia Of The Preoccupied appeared first on Teradata Applications.

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  • admin 10:34 am on July 25, 2015 Permalink
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    Forbes CMO Summit 

    Join Teradata Marketing Applications at the event where CMOs are recognized as “architechts of growth” for their role in building brands and businesses. The world’s top Chief Marketing Officers from a broad range of industries will be in attendance for peer–to–peer networking, panel discussions and presentations that address today’s complex marketing landscape.
    Teradata Events

  • admin 9:51 am on July 25, 2015 Permalink
    Tags: , dynamite, ,   

    Keeping the data dynamite safe 

    Data is like dynamite – it doesn’t have its own ethics and it’s what we do with it that’s important.

    That was the verbal fuse-wire that Professor Mark Whitehorn used to ignite a roundtable Teradata hosted last month, discussing the explosive issue of data privacy.

    As a company that wants to tackle the issue of data transparency head-on, we assembled a panel of industry experts to direct their considerable brain-power at the challenges ahead.

    The big thinkers who gathered at the Aqua Shard in London included:

    • Stephen Brobst, Teradata’s Chief Technical Officer
    • Michele Nati, Technical Lead in Privacy and Trust at Digital Catapult – a flagship of the UK Government’s digital economy strategy
    • Gus Hosein, the Executive Director of Privacy International – a respected commentator on data privacy
    • Joanne Bone, a partner at the law firm Irwin Mitchell with a special interest in data protection

    Right from the start of the debate, it was clear that one of major issues looming on the Big Data privacy landscape actually has nothing to do with coding or analytics – it is legislation. Legislation that could be a great opportunity or a considerable threat, depending on your point of view.

    Michele Nati stressed that while everyone present was concerned about the huge growth in data volumes from the Internet of Things, it was fundamentally about people and not inanimate objects. If trust is to be built, it will have to rely on open data, which is what the European Commission is pushing for, he said.

    Picking up this point, Gus Hosein said in order to avoid Big Data becoming synonymous with Big Brother, citizens need the protection of the law. Otherwise the burgeoning smart cities brimming with every kind of sensor will lead to vastly-increased surveillance, especially in emerging economies where data protection legislation is as rare as an empty prison. He said the threats to individual privacy also came from insecure infrastructure that allows criminals and Governmental agencies access to personal data.

    For Hosein, encryption is a key part of data privacy and one of the ways in which the citizen can protect him or herself. Rather than being a security nightmare for police and intelligence services, he believes it is in fact an under-utilised tool that will keep our data secure anywhere in the world.

    The panel’s legal expert, Joanne Bone, put forward the idea that legislation might not be needed if consumers are given a full picture of how organisations used their personal data. She said: “Transparency will push people to provide better security.”

    But she warned that EU legislators have transparency as their aim and will impose standards if business does not deal with the problem itself. “That could be very bureaucratic, coming from the EU,” she cautioned.

    Addressing this point, Stephen Brobst said there is a danger that poorly conceived data legislation will inflict severe damage on business and curb innovation.

    For example, why should consumers be able to carry hard-won data about their profile and preferences from one film-streaming company to its competitor? Consumers will end up paying more for products and services if companies can only hold data for a very limited period, he warned.

    Despite this danger, he still believes customers have the right to know more, highlighting that Teradata provides clients with the tools and guidance to boost transparency. He said: “As a consumer, I should be able to see the data you have about me, but in some industries, it is difficult to do that. Teradata cannot force its customers into this, but we can encourage and enlighten.”

    Professor Whitehorn admitted that some multi-nationals push the boundaries in the way they handle personal data, but cautioned against placing too much faith in legislators. Governments drawing up new laws are not exactly disinterested parties, he said.

    The discussion was drawn to a close with questions from the technology journalists in the audience, who indicated they are less interested in legislation than in rights about individual ownership of data, the future of encryption and the potential of third-party anonymisation.

    Ready with a response, Brobst said Teradata already offers customers an encryption interface for personal data and as for anonymisation – there are some interesting start-ups out there.

    The post Keeping the data dynamite safe appeared first on International Blog.

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