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  • admin 10:41 am on July 24, 2015 Permalink
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    When is the right time for real time 

    Please join us for our latest Data Science Central Webinar Series: When is the right time for real-time? Architectural best practices for Hadoop sponsored by MapR and ThinkBig, a Teradata Company. During this session, you will learn the ins and outs of low-latency design for analytics, as well as see how these designs get implemented in the real world.
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  • admin 9:52 am on July 24, 2015 Permalink
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    UTILITY COMPANIES GET ENERGIZED WITH INTEGRATED DATA 

    by Brian JoreQ2-15_industry-eye

    Utility companies face an increasingly complex matrix of challenges in their quest to generate and deliver power efficiently. Traditional concerns such as reducing operating costs, ensuring reliability and meeting regulatory requirements are layered with myriad new demands in an ever-changing landscape.

    While automation has vastly streamlined data collection processes, utility operations and financial management teams are under relentless pressure to enhance and protect revenues, lower maintenance costs and reduce unnecessary debt write-offs. Utilities collect massive amounts of data, yet despite investments in applications and analytics tools, many struggle to transform their information into actionable insights that generate real value across the business spectrum.

    Invigorate Operations and Energy Delivery

    Analytic solutions, along with an industry-specific understanding of how to adapt the solutions to the needs of an individual utility, support tightly integrated initiatives that can produce results. Those results are prominent in four key areas:

    • Operations and financial management
    • Energy efficiency and demand response
    • Load management and power quality
    • Regulatory and rate design

    By uncovering gaps in operations and understanding their financial impact, sophisticated data integration and advanced analytics enable utility companies to sift through meter, billing and collections information. This allows them to quickly identify potential problems and gain a better understanding of which alarms and service orders demand priority, and which can wait. As a result, utilities can operate more efficiently and reduce costs.

    Similarly, energy efficiency and demand response programs have become strategic concerns for utility companies. Most are keenly aware of load reduction targets set by regulatory bodies, and utilities would rather manage their current resources effectively than build budget-busting new power plants.

    Integrated data and analytics allow better customer segmentation, enabling utilities to foster increased customer participation in efficiency and demand response programs. Organizations can also better measure their programs’ performance and metrics. Utilities benefit from stronger revenues, enhanced insights for regulatory bodies, and even improved load management and power quality.

    Shed Light On Forecasting and Costs

    Organizations are faced with the urgent need to improve grid efficiency while ensuring customers and regulators of the reliability and availability of energy. Data and analytics solutions help with that challenge. They provide the insights needed to improve load forecasting and capacity planning, which reduces power generation costs.

    Another opportunity is the correlation of “meter events,” such as power outages, for improved power quality and delivery. To better manage outages, a utility can leverage data from smart meters and network management systems for outage verification or to incorporate fleet management and geographic information systems to restore power.

    By realizing and optimizing the benefits of integrated data, utilities also gain more control over load management and power quality to contain costs and enhance brand reputation. In addition, reliable, current data improves load profiling, rate case performance and rate design. Moreover, the information allows a better understanding of revenue variances while shedding light on opportunities for new rates and improved margins.

    Utilities can also gain insights into pricing. This information can support numerous adjustments that help organizations apply price variables to meter or customer groups to understand how margins are impacted by customer segments, such as low income households or small businesses.

    No More Blind Spots

    Combining data with the power of analytics provides business units with an end-to-end view of the utility that eliminates blind spots. This view—which delivers increased transparency and shared insights—enables departments within any utility to pursue key initiatives both individually and jointly.

    Utilities can tailor approaches that source and integrate data according to industry best practices. The companies can then implement solutions that foster stability and growth.

    Brian Jore is a director of Business Consulting for Teradata. He works with organizations to increase business insights through analytics and BI. 

    Read the this article and more in the Q2 2015 issue of Teradat
    a Magazine
    .

    The post UTILITY COMPANIES GET ENERGIZED WITH INTEGRATED DATA appeared first on Magazine Blog.

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  • admin 9:50 am on July 24, 2015 Permalink
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    Teradata Rapid Insights for Travel and Hospitality 


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  • admin 10:44 am on July 23, 2015 Permalink
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    ANA Masters of Marketing 2015 

    The Masters of Marketing 2015 conferent offers an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations. Join Teradata Marketing Applications on the expo floor or come visit us in the rePOWER and reFUEL Zone, where you can enjoy complimentary snacks and refreshments as you charge your cell phone or laptop in a relaxing atmosphere, away from the buzz of the show floor.
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  • admin 10:35 am on July 22, 2015 Permalink
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    &THEN DMA s 2015 Annual Event 

    &THEN is powered by the organization that has been at the forefront of marketing for 97 years, The Direct Marketing Association. The DMA has reinvented the industry’s longest standing conference to deliver the global marketing experience for a new generation of digital, data-driven marketers. Visit Teradata Marketing Applications in booth# 1121 and learn how we power marketing that creates truly engaging customer experiences.
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  • admin 9:59 am on July 22, 2015 Permalink
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    Big Data and Evolution – How Big Data is Changing the World 

    Having written about Big Data and Time Travel and about Big Data and Philosophy, it’s time to write about Big Data and Evolution.

    The subject has been already discussed in Daniel Dennett’s excellent article in Scientific American in March this year, How Digital Transparency Became a Force of Nature.

    In the article Dennett, the Tufts University philosopher and cognitive scientist, and Deb Roy, the Massachusetts Institute of Technology professor and Twitter’s chief media scientist, compare the developments in Digital Data to the developments of environments in the early-stage Earth. Their main idea is that an emerging trend towards digital transparency will put evolutionary pressure on current companies.

    This, in turn, will cause a whole round of “survival of the fittest”, where only companies that can withstand the pressure of digital transparency survive, in the same way that Evolution caused whole families of species to disappear when they couldn’t cope with environmental changes.

    Source: “Walking with Dinosaurs film”

    Dennett and Roy write: “The impact on our organisations and institutions will be profound. Governments, armies, churches, universities, banks and companies all evolved to thrive in relatively murky epistemological environment, in which most knowledge was local, secrets were easily kept, and individuals were, if not blind, myopic. When these organisations suddenly find themselves exposed to daylight, they quickly discover that they can no longer rely on old methods; they must respond to the new transparency or go extinct.”

    Anyone who followed the various governments’ response to Wikileaks would agree that they are struggling to cope with transparency. Will commercial organisations fare any better?

    But this is only one way in which Big Data is changing the world.

    Source: http://www.rand.org/

    At present Big Data is Big Promise – it hasn’t yet hit the “killer app”. Remember the early days of the Internet? It was obvious that it is a thing of great promise, but uptake was slow. Then came email and the rest is history.

    So what will be Big Data’s killer app?

    My money is on Health.

    Yes, the Internet of Things (IoT) is the current buzzword. But in my view, it is the potential of Big Data to influence public healthcare that will get us all excited.

    More and more people are collecting personal health data, by smartphone app, by smart watch or by special equipment. I recently spoke to a marathon running university professor who can predict his performance on the next marathon based on data he collects on his daily training runs.

    Collect this data and analyse it and you have a treasure trove of information that can help predict epidemics, correctly plan public budgets, improve access to health and discover hidden correlations.

    The public is obviously interested, but weary of loss of privacy, which brings us back to Dennett’s article. When large corporations evolve to survive in a transparent world, the individual will need to evolve with them. A society that shares its health data is a healthier society.

    Let’s hope that common sense prevails over privacy-made-public fears.

    Ben Bor is a Senior Solutions Architect at Teradata ANZ, specialist in maximising the value of enterprise data. He gained international experience on projects in Europe, America, Asia and Australia. Ben has over 30 years’ experience in the IT industry. Prior to joining Teradata, Ben worked for international consultancies for about 15 years and for international banks before that. Connect with Ben Bor via Linkedin.

    The post Big Data and Evolution – How Big Data is Changing the World appeared first on International Blog.

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  • admin 10:35 am on July 21, 2015 Permalink
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    NDTA USTRANSCOM Fall Meeting 2015 

    The theme of this year’s meeting is “Delivering Readiness Amid Risk – Together.”  The purpose of the meeting is to stimulate wider interest and inquiry into technical and professional issues involving Department of Defense (DOD) transportation requirements. The meeting will provide information, training, and strategic overview for personnel of the DOD and also will assist industry in anticipating and meeting future DOD needs.
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  • admin 9:53 am on July 21, 2015 Permalink
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    CLOGGS Using Digital Marketing to Give the Best Customer Experience 


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  • admin 9:53 am on July 21, 2015 Permalink
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    Broadway Travel: Taking Customers on a Journey with Digital Marketing for an Enjoyable Holiday 

    The travel business has changed dramatically since 1948 when the UK’s Broadway Travel started in Luton, England.  Now, based in Luton and Newcastle, Broadway Travel’s mission is for its customers to have an enjoyable holiday and an enjoyable experience booking that holiday so they’ll come back and book again. With the highly competitive world of online travel, Broadway Travel knew they had to improve their user experience, grow their customer base, and develop a highly agile and scalable solution to communicate quickly and effectively.

    Jason Waldron Marketing Director

    Jason Waldron
    Marketing Director

    “We spend annually three million pounds a year on marketing. A lot of those campaigns are highly tactical.  We work with a number of different hoteliers, a number of different resort offices, and really it’s about bringing that product to the consumer in a quick, timely fashion that they like and will engage.” – Jason Waldron, Marketing Director, Broadway Travel

    In just 5 years, Broadway Travel has grown their database from 50-thousand to 1 million subscribers. (Broadway Travel has a secret weapon for the growth in their database that we’ll describe later – so cool!) They don’t just send mass emails and hope they stick.  Broadway Travel sends individualized communications to a highly segmented audience, understanding their preferences AND their web behavior so the communications and offers are relevant to the customer. Segments include City Breaks, Long Haul, Cruise, Caribbean etc. and the creative and channel that the customer is offered next depends on their actions (whether they’re already booked on a trip or are responding to a real time image on their website or responding to an email.)

    “We have a two-pronged attack, so we’d look at the preference center and would tag that information based on their preferences.  But, the way that we actually communicate, we can see that they click through on something that’s slightly different to what their preference is.  If that happens multiple times, then we create some logic behind that to say, ‘Okay.  This person’s clicked on this four or five times. It’s clearly something that they’re interested in. How do we get them over the finish line?’” – Jason Waldron, Marketing Director, Broadway Travel

    Screen Shot 2015-07-09 at 3.57.13 PMAll this happens with Teradata Integrated Marketing Cloud with Digital Marketing Center (DMC).  When someone subscribes to Broadway Travel, they are sent a “Welcome Kit” which includes a short questionnaire about the customers’ preferences. Above all, Jason told us “consistency is king.” Broadway Travel must stay consistent to their brand in all their multi-channel communications to the consumer so they understand what the brand is all about. “That’s been a huge learning curve before we came to Teradata.  We would sometimes go off on silos, different pronged attacks, different messages.  And what we’re able to do is bring that all together in a uniform fashion.”

    The Database Secret Weapon

    Earlier you read that Broadway Travel increased their database from 50-thousand to 1 million subscribers in just five years.  Teradata Interactive is a service for lead acquisition that captures customer data at the beginning of the customer journey and nurtures those leads with relevant and consistent messaging, accurate audience targeting and a clear understanding of buying behaviors.Screen Shot 2015-07-09 at 3.57.32 PM

    “So by the time those leads actually come into our system or our possession, they’re already very well attuned to what Broadway is, how Broadway’s set up and what their expectations were.  So what that actually ended up with was much less on subscribes from the data, but much more engagement, because they were so far down the funnel already that it was quite easy for us.  We have carried on working with them and growing the database.” – Jason Waldron, Marketing Director, Broadway Travel

    The result are IN!  And they’re pretty incredible.

    • Leads expanded by 250%
    • Average open rates increased from 16% to 21% with some segments over 40%
    • Monthly call volumes tripled!  1600 twelve months ago to 4,000 direct from email

    Perhaps one of the biggest competitive advantages Broadway Travel has, is its ability to quickly deploy deals to hundreds of thousands of potential customers in just a 1/2 hour.

    “We can get straight to market very, very quickly.  The consumers are not stupid.  They’ve picked up on that very, very quickly.  So when we’re running campaigns, like a Flash campaign, we’d run those offers, those deals, and they’re pretty much signed within 45 minutes.  They’re out the door.  And we’re seeing uptake of two to three hundred sales in a very, very short period of time.” Jason Waldron, Marketing Director, Broadway Travel

    Congratulations to Broadway Travel for all their success giving customers an enjoyable experience booking their holiday.

    The post Broadway Travel: Taking Customers on a Journey with Digital Marketing for an Enjoyable Holiday appeared first on Insights and Outcomes.

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  • admin 10:33 am on July 20, 2015 Permalink
    Tags: , COVITS, , , , ,   

    COVITS 2015 Government Technology and eRepublic VA Digital Summit 

    Government Technology’s passion is helping spread best practices and spurring innovation in the public sector. COVITS is designed to do just that. The summit has an advisory board that gathers public- and private-sector leaders to create an agenda designed to make that passion relevant and actionable to the state and local government organizations attending the summit.
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