Updates from December, 2015 Toggle Comment Threads | Keyboard Shortcuts

  • admin 9:47 am on December 31, 2015 Permalink
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    TDWI Hadoop Readiness Assessment Today 


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  • admin 9:51 am on December 30, 2015 Permalink
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    Data Lake Adoption and Maturity Survey Findings Report 


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  • admin 9:51 am on December 25, 2015 Permalink
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    Does Anyone Know I Like Zorbing? 

    UntitledIndulge me for just a minute. Let’s imagine a scenario where you actually were tasked with buying me a gift this holiday season.

    If you’re like most marketers, you’d probably rely on a traditional process to determine what it is that I like. You’d start by identifying my gender, my age and where I live. Then, you’d add my marital status, what I do for work and if possible, my income. On top of that, I’m guessing that you’d want to know something about my family life. Do I have children? If so, what ages are they? Do I own a pet?

    Following the traditional segmentation approach, my guess is you’d be able to determine that I’m a married father of four who lives in Colorado and works as the Global Corporate Communications Director for Teradata Marketing Applications.

    But even if you were backed by basic information like that, how confident would you be in buying a present for me? Does the traditional demographic data tell you all you need to know? When you adhere to a typical segmentation strategy what, if anything, do you learn about my specific preferences and how I like to spend my free time?

    In order to find out those things, you’d have to get to know me as an individual, not some compilation of data points on a spreadsheet. You’d have to use data driven solutions and analytics tools to close the gap that exists between my basic demographic information and the information that I’ve shared across other digital channels. Once you were able to close that gap, you’d have much more insight into who I am and what I like to do. In fact, you might even be able to determine that my 2016 wish list includes tickets for activities like:

    • Zorbing – the sport of rolling downhill inside a large sphere (orb) that’s typically made of transparent plastic. (Yes, zorbing is real.)
    • Wingsuit skydiving – I was absolutely fascinated by the 61 wingsuit skydivers who set the record for the largest flying formation earlier this year.
    • Virgin Galactic’s SpaceShipTwo – A guy can dream, right?

    I hope I’m making my point. The goal of this whole exercise is not to guilt you into buying me a present. The goal is for you to see the value in seeing the unique individual customer clearly. When you understand what your customers are telling you, and when you understand the context of those insights, you can make data-driven decisions about how to meet each one of their needs. You can deliver a cohesive, coordinated and relevant customer experience – for Millennial teetotalers and middle-aged zorbers alike.  Then maybe, in the spirit of gift exchange, you’d also expect a gift from me.  Without hesitation I’d surely get you an Individualized Marketing solution namely,  Teradata Integrated Marketing Cloud.  Yes, you’d have to pay for it, but by knowing your individual customers going forward, the expense would be negligible.  The wasted touches would be lessened.  And your brand will get stronger.

    Happy Holidays!

    The post Does Anyone Know I Like Zorbing? appeared first on Teradata Applications.

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  • admin 9:48 am on December 24, 2015 Permalink
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    Four data technology trend predictions for 2016 

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  • admin 9:53 am on December 23, 2015 Permalink
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    How To Get The Most Impact From Your Investment In Marketing And Sales Content 

    Tablet computer with handWe’ve all heard realtors say it’s “location, location, location” that sells a house. Well, now there’s a similar rallying cry for B2B marketing.

    To succeed in today’s complex and fast-paced business environment, B2B marketers say you need “content, content, content.”

    That’s what I have been saying since the beginning of my career!

    Content was king then, and it’s even more so today. Unfortunately, though, as Forbes makes crystal clear in its new report, Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain, the paradigm shift to publishing remains largely misunderstood. As a result, CMOs aren’t getting the most impact from their investment in marketing and sales content, and they’re missing out on valuable opportunities to accelerate growth, improve efficiencies and enhance the customer experience. Forbes confirms what many of us have known for some time: The marketing content supply chain is now critical to growing the top line, and that the CMO needs to become a publisher in order for the enterprise to succeed.

    What can you do to get the most impact from your investment in marketing and sales content?

    After interviewing 380 global marketing executives and 50 subject matter experts, Forbes has identified seven key points of control, leverage and scale in the enterprise publishing process. Briefly, those seven points are:

    1.     Content planning. Marketers are using technology to enable an editorial structure and facilitate crossfunctional content planning, investment and collaboration across the enterprise.

    2.     Content sourcing. Marketers are using technology to establish a centralized content sourcing control point, streamline the process of managing large teams of content creators and automate the enforcement of content standards from corporate marketing.

    3.     Content targeting. Marketers are leveraging technology to impose well-structured targeting taxonomies and establish common customer profile data to improve content utilization, relevance, personalization and performance.

    4.     Content governance. Marketers are using technology tools and solutions to provide corporate marketing greater control of the quality and compliance of marketing content assets across large, complex enterprises.

    5.     Content assembly. Marketers are using technology to systematize the planning, production and assembly of modular content elements into highly effective marketing content assets that are easy to personalize, distribute and reuse.

    6.     Content distribution. Marketers are putting in place systems, managers and processes for coordinating, delivering and tracking content across a wide variety of digital sales, marketing and media touch points.

    7.     Content measurement. Marketers are establishing analytics, tracking and reporting to better understand, measure and optimize core content economics in one place—including speed, cost to sell, utilization and impact.

    Forbes found that best-in-class marketing and publishing organizations have zeroed in on these key points as the best ways to reduce cost and complexity as they grow their publishing organizations. In order to establish a scalable enterprise publishing process, you’ll need to do the same, simplifying, streamlining and automating specifically in these areas.

    How much will change in the next five years? That remains to be seen. But this I know for sure: Marketing is becoming more and more individualized and CMOs will continue to want to optimize how relevant, timely content is managed and distributed across sales, marketing and media channels.

    To find out more, you can download the Executive Summary or purchase the full report from Forbes here: Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain.  Teradata is pleased to be listed among the top dozen or so companies Forbes identifies as “best qualified to enable brand publishing across the enterprise.’

    The post How To Get The Most Impact From Your Investment In Marketing And Sales Content appeared first on Teradata Applications.

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  • admin 9:50 am on December 23, 2015 Permalink
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    Teradata Chosen to Assist bonprix to Respond to Customer Needs 

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  • admin 9:51 am on December 22, 2015 Permalink
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    Data Analytics in 2016- The 6 Trends We Must Be Aware Of 

    As we look to end 2015, a year in which more organisations both private and public sought to integrate data analytics within their processes and where hundreds of new products and features hit the market to support this space we now start to think about 2016 and where we are heading as an industry. Below I’m looking at 6 top trends for analytics in 2016 and why we need to be aware of them.

    1. The big question on every executive’s lips next year will be how to “monetize” their data? How will we leverage both the technology and the people resources of the organisation to derive value from the data that we generate and consume? Monetization of the data can be either in the form of increasing revenue streams within the organisation, finding new revenue streams or using the data to create efficiencies within the organisation to reduce cost.

    Why do we need to be aware of this?- Financial pressures will dictate that as an analytics practice we must continue to answer to the business and show how data is the single most important asset that the company has today. Data has a value and we must show the value to the holders of the purse strings in order for us to continue to develop new insights.

    1. Whilst on the topic of monetization, I predict we’ll see a big increase in the monetization of the algorithms used to execute on analytical strategies. Up until now, we’ve been focused on developing our own algorithms or leveraging a lot of the out of the box algorithms that come with analytic platforms such as Aster. However developers of these algorithms will look to the broader use of their IP in return for royalty payments. Still in its infancy is the concept of algorithm marketplaces online where any organisation can procure a pre-built algorithm on a charge basis that runs on their own platforms & their own data. Algorithmia is one such example of an online marketplace. There are many organisations that simply cannot afford to hire or retain a data scientist to develop new features for their business and will instead seek out similar functions online.

    Why do we need to be aware of this?- Look outside of what you can do in-house and start to evaluate whether it is quicker and cheaper to build yourself versus buy.

    1. Let’s face it, the data analytics industry at this moment is very tight in skilled available resources. The question of hiring or retaining data science skills will become increasingly difficult in 2016 and will in fact affect the delivery of major initiatives. Currently on the ground the number of “good” data scientists is still a rarified commodity. By good I don’t mean they have a basic understanding of several programming languages, but they also come equipped with the knowledge on how to seek out the data and apply a process to it. In the public sector alone, there is a dire shortage of resources with the skills needed to be able to identify the data and understand how to apply a data analytics science to the data to produce results. I do foresee the rise of the freelancing data scientist becoming more common in 2016. Reputable data scientists with a demonstrable background in delivering analytic products will be in hot demand. But they will differ to a typical contractor as they’ll become a “Top-gun for hire”. Limited to short stints and to solve specific problems, we’ll see 2-4 week engagements at a time.

    Why do we need to be aware of this?- Seek to develop a resourcing model that meets your development cycles. Use external resources at a time during the project when they are most useful and avoid having to keep them on the payroll when they are not required. You’ll achieve a lot more for a lot less with a good strategic resourcing model.

    1. Of course my pet topic in Apache Spark will increase within the large scale analytics field. 2015 was definitely a breakthrough year for Spark. We saw the integration of Spark into many architecture plans and roadmaps and also were witness to some serious investments in the technology. 2016 is going to be no different with Spark becoming mainstream in analytic projects. Up until now it has been the domain of the wacky few locked away inside the basement. However Spark is getting noticed at the Executive level and mini projects looking at how to leverage the speed of Spark will begin to see light of day in 2016.

    Why do we need to be aware of this?-If you don’t already have a Spark project within your Analytics teams, it’s high time to get on board the gravy train and start to explore its usefulness. Start small and grow from there.

    1. Speed to insight is paramount. I think the days of an extensive ETL process to get the data into a platform is not dead. Rather it has its place within an overall strategy. End users will demand analytics of their data a lot faster in 2016 and with that comes a need to adapt your architecture to meet that demand. But you don’t need to throw out the years of investment in ETL just to achieve faster analytics. What occurred yesterday must be in the hands of a decision maker the next day. Or depending on what line of business you are involved in, you must be able to synthesize the data in near real-time to make a decision. But to do this, we need a range of platforms and processes to achieve this outcome. 2016 will see the demands of business users being met with delivering faster outputs to them in the shortest time possible. It may not see the removal of the time expensive ETL process, but we’ll look to avoid it as much as possible.

    Why do we need to be aware of this?- Analytics in 2016 is all about getting results to the end users in the shortest time possible. From the moment that the data is consumed through to the moment that it is received by the end user the clock is ticking. You’ll need to explore technology, architecture and processes that support high speed analytics.

    1. Innovation to integration- I talk about this a lot. Data analytics is seen very much as a side hobby for many within the IT Department. It’s not well understood nor does it translate itself into identifiable business outcomes. I’ve been witness to many organisations who are very good at setting up a data analytics practice only for it to be seen as a test laboratory for what could be possible. They fail to accurately describe how what has been developed will benefit the business and as a result some great ideas never get to see the light of day. 2016 will go down as the year where we take the innovative concepts from the lab and integrate into a business process. R&D labs within organisations will be required to justify their existence and prove a lot stronger link between what they do and how it benefits the overall goals of the organisation.

    Why do we need to be aware of this?-It’s all about results. You can innovate all you want, but at the end of the day the group investing the money will want to see those innovations come into mainstream processes and deliver results.

    So that’s my view of where the industry is heading in 2016. We are maturing at a faster rate every year and 2016 will simply be another year where we go up another gear and pack more into a single year than we thought possible. I hope everyone has a safe and Merry Christmas and in 2016 the world can become a safer place.

    Ben Davis is a Senior Architect for Teradata Australia based in Canberra. With 18 years of experience in consulting, sales and technical data management roles, he has worked with some of the largest Australian organisations in developing comprehensive data management strategies. He holds a Degree in Law, A post graduate Masters in Business and Technology and is currently finishing his PhD in Information Technology with a thesis in executing large scale algorithms within cloud environments.

    The post Data Analytics in 2016- The 6 Trends We Must Be Aware Of appeared first on International Blog.

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  • admin 9:47 am on December 22, 2015 Permalink
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    How CRM arrived at the core of the customer centric world 

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  • admin 9:49 am on December 21, 2015 Permalink
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    The Future of the Internet of Things Is Amazing, If We Don't Muck It Up 

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  • admin 9:46 am on December 20, 2015 Permalink
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    The MPP Data Warehouse Takes to the Cloud 

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