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  • admin 10:34 am on January 31, 2016 Permalink
    Tags: , Midwest,   

    Midwest SAS User Group 

    MidWest SAS Users Group (MWSUG) serve users of SAS software across the Midwest including Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin. Teradata is sponsoring and will also be presenting sessions about how Teradata solutions work with and improve the performance of SAS Analytics.
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  • admin 10:36 am on January 30, 2016 Permalink
    Tags: PharmaSUG   

    PharmaSUG 

    PharmaSUG provides a venue for the pharmaceutical and biologic industry professionals to meet, present, and discuss topics relevant to their profession. Almost 25% of PharmaSUG attendees are company executives, including pharmaceutical and CRO leaders. The rest are a mix of programmers who use multiple software packages like R and SAS® software for processing large data and analyzing large data warehouses.  Teradata is sponsoring and will also be presenting sessions about how Teradata solutions work with and improve the performance of SAS Analytics and how our products are utilized in the pharmaceutical industry.
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  • admin 9:52 am on January 30, 2016 Permalink
    Tags: , Brierley+Partners, , Evaluation, , Large, , , , ,   

    Brierley+Partners Tops Q1 2016 Forrester Wave™ Evaluation Of Customer Loyalty Solutions For Large Organizations 

    TRA-1014-LThe Q1 2016 Forrester Wave™ evaluation of customer loyalty solutions for large organizations is out, and it was great to see Brierley+Partners named as a leader.

    As Brierley points out, it earned the highest score for Current Offering and received the highest score possible in service delivery capabilities, loyalty strategy design, loyalty marketing and analytics and measurement. In addition, the Forrester Wave evaluation cites Brierley’s “strong loyalty management and marketing capabilities” and notes that “across the board clients praise [Brierley’s] account management, strategy design and digital member engagement capabilities.”

    These results confirm what we at Teradata Marketing Applications already know: that Brierley is committed to a customer-centric approach, focused on helping brands build engaging and profitable customer relationships.

    The results also validate how important it is to have the right integrated marketing solutions in place.

    As I’ve said before, creating the best experience for your customers is about listening to the information they provide – and responding with the most relevant approach for their needs. Relevance is what cuts through the clutter, connects with the individual and keeps them from clicking away. Intimate relevance – driven by Individualized Marketing – elevates the loyalty programs of the past to the engagement of the future.

    To illustrate my point, here are a few examples:

    • Hertz. Hertz uses data and CRM to dominate the rental car market. The company sends individualized messages and unique offers via multiple channels through their 3,700 call center agents, counter terminals, handheld devices and the Hertz website.  The offers are real-time and customized for the channel and the recipient, and customer service agents are given exactly what they need to provide the customer a consistent experience with an individualized offer. Hertz is able to send an average of 56,000 unique offers –  80,000 during peak times! The decisioning on all these offers is driven by data.  Watch the video.
    • 7-Eleven. 7-Eleven, which sees more than 7 million transactions each day, created a mobile app with the aim to build “convenience on top of convenience” and solve problems for its customers with localized information and offers. For instance, if a customer needed to find the nearest store, he or she would have access to all of that information in the app. With customer permission, the company also uses real-time and location data to suggest coffee to customers on a cold morning or cold drinks and fresh fruit on a hot afternoon. On the heels of its successful data-driven loyalty program, the convenience retailer’s next initiative involves building awareness about the healthy choices available at its stores to continue developing relationships and conversations with its customers.

    We celebrate Brierley+Partners achievement in this Forrester WAVE because what’s good for them is good for us – and for our joint customers.  By sharing details about how these customers are achieving success through our partnerships with Brierley and others, more marketers can learn how they too can improve customer loyalty through the power of Individualized Marketing.

    The post Brierley+Partners Tops Q1 2016 Forrester Wave™ Evaluation Of Customer Loyalty Solutions For Large Organizations appeared first on Teradata Applications.

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  • admin 9:52 am on January 30, 2016 Permalink
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    Are you sure that your data is protected How data-centric security is critical 


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  • admin 10:33 am on January 29, 2016 Permalink
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    SAS Global Forum 2016 

    Teradata is proud to be the top sponsor of SAS Global Forum 2016. SAS Global Forum is the premier worldwide SAS User Group event attended by more than 4000 SAS professionals. There is also an exclusive Executive Conference for analytics business leaders happening in parallel.
    Teradata Events

     
  • admin 9:53 am on January 29, 2016 Permalink
    Tags: , , , , , Timing   

    Timing Is Everything: Why The Connected Car Needs Smarter Analytics 

    While other industries are just now coming to grips with sensor data and other forms of big data, the automotive industry can smugly say that they are veterans in this area. Since the late nineties, car manufacturers have been using data from the Engine Control Unit (ECU), Controller Area Network (CAN) and telematics to improve and enhance their vehicles.

    Fast forward to today, and while car manufacturers are comfortable with big data, there’s a new challenge looming – lots of data. The connected car has been called a “gigantic data-collection engine” for good reason.

    Just how much data do the experts think car manufacturers are going to have to be prepared for? Let me give you an illustration. Today, car makers might be downloading 100 – 200 kilobytes of data from a car, once a year, during its annual service. With the connected car, kilobytes of data can be downloaded every day. In addition, connected cars will have remote diagnostics capability to record data on-demand as needed, so engineers can study anomalies in detail.

    car
    The scale of the data deluge becomes clear when we take into account that analysts, Gartner, predict that there will be 250 million connected cars on the road by 2020.

    Just what sort of data would a car manufacturer be able to collect from a connected car? Here are just a few examples – Vehicle Generated Data, User Generated Data, Network Generated Data, Vehicle Configuration, Geolocation, Vehicle Owner, and Diagnostic Trouble Code – and that’s just the tip of the iceberg.

    It’s clear that car manufacturers will need to decide whether it makes business sense to collect all the data available, considering the cost of transferring and managing the data.

    Don’t Drive Round in Circles

    And it’s not just about deciding what data to collect. Car manufacturers also need that data to parlay into value for the company.

    With industry trends indicating that the nature of car ownership itself is changing, the data from the connected car can play an integral role in helping car makers position themselves to offer alternatives such as pay-as-you-drive insurance, car leasing or shared-usage businesses.

    For car manufacturers, their data journey should not only include data from the connected car, it should also take into account other sources of data held by the company. It is when these are analysed with the right technology, that car manufacturers can get real business insights.

    Timing is Everything

    Car manufacturers often get themselves in trouble when thinking that all this data needs to be analysed in real-time. But not only would that be prohibitively expensive, it would also be a drain on valuable resources. Instead, car manufacturers need to think about how the data can be used and to what benefit. Often analyzing the data minutes, hours, and days after the data is collected still yields actionable insights.

    Here are some examples of the value that data analytics performed at the right time rather than in real-time can provide:

    Sub-Seconds –Combining the data fed from forward facing radars, with the connection of the vehicle to infrastructure, the ability to see around corners and other cars, crashes can be prevented with seconds to spare.

    Seconds to Minutes -Traction control systems sensing slippage on a wheel sends data to other cars approaching that location, warning them of the hazardous conditions.

    Minutes
    -Transmitting alerts to owners via anti-theft devices if a vehicle is suspected to have been stolen, based on entry mode or location.

    Hours-Detecting quality issues of cars in the field or targeting offers and services to connected owners as the car passes a certain position.

    Days
    –By analyzing the usage patterns and behaviors of customers, car companies can propose deals for pay-as-you-drive insurance or information on a car-sharing program.

    Months -Feeding usage information back to design teams, so that changes can be implemented, for instance, if sensor read-outs suggest that back doors of certain models are not often opened and closed, design teams can make a decision to only manufacture a 3-door version of that model instead of the 5-door version.

    This approach of performing analytics on the data at the right time, rather than in real time, means that companies can put the ability to query the data in the hands of frontline staff, not just strategic or middle-management levels.

    Call centre operatives, showroom sales staff and service centre repair engineers can see all the other touch points and conversations that a particular consumer has had with the company. This means that they can respond intelligently to the customer, which, in the long-term, means satisfied and loyal customers, better efficiency and profitability.

    If you’re interested in this topic, you will find in-depth analysis and innovative examples of how connected car data is being used in Winning the Connected Car Data Wars.

    This post first appeared on Forbes TeradataVoice on 29/10/2015.

    The post Timing Is Everything: Why The Connected Car Needs Smarter Analytics appeared first on International Blog.

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  • admin 9:51 am on January 28, 2016 Permalink
    Tags: , , , , SelfService, ,   

    Teradata and Alation Partner to Build Trust in Self-Service Analytics 

    Through collaboration and curation, business users have quick, easy access to the right data whether in a report, database or Hadoop
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  • admin 9:51 am on January 28, 2016 Permalink
    Tags: , Consider,   

    4 Reasons to Consider the Cloud 

    by Brian Wood

    It’s a fact: Cloud solutions are here to stay. These services can enable organizations to disrupt traditional paradigms in favor of new ways of creating value. As a result, companies are reviewing their IT and data management strategies to identify where and how the cloud should play a role.

    Considerations can include board-level mandates, strict cash flow requirements, staffing limitations, a need for greater flexibility or simply a demand for higher service levels. However, it’s also important to keep in mind that the cloud is not the answer to all problems. Multiple business and technical drivers are at work with cloud services, and they should all be evaluated to ensure the solution you choose meets your specific needs.

    Here are four benefits to consider:

    1. Easy on the Budget

    The large capital expenditures (CapEx) required for traditional IT projects can be a significant roadblock to actually getting those projects implemented. The cloud’s subscription-based pricing removes the barrier by eliminating the need to purchase and maintain an expensive infrastructure.

    CFOs, controllers and other finance executives appreciate the tight control they have on subscription services because the expenditures are predictable. Plus, the services can be throttled up or down based on changing needs.

    2. Fast Time-to-Value

    For on-premises IT projects, the financial approval alone may require weeks or months depending on budget cycles. If you miss the window for submitting your plan, it may have to wait until the next quarter or fiscal year. Once the expense is authorized, you can finally begin the lengthy processes of procurement, deployment and infrastructure provisioning.

    On the other hand, with a relatively low financial entry point and lickety-split turn-up time, cloud solutions can shorten launch durations from months to days so you can start getting business results immediately.

    3. Ready for the Enterprise

    The underlying technologies powering cloud solutions have evolved rapidly and are now robust enough to take on production workloads that in the past could be handled only with on-premises systems.

    A cloud solution does not need to be a “diet” version of an on-premises product. In fact, many cloud offerings include more functionality than their physical progenitors because the cloud can evolve more rapidly and the software has access to more compute and storage resources. Virtualization and economies of scale lead to real-world benefits, and the pace of change is only accelerating.

    4. Agile and Flexible Architecture

    Resources in the cloud can be provisioned on demand and in lockstep with your requirements to deliver maximum financial and operational efficiency.

    Unlike many physical solutions, the cloud features a flexible architecture along with fast implementation, elastic computing power and massively scalable data storage to quickly respond to changing business demands. For organizations with sporadic or seasonal workloads, this eliminates the need to sustain prohibitively expensive and under-utilized capacity just to support a few enormous spikes in activity.

    Get Started Now

    When companies seek new ways to become more flexible and leaner in their use of technology, they want best-in-class capabilities. And they look for solutions that are accessible, yet can scale as they grow. But they don’t necessarily have the resources or desire to procure, install and maintain an entire IT infrastructure. In short, they want it all—but without being tied down or locked in.

    That’s where cloud solutions stand apart. The cash-flow-friendly subscription model offers “as a service” access to the very same capabilities that were previously available only through large, pricey, time-consuming on-premises deployments. Easy-to-get-started cloud services require little to no environment management, which empowers companies to take advantage of top-flight capabilities with bottom-rung commitment. All that’s needed to reap new value from the cloud is network access and a willingness to implement a solution that meets your business needs.

    Brian Wood is the director of cloud marketing for Teradata. He has more than 15 years of experience in technology marketing.

    This article originally appeared in the Q4 2015 issue of Teradata Magazine. To find out what Teradata Cloud can do for you visit TeradataMagazine.com.

     

    The post 4 Reasons to Consider the Cloud appeared first on Magazine Blog.

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  • admin 9:53 am on January 27, 2016 Permalink
    Tags: , , , , ,   

    What Marketers Can Learn From The Evolution Of Super Bowl Ads 

    Tablet computer with handThe Super Bowl is the priciest commercial time on TV. Over the past decade, the average rate for a 30-second ad during the Super Bowl game has increased by 76%, and this year, a 30-second spot will cost almost $ 5 million, according to Kantar Media. 

    But the price isn’t the only thing that’s trending upward. Kantar Media’s research has also found that Super Bowl ads are increasingly:

    • Prevalent. The past six Super Bowls have been the most ad-saturated in history. Each has included more than 47 minutes of commercial time. During the big game on February 7, ads will take up nearly 50 minutes of the broadcast.
    • Long-form. Many Super Bowl advertisers now opt for long-form commercials. Kantar Media says that’s part of an effort to tell a deeper story and further engage viewers. In the past two games, 37% (2015) and 40% (2014) of brand ads were 60 seconds or longer, the highest shares since at least 1984. By comparison, the normal proportion of long-form ads on broadcast networks is about 6%.
    • Part of a larger social media engagement strategy. Kantar Media’s research shows that hashtags are now the most popular call-to-action mechanism. Last year, 57% of non-promo ads (34 of 60) contained a hashtag, while less than one-half had a URL. Only 5 percent of ads mentioned Facebook.

    What can marketers learn from these trends?

    • Data helps you determine which investments are worthwhile. Super Bowl placement is no guarantee of success, and no one invests $ 5M+ on a whim. Your marketing campaigns need to be guided by data driven solutions. That’s the only way you can tell with certainty what works, and what doesn’t. Some brands have bowed out of Super Bowl 50. For instance, Nissan and Ford are focusing their resources elsewhere. On the other end of the spectrum, LG will be appearing for the first time, and Taco Bell will be returning after an absence of three years.
    • Engagement is key. Today’s consumers are flooded by marketing, and it’s impossible to stand out unless you can make relevant, meaningful connections. Without relevance, relationships are short, attention wanders and marketing campaigns fall flat.
    • Multi-platform use is on the rise. The evidence is mounting that people want to consume media using their own personal digital ecosystems. They’re seeking out an individualized experience. They want to control what they’re seeing, as well as when and how they’re seeing it.

    Underlying ALL of this is the undeniable trend toward Individualized Marketing.  In a global survey released around the time of last year’s Super Bowl, Teradata found that nine out of ten marketers see Individualized Marketing as the future.  So it is clear:  To optimize your $ 5 –  $ 10 million television advertising investment, and extend both its real-time and long-tail reach into loyal customers and new prospects alike, your integrated marketing strategy must include digital / social marketing, insightful data management, and sophisticated analytics so you can show the return on this hefty marketing investment.  Doing so will also help you set the stage for confidently discussing your Super Bowl 2017 marketing budget. 

    What are you plans for Super Bowl 50?  Share your ideas below!  

    The post What Marketers Can Learn From The Evolution Of Super Bowl Ads appeared first on Teradata Applications.

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  • admin 9:53 am on January 27, 2016 Permalink
    Tags: , , , , , Well   

    The Connected Well A New Framework for the Data Driven Oil and Gas Business 


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