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  • admin 9:54 am on January 26, 2016 Permalink
    Tags: Allocate, , , , , , , , Resources,   

    Teradata Marketing Resource Management Manage Global Marketing Programs Allocate Resources and Prove ROI 


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  • admin 9:52 am on January 26, 2016 Permalink
    Tags: , , ,   

    Real-Time Marketing: 5 Steps To Success 

    real time marketing

    This is the third part in our “Data Management Platform” series of articles. The first article dealt with what a DMP Is and why you need one. Followed by the second post, that outlined the 10 key benefits to use a data management platform. In this part, we reveal the “5 Steps To Success As a Real-Time Marketer”. We also covered the entirety of why do marketers need a data management platform in 2016, in our guidebook.

    In some ways, we marketers are truly lucky to be working in our line of work in this era. With our access to data today, we are no longer required to guess what the customer wants because we have big data to tell us that. But then, the challenge has taken a shift from missing data – to a data overload. Now that we have all this data, what do we do with it? How do we connect the dots to get a 360-degree view of our customer? And how do we use this data for real-time marketing?

    The missing piece in your marketing puzzle is a data management platform. But there’s more to it. To truly become a real-time marketer, technology is not enough – you need the right team and process.

    This post will guide you through the 5 main steps for real-time marketing success. To learn more about what a data management platform is and how to successfully implement it in your organisation, check out our free guidebook.

    Marketing sucess

    5 Steps to real-time marketing success

    1. Don’t fall in the “buzzwords trap”

    With the emergence of buzzwords such as ‘Big Data’ and ‘Ad tech’, great hype followed as well. However, this excitement has brought with it many elaborate, premature claims from companies backed by investors eager to swell their valuations.

    The World Federation Advisors (WFA) advises advertisers eager to explore the new models of media trading posed by the technology to ask potential ad tech partners probing questions. This includes clarifying their position in the market (such as do they both buy and sell media?) to improve transparency.

    Advertisers working with companies claiming to be capable of ‘real-time’ trading also need to ask questions about whether their platforms can perform analytics in real-time in order to optimise towards campaign goals mid-campaign.

    2. Know your customers

    Many marketers have heeded the calls to consolidate their data, aware of the competitive advantage it poses when competing for audiences’ share of mind.

    However, even as marketers and publishers look to take more proactive actions (using an in-house or hybrid model), they also need to ensure their data is liberated from its current silos.

    With over a third of marketers surveyed by the World Federation of Advisors (WFA) now using Data Management Platforms (DMPs), the message that “data is the new oil” is clear. In order to convert terabytes of audience data into customer insight, marketers need a centralised point of access. This central platform would provide actionable insights that can be shared across programs accordingly.

    3. Choose your technology partners carefully

    It is highly recommended that advertisers and media owners take ownership of their data. This can be a seemingly difficult challenge when many companies find themselves choosing the option of outsourcing to third parties.

    The difference between these two options is how they use the technology. Going for an owned platform gives you more customisation options. For instance, you can integrate your own CRM systems with surfing behaviour data to help nurture a relationship with a customer throughout their entire lifecycle, rather than being faced with siloed touch points.

    4. Assemble a data-savvy team

    Set up your team with intention. Poor data management is the leading cause of failure in the attempt to deliver a data-driven marketing strategy. Carefully hand pick your team making sure they can work well together and can make quick data-driven decisions under pressure.

    Overview of Key Players in a Data Driven Team:

    Leader: Someone who sets goals and foresees the end results for ultimate success.

    Creative player: someone who understands the brand as well as the marketing objectives. This person needs to produce content quickly and efficiently.

    Analyst: someone who is analytical and who has a full understanding of your brand’s goals and KPIs.

    Data Scientist: who can master the prime time to send out which messages to which audiences, and they should also be in control how much you should invest in a in a particular audience-type.

    It is essential to hire individuals with a marketing background as well as a marketing analytical background so they can assist in your journey for defining success and output.

    5. Use technology to build scale

    Dealing with resource-intensive implementations of multiple tracking pixels can cause delays in activating your campaigns, which can directly affect your marketing ROI and hurt your ability to scale. It is therefore vital that your technology allows for easy implementation and flexibility. Today customers can play a vital role in this process.

    Just look at Tim Harvey of Hilton Hotels. Harvey initiated a self-service online booking channel, allowing customers to book up to 25 rooms for events or conferences as well as equipment all online. This e-Events initiation resulted in Harvey winning the CIO 100 award. Customers are extremely pleased with this new website. According to Harvey, “The key to the project’s success, lies in combining the power of systems such as reservations, CRM, BI and a revenue management system that optimises pricing while displaying inventory availability.”

    Take Action Now-Don’t Wait!

    Businesses need to adapt quickly otherwise they risk of being overtaken by competitors in a market that is quickly being determined by data. What you know about your customers and prospects, and more importantly, how to execute on these insights, has a direct effect on your marketing ROI.

    To learn more about how a data management platform can accelerate your real-time marketing efforts, get our guidebook here.

    The post Real-Time Marketing: 5 Steps To Success appeared first on Teradata Applications.

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  • admin 9:53 am on January 23, 2016 Permalink
    Tags: Handles, , , , Premier, Range, Wide   

    Premier Platform Handles Wide Range of Intelligence Needs 

    by Brett Martin

    The newest data warehouse solution within the Teradata® Unified Data Architecture™, the Teradata Active Enterprise Data Warehouse (EDW) 6800 platform, enables higher performance and more efficiency with better storage and compute power density. The platform is available with hard disk drives (HDDs) only or with hybrid storage that adds solid-state drives (SSDs). Andy Hawkins, Teradata Hardware Platforms product manager, explains how the new offering supports increasing tactical and analytical workloads while meeting a wide range of operational and strategic intelligence needs.

    What are the most exciting enhancements for this new release in the 6000 series?

    Hawkins: This release uses the latest Intel® Xeon® dual 14-core Haswell processor and faster DDR4 memory. The SSD size has quadrupled from 400GB to 1.6TB. Plus, there are multiple configurations available to best match the customer’s TPerf [the Teradata measure of EDW performance] requirements. As a result, businesses should experience faster performance and higher query throughput from the more powerful CPU, improved memory and increased read speeds of the new SSDs.

    How do these improvements affect in-memory processing and query throughput?

    Hawkins: This platform has been optimized for in-memory processing. The new Haswell processor includes updated vector instructions that, when combined with Teradata Database 15.10, facilitate more efficient processing of queries. Hyper-threading support is also provided to enable the best use of the CPU resources.

    Turbo boost technology allows the processor to speed up its clock for a brief time when heavily loaded to provide an extra “kick” of performance. The clock speed can jump from 2.6GHz to 3.5GHz with the turbo boost. The addition of two more cores in the processor increases the platform’s computational horsepower by up to 25 percent—that means more queries can run simultaneously. In addition, I/O resources are fully optimized to use all of this new processing power for queries. Organizations will also benefit from the new DDR4 memory, which enables up to 15 percent faster access to data stored in memory.

    Where does Teradata Database 15.10 come into play?

    Hawkins: A smarter use of data temperature for Teradata Intelligent Memory, process pipelining and new vector processing in the database deliver the highest performance and system efficiency. Teradata Database 15.10 has been specifically engineered to take advantage of new CPU instructions to process groups of values together rather than individually. This so-called vector processing performs many operations at one time rather than working separately on each value. This allows the database to operate more efficiently and takes advantage of the data in memory more efficiently for higher query performance.

    You mentioned the new SSDs. What benefits do they offer?

    Hawkins: Not only are the new SSDs four times larger, they read twice as fast as the SSDs used in the previous generation of the Active EDW. And since customer workloads are typically about 80 percent read and 20 percent write, the improved read speed should drastically improve performance.

    Organizations like the working data set to fit within the SSDs for the best performance, and the larger size will enable a much bigger hot data set that can be accessed more quickly than the warm or cold data stored on the HDDs. Larger SSDs also allow more total data capacity in each cabinet—almost 50 percent more in one design center configuration. The Teradata storage subsystem, powered by NetApp, is a vital component to the platform’s blazingly fast performance and reliability.

    Can you explain the major differences between the Teradata Active EDW 6800 and the Teradata Data Warehouse Appliance 2800?

    Hawkins: Both are powerful integrated data warehouses [IDWs] within the Unified Data Architecture. However, each one is designed for a targeted segment of data warehousing workloads. The Active EDW 6800 is the premier platform designed for active data warehousing, very advanced workloads, and nearly unlimited applications and concurrent users. Companies demand tight management across many mixed workloads, active real-time loads and mission-critical availability, which are enabled by the Active EDW 6800’s hot standby nodes.

    The Active EDW 6800 utilizes SSDs for the strictest performance requirements, and Teradata Active System Management is available for the most granular workload control. The Active EDW 6800 also has flexible configuration options to help customers best meet their performance and capacity needs. The solution offers configurations with 8, 10 and 14 cores, along with Workload Management Capacity on Demand to enable a TPerf range of approximately 115 to 300.

    The Teradata Data Warehouse Appliance 2800 is for organizations that want an enterprise-class IDW, but don’t require unlimited user concurrency, applications or workload management features. The appliance can also be used for special-purpose applications, analytical “sandboxes,” ETL offload and disaster recovery.

    Is there anything else new in the Teradata Platform Family?

    Hawkins: Teradata has just launched the next generation of its 1000 series, the Teradata Integrated Big Data Platform 1800. This model has the latest Haswell CPU, DDR4 memory and 4TB drives. Each appliance cabinet can hold up to 333TB of uncompressed user data, making it a perfect complement to the IDW for cost-effectively expanding storage and analytical capacity.

    Moreover, with Teradata QueryGrid™, users can easily join older data stored on the Integrated Big Data Platform 1800 with current data in the IDW. And since the Integrated Big Data Platform 1800 runs the Teradata Database, users benefit from all of the Teradata analytic capabilities at the lowest cost per terabyte in the Teradata Platform Family.

    Brett Martin is the editor-in-chief of Teradata Magazine.

    This article originally appeared in the Q4 2015 issue of Teradata Magazine. To learn more about the Teradata Active Enterprise Data Warehouse (EDW) 6800 platform, visit TeradataMagazine.com.

     

    The post Premier Platform Handles Wide Range of Intelligence Needs appeared first on Magazine Blog.

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  • admin 10:33 am on January 22, 2016 Permalink
    Tags: , , ,   

    The SAS and Teradata Advanced Analytics Summit 

    In the age of big data, the seamless integration of analytics and an enterprise data warehouse is critical to accelerating your decision making from data identification to operationalization and predictive analytics. This free half-day session will emphasize how Hadoop, SAS and Teradata can help you significantly improve your big data management as well as accelerate your analytics processing times.
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  • admin 9:51 am on January 22, 2016 Permalink
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    7 Digital Marketing Trends In 2016 That Are Going to DIE 

    Digital trends 2016 that will die

    If you are a digital marketer, think back 2-3 years and try to remember the trends that were ruling our world back them. How far we have come since? Which of those trends are still dominating? Which trends fell by the wayside?

    To answer this question, I Interviewed three digital marketing experts: Kent Lewis of Anvil , Nicholas Scalice of Earnworthy and Liz Rodriguez of Design House. With these three accounts as well as my own combined thoughts I put this list of 7 digital marketing trends that are going to die in 2016.

    7 Digital Trends On the Chopping Board for 2016

    1.Marketing on outdated or irrelevant lame platforms

    As Kent Lewis points out, some ideas were never that good. Despite being acquired by Twitter, Vine is still dying a slow death and should be off marketers’ radar by year’s end. The 6 second format is too short to pack a punch and the novelty has worn off.
    digital marketing trends 2016

    Similarly Foursquare/Swarm and similar “check in” location-based apps have become increasingly less relevant in their current format. While location-based marketing will continue to grow and evolve, these platforms may not make the cut this year.

    2. Content with no strategy

    Consumers (and business decision makers are jaded by the flood of information arriving in their social feeds daily. The only way to cut through the noise is to create timely, relevant and remarkable content that engages, whether that is on social platforms or in search results. Creating content based on a broader strategy will be essential to sustaining awareness and engagement over time. Ad-hoc content marketing will die in 2016… Or the companies that subscribe to that strategy will pay a price if they don’t evolve.

    3. The use of stock images by websites

    Trends continue to show videos and personalized photography yield higher conversions. Which proves to be evident that both brands and businesses alike are transitioning in order to provide users with a rich and personalized experience, thus ditching the overused generic stock images.

    4. Email blasts

    According to Nicholas Scalice, we will see fewer marketers using “email blasts” in the traditional one-size-fits all approach in 2016. Instead, marketers will use email automation and personalization to create email campaigns that are highly customized to a specific individual or small group. Marketing automation software has gotten to the point where it is easy and affordable for in-house marketers to begin using it and getting results and personalization is the way to go for higher conversions. Providing emails that are customized as well as individualized for your users is crucial today. It is a chance with the brand to connect with the user in a very personal way and in turn set up a long-term committed relationship.

    digital marketing trends 2016

    5. Outsourcing content

    According to Liz Rodriguez, we can expect to see a decline in outsourcing content in 2016. Content that is personalized and tailored to a brand and business is critical as users expect much more from online content. We expect to see less outsourcing to content farms and more in- house curated content strategies in 2016.

    6. Huge banner ads

    The problem here is that CTR (Click through rate) has much to be desired currently holding an average clkickthrough rate across all formats at 0.06 %. One reason for the decline could be due to the fact that the web is on the decline but the mobile equivalent for banner ads is mobile popups which are also ineffective. The problem here is not the platform rather the medium. In fact, people have found a way to “cope” with these banner ads and it’s called “banner blindness”. Essentially users are completely avoid looking at banner ads and it turn develop a blindness to all sorts of advertising. Marketers need to rather focus on native advertising and content marketing. Provide the user with content value first rather than just enticing them with an offer.

    Digital Marketing Trends 2016 banner blindness
    Source: tintup.com

    7. Sending campaign traffic to traditional website pages

    You should under no circumstances send traffic to your website’s home page. Homepage’s are inundated with information with many actions to take. If you have a specific purpose in mind then that is what you want to highlight. Instead, send your visitors to a landing page that is specifically designed with a single goal a need anything else related to that action. Landing page software has become so popular; marketers now have the ability to quickly and easily throw a customized landing page up for each campaign, all without the need of a designer. A good landing page will result in good ROI.

    Bottom Line

    As marketers and as customers we are evolving with the ever changing technology at hand. The question is not if we will adapt rather how quickly we will be able to adapt and be able to keep up the technological advancements. What’s hot today might be considered old-fashioned and outdated tomorrow. More importantly – what worked in the past might not work in the future. Technology is not the only thing changing; our customers are changing too, in how they perceive and connect with our brands.

    As you’re building your marketing plan for 2016, keep these “dying” trends in mind. Don’t count on what worked for your before but rather learn what has changed and come up with new ideas and new ways to leverage the technology at hand.

    Is there anything you are going to do differently this year after reading this article? Let me know in the comments below or continue this discussion on twitter @yaelkochman

    The post 7 Digital Marketing Trends In 2016 That Are Going to DIE appeared first on Teradata Applications.

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  • admin 9:53 am on January 21, 2016 Permalink
    Tags: Concierge, , move,   

    The Car Of The Future? Think Concierge On The Move 

    In the 1970s, if you had a car with air-conditioning, you’d probably have been the envy of all your friends, and you’d even have gotten more for your car on the second hand market. Today, it’s pretty much impossible to buy a new car that doesn’t have air-conditioning. You’re more likely to find that you new car offers not just air-conditioning, but also heated seats (that you can control remotely with your smartphone), climate control, heated windscreens and a whole lot more.

    Product innovation has always been top priority for car manufacturers, which is why they are among the top spenders in research and development. The question now is whether this is enough. Product innovation is taking place at such speed that a unique innovation today can easily be copied and manufactured by a rival firm tomorrow.

    car

    Product specifications and feature lists no longer offer that unique reason for the customer to choose one car model over another.So where does that leave car manufacturers? How can they find that X-Factor that will make customers desire one of their cars more than their competitors?

    Can the Connected Car Save the Industry?

    As analysts Gartner have noted, the introduction of the connected car holds great promise for the automotive industry but, in their opinion, “entire organizations must be transformed, and the automotive industry’s linear value and supply chains must be replaced with agile and fluid approaches that can sense innovation opportunities quickly — from ideation to market introduction.”

    So how can car manufacturers tap into this “gigantic data-collection engine,” otherwise known as the connected car?

    The automotive industry has up till now been one of the most innovative industries in the world – if we’re talking about products. Now, car manufacturers need to combine their world-class experience and expertise in product innovation, with the data from the connected car to create unique services and experiences that distinguish their cars from the competition. Services like allowing car owners to receive shopping deliveries securely to the boot of their car.

    Start with Servicing

    Car manufacturers don’t have to look far for a service that could benefit from innovation – the annual vehicle service. Competition is fierce. Customers are shopping around, looking for the best deal. Garages are already offering complimentary vehicles while the car is in the workshop, among other deals.

    With the data from the connected car, car manufacturers can carve out an advantage. By using the data from the connected car, and combining it with data that they already have, such as model specifications, fleet performance and owner details, car manufacturers can craft a truly compelling, personalized package targeted at individual customers.

    So, in this example scenario, what can help car manufacturers identify the elements that will help them put together the right offer to demanding customers? Car manufacturers will need the answers to these questions:

    • When was the last service? What was done during that service?
    • What additional services would the customer like to have?
    • Is the customer loyal to his dealer for servicing, or does he like to shop around?
    • Are there critical problems that need to be fixed? Is the customer or customer call centre aware of this? Has a service action been activated based on this?
    • Are there known issues with the configuration of that car or its software versions and do they need to be upgraded?
    • Are there upsell opportunities such as cleaning or reconditioning the car, a bike mount, or a new smartphone holder specific to the type they use?
    • Has the customer opted-in to receiving these offers?
    • Has the customer already made a service booking? Or missed earlier bookings?

    Once these questions have been answered, car manufacturers will be in a much better position to make a personalized offer to the customer. One which will not only attract customers to use their servicing facilities, but also one which allows the revenue from each service visit to be optimised – for the dealer and the manufacturer.

    And the customer? They will get the best possible experience.

    If you’re interested in this topic, you will find in-depth analysis and innovative examples of how connected car data is being used in Winning the Connected Car Data Wars.

    This post first appeared on Forbes TeradataVoice on 05/11/2015.

    The post The Car Of The Future? Think Concierge On The Move appeared first on International Blog.

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  • admin 10:35 am on January 20, 2016 Permalink
    Tags: , , , Kscope, , ,   

    Oracle Developers Tools User Group, Kscope 16 Conference 

     ODTUG’s Kscope16 conference attracts Oracle customers looking for training and answers to questions in a variety of topic areas. Attendees range from executives and managers to developers, architects, business analysts, and administrators. Teradata as an exhibitor and presenter will highlight the integration of Oracle Business Intelligence, Data Integration and other technology with the Teradata Unified Data Architecture. Attendees will also be exposed to Teradata’s Data Driven Finance program.
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  • admin 10:33 am on January 19, 2016 Permalink
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    HIMSS 2016 Annual Conference & Exhibition 

    The Healthcare Information and Management Systems Society (HIMSS) Annual Conference & Exhibition showcases the newest technologies, trends, and solutions in health IT. There are three ways you can connect with Teradata at this event: Join our live information session on March 1, meet with one of our experienced industry experts for a one-on-one session, or visit us at kiosk #14069.
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  • admin 9:53 am on January 19, 2016 Permalink
    Tags: Afford, , , , ,   

    10 Reasons Why You Can’t Afford Not to Use a Data Management Platform 

    This is the second part in our “Data Management Platform” series of articles. In this part, we will outline the 10 key benefits to use a Data Management Platform. You can find the first part here .

    Are you as a marketer starting to wake up and smell the coffee about the connection between ‘Big Data’ and ‘Real-time Advertising’? Have you finally noticed how these terms have come to dominate the lexicon of the marketing press? Well, if you haven’t we’ve got something to say about it.

    This all got started by the consumers’ increasing levels of digital media consumption across an ever widening plethora of devices and touch points.

    Aside from the positive impact on the digital advertising industry, the adoption of a DMP above all solves a range of different business challenges and thus its channel-agnostic role continues to expand beyond the remit of just the digital world. Let me show you how in today’s day and age it is crucial to use a Data Management Platform and how you can’t go on without one.

    10 Key Benefits to Use a Data Management Platform:

    1. 360 degree audience intelligence:

    By connecting different offline and online touch point data, a DMP creates the capability to identify the same consumer across multiple touch points and devices. This creates a true all round view of the customer journey, collecting data from a diverse variety of sources from first ‘pre-customer’ engagement to last conversation. An absolute must for any brands wishing to adopt a customer-centric approach to marketing.

    2. Activate customer data in real-time:

    In an era of ‘on-demand’ consumerism it is essential to be able to respond to customer’s active moments. A DMP enables a brand to use whatever is known about its customer data in real-time across a variety of channels and touch points.

    3. Improve advertising performance and efficiency:

    Being able to identify your most valuable target audiences is critical to optimizing your advertising performance. It is equally important to make your media buying more efficient, thereby increasing ROI, reducing wasted ad spend and increasing market share. With digital re-targeting achieving in some cases 200% improvements in conversion it’s no wonder that advertisers are keen to use data to drive performance improvement.

    4. Lookalike modeling & third party data access:

    What better way to increase the reach of your prospecting efforts than using the digital profile of your most valuable customers to find prospects in the higher funnel that look similar.  A DMP does not only leverage your own customer data to identify the right prospects to target, but also allows you to access third party audience data to help you extend your reach.

    5. Multi-channel message synchronicity:

    The ability to synchronize messaging across all channels, either through a campaign management platform or multi-channel execution engine is entirely dependent on the collection and unification of customer data in order to evaluate the next best message, through the right channel at the right time. A DMP, with its ability to integrate with many systems, makes this happen.

    6. Improved personalization and relevancy:

    Being able to personalize on an individual basis, and based on a unified view of how the user actually interacts with the brand. This enables brands to massively improve the relevance of their content and choose more predictive business rules to decide on the best content to show to the user.

    7. Multi-channel privacy controls:

    Point solutions simply cannot control privacy across multiple touch points.  As privacy laws extend across an ever wider set of digital devices, DMP is best placed to keep track of communication distribution based on centralized privacy controls.


    8. Media transparency:

    DMPs not only provide unified campaign reporting but also a global view of your media spend and performance. It can help you identify and minimize ad fraud since display can be optimized around viewability.

    9. Data ownership:

    The ability to control data ownership safeguards leakage to other third party systems that may be indirectly using that data to assist the optimization of your competitors. As stated by the CEO of OPONWEB, “There are inherent conflicts between the goals of the advertiser, agency and demand-side platform respectively when it comes to programmatic media buying. Controlling the technology itself ensures that you correct this imbalance and are able to maximize your desired outcome.” Being the owner of your own data not only ensures control but also ensures the minimization of data leakage.

    10. Strengthen analytics capability:

    At last, the normalization of multi-channel data collected through the use of a Data Management Platform gives brands the most accurate basis possible for sales attribution and marketing performance reporting. Moreover matching unequal data sets to the same customers helps to create meaning and context behind the data helping to drive a more relevant creative process.

    Conclusion

    In an era when minute-by-minute campaign reporting is possible, no brand can afford not to examine its potential. The right DMP can help you make better decisions, increase your campaign ROI and optimize the buyer journey in the most efficient way possible. Want to learn how to successfully implement and use a DMP in your organization? Check out our DMP guidebook.

    The post 10 Reasons Why You Can’t Afford Not to Use a Data Management Platform appeared first on Teradata Applications.

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  • admin 9:47 am on January 19, 2016 Permalink
    Tags: , ,   

    Selecting a big data platform 


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