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  • admin 9:46 am on February 20, 2016 Permalink
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    Big data landscape 2016 

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  • admin 9:52 am on February 19, 2016 Permalink
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    4C Confirms: It IS The Best Of Times For Marketers 

    Group of young people in training courseToday’s marketers are living in a scene right out of A Tale of Two Cities. “It was the best of times, it was the worst of times,” Charles Dickens wrote.

    On the one hand, we have greater access to customer data than ever before, and the digital and offline options for brand engagement continue to grow and improve. There’s search, social media, email, mobile, web… and so on.

    However, simply jumping on board with these new technologies will do little good. You won’t significantly increase sales and revenue unless you have the advanced data management capabilities you need to collect and integrate the information that’s available across all channel opportunities.

    So, it’s the best of times when we consider all the “potential.” But it’s the worst of times when that potential goes unrealized. On top of that, many marketers now feel overwhelmed and confused. Is there a way to pull all of this together? How can you identify and connect with individual consumers effectively and efficiently?

    Ask the folks at 4C, a global, Chicago-based data science and media technology company. Teradata has announced that 4C is utilizing Teradata’s Data Management Platform (DMP) to help digital marketers improve the way they collect data and report results about synchronized cross-channel advertising campaigns.

    Here’s how it works:

    4C is leveraging Teradata’s DMP for its TV Synced Ads product that pairs television ads with digital campaigns. As a result, marketers are now able to serve complementary digital advertising at the same time a TV ad or specific program is running. This advanced approach will:

    • help 4C clients capture real-time campaign performance data,
    • make consumer behavioral data more actionable, and
    • provide more customizable reporting functionality.

    In short, Teradata’s DMP will help 4C improve business intelligence and real-time analytics for cross-channel ad campaigns.

    Sound too good to be true? Well, maybe you haven’t heard of it before because Teradata is actually the first company to bring online advertising and customer marketing data together in this way. Our DMP drives real-time interactions across all channels, provide integrated insights directly to marketing… and confirms what many of us know to be true:

    It truly is the best of times for marketers.

    The post 4C Confirms: It IS The Best Of Times For Marketers appeared first on Teradata Applications.

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  • admin 9:46 am on February 19, 2016 Permalink
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    3 reasons why people, not robots, are key to data science 

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  • admin 9:51 am on February 18, 2016 Permalink
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    4C Leverages Teradata for Enhanced Data Management 

    Solution will improve business intelligence, real-time analytics for cross-channel ad campaigns
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  • admin 9:51 am on February 18, 2016 Permalink
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    Is The Party Over For Big Data? 

    The Web Summit has just wrapped in Dublin. And what makes it a great event is that it is the ultimate networking party for cool IT professionals from around the world.

    At the moment, it seems to me that big data also feels like one great networking party where the cool kids get to show off all the great tech they are working on. Indeed we have never lived in an age of greater corporate investment in résumé padding for IT professionals. For many young IT professionals it is almost like the game of buzzword bingo that was played back in college lecture theatres. “How many cool sounding technologies can I get my company to invest in and add to my résumé?” Hadoop – a must have, of course. But too common. Yarn, Mahoot, CEPH, Spark, etc. Check, check, check…

    party
    You can just picture them all sitting in some hipster bar joking about how amazing their jobs are. “I get to play with all these cool new technologies without ever having to deliver any results or value! If someone from management ever asks any questions I just have to talk technobabble to him and point out that they wouldn’t understand the pace of change in the Open Source community. It so fast that what we were doing for the last year is now superseded by (insert latest fad here) and so we have to re-boot the program and embrace X, Y or Z technology stack. Now go away back to your boring job making whatever our company makes and let me get back to downloading Spark 1.5.1 from the Apache Foundation site.”

    The Party is over

    If the big data community is like a bunch of college kids on their long summer holidays – partying hard and running wild and carefree then I believe that the time has come for corporations to pull the plug – the school holidays are over and it is time, as my old headmaster would say, to knuckle down and get some work done. For everyone’s benefit now is the right moment for big data to go back to college and to have some professional adult supervision so that they can build on their experiences and experiments of the summer.

    Now’s the time to add new modules to the syllabus in lessons like understanding the value of money, finishing what you start, building proven solutions, security matters and how to work together. Time to ensure the experienced data management professor is guiding and working alongside the bright young kids so that the major corporations of the day that are investing in big data see a return and ensure that the future of their companies is secure.

    That is not to say that there will not be any more partying, but it will need to be on the weekends!

    This post first appeared on Forbes TeradataVoice on 03/12/2015.

    The post Is The Party Over For Big Data? appeared first on International Blog.

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  • admin 9:47 am on February 18, 2016 Permalink
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    CMO Council Webinar Advantage 2016 Big Opportunities to Exploit in New Year 


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  • admin 9:47 am on February 18, 2016 Permalink
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    Volvo Works to Scale ‘Death-Proof’ Car Effort Using IT 

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  • admin 9:52 am on February 17, 2016 Permalink
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    How To Turn Browsers Into Buyers 

    Woman BuyingAs marketers, we need to attract the attention of individual consumers, and then ultimately, drive revenue by turning browsers into buyers. But in many ways, every step along the way is becoming increasingly difficult. In this Age of Distraction, where consumers are known to switch media platforms up to 27 times an hour, it’s all too easy for marketing to be ignored, overlooked as just part of the “noise.”

    What can you do to make your messages stand out? How can you turn more browsers into buyers? I suggest focusing on two areas: relevant, individualized content and data-driven solutions.

    Content

    For a good breakdown of ways to update your current mindset, check out Mark Schaefer’s recent post, Five reasons most content marketing is FAR behind where it needs to be. Mark uses what he learned at a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism to turn a critical eye on how content is currently being used to connect with customers. He concludes that the business world needs to step up its game… and quickly. If you compare the pace of change of content techniques, the business world is a sloth racing against mainstream journalism’s cheetah, he points out.

    One of your top priorities needs to be creating relevant, engaging content that helps you improve the customer experience and nurture customer relationships. As Mark writes:

    Nearly every day you can find this tired advice on the web: Companies need to be in the publishing business — that we need to “think like a media company.”

    Perhaps that was true three years ago but it’s not true any more. Sure, we might be lucky and get somebody to click on one piece of content … and maybe even read it. But how do we get them to COME BACK again?

    You need a content strategy that acknowledges customers as individuals and revolves around these three points: 1) Data to understand the customer; 2) Right content; 3) Right channel. That’s why it’s so important to have…

    Data-driven solutions

    When you’re data-driven, you gain insights by listening to the information your customers provide, and then you respond with the most relevant approach for their needs. Relevance is what makes you heard above the noise. It connects you with the individual. And it’s what works best at turning browsers into buyers.

    What pulls it all together, making this kind of approach possible? A Data Management Platform (DMP). A DMP lets you collect and analyze data about your customers from every touch point. It enables an integrated 360-degree view of all your data sources, including your own first party sources and third party sources, as well. Then, it allows you to use that information to accurately target your respective audiences across a variety of marketing channels.

    In addition, with the right DMP, you can optimize media buy and advertising creative in real time. (For more about the capabilities of our Data Management Platform, see this previous post or download our free guidebook, Data Management Plan (DMP) – The missing piece in your marketing puzzle.)

    The Age of Distraction is here, and all indications are, it’s here to stay. If you want to turn more browsers into buyers, make sure you have the tools you need for true two-way communication between your brand and the customers you’re trying to reach.

    The post How To Turn Browsers Into Buyers appeared first on Teradata Applications.

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  • admin 10:33 am on February 14, 2016 Permalink
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    From Big Data to Big Profits 

    Everywhere you look there is mention of “big data.” But what business people care most about is turning big data into big profits. This is the focus of Russell Walker’s book From Big Data to Big Profits: Success with Data and Analytics. Walker examines the evolving nature of big data and how businesses can leverage it to create new monetization opportunities.
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  • admin 9:56 am on February 14, 2016 Permalink
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    9 Things Digital Marketers Need to Know About Online Millennial Shoppers 

    Millenial Shoppers Imagine browsing for exactly what you want, down to the tiniest detail. Your 18-34 year-old demo is no longer wandering directionless around a brick-and-mortar store for a dazzling scarf, a distinctive buttoned shirt, or idyllic home decor.

    For millennial shoppers, the purchase decision starts and often closes online, aided by marketers’ who’ve concocted a custom-made customer journey, complete with relevant text messages, engaging emails, and recommendations for their online audience.
    Here are nine reasons your millennial audience is taking their shopping habits off the street and to the net.

    1. They’re more commonly swiping an illuminated iPhone screen than their credit card.

    Replace the sight of a swiftly-dressed mannequin with a double-tap of a brilliantly-edited image of an flamboyantly-dressed model on Instagram, Pinterest, or Tumblr.

    2. Automation of the customer experience and the ease-of-use of an e-store or online marketplace is a completely different animal.

    Young consumers are going to shy away (and by shy away, I mean avoid) negative interactions. Period. They’re also going to avoid unnecessary, wasteful interactions with store associates who may be either unhelpful, uninterested in assisting, or plain unknowledgeable. Millennials don’t have the time or the patience.

    Customer experience

    Credit: http://faxo.com/the-service-out-here-is-unbearable-48690

    3. The Internet never closes – and you can’t embarrassingly walk into the store gate.

    There is something to be said for being able to shop when, where, and how you want. Who said awkward instances were limited to interpersonal interactions, anyhow?

    Shopper

    4. There’s no reason to wait if they know what they want and it’s available at their fingertips.

    Why lug around a half dozen items and wait in a 10 or 15-minute checkout line if you can check out with the simple click of a button? Why inquire with store associates as to the location of a product when you can much more easily use a ‘search’ function on the website? Millennials are reconciling their internal – probably even unconscious – thoughts about how they want to do their shopping with these kinds of considerations.

    Marketing online shopper

    5. Millennials are lazy. And I mean that in the nicest, most non-demeaning way possible.

    As if to perpetuate the supposed “stereotype,” right? Not so fast.
    In this context, lazy doesn’t mean sluggish or dopey or unmotivated at all. It simply means millennial shoppers are expending energy on other activities that require their attention. They prefer to casually browse – considering any and all options – when determining how they ultimately want to spend money. They want to do it on their own time and how they please. There’s no committing.

    Millennials

    Credit: http://memegenerator.net/instance/62723168

    6. Everything is just easier online – it’s millennial shoppers’ native language.

    The Internet is essentially the “lazy” millennial e-shopper’s paradise. As digitally-savvy natives, today’s consumers are so deeply engrained in their online profiles, shopping online is almost as gratifying and calculated, if not more so, than haphazardly stumbling across that perfect item in the aisle of a store.
    The net is a well-oiled e-commerce machine, able to produce exponentially more options to anything we’d find offline. Of course, sometimes too many choices can be a bad thing, I suppose.

    Mobile Shopping

    Credit: http://www.hercampus.com/school/scranton/43-thoughts-while-online-shopping

    Seriously, think about it – the Internet enables easy price comparison, the ability for visual comparison of different products, and reviews of almost anything – things you just can’t get in a store (well, unless your customer is showrooming, a very typical practice among today’s savvy social shoppers).

    7. The best e-tailers do a better job selling online than their brick-and-mortar counterparts and competitors do.

    Due to sophisticated paid search and social advertising, as well as smart retargeting and real-time marketing capabilities, it seems like shopping online is a much easier, more individualized experience. As a matter of fact, according to a January 2015 survey, 80% of millennials (18-34 year olds) “find it useful when a retailer recommends products on the pages of its website while shopping.”
    86% of millennials find it useful when retailers send them emails featuring similar products to previous purchases (eMarketer). Consumers ascertain value from engaging and relevant marketing messages enabling them to compliment previous purchases or entertain the prospect of purchasing a related item.
    Shopping online affords consumers access to nearly unlimited options as opposed to being confined to a limited stock within a physical store. It’s more exhaustive and just plain easier.

    8. They’re already using a browser to, well, browse – tapping back and forth between other tabs, whether Facebook, Twitter, or whatever other distracting thing is up.

    Social media seems to have a peculiar way of influencing the purchase decision. In-store marketing is extraordinarily dissimilar from what consumers experience online. In-store, consumers are exposed mainly to signage indicating a sale, or associates who are selling. Online, marketers take over the journey. The best kind of marketing … write this down … doesn’t feel like marketing at all.
    Hello, social media – the native advertiser’s paradise. Sharing images of products in all their glory on social meets consumers where they are, and portrays a brand however marketers want it to be perceived.

    Consumers

    Credit: fivefour Instagram

    Getting consumers to be brand advocates is the ultimate win for marketers – it’s a more authentic means of marketing that doesn’t even require a brand to be present. Maybe that’s a product demo, a review blog, a YouTube video, or a social post.

    9. They are busy.

    People are busier than ever, and millennials are no different. Online shopping allows them to surf with or without intent to buy a single thing, while leaving multiple tabs up, shutting it down for a few hours, then coming back when they’re ready to resume. E-commerce is nothing short of a Godsend for consumers with already overly-cluttered minds who are constantly off-and-on in terms of what they want and need.

    Social Media

    Credit: https://www.etsy.com/market/too_many_tabs_open

    Millennials rely on the Internet for almost everything, including purchase decisions. They expect and are accustomed to personalized Web experiences, and informative emails or texts with some kind of real promotional value. In short, their expectation is that a brand understands who they are, using their digital footprint to stay one step ahead, leading the way.

    How can retailers win millennial shoppers?

    Marketers, online retailers, and e-commerce companies – whether B2B, B2C, or C2C – should understand not only where their audience is, but how they think, what they want, and why they’re there. Millennial online shoppers are busybodies. Marketers have to earn their attention by proving they know them. Retailers have to demonstrate the ability to provide a comprehensive inventory and customizable options. Clicking, sharing, swiping, comparing, visualizing, customizing and automating make online shopping the commerce method of choice for the present and certainly of the future for millennials.
    What is your experience with selling to millennial shoppers? Let us know in the comments below.

    The post 9 Things Digital Marketers Need to Know About Online Millennial Shoppers appeared first on Teradata Applications.

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