A Dozen Great Moments From Teradata PARTNERS 2015

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Press conference panel.

Last week’s Teradata PARTNERS 2015 conference in Anaheim, California was a five-day deep dive into how global companies can optimize the use of data, analytics and integrated marketing applications to change the game in their industries. More than 3,500 of the world’s best and brightest attended from over 840 companies around the globe. 

Many of those attending were business, marketing and technology leaders who came to share their latest strategies for driving enterprise value. As is always the case at Teradata events, there were countless exciting, informative, motivational – and fun! – moments. But my aim here is to share a mere handful that (somehow) capture for you the “flavor” of it all. So here, despite the fact that I could list many, many more, are my top 12 moments from Teradata PARTNERS 2015, where EVERYTHING was “Breaking Big:”

DataKind

DataKind advocate.

1. Teradata announces global availability of the newest version of Teradata Integrated Marketing Cloud. Our latest release empowers marketers to truly individualize their marketing and connect one-to-one with customers by unifying customer-interaction data across paid, earned and owned channels, at scale.  More than 100 industry journalists and analysts learned about this at our Sunday Press Conference.

2. DataKind Data Drive. Teradata Cares is the driving force behind a strategic giving focus for our company: data philanthropy. We are thrilled to be partnering with DataKind, an organization whose mission is to use data science in the service of humanity, on this industry leading initiative. We hosted a 24-hour DataKind Data Drive, where participants got to choose what they wanted to work on and along with their Data Ambassadors, they worked together to solve problems.”

University Reception 1

Teradata University students.

3. Teradata University Reception. Teradata University Network hosted an Academic Welcome Reception for students and faculty attending the conference. This is a great way for us to recognize the finalists for our 2015 Student Competitions.

4. Opening night Welcome Reception. “A picture is worth a thousand words.”

Opening night reception 3

Violinist at rockin’ Opening Reception.

5. Epic Awards. These awards recognize outstanding achievement in the use of data to generate business value, innovative use of analytics technology, integrated marketing solutions, and partnership excellence. See 2015 Epic Award winners here.

Conference attendees

Conference and Expo Hall attendees.

6. Expo Hall. Here Teradata and its partners showcased their latest offerings to continuous traffic from conference-goers throughout the week.  This was also the area where Teradata Cares again demonstrated its commitment to communities Teradata serves.

House of Blues

House of Blues.

7. Teradata Marketing Applications takes over the House of Blues. Again, the pictures say it all!

Robert Herjavec

Robert Herjavec of Shark Tank.

8. Robert Herjavec Keynote. Amazing. Inspiring. Sobering. “If the internet was a child, it would just have begun to crawl.”   The Shark Tank TV personality totally gets it when it comes to data and value.

Mike Rowe Keynote 2

Mike Rowe of Dirty Jobs.

9. Mike Rowe Keynote. Grit, guts and hard work. Loved his opening line: “I’m still trying to figure out what it is you people do.”  Mike made it clear that a team mindset and solid work ethic are vital to every individual’s success, and his gracious approach to finding the beauty in even “dirty jobs” was … unforgettable.

10. Art of Analytics Exhibit.  When it comes to data visualization, science becomes art.  This exhibit at PARTNERS was very moving, and here’s an article about it from Datanami — http://www.datanami.com/2015/10/23/the-art-of-analytics-or-what-the-green-haired-people-can-teach-us/

11. Sessions. Scores of marketing-focused content sessions explored today’s hottest marketing topics, including omni-channel marketing, digital marketing, marketing resource management and of course, individualized marketing.

Collective Soul Gala

Collective Soul band.

12. Closing Gala at Disneyland with Collective Soul. The perfect way to cap-off PARTNERS 2015!

So there you have it: my top 12 moments from PARTNERS 2015. Were you there? If so, please share your favorite moment in the comments below.

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