Do You Need A Big Data Plan?

Turning data into value doesn’t happen on its own. It requires a comprehensive strategy for gathering, analyzing and acting on a vast range of integrated information. Even if you’re skeptical about all the hype surrounding big data, the fact is it will play a significant role in shaping your business over the next few years.

The new issue of Teradata Magazine poses the question, “Who needs a big data strategy, anyway?” The answer is simple—you do. Having a comprehensive plan will enable you to overcome today’s business challenges while seizing tomorrow’s opportunities. Whether you already have a plan or you’re just getting started, you’ll want to check out our Special Section, which delves into:

  • Why a blueprint is essential to exploit big data
  • Expert advice for developing best practices for strategy execution
  • Three priorities for big data success
  • Statistics demonstrating how businesses gain an advantage through big data

Whatever your business goals—predicting outcomes more effectively, growing revenues, reaching a new customer base—a big data strategy can pave the way.

Read the big data Special Section and more in the new Q1 2015 issue of Teradata Magazine.

Brett Martin
Editor-in-Chief
Teradata Magazine

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