Finally! New Capabilities For More Accurate Targeting Of Facebook Ads

ThumbFinal_3.25.15-FINALWith over 1.4 billion (yes, “billion” with a “b”) monthly users, Facebook remains the leading digital platform worldwide.

However, as every marketer who’s tried knows all too well, reaching those users with relevant, personalized interactions hasn’t been easy.

Despite all the benefits that data-driven marketing has to offer, digital marketers have often lacked the ability to leverage deep customer knowledge and accurately connect with existing audience segments of known contacts with contextual ads. Simply put, there just hasn’t been a reliable way to use marketing insights to meet customers “wherever they are” online — or at least, no way that couples reach with precision.

Well, now all that’s going to change because Teradata Marketing Applications just announced the global availability of a new digital marketing capability, one that enables marketers everywhere to deliver highly focused Facebook advertising as part of an integrated, omni-channel solution that incorporates digital advertising with email, mobile and web. With this new capability, available now in Teradata Digital Marketing Center, you’ll be able to connect with contacts across channels and reach your segments and groups on Facebook with Custom Audiences. That means you can use Teradata’s solution to:

  • Achieve greater omni-channel message consistency.
  • Optimize media spend.
  • Get more value from online and offline customer data.
  • Improve customer relationships by confidently delivering relevant, contextual messages.

How does it work? By revamping how you connect with unique audience segments in real-time. That, in turn, can lead to improvements in performance and return on investment (ROI) for digital ads. More specifically, Teradata’s new offering will help you:

  • Exploit the depth of your historical and interaction-based prospect and customer data to more precisely reach specific audience segments that are part of your overall integrated marketing strategy.
  • Use ad performance on Facebook or other platforms to develop a full view of the prospect/customer experience across multiple channels and create more engaging marketing campaigns.
  • Manage your digital advertising as part of a comprehensive strategy that combines email, mobile, social and web, all through a single solution that connects directly to Facebook ads.
  • Deliver Facebook advertising to your target audiences that have been matched on Facebook with existing database contacts, enabling you to engage with those audiences on any device (desktop, mobile, tablets).
  • Improve relationships, customer loyalty, new client acquisition, conversions from website visitors, and lead generation by providing more timely and fitting brand engagement that increases advertising effectiveness for higher ROI.

Facebook has been around since 2004. For just about as long, marketers have been eager to take advantage of the opportunities the platform offers. Teradata’s new capabilities, which are delivered as an add-on feature within Teradata Digital Marketing Center, can help you start using Facebook advertising more effectively. With this new offering, you’ll be able to leverage the insights contained in your customer data to achieve a whole new level of data-driven consumer brand engagement.

The post Finally! New Capabilities For More Accurate Targeting Of Facebook Ads appeared first on Teradata Applications.

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