What Are Your Customers Really Thinking?

PrintHave you been trying to figure out what customers truly think about your products and services only to find yourself challenged to take advantage of social feedback? Now, it’s possible to perform analytics on text data to gain insights into consumer priorities and determine what words are commonly associated with positive and negative reviews.

By fully integrating text analytical functions with SQL, the Teradata® Aster Discovery Platform can perform rapid in-database analytics directly on text data. This capability makes it quicker and easier to better understand customer attitudes, uncover trends and find certain words that can be assigned high or low ratings based on sentiment.

For a real-world example of sentiment analysis plus more on text analytics with the Teradata Aster Discovery Platform, check out “Mine the Voice of the Customer” in the Q1 2015 issue of Teradata Magazine. 

Brett Martin
Teradata Magazine



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