What Do Kevin Bacon and Connection Analytics Have in Common?

Kevin-BaconRemember the “Six Degrees of Kevin Bacon”—the game that links celebrities to Kevin Bacon in six or fewer steps by finding movie relationships between various actors? While the game was just for fun, the principles behind it can offer real value to businesses.

Connection analytics visualizes relationships and shows how people influence others in their networks. Understanding the links between real-world networks, whether they’re people, products, machines or processes—and the influence exerted by others—can provide businesses with opportunities to boost customer retention, increase revenues, improve brand reputation and more.

Read more about the advantages of connection analytics in the Q2 2015 issue of Teradata Magazine. 

Carly Schramm
Assistant Editor
Teradata Magazine

 

 

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