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  • admin 10:16 am on July 25, 2017 Permalink
    Tags: Amazon, Athena, backs, Launch, ,   

    Amazon backs Presto with their launch of Athena 

    Latest imported feed items on Analytics Matters

  • admin 9:55 am on November 15, 2016 Permalink
    Tags: Amazon, , , Offerings, , , ,   

    Teradata Bolsters Managed Services, Product Offerings for Users of Amazon Web Services (AWS) 

    More than 2,450
    Teradata professionals are now AWS certified or accredited; ready to create
    effective Teradata cloud environments on AWS with increased scalability

    Teradata United States

  • admin 9:53 am on October 8, 2015 Permalink
    Tags: Amazon, , , , , , , , ,   

    Teradata Expands Market Opportunity for Industry Leading Data Warehouse on Amazon Web Services 

    For the first time, Teradata offers database for production workloads on AWS
    Teradata News Releases

  • admin 9:51 am on August 13, 2015 Permalink
    Tags: Amazon, , , , July, Turned   

    How Amazon Turned Its Black Friday in July into a Black Eye Day 

    a.com_logo_RGBAfter weeks of being built up as a Black Friday in July, Amazon Prime Day finally arrived, and the world… yawned. Groggy consumers who stayed up late for the opening midnight madness of summertime savings were greeted with seemingly random and underwhelming deals that many likened to a garage sale. The virtual doorbusters, it turned out, were mostly just busts.

    By morning, consumers had already begun to vent their frustration on social media. They lamented the lack of desirable items, sales that ended too quickly and the alarming ubiquity of socks. (It was, in retrospect, a small mercy that no one created an #amazonsocks hashtag.) In celebrating the 20th anniversary of Amazon, Prime Day was a prime opportunity to show the world the power of data-driven marketing in the 21st century. Instead, it was a throwback to the kind of disorganized, impersonalized online marketplace that Amazon sought to displace 20 years ago.

    The real tragedy of Prime Day isn’t the PR hit that Amazon took. Prime is still a great service and Amazon is still a great brand. But Prime Day could have been something so much better, if Amazon had only followed their own marketing rules and made the customer experience memorable for the right reasons.

    In our marketing post-mortem, Amazon made several deadly mistakes with Prime Day:

    They targeted their audience (Prime users) without targeting their marketing.

    Amazon knows its customers and are masters at the cross-sell, but you wouldn’t have known it on Prime Day. Instead of personalized offers and recommendations, customers were left on their own to scroll their scores of socks, flashlights and other items in the hope of finding something that interested them. As for the lightning round deals (billed as a barrage of doorbusters throughout the day), they were completely hit or miss, ranging from great deals to ho-hum discounts.

    They short-circuited the buying process.

    Here again, this was puzzling because Amazon understands better than almost any company the importance of research and price/feature comparison in the buyer’s journey. A big reason why Black Friday is so successful is because it gives shoppers six hours or more to research and compare products before the sale. Amazon did an excellent job of creating general anticipation for Prime Day, but by keeping mum on specific deals it failed to give its customers time to research and compare products. Amazon did point out that Prime Day buyers were quick to purchase once they were on the site, but it’s unclear how many of those fast purchases were for small-ticket items or brands/products that the customer already trusted.

    They ignored the Prime directive.

    Amazon Prime is many things to many people: a customer loyalty program that offers free shipping on many items; a streaming video service that rivals Netflix; a free audio streaming service. What it’s not is a discount club. But instead of giving people a taste of those services, Amazon chose to celebrate Prime by focusing on something it has never been associated with: discounted merchandise. As a result, it’s likely that more than a few customers confused Amazon Prime with JB’s (Jeff Bezos’s) Wholesale Club.

    Of course, hindsight is 20/20, but what we’re really talking about here isn’t the need for more foresight on Amazon’s part, but more insight. Customer relationships are a collection of moments in time, and companies need to make the most of those moments through real-time, personalized marketing. Prime Day focused on the products rather than the people, and paid the price. Had Amazon used analytics and its vast store of customer data to turn Prime Day into a million personalized Black Fridays, it would have knocked our collective socks off, instead of prompting us in our boredom to pick up an extra pair of them.

    The post How Amazon Turned Its Black Friday in July into a Black Eye Day appeared first on Teradata Applications.

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  • admin 9:48 am on February 7, 2015 Permalink
    Tags: Amazon, , , Redshift, , Trading   

    Trading up from Amazon Redshift to the Teradata Cloud 

    Teradata White Papers

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