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  • admin 10:13 am on July 26, 2017 Permalink
    Tags: , Bank, Danske, , Detect, , , , , Sophisticated   

    Danske Bank: Innovating in Artificial Intelligence and Deep Learning to Detect Sophisticated Fraud 

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  • admin 9:50 am on February 4, 2016 Permalink
    Tags: Bank, Greenfield, Internationals, Programme,   

    Raiffeisen Bank Internationals Greenfield EDW Programme 


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  • admin 9:50 am on April 24, 2015 Permalink
    Tags: Ancient, Bank, Cruising, , Harley, , , RBIs, , ,   

    Raiffeisen Bank International Cruising Through Ancient Rome with a Harley RBIs BI temporal Data 


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  • admin 9:51 am on November 11, 2014 Permalink
    Tags: Bank, , , , , , Poland, ,   

    BNP Paribas: Being the Bank for the Changing World Through Data-Driven Marketing in Poland 

    Taking the data-driven learnings from their headquarters in France, BNP Paribas Polska has quickly repeated the marketing successes in Poland doubling their success rate in the hundreds of campaigns they run each year. That’s right – DOUBLE!

    For BNP Paribas Polska, retail banking is their core with 80% of their 400,000 active customers falling into that segment. The vision is to be connected with customers in retail banking, know about deposits, accounts and work very closely on relationships through multi-channel banking with the ultimate goal of creating loyalty.

    Justyna Martyniak BNP Paribas Polska

    Justyna Martyniak
    BNP Paribas Polska

    “It’s very important because in every channel the customer can achieve the same information. So it’s quite important. We have quite a large call center; we have many branches. All our advisors have the one window with the same information in every channel. For example, if we send the campaign for the internet, it’s with the same information too. So customers are satisfied because they have good and very quick service. We send leads in the morning and they treat it as fast as they can.” – Justyna Martyniak. BNP Paribas Polska CRM Manager

    BNP Paribas Polska CRM Manager, Justyna Martyniak, tells our Customer Success team that replicating the French model without the pitfalls has sped up results. Implementing the Teradata Customer Interaction Manager (CIM) has allowed her team to eliminate the bottlenecks in the manual marketing process reaching customers and prospects sooner, reducing costs and providing a better response rate on targeted marketing.

    “That’s a very big difference because we have a good data warehouse on the Teradata environment; it’s very fast and very nice to work with. One of our tasks is data mining. So it’s very important, the data-driven situation in the campaign process. Another thing is Teradata Customer Interaction Manager – we have easy possibility to make the campaigns at the same time for many channels and send very quickly to the advisors in the branch and call center consultants. So it’s important to connect with a quick sale and relationship.”    – Justyna Martyniak. BNP Paribas Polska CRM Manager

    BNP Paribas Polska has increased the number of campaigns resulting in 20% of sales coming from those campaigns. Sources for leads come from multiple places including data mining the Teradata environment and automatic triggers from customer’s actions. The leads are sent to advisors at the branch or the call center where they’re acted on.

    Being Data-Driven

    The CIM solution allows the team to measure at every step in the process determining data Screen Shot 2014-11-06 at 7.13.04 AMquality, success and response rates. Those measurements and data go back into the Teradata environment to further enhance success rates for subsequent campaigns.

    “We measure at every step all of the campaign process. It’s not only at the end. So at the end we measure the sale, but we measure before steps too, especially contact rates with the clients. And it’s connected with the data quality for the contact data. It’s very important because before we didn’t do– we didn’t have good data contacts for the clients, so we weren’t– it was not possible to do lots of contacts, lots of campaigns, and now it’s better and better. But it’s connected with the before process. So if the campaign has bad contact rates, we are digging in the contact data and ask advisors and call center to do something with this, to have more possibilities to contact in future campaigns.” – Justyna Martyniak. BNP Paribas CRM Manager

    Thank you to the BNP Paribas Polska team for being a truly data-driven marketing organization and sharing your success!

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  • admin 9:54 am on November 7, 2014 Permalink
    Tags: Bank, , , , Polska,   

    BNP Paribas Polska Executing as the Bank for the Changing World 


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