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  • admin 9:53 am on May 24, 2015 Permalink
    Tags: , , , Cancer, , , Finish, ,   

    American Cancer Society Using Data and Analytics to Finish the Fight Against Cancer 

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  • admin 9:52 am on May 24, 2015 Permalink
    Tags: , , Cancer, , Eliminate, ,   

    American Cancer Society: Employing Data and Analytics to Eliminate Cancer 

    “To be clear, our competitor is cancer, so it’s not like I have a competitive edge over another research firm or another

    Blake Sanders VP, Architecture & Data Management

    Blake Sanders
    VP, Architecture & Data Management

    nonprofit. We’re all in this together. So essentially, data and being data-driven allows us to complete our mission and drive us to a competitive edge, ” comments Blake Sanders, Vice President of Architecture & Data Management, American Cancer Society.

    With a mission to eliminate cancer as a major health problem before the end of this century, American Cancer Society’s Blake Sanders is focused on a cure  and  is using data as the primary weapon in the fight to eliminate cancer.  This is not a typical business and when our Global Customer Engagement team sat down with Blake Sanders, we were inspired by his passion for the cause and his perspective on data and analytics which touches every aspect of the organization – each area critical to the mission:

    • Helping You Stay Well;
    • Helping You Get Well;
    • Working to Find Cures;
    • Program Programs and Services;
    • Hosting Fundraising Events; and
    • Helping Pass Laws to Defeat Cancer.

    Blake Sanders compares his data to fast food-fast, fresh, and better.  Essentially giving self-service users access to fast answers with fresh data, eliminating data latency.  Better is all about reducing complexity by “reorganizing the system in such a way that asking the question of data is as easy as possible.”

    Impact on the organization has been dramatic.  Questions that used to take I-T two weeks to answer can now be answered in just minutes by the business user.

     “So that’s a culture shift that’s basically a paradigm in which you’ve now got an interactive query.  You have an ability to adjust and re-analyze and hone in on your question, start broad, go small, drill, slice and dice, things that we weren’t able to do before, we’re able to do now,” comments Blake Sanders, VP, Architecture & Data Management.

    Employees all over the organization use data in every aspect of their job function from organizing patients,  volunteers, to the nitty gritty details of their largest events as well as R&D conducted by doctors.

    Screen Shot 2015-05-20 at 9.27.42 AM“We have people that need to understand how best to organize and run the events that we put on.  One of our major events is Relay For Life.  Relay For Life is a community event.  Our internal staff helps our volunteer committees actually run the event.  Well, what information do they need?  They need to know how many teams they have, how many people are going to attend, what’s the likelihood of getting sponsors to help us out.  They don’t have to come to us at all, that’s not a question of I-T anymore, that’s literally self-service. The act of doing that enables them to ask their own question and get their own answer in such a way that they could never do that before that was something that just wasn’t even a thought process for them, ” comments Blake Sanders, VP, Architecture and Data Management

    Fundraising and Recruitment with Data

    Critical to American Cancer Society are its donors and volunteers.  When will a donor become a volunteer and vice versa? With 96% of their revenue coming from individual donors and more than three million volunteers, leveraging capacity for both groups is critical to forwarding their mission. How do they do that? Study, segment and follow up with individualized communications.

     “So we have a lot of information about our constituents and our donors and we want to let them understand how best they can help us, so that really involves a lot of study and segmentation around what type of people might be more apt to want to attend a Relay For Life event versus a Making Strides Against Breast Cancer event and who’s likely to come back? We want them to keep coming back either to participate or donate or volunteer, so that’s really an outreach from a marketing exercise and so we have an entire group that’s designed to find the right segments of people to market to and our team, in architecture and data management, feeds them as much information as possible and allows them to do analysis on our customer segment and really find the right people, ” comments Blake Sanders, VP of Architecture & Data Management.

    In the data, self-service users get more meaningful answers.  They look at more attributes than ever before and they’re able to correlate the data and be extremely confident with the answer they get.

    Eliminating Cancer

    Perhaps the most exciting facet of the mission is the goal to eliminate cancer as a major health problem by the end of the century.  Can you imagine? Conventional wisdom now says that the cure for cancer won’t be just a doctor with a microscope, but there will be a data scientist with a laptop right along side.

     “All good data science starts with a question. So when a data scientist is in front of their computer understanding and trying Screen Shot 2015-05-20 at 9.28.58 AMto make use of a good amount of data, really what they’re trying to do is find a correlation between what an actual physician or scientist, researcher is doing versus what 10 or 15 other scientists are – and researchers are doing on their own.

     So the data scientist is actually making sense of that across and is able to visualize for the other researchers how that correlation occurs. Data visualization as a practice is an art and a science both. Taking hundreds of data points and attributes and actually visualizing that in a way that makes it easy for someone to understand, that is the silver bullet, ” comments Blake Sanders.  “Data is the glue in which the American Cancer Society is able to perform its mission.” 

    Many thanks to the American Cancer Society for marching toward that mission every day, fighting the fight to eliminate cancer.

    The post American Cancer Society: Employing Data and Analytics to Eliminate Cancer appeared first on Insights and Outcomes.

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  • admin 9:58 am on November 20, 2014 Permalink
    Tags: , Cancer, , , , , ,   

    American Cancer Society Data Driven Towards Their Mission 

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