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  • admin 9:52 am on July 26, 2016 Permalink
    Tags: Catch, , , , Snapchat, ,   

    3 Snapchat Marketing Tips to Help Catch Unique Moments 

    Latest imported feed items on Analytics Matters

  • admin 10:01 am on July 16, 2015 Permalink
    Tags: Catch, , , moment   

    What will it look like when you catch the moment? 

    This post was authored by Michael Becker, Marketing Support Specialist, Teradata Marketing Applications.

    A moment is unique because it is fleeting – but it’s valuable for that same reason.

    What will it look or feel like, as a marketer, when you completely satisfy your customers on an individual level, catching the moment oh-so-perfectly? The short answer: use your customer engagement rates – social data, website traffic and dwell time, email and newsletter opt-in rates, response to offers or promotions, and ultimately your revenue growth – as a confirmation of sorts.

    Flip the switch – when’s the last time a marketing communication delighted you instead of annoyed you? What was your reaction during this brand experience?

    Great marketing should delight, should help, suggest, offer, entertain, amaze, inform, relate, understand, empathize and know. But you’ve got to prove it, prove you know them. Prove you understand them, and what they’re doing. Use the customer data they provide to help.

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    True individualized marketing that leads to increased customer engagement won’t feel like marketing at all in the eyes of your customer.

    The best way to achieve this level of intimacy is by leveraging the power of individualized insights by catching the right customer at the right moment with the right message, guaranteed to enchant them.

    You’ll know you’ve capitalized on the promise of individualized marketing that truly catches the moment when your marketing analytics show positive change in your customer relationships. Engagement rates, page interactions, social media statistical data, and transactional data should all reflect this kind of change. And this kind of positive change is not only possible – it’s measurable, it’s valuable, and it’s real. Here are results we’ve witnessed and helped companies achieve simply by employing a data-driven solution:

    • An international bank generated 570,000 sales leads in one year representing $ 4.4 billion in new business, a 28.7 percent increase in net profit, and a 65 percent saving in advertising budget.
    • A retailer achieved a triple-digit payback on the investment in just one year
    • A wine merchant revitalized its loyalty scheme – when a customer subscribes, that individual receives a slew of customized communication providing product details designed to intrigue them based on their needs and interests
    • A travel brand increased click-through rates by more than 100%
    • A biking company saw an increase in revenue per campaign multiply by 1.5 times
    • A food company generated more than 27,000 registrations for an event within a two month period

    In an increasingly convoluted marketplace where digital marketing rules, catching your customers at the right moment has never been more valuable, more needed. It just makes sense.

    real estate mobile











    Act now by taking essential steps to implement individualized insights. The moment is there for the taking. Reach out and catch it before it’s too late!

    The post What will it look like when you catch the moment? appeared first on Teradata Applications.

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  • admin 9:48 am on June 26, 2015 Permalink
    Tags: , , Catch, , ,   

    The Catch 22 In Cyber Defense More Isn t Always Better 

    Teradata Articles

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