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  • admin 10:33 am on September 28, 2017 Permalink
    Tags: , Centralizing, Channel, Cohesive, , , , ,   

    Centralizing Intelligence to Power Individualized Experiences Achieving a Cohesive Cross Channel C 

    True one-to-one interaction is considered the holy grail of customer experience. However, a recent study found only 7 percent of marketers are able to consistently create these individualized experiences across all channels. The Chief Marketing Officer (CMO) Council and Teradata are concluding their webinar series by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions.
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  • admin 9:51 am on November 17, 2015 Permalink
    Tags: Channel, , , , WhatsApp   

    Can WhatsApp Take the Spotlight As the New Marketing Channel? 

    Don’t you find it insanely frustrating when you are trying to sign into Skype and you just can’tremember which username or password you used? It happens to the best of us. This is why the founders of WhatsApp, Jan Koum and Brian Acton decided to create their messenger platform differently.watsapp

    When Apple introduced push notifications in May 2009, Koum created a “prebuilt social network using phone number as a login instead of a password”. The original motto was “No ads! No games! No gimmicks!”, rather an interactive messaging system that supports multi-media exchange. Facebook later purchased WhatsApp in May 2014 for approximately $ 19 billion.

    WhatsApp’s massive growth made it an appealing option to marketers who are looking for a more personal way to engage with their customers. What started as a personal messaging platform evolved into a multimedia sharing platform with the option to share content and media to a closed group of people that have a common interest.

    With the opportunity comes also a challenge. WhatsApp doesn’t have an official API. This means that it is not possible to automate any form of marketing. Therefore, companies who’d like to leverage this platform need to devote more resources in addition to coming up with highly creative ideas in order to engage with its users.

    Used correctly, WhatsApp can be a great tool to increase brand awareness, customer loyalty and thought leadership.

    How Marketers Can Leverage WhatsApp

    In 2013, WhatsApp introduced what’s called “broadcasting”, allowing users to send messages to a group of people at once, without allowing other recipients to know about each other. Marketers can reach 100% of their recipients directly, which is a huge benefit. In comparison, with a Facebook page marketers can only reach about 6 % of their followers unless they pay to promote their content.

    WhatsApp is not as active in America and the UK, however many e-commerce companies around the world have been putting it to good use. In Africa, a website known as Jumia, has been connecting with its users to send them updated offers and promotions. WhatsApp is popular in India for small businesses wanting to communicate directly with their customers without any network barriers.

    Another interesting usage of WhatsApp is for real time alerts and it was successfully used during governmental elections in the UK, Israel and in India.

    The Flip Side of the Coin

    WhatsApp was not designed for business use; however it could still be used to compliment your current social media platform. Direct advertising and soliciting a business via WhatsApp is actually a violation of its terms and service. However, sharing images, posts and engaging with your existing contacts is acceptable.

    In some countries, it is not allowed to contact individuals by phone unless they have specifically asked to be contacted. But even without such regulations users may consider these campaigns as spam or inappropriate.

    Using WhatsApp for business should not be taken lightly. There are ways to do it if you are going to and ways to definitely not do it. It is very important to keep in mind that the last thing a customer wants is another disruption, especially when it comes to their private messaging app.

    Conclusion

    For marketers, having another marketing channel is always both an opportunity and a challenge: on the one hand, a new channel has the potential to reach a new audience, but on the other you need to study this channel and find the best ways to utilise it. It is also important to carefully choose the channels that are most relevant for your audience and to focus on these, rather than spending resources on channels where your audience is not very much present.

    While WhatsApp was not designed for business usage, it holds many opportunities for engaging customer in a personalised manner, and marketers are beginning to tap into the potential it holds. Yet, marketers need to keep in mind that using WhatsApp is considered very similar to using SMS, and therefore they need to be careful not to spam users or be intrusive.

    The post Can WhatsApp Take the Spotlight As the New Marketing Channel? appeared first on Teradata Applications.

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  • admin 9:51 am on June 8, 2015 Permalink
    Tags: Channel, , , ,   

    Omni Channel Marketing Solution Insight 


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  • admin 9:50 am on June 4, 2015 Permalink
    Tags: Channel, , , ,   

    Omni Channel Marketing Feature List 


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  • admin 9:51 am on May 16, 2015 Permalink
    Tags: Brierley, , , Channel, , , , , ,   

    Brierley Partners Expands Omni Channel Capabilities with Teradatas Digital Marketing Center 

    Strategic partnership enhances customer-centric experiences across all channels.
    Teradata News Releases

     
  • admin 9:56 am on February 28, 2015 Permalink
    Tags: , , , Channel, , , , , ,   

    J D Williams and Co Ltd Selects Teradata Aster to Build Omni Channel Picture of Customer Behaviour 

    Prominent UK retailer will use Aster technology to gain customer insights and track effectiveness of marketing campaigns.
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  • admin 9:52 am on November 12, 2014 Permalink
    Tags: Channel, , ,   

    How To Maximize The Potential Of The Email Channel 

    email cloudMarketers hear it all the time: The end of email marketing is nigh . . . Consumers are so overwhelmed by their inboxes that marketing efforts there are falling on deaf ears . . . Email isn’t as effective as . . . yadda, yadda, yadda.

    But savvy marketers know none of that is true.

    Earlier this summer, I read through a research report from GigaOM comparing the effectiveness of various digital marketing channels. Like many similar studies, their findings show that marketers continue to rely on email as their digital marketing “workhorse.” According to their survey, 56 percent of marketers cited email as their BEST digital tool for customer retention – far ahead of the 37 percent who cited social media. Email also consistently ranked higher in awareness, acquisition and conversion than any other tactic, including social, content marketing and paid search.

    What’s so great about email? For starters, email is:

    • Ubiquitous. The number of email accounts in the world is on track to reach 4.1 billion by the end of next year. It makes sense to go where your customers are.
    • Cost-effective. Compared to direct mail or even paid search or social ads, email is a bargain with proven ROI. Email remains a trusted go-to tool for marketers because it’s less costly and can reach more people than other channels or methods.
    • Customizable. It may sound counterintuitive at first, but thanks to today’s digital marketing technology, you can send personalized messages to a large number of people all at once. By using consistent content in every email and yet tweaking graphics or certain text blocks, emails can be dynamically targeted to various segments.

    But in order to reap the benefits of email marketing, you do have to make sure your strategies and tactics are keeping pace with consumer expectations and data-driven marketing practices. Approaching email with the “same old, same old” just won’t cut it anymore.

    Fortunately, there are a number of areas where a little focus can make a big impact. If your email marketing efforts could use a boost, consider shifting toward:

    1. Behavior-based triggers. Remember pick-a-path books?  Think of the customer journey like that, where each decision propels a buyer in a different direction. An email from you can help guide a customer to the next step, motivate her to come back to an abandoned cart, suggest use of a new loyalty program for the first time, or encourage some other move forward on the customer journey.
    2. Hyper-targeting. You may already be segmenting your email list by demographic data, such as age or residence, but you can go even further by personalizing your content with individual preferences. Use data from across a series of channels – offline databases, social media, etc. – to know more about your customer and further your targeting efforts.
    3. Responsive email design. Responsive design means that no matter what device your customers are using to read your emails, the content will automatically optimize to that screen size. So if a customer starts reading your email at their desk top, and then continues reading it using a mobile device while on the go, he’ll be able to easily access the information presented with ease.
    4. The right analytics. Of course you’re looking at numbers, but are you looking at the right ones? Opens and clicks no longer tell the whole story. Thanks in part to the recent shift Google made when it introduced inbox tabs, many of your customers may not look at your email as soon as you send it. The good news is that they’re looking at it when it’s the right time for them, which is data worth tracking in itself. When do they open the email? Do they check it right away? Or are they more likely to buy if they read the email only when they’re thinking about buying? With the right analytics tools, you can monitor campaign performance and adjust your strategy as needed to optimize campaign results.
    5. Testing. One of email’s greatest strengths is how adaptable it is. You’ll see better results by testing as much as you can. A/B test subject lines, experiment with combinations of targeting, alter the time of send, tweak offer details… test it all! Then, once you find what works, test it again to make it even better.

    Email should be your marketing workhorse. If it’s not, you need to re-access your strategies and update your marketing mix so you can take advantage of all of the data available to you for driving highly personalized digital messages that truly resonate with your customers.

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