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  • admin 9:47 am on May 20, 2016 Permalink
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    Engaging the Connected Traveler 


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  • admin 9:51 am on April 23, 2016 Permalink
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    4 Driving Forces Behind Connected Car Innovations 

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  • admin 9:47 am on April 20, 2016 Permalink
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    Connected Interactions 


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  • admin 9:53 am on January 29, 2016 Permalink
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    Timing Is Everything: Why The Connected Car Needs Smarter Analytics 

    While other industries are just now coming to grips with sensor data and other forms of big data, the automotive industry can smugly say that they are veterans in this area. Since the late nineties, car manufacturers have been using data from the Engine Control Unit (ECU), Controller Area Network (CAN) and telematics to improve and enhance their vehicles.

    Fast forward to today, and while car manufacturers are comfortable with big data, there’s a new challenge looming – lots of data. The connected car has been called a “gigantic data-collection engine” for good reason.

    Just how much data do the experts think car manufacturers are going to have to be prepared for? Let me give you an illustration. Today, car makers might be downloading 100 – 200 kilobytes of data from a car, once a year, during its annual service. With the connected car, kilobytes of data can be downloaded every day. In addition, connected cars will have remote diagnostics capability to record data on-demand as needed, so engineers can study anomalies in detail.

    car
    The scale of the data deluge becomes clear when we take into account that analysts, Gartner, predict that there will be 250 million connected cars on the road by 2020.

    Just what sort of data would a car manufacturer be able to collect from a connected car? Here are just a few examples – Vehicle Generated Data, User Generated Data, Network Generated Data, Vehicle Configuration, Geolocation, Vehicle Owner, and Diagnostic Trouble Code – and that’s just the tip of the iceberg.

    It’s clear that car manufacturers will need to decide whether it makes business sense to collect all the data available, considering the cost of transferring and managing the data.

    Don’t Drive Round in Circles

    And it’s not just about deciding what data to collect. Car manufacturers also need that data to parlay into value for the company.

    With industry trends indicating that the nature of car ownership itself is changing, the data from the connected car can play an integral role in helping car makers position themselves to offer alternatives such as pay-as-you-drive insurance, car leasing or shared-usage businesses.

    For car manufacturers, their data journey should not only include data from the connected car, it should also take into account other sources of data held by the company. It is when these are analysed with the right technology, that car manufacturers can get real business insights.

    Timing is Everything

    Car manufacturers often get themselves in trouble when thinking that all this data needs to be analysed in real-time. But not only would that be prohibitively expensive, it would also be a drain on valuable resources. Instead, car manufacturers need to think about how the data can be used and to what benefit. Often analyzing the data minutes, hours, and days after the data is collected still yields actionable insights.

    Here are some examples of the value that data analytics performed at the right time rather than in real-time can provide:

    Sub-Seconds –Combining the data fed from forward facing radars, with the connection of the vehicle to infrastructure, the ability to see around corners and other cars, crashes can be prevented with seconds to spare.

    Seconds to Minutes -Traction control systems sensing slippage on a wheel sends data to other cars approaching that location, warning them of the hazardous conditions.

    Minutes
    -Transmitting alerts to owners via anti-theft devices if a vehicle is suspected to have been stolen, based on entry mode or location.

    Hours-Detecting quality issues of cars in the field or targeting offers and services to connected owners as the car passes a certain position.

    Days
    –By analyzing the usage patterns and behaviors of customers, car companies can propose deals for pay-as-you-drive insurance or information on a car-sharing program.

    Months -Feeding usage information back to design teams, so that changes can be implemented, for instance, if sensor read-outs suggest that back doors of certain models are not often opened and closed, design teams can make a decision to only manufacture a 3-door version of that model instead of the 5-door version.

    This approach of performing analytics on the data at the right time, rather than in real time, means that companies can put the ability to query the data in the hands of frontline staff, not just strategic or middle-management levels.

    Call centre operatives, showroom sales staff and service centre repair engineers can see all the other touch points and conversations that a particular consumer has had with the company. This means that they can respond intelligently to the customer, which, in the long-term, means satisfied and loyal customers, better efficiency and profitability.

    If you’re interested in this topic, you will find in-depth analysis and innovative examples of how connected car data is being used in Winning the Connected Car Data Wars.

    This post first appeared on Forbes TeradataVoice on 29/10/2015.

    The post Timing Is Everything: Why The Connected Car Needs Smarter Analytics appeared first on International Blog.

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  • admin 9:53 am on January 27, 2016 Permalink
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    The Connected Well A New Framework for the Data Driven Oil and Gas Business 


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  • admin 9:55 am on December 9, 2015 Permalink
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    Why I’m Crossing over to Generation C – The Connected Consumer 

    I have lived in Australia for over 10 years and this year was the first time since I moved that I had the chance to go back to the USA for Thanksgiving. Even if you are not American, you probably know that the Thursday Thanksgiving holiday is about family, food and the focus of the weekend after is on shopping. From Black Friday (which actually began on Thursday evening in many stores), to Cyber Monday the weekend is the largest single shopping weekend of the year.

    The Connected Consumer

    I did go out amongst the crowds on Friday and although I went to one of my favourite stores, decided not to stay as the queue to check out was well beyond what I was willing to endure. If I was living in the US I would have switched to a digital channel to do my shopping.   The migration to digital shopping is continuing to pick up momentum and as reported in an article in RIS News, for the first time, Cyber Monday sales topped 3 billion dollars.

    Upon returning to Australia, I read an interesting article, Forget about Generations X, Y and Z: Three tips on targeting digitally-savvy Gen C where Generation C is an “unique blend of 16-year-olds who have grown up with computer literacy, to a senior who has caught up with status quo and is now shopping online.”

     
    The article goes on to suggest the three tips to target and retain digitally-savvy customers (Use modern, beautiful technology; Do customer research; Constantly improve.)

    Learn more about Teradata’s Retail Enterprise Framework and the Connected Consumer

    RetailFramework

    One key characteristic of Generation C is that they are connected consumers and these customers are never more than a few seconds away from their next shopping experience. To appeal to today’s connected customers; retailers must offer a seamless consumer experience—one that unites physical stores and online digital worlds.

    It’s time to shift from marketing to broad customer segments to delivering highly relevant customer interactions.

    The good news is the connected consumers create a trail of data that retailers can tap into to identify consumer desires, preferences and likely behaviour. By putting the consumer at the heart of operations, retailers can create engaging experiences that attract and build trust with the connected customer.

    American Eagle Outfitters (AEO) is a leading global specialty retailer offering high quality, on-trend clothing, accessories and personal care products at affordable prices.   With more than 1,000 retail stores in the United States, Canada, Mexico, China, and Hong Kong, AEO is facing a common retail challenge — finding the right mix between digital and brick and mortar retailing. “Live your life” is the motto and primary campaign for American Eagle Outfitters. And that is the attitude of their target market, Millennials. After all, they do live their life, with little brand loyalty. Millennials love you one minute and move on the next.

    So, how does AEO communicate and have a relevant conversation when one side doesn’t come to the party? They make the party really relevant and data driven! With the vision that every customer interaction is an opportunity, American Eagle Outfitters is pushing the creative bounds with data driven marketing and the use of geo-spatial to communicate to millennials. American Eagle Outfitters: Getting to Millennials Through Multi-Channel Marketing and Data

    As to the next time I am in the USA for Thanksgiving, I will skip the stores and head online. The population of Generation C increases by one.

    Monica Woolmer has over 25 years of IT experience who has been leading data management and data analysis implementations for over 15 years. As an Industry Consultant Monica’s role is to utilise her diverse experience across industries to understand client’s business; articulate industry vision and trends; and to identify opportunities to leverage analytics. Monica has a cross-industry focus and is currently primarily assisting Retail and Public Sector clients across Australia and New Zealand. Connect with Monica via LinkedIn.

     

    The post Why I’m Crossing over to Generation C – The Connected Consumer appeared first on International Blog.

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  • admin 9:51 am on October 22, 2015 Permalink
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    The Connected Life 

    binternet-of-things_3y John Edwards

    Imagine an Internet that connects just about everything on the planet. Actually, there’s no need to imagine since such a network is already here.

    The Internet of Things represents a major departure in the World Wide Web’s development. Now it’s not just computers, smartphones and tablets that are connected. Billions of interconnected devices include everything from agricultural irrigation systems to parking meters to sensors that monitor human health to an almost endless array of industrial controls and much more.

    Huge Opportunity

    The Internet of Things has a bright future. Cisco projects that 50 billion “things” will be connected by 2020. As a result, technology and services spending is expected to generate global revenues of up to $ 14.4 trillion by 2022.

    Executives are taking notice and expect their businesses to benefit. According to a report by the Economist Intelligence Unit, 75% of C-suite business leaders are actively researching opportunities sparked by this movement. The same report revealed that 30% of executives feel that it will unlock new revenue opportunities, while nearly as many (29%) believe it will inspire new working practices. Companies such as computing technology giant Intel see massive bottom-line potential.

    “Intel sees a huge opportunity to help businesses increase efficiencies, and those efficiencies can be through new business models, reduced costs, supplying their customers with better information, and providing better opportunities for growth,” says Neil Blecherman, director of Internet of Things Eco System and Strategy for Intel.

    Redefine Data Uses

    The Internet of Things will fundamentally change the way businesses use and benefit from a wide range of data and applications, including big data analytics. While many emerging technologies promise an almost unlimited number of potential uses, this is actually living up to
    its claim.

    “The big change in IoT [the Internet of Things], in terms of data, is that there’s going to be so much more of it, and we believe this requires a lot more effort to secure and manage the data, as well as deliver it in a way— ​through analytics—that is actionable and helps people grow their business,” says Blecherman.

    In logistics, for example, the rich data supplied by analytics systems is paving the way for the faster and safer shipment and management of nearly all types of products. A single smart tag attached to a carton or pallet can send regular updates on the temperature, humidity, orientation and location of a fragile object as it moves from its origin to its destination. These types of insightful data allow a business to validate the integrity of its products throughout a shipping cycle.

    Everything Connected, Everyone Benefits

    Hani Mahmassani, W. A. Patterson Distinguished Chair in Transportation and director, Transportation Center at Northwestern University, says he is seeing greater connectivity among vehicles, infrastructures and users as a result of sensors.

    “What we’re seeing is a trend toward cheaper, smaller sensors that are deployed increasingly across the board,” he explains. Mahmassani adds that “smart cities” with infrastructures connected to this technology operate more efficiently and provide a better quality of life by regulating traffic flows, offering up-to-date information on public transportation and enhancing other services.

    The Internet of Things is also reshaping the way companies build products, provide services, guarantee quality, operate production lines and maintain equipment. Food retailers, for instance, are able to use data received from commercial and residential “smart kitchens” to automatically send fresh deliveries as soon as tagged food supplies begin running low. Automotive technicians, meanwhile, can monitor customers’ vehicles for developing mechanical and electrical problems and suggest possible corrective actions before a major breakdown occurs.

    “With distributed analytics, at the back end as well as at other parts of the IoT infrastructure, you’ll be able to take action on some data before it even reaches the data center, which is a huge competitive advantage,” Blecherman points out.

    Challenges and Technologies

    The Internet of Things relies on an array of technologies, including wireless sensors, RFID tags, GPS receivers and various networks and software. These technologies work together to create an environment that allows all types of devices to communicate with each other and with people.

    Although development is in accordance with specifications established by a number of international standards organizations, such as the GS1 EPCglobal community and the Open Geospatial Consortium, there is no central governing authority overseeing the technology.

    Another challenge is convincing companies in virtually all industries and markets to build Internet connectivity into their products. It may be some time before items such as water valves, conveyor belt assemblies and sprinkler systems come with built-in sensing and wireless transmission capabilities. In the meantime, companies are already embedding technology to communicate or interact with other devices or people, such as sensors that deliver energy consumption metrics in real time.

    The challenge for organizations is to fully leverage collected data, Mahmassani says. Too often, the information is wasted, underutilized or not stored for future use. For example, a sensor at an intersection that is used to regulate a traffic light is only serving a single purpose, he points out. That sensor could also be used to monitor traffic through the intersection to help improve traffic routes.

    Here and Now

    The Internet of Things is already a reality. The technology’s basic elements are in place and new devices are constantly being connected. The stakes involved are huge since organizations that have the ability to analyze the torrent of machine-to-machine and related data will have unprecedented growth and revenue potential. On the other hand, businesses that are slow to meet this opportunity will find themselves in the same position as companies that failed to address the Internet’s potential in a timely fashion—falling behind the times and the competition.

    John Edwards has covered the technology industry for more than two decades. 

    Read the rest of our special section about the Internet of Things on TeradataMagazine.com.

     

     

     

    The post The Connected Life appeared first on Magazine Blog.

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  • admin 9:53 am on October 18, 2015 Permalink
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    How (Not) To Kill A Connected Car 

    When two hackers recently demonstrated just how easy it was to take control of a car using just a laptop, wifi and a burner mobile phone, the consequences were dramatic. Within days, a recall for 1.4 million vehicles was issued by the automotive manufacturer for bug fixing.

    That’s not surprising. Even though an example of car hacking in real-life has yet to be confirmed – the reality being that hacking a car takes considerable time, expertise, planning, research and resources-conspiracy theories still abound.

    Automotive manufacturers know that unless they can demonstrate that they are on top of the security concerns, it will be bad for business.

    car

    It’s not just security concerns which are putting customers off the new generation of connected cars. 51% of German and 45% of U.S. customers said they had reservations about using connected car services because they were also worried about data privacy.

    The connected car provides a game-changing amount of data to car manufacturers. Today, car manufacturers might be downloading 100 – 200 kilobytes of data from a car, once a year, during its annual service. But with the connected car, kilobytes of data can be downloaded every day.

    What car manufacturers do with that data is the reason why customers are nervous. After all, if you had young children in the backseat, would you want an ad for the ‘Golden Arches’ flashing up on your infotainment system at every highway exit? What about your car giving law enforcement officials the heads’ up when you exceed the speed limit?

    The bottomline? If connected car adoption is to take off, the industry needs to reassure customers that their data will not be shared without their knowledge or consent.

    Think like a Bank

    When we have something valuable, say, our monthly salaries, what do we do with it? We deposit it with a bank. That’s because we trust the bank to keep it safe. The bank will ensure that only we would be able to withdraw funds from our account, subject to passing the necessary security checks.

    Similarly, if we are going to feel like we can trust car manufacturers with our data, then car manufacturers have to convince us that our data is going to be stored securely.

    For car manufacturers, that means being able to identify and treat different data sets differently based on sensitivity and value to the organisation. In practice, that could mean storing data that can be used to identify individual consumers behind the corporate firewall instead of in the cloud to ensure data security.

    But that doesn’t mean that car manufacturers can’t take advantage of the lower costs of cloud storage.

    Second-by-second breakdown of driving data based on position, which is used to bill for pay-as-you-drive insurance is a viable candidate for the cloud. This data can still be accessed by the car manufacturer or their business partner, in this case, an insurance company. This data can be kept for the period where it creates value and then deleted.

    Give Value to Get Consent

    Next car manufacturers should be asking customers to opt-in to share their data. That means convincing their customers that there will be a true value exchange for their data. In other words, customers value the service that is being provided in return for giving up their data so much, they are happy and willing participants.

    This is the case with vehicle insurance policies that are tied to telematics. In 2013, in the UK, there were 300,000 such policies, triple the numbers from 2011. A clear indication that customers are willing to share their data if they feel that they are getting a good deal in return.

    Are We There Yet?

    Industry bodies, the Alliance of Automobile Manufacturers and the Association of Global Automakers put forward a set of privacy principles for vehicle technologies and services in 2014. A number of car makers, such as BMW and Volvo, have taken it one step further, and said on record that they have been turning down monetisation opportunities in favour of putting their customers’ privacy first.

    However, this will just be a sticking plaster if car manufacturers do not have a strategy for harvesting, storing, analysing and securing their connected car data. With market entrants from outside the automotive industry gearing up to enter the fray, car manufacturers who don’t have a data strategy may be the ones that introduce the connected car to the world, but not the ones who get to profit from it.

    If you’re interested in this topic, you will find in-depth analysis and innovative examples of how connected car data is being used in Winning the Connected Car Data Wars.

    This post first appeared on Forbes TeradataVoice on 11/09/2015.

    The post How (Not) To Kill A Connected Car appeared first on International Blog.

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  • admin 9:50 am on September 16, 2015 Permalink
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    Lodging Connecting with the Connected Traveler 


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  • admin 9:49 am on August 4, 2015 Permalink
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    Winning the Connected Car Data Wars 


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