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  • admin 9:51 am on September 14, 2016 Permalink
    Tags: , , , Ceremony, Create, , , , , ,   

    Teradata EPIC Award Ceremony Honors Leaders in the Use of Data Analytics to Create Business Value 

    Teradata (NYSE: TDC), a leading analytics solutions company, last night honored 16 high-performing customers and partnerships with Teradata EPIC Awards.
    Teradata United States

  • admin 9:49 am on March 22, 2016 Permalink
    Tags: Create, , , , ,   

    How to Create a High Impact Data Drive Culture 

    Teradata Web Casts

  • admin 9:45 am on March 2, 2016 Permalink
    Tags: , , , , Create, , , ,   

    Create a Data Driven Analytic Advantage with the Teradata Automotive Analytics Framework 

    Teradata Brochures

  • admin 9:45 am on February 10, 2016 Permalink
    Tags: , , , , Create, , , , Goods,   

    Create a Data Driven Analytic Advantage with the Teradata Consumer Goods Analytics Framework 

    Teradata Brochures

  • admin 10:33 am on January 5, 2016 Permalink
    Tags: Create, , , ,   

    How to Create a High Impact Data-Driven Culture 

    Join Ron Bodkin, President of Think Big, a Teradata company in this informative webinar where you will learn: The five steps in becoming a data-driven culture, methods to gain C-suite buy-in for your analytics program, how to assemble a cross-functional team for analytics, ways to create a culture of analytic entrepreneurship, industry examples of companies successfully balancing data and intuition.
    Teradata Events

  • admin 9:51 am on December 17, 2015 Permalink
    Tags: Create, , , Nurture,   

    5 Ways to Create and Nurture Customer Loyalty 

    by Jenne Barbour

    Customers move now at a speed that is faster than ever. That speed, coupled with the breadth of options available to them and the constant barrage of marketing messages they’re pelted with 24/7, chip away at the customer relationship—or keep it from ever getting started.

    Without properly engaging new customers or strengthening one-to-one connections with current ones, relationships may never take hold. Or if they do, they could vanish in the blink of an eye. Although it may seem like customer loyalty is eroding in the current environment, it is actually just evolving.

    Value is the Key

    More than ever, consumers are willing to create relationships with brands in exchange for tangible value. And that value can flow both ways. Rich insights are derived when customers share information, which in turn empowers brands to increase engagement and improve profitability.

    Delivering the right experience is the result of listening to the information customers provide and answering with the most relevant approach to meet their needs. This relevance—driven by individualized insights—elevates the loyalty programs of the past to the engagement of the future.

    These five tips will help you foster and maintain a strong relationship with your own customers:

    1. Keep Pace With Expectations

    As product and service options grow, consumer expectations increase. What they bought in the past may not be what they want in the future. If you do not evolve with your customers, you could soon become obsolete. Know what your customers want and need from you, then make sure what you’re delivering is on target. If you’re not giving them what they want, someone else will.

    1. Deliver Integrated Value

    It’s critical to recognize each customer individually and understand his or her relationship with your company, its products and its services. You also need to fully integrate the customer’s insights into the entirety of that person’s experience with your brand. This proves that you know him or her as an individual, and that you leverage this deep understanding to serve the person’s needs.

    1. Connect in the Mobile World

    Digital disruption isn’t just about the impact to the marketplace or how it affects the way you do business. It’s also about reaching your customers across their preferred devices. It’s commonplace for people to pull out a smartphone or tablet to find virtually anything. They can research and buy whatever they need with just a click. As consumers increasingly shift to mobile, they expect their experience to be consistent across all platforms and available everywhere they are. The individualized experience spans online and offline boundaries, often using mobile as the connection point between the two worlds.

    1. Focus on Customer Engagement

    Vast budgets can be wasted on disposable interactions that will never be seen. After all, savvy consumers have grown accustomed to ignoring the irrelevant, making some ads invisible to them. In our increasingly connected world, personalized loyalty provides the opportunity to interact with and engage the individual—as long as the interactions honor the relationship and add value to the customer.

    1. Be Transparent

    Your customers will have concerns about what you’re doing with their information. They may understand that sharing data leads to a better overall experience with your brand and more relevant offers, but they may also be cautious. It’s important to respect their concerns and nurture their trust. You can do that by being open about how their data is being used and giving them opt-out alternatives.

    Two-Way Communications

    By centralizing your customer view to include traditional behavioral data, you’ll crystallize your understanding of who your best customers are along with what they need and want from your brand. Using data-driven solutions, you can shift from merely approaching audiences to creating value exchanges on a one-to-one basis. That experience will touch every point of interaction with your customers: online and offline, wherever they are and whenever they’re ready to interact.

    A two-way exchange with customers establishes longer lasting relationships, fuels engagement and allows you to increase your wallet share. Plus you get the opportunity to find out what they are thinking—and what they think about you.

    Jenne Barbour leads marketing strategy for Teradata Marketing Applications. She works to transform an individual’s customer experience into a beneficial bond with the brand.

    This article originally appeared in the Q4 2015 issue of Teradata Magazine. For more tips on strengthening customer loyalty in today’s constantly changing marketplace, visit TeradataMagazine.com.



    The post 5 Ways to Create and Nurture Customer Loyalty appeared first on Magazine Blog.

    Teradata Blogs Feed

  • admin 9:46 am on November 22, 2015 Permalink
    Tags: Create, , , , ,   

    How the C Suite Can Create a High Impact Big Data Culture 

    Teradata Press Mentions

  • admin 9:52 am on October 12, 2015 Permalink
    Tags: Create, DevOpsFriendly,   

    Create a DevOps-Friendly Environment 

    Q3-14_Hands On_business-and-IT-professionalsby Mike Coutts

    DevOps is an emerging concept that provides a bridge between traditional development groups and their operations counterparts so they can work as one contiguous unit within the IT environment. This approach emphasizes collaboration and integration between developers and operations professionals to improve predictability, efficiency and effectiveness of operational processes, which are typically automated to some degree.

    DevOps expects that developers will explicitly write their code so operations will be able to collect logs, events and alerts. The goal is for the logs, event records and performance analysis to lead to better implementation, whether by changing the fundamental data model or by adjusting the queries associated with a given application.

    The first requirement of DevOps is that developers treat even the first line of code they write as being ready for production deployment with end-to-end performance analytics available for every component and application. The development can be conducted using client-based environments along with, or instead of, cloud-based options in which developers code, build, test and release in a continuous fashion.

    Operations will increasingly be done via a cloud-like model with applications being deployed, operated and monitored from anywhere the team requires. The operations group needs to be able to identify issues as they arise, feed this information back to the developers and then work with them to resolve problems.

    Introducing UDASQL

    Organizations that leverage the Teradata® Unified Data Architecture™ have the advantage of already possessing a fundamental component for DevOps—one or more large repositories to store and analyze their operational data. Previously, to leverage these data storage resources, developers were required to embed logging such as query banding directly into their code. However, this meant that the logging sometimes did not get done or was done in an inconsistent manner, which makes operational monitoring of the logs more difficult.

    To make it easier for developers in the Unified Data Architecture environment to focus on their primary goal of creating and executing good SQL without having to worry about logging, Teradata created a simple SQL execution engine called udaSQL that’s based on the Apache Ant™ SQL Task.

    Ant was chosen as the basis for the engine for two reasons:

    • The Java-based approach makes it operating-system agnostic, which allows deployment across different platforms.
    • Ant takes a different approach to other scripting languages. It inherently stops on a failure as opposed to requiring the developer to add code to check for a failure or other errors. This makes the developers’ task simpler since they only need to actively acknowledge points where they may expect to get an error code. For example, attempting to drop a table that does not exist would be an acceptable error that can be ignored through the use of the Ant directive onError=”continue”.

    The udaSQL embeds various logging and Query Bands inside the environment so both development and operations will get a consistent set of information. Essentially, the tools provide for consistency.

    Simple Life for Developers

    The Ant SQL Task can certainly be used as is. However, udaSQL enables a simplified environment for developers that satisfies the needs of DevOps by embedding logging and query banding into the engine rather than making the developer think about how to do it.

    A comprehensive range of version control checking, local log management and query banding is included within the uda.core.xml file and some associated Java code, which is held within udasql.jar. Developers do not need to deal with any of them. Instead, they rely on operations to monitor any related Unified Data Architecture applications.

    These applications describe a batch process in which a series of SQL statements can be executed in a prescribed sequence within a single Ant target. This can be done as a series of udaSQL tasks with single or multiple SQL statements. Or, through the use of the src=”filename” attribute, a file containing a series of SQL statements can be imported and executed in sequence. These files can be existing, simple Basic Teradata Query (BTEQ) scripts, which allows for the reuse of existing SQL logic within this DevOps-friendly environment.

    Use Volatile Tables

    One interesting aspect of the DevOps approach, compared to traditional scripting of sequences of BTEQ commands, is that a single session is maintained throughout the entire run of a given target. This allows for the use of volatile tables, which would not be possible across individual BTEQ scripts due to the logon/logoff behavior associated with each script.

    The same environment that supports the development of these batch applications can also support operations. While udaSQL will provide for a consistent set of local log files for every run of a given application, which can be used for local debugging, the biggest advantage comes from the automatic creation and application of Query Bands. This shows an excerpt from the log file:




    udaAppInst=​     20140401122257615-

    10; udaAppTarget=run;






    log; udaPlatformVersion=

    ​ ;



    udaAppGitDirty=true;’ FOR


    Every query run by this application will now be tagged in DBQL with this Query Band. Because of this, the operations team can identify not only problem queries through Teradata Viewpoint portlets such as Query Monitor, but also all associated queries by searching for the unique udaAppInst value within DBQL, as shown here:

    [SELECT t1.queryid,

    t1.queryband(FORMAT ‘X(20)’)



    c.dbqlogtbl t1 WHERE


    queryband, 0,

    ‘udaAppInst’) =


    AND t1.queryband IS NOT


    Support for Any Applications System

    As operations activities become more pervasive throughout the Unified Data Architecture, capabilities will become further embedded in Teradata Viewpoint as portlets that can be used to find problem queries and design decisions. More importantly, the portlets will find the original application—and its developer—that provided these queries/designs and allow operations to feed that information back to the developers.

    Ultimately, the DevOps approach will support any size organization and application environment. It will better enable developers to interact with decision support systems while bringing developers together with the operations department to function as a single entity from an
    IT perspective.

    Mike Coutts is the chief technology officer for the Teradata Enabling Solutions (TES) organization. He is responsible for all aspects of TES architecture and technology. 

    Visit TeradataMagazine.com for this article and others covering Teradata’s latest developments.



    The post Create a DevOps-Friendly Environment appeared first on Magazine Blog.

    Teradata Blogs Feed

  • admin 9:51 am on May 14, 2015 Permalink
    Tags: , , Create, , , , Lasting, , , ,   

    Marketers Must Connect the Dots to Leverage Data Insights Create Lasting Brand Value 

    Individualized Marketing means moving beyond personalization to true individualization and bona fide value exchange.
    Teradata News Releases

  • admin 9:52 am on April 24, 2015 Permalink
    Tags: Create, , Subscriber, ValueAdded   

    Create Value-Added Subscriber Services 

    by Ken Mark

    Few industries have seen greater disruption in recent years than communications. For decades, these companies enjoyed predictable revenues and reliable profits from landline telephones. Those times are gone. Consumers now continually and deliberately jump to and from different networks, channels, devices and telecom companies. This churn and lack of loyalty puts a real drain on revenue and profit margins.

    To combat the challenges, communications companies must persuade subscribers to buy into an experience, not just purchase a product or service. In order to win over customers with an experience, organizations must analyze and monetize the daily deluge of subscriber data and insights being created across a variety of platforms.

    Act on Customer Preferences

    Omni-present devices such as smartphones, smart televisions, tablets, laptops and desktop computers dominate people’s everyday lives as companies engage with them through multiple channels. The more companies utilize the data generated by these digital tools, the more they learn about subscribers’ preferences and user habits. For example, companies can track social network and device usage data along with basic information on location, network and call center connections. The resulting patterns provide a wide, in-depth view of individual consumer wants, needs and behaviors.

    With that kind of detail, real-time subscriber information can prompt timely, appealing offers through cross-channel marketing activities or address specific issues to prevent subscriber churn. The insights from the data hold the proverbial key to marketing, pricing and initiatives that enable organizations to adapt to a changing, competitive industry.

    Gain A Deeper Perspective

    Conventional customer-value benchmarks, such as the average revenue per user or average profit per user, do not provide a complete view of subscribers. Companies need modern metrics, including social network analysis, to shed more light on customers’ reach and influence with others.

    For instance, losing an $ 80-per-month subscriber results in a loss of $ 1,920 over two years. What’s not as obvious is that customers who are active in social media and post negative comments to their peer groups can result in much greater losses. Likewise, satisfied subscribers spreading good news can move the revenue needle in a positive direction. Next-generation analytics identifies those relationships and determines their value.

    Overcome Disruption

    Composing a comprehensive, 360-degree view of customers requires capturing and analyzing the torrent of subscriber data from mobile devices, digital apps and social media. To accomplish this, businesses need the ability to convert raw data into useful insights and strategy infrastructures. Once companies have that ability, they can identify opportunities to reduce customer churn, deliver innovative products and services, and in turn, improve revenues and profit margins. This requires next-generation analytics.

    A holistic, customer-focused service experience is the basis for developing loyal, enthusiastic customers. Organizations must employ next-generation analytics to bond more tightly with their subscribers by creating relevant processes and infrastructures. This will enable companies to:

    • Drive enterprise-level oversight and support
    • Unify the subscriber journey
    • Transform prospects and customers into brand-loyal assets
    • Guide rather than follow subscribers’ experiences
    • Gain insights into subscriber behavior
    • Conduct timely, relevant dialogues
    • Deliver true subscriber recognition at every touchpoint

    The move to advanced analytics helps businesses develop competitive, value-added subscriber options rather than simply offering commodity services.

    Create Lifetime Value

    Communications companies have developed new products and services such as data plans, text messaging, games, custom ringtones and on-demand videos to replace declining revenues from landlines. But profits are still at risk from new competition and changing data consumption patterns.

    Organizations can better connect with their subscribers and increase profits by integrating data from network activities such as call details, customer relationship management systems, consumer support interactions and social networks. Using advanced analytics on the data delivers a complete view of customers. The resulting intelligence enables companies to make better product, pricing, promotion and partnership decisions to enhance and extend a subscriber’s lifetime value.

    Read this article and more in the Q1 2015 issue of Teradata Magazine.

    Ken Mark is a freelance business writer based in Toronto.


    The post Create Value-Added Subscriber Services appeared first on Magazine Blog.

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