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  • admin 9:51 am on September 15, 2017 Permalink
    Tags: Achievable, , Datadriven, , , , ,   

    Triple Aim is Achievable Using Analytics: Analytics for Data-Driven Decision Making in Healthcare 

    Achieving better care, a healthier population, and reducing costs is the holy grail for public health organizations. Every day, patients seek care, doctors provide services, and claims are submitted. Yet while we live in a health data revolution where businesses are data rich, organizations remain insight poor. Companies like Blue Cross Blue Shield, Highmark, Harvard Pilgrim, Apple, eBay, FedEx, Ford, Netflix, and Wal-Mart rely on Teradata to link disparate information systems and stove-piped environments into actionable information. Like most organizations, they already had huge repositories of data. But they recognize the value that integrated data can bring across an enterprise—data that can be used for business decisioning and strategy planning that enables them take immediate actions.
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  • admin 9:53 am on November 20, 2016 Permalink
    Tags: , Datadriven, , , OrganizationDE, ,   

    Volvo is Successfully Increasing Customer Loyalty as a Data-Driven Organization-DE 


    Teradata Videos

     
  • admin 9:53 am on November 19, 2016 Permalink
    Tags: , Datadriven, , , OrganizationFR, ,   

    Volvo is Successfully Increasing Customer Loyalty as a Data-Driven Organization-FR 


    Teradata Videos

     
  • admin 9:55 am on November 17, 2016 Permalink
    Tags: , Datadriven, , , OrganizationJP, ,   

    Volvo is Successfully Increasing Customer Loyalty as a Data-Driven Organization-JP 


    Teradata Videos

     
  • admin 9:53 am on October 28, 2016 Permalink
    Tags: , Datadriven, , , OrganizationCN, ,   

    Volvo is Successfully Increasing Customer Loyalty as a Data-Driven Organization-CN 


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  • admin 10:33 am on January 5, 2016 Permalink
    Tags: , , Datadriven, ,   

    How to Create a High Impact Data-Driven Culture 

    Join Ron Bodkin, President of Think Big, a Teradata company in this informative webinar where you will learn: The five steps in becoming a data-driven culture, methods to gain C-suite buy-in for your analytics program, how to assemble a cross-functional team for analytics, ways to create a culture of analytic entrepreneurship, industry examples of companies successfully balancing data and intuition.
    Teradata Events

     
  • admin 10:34 am on November 6, 2015 Permalink
    Tags: Datadriven, , , , McCain’s, ,   

    Webinar: “From Farm to Fork” McCain’s Data-Driven Strategy 

    Join us as Lennie Colborne discusses McCain’s migration to a single global instance of SAP ERP and Teradata IDW – an effort dubbed the “One McCain Project”.
    Teradata Events

     
  • admin 9:51 am on November 3, 2015 Permalink
    Tags: Datadriven, ,   

    Data-Driven Marketing at Sirius XM 

    With increased competition and media consolidation for audience share, content programmers and distributors are more focused than ever on how to attract, retain and engage their consumers. For companies like SiriusXM – the world’s largest satellite radio provider – new competition and distribution channels, like mobile and web, create opportunities and challenges.

    Despite different opinions on how to tackle evolving business strategies, executives and analysts agree on one thing: marketing analytics that extract the full value from enterprise data are essential. During a recent panel – “How is the Big Data Phenomenon Changing Marketing — and Customer Experiences?” – at the Teradata 2015 Partners User Group Conference, this theme was hit home by SiriusXM’s Director of Enterprise Marketing Solutions, John Carpenter – and underscored by his panelist peers.

    Being able to meet consumer expectations for personalized marketing messages offers and enriched experiences brings meaning and value to the customers’ relationships with any business. These relationships are the key to building enduring brand loyalty. Discerning your customers’ happiness – or displeasure – as they navigate their customer journey is essential to developing meaningful experiences – and heading-off churn disasters. In all of this, marketing analytics are essential.

    Making the Most of Now – Real Time Analytics in Action

    One major factor in SiriusXM’s marketing strategy? Moving toward a more real-time model that supports timely, accurate and relevant customer messages and experiences. According to Carpenter, the company could only achieve this vision by taking full ownership of their marketing analytics platform, bringing that back in house to eliminate data latency, and shifting to individualized marketing that employed trigger and event-based dialog versus prescriptive dialog. At the foundation of that strategy was capturing more data about how their subscribers use the service, and who their subscribers are.

    The solution requires more than simply expediting technology adoption. Teradata Chief Analytics Officer, Bill Franks, says companies don’t necessarily need more technology, but a more sophisticated use of technology. One key mistake that companies make when embarking on a data-driven marketing journey is that they look headlong at technology without considering organizational maturity. Both components – the right technology, and a mature analytics approach – are critical for data driven marketing success.

    To learn more about how SiriusXM is keeping pace with its changing marketing ecosystem.

    The post Data-Driven Marketing at Sirius XM appeared first on Industry Experts.

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  • admin 9:51 am on October 15, 2015 Permalink
    Tags: Datadriven, , Helpful, , , , ,   

    Ace Hardware: Using Data-Driven Marketing to be the Most Helpful Hardware Store on the Planet 

    “Ace is the place with the helpful hardware folks,” come on, you know it, the ever familiar jingle for your neighborhood hardware store. That kind of brand recognition is hard to come by and yet it still isn’t enough in the ultra-competitive home improvement market.  Ace Hardware is going head to head with big box home improvement stores with the strategy of being the “most helpful hardware store on the planet” and its working, with growth up 13% in 2014 on revenues totaling 4.7B.  Some of that growth is attributed to an omni-channel marketing program aimed at Ace Rewards® members.

    Screen Shot 2015-10-14 at 11.17.58 AM

    Kaitlin Slalina, Ace Rewards Program Manager

    Before we dive into their marketing solutions we’ll give you a little history.

    Ace Hardware was founded in 1924 by four hardware store owners who formed a co-op to increase their buying power.  Almost a century later that co-op is global and 4,700 independent stores strong. Those stores are urban, suburban, rural and everything in between offering a wide variety of products and services such as paint, lawn and garden, tools, niche services and virtually anything you’ll ever need to fix, repair and maintain a home; all in the customer’s neighborhood.  Ace is obviously doing it right ranking “Highest in Customer Satisfaction with Home Improvement Retail Stores” by J.D. Power eight years in a row. Wow!

    So how did they do it? Ace Hardware is dedicated to being data-driven; starting with an integrated data warehouse that contains data from finance, inventory, procurement, sales, supply chain and marketing. With a single view of the customer, Ace Hardware deployed Teradata Marketing Cloud to communicate to more than 35M Ace Rewards® members.

    “Teradata helped us to have all our data in one spot, which is huge for us, because it really helps us understand how do we need to communicate to our members. We have a wide range of ages and demographics that we speak to and it’s important to understand, ‘Do you want a direct mail piece? Do you want an SMS message? Would you prefer an email?’  What is going to drive the response from our members to get them into our stores and really get that return on investment?” Kaitlin Slanina, Ace Rewards Program Manager

    Allison Pecora, Email Loyalty Specialist

    Allison Pecora, Email Loyalty Specialist

    With Teradata Customer Interaction Manager recognizing customer needs can be vastly different, Ace Hardware creates individualized content and then optimizes the value of every single interaction presenting the best offer or message at the right time and on the right channel.

    “Before using Teradata it was just download a spreadsheet, put it on there and blast out the email. We could never return back and find out what the customer did with it. Did they come in? Could we match the customer opening the email with them coming into the store and buying the item that we emailed them about? We never were able to find that out. Now we are with Teradata able to make that type of connection.” Allison Pecora, Email Loyalty Specialist

    Analytic groups create a process to make sure each area knows the member and captures their data.  Processes ensure the data is kept current and not lost between areas.  The methodology is always relevancy; understanding that they grow if they stay relevant with their Ace Rewards® members, sales will come with spend style.  With Digital Marketing Center, Ace can create innovative digital marketing campaigns and the marketers are having fun!

    “It’s exciting to see! Now that we’re able to really get our fingers into the data we’re able to see ‘Gosh, she loves paint, and let’s send her the next big summer paint trends. Let’s let her know that blue is going to be a hot color this year.’ If she comes in and buys paint then we say, let’s thank her for buying paint and say, ‘How did that paint project go? Why don’t you rate our paint on acehardware.com?'” Allison Pecora, Email Loyalty Specialist

    But then Ace Hardware links from one area of interest enticing the customer to Screen Shot 2015-10-14 at 5.16.47 PManother area.

    “We constantly try to communicate to you about what you like but not so much that we’re separating you from other areas that we want to move you to. If you are really big into paints and we haven’t seen you buy lawn and garden, can we get you into how to clean your patio better, because you like that crisp look to that room when you have painted it. Could we get you to buy this power washer with OxiClean that says ‘You’re going to have a awesome party. Come in, stain your deck and clean it really well so that you wow your guests coming in the door.’” Allison Pecora, Email Loyalty Specialist

    Guess what?  It’s working!  Ace Rewards® members average higher transaction rates and spend 3X more per transaction after receiving the individualized communications. That’s rewarding!

    Congratulations to Ace Hardware for using data-driven marketing to continue to be the most helpful hardware store on the planet!

     

    The post Ace Hardware: Using Data-Driven Marketing to be the Most Helpful Hardware Store on the Planet appeared first on Insights and Outcomes.

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  • admin 9:53 am on October 7, 2015 Permalink
    Tags: ‘App’etite, Datadriven, , , ,   

    Data-Driven Retailers Are Working Up A Real ‘App’etite For Mobile 

    Up to a matter of months ago, the sole aim of a retailer’s mobile strategy was to drive traffic to their website. Now look where we are – real, live, mCommerce – with brands taking full advantage of the commercial opportunities that data analytics and mobile apps can offer.

    Things like personalised in-store offers (based on a customer’s mobile profile and delivered, personally, at the transaction stage), branded wallets (that allow customers to manage their store accounts and check loyalty points), plus a-hundred-and-one other data-driven, in-store, mobile, and social innovations.

    Which is all fine and dandy but, back here on earth, the customer still has to deal with endless in-store checkout queues (73% of shoppers abandon in-store purchases if they have to wait more than five minutes to pay1).
    shop

    So let’s hope that soon, given our current track record of retail innovation, high-value customers will be jumping queues and paying for items on the fly via their mobile devices – with or without the help of an i-enabled assistant – while still browsing the store. Then, all paid-up, they’ll be able to follow their purchases online (and in real time), from pick to final delivery.

    Less B2B or B2C. More A2P (app-to-person).

    64% of people have used their mobile device to research products while shopping in a bricks-and-mortar store2

    Of course, the trick is to get customers to download the store app in the first place because if you can, browsers are more likely to buy from you. They’re less likely to shop on price, too.

    One of the less obvious benefits is that downloaders give you their email addresses, willingly. And on the back of that trusting digital relationship, subsequent emailing can achieve 50-80% open rates (compared to spam’s single figures). As companies collect more and more information from mobile devices, data sets grow (location, products bought or browsed, demographics, checkout history, even the weather during a sales push, and so on) and buyer personas get more accurate.

    However, while market insight, trend spotting, and innovation are increasing the chance of retail success/survival, the new opportunities created are changing the nature of commercial competition.

    On Black Friday, UK shoppers alone spent £800 million online 3

    The Black Friday gold rush encouraged manufacturers and distributors to sell direct to consumers by hosting sale days on their own websites. Which meant competing against the very stores they supply products to. So, what can retailers (who sell other company’s products) do but differentiate themselves, and build trust ahead of the sale to avoid competing solely on price?

    Recently, service has been their differentiator – home delivery, personal shoppers, in-store hosts, and fast-buy technology such as in-store navigation, click & collect, and digital shopping lists linked to the store planogram, etc.

    But this could be just the beginning. Don’t be surprised if bricks-and-mortar stores morph into dedicated showrooms, ditching their prime-point-of-sale heritage altogether, with retailers creating inclusive, peripheral informational and social content (e.g. how products are used, or why they’re interesting to engage with), rather than barking sales messages at prospects. Playing publisher in fact. And the great thing is, it will all be driving data that mCommerce retailers can capitalise on.

    To add further fuel to the fire (or should I say, data to the deluge), by 2018, there will be 8.2 billion handheld (or personal) mobile-ready devices, and 2 billion machine-to-machine connections (e.g. GPS in cars, asset-tracking systems, medical applications, etc)4.

    Not surprisingly then, the biggest challenge for multi- and omni-channel retailing will be managing this torrent of raw data to achieve data integration, plus helicopter and granular views of the digital marketing ecosystem. Which, in addition to the tactical and strategic benefits, will allow retailers to be sure that products offered are in stock, priced as advertised, and so on.

    It’s an omni-channel race for survival. And, all things being equal, whoever attracts the most new customers and increases the purchase frequency or average spend, ought to win out.

    However, until retailers address fundamental problems like in-store checkout queues, their innovative mobile strategies will keep writing cheques their data management capabilities can’t cash.

    1explore.ee.co.uk March 2014; 2Walker Sands, 2014 Future of Retail Study; 3The 2015 eCommerce Trend Report – TFM&A Insights; 4Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018

    This post first appeared on Forbes TeradataVoice on 17/04/2015.

    The post Data-Driven Retailers Are Working Up A Real ‘App’etite For Mobile appeared first on International Blog.

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