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  • admin 9:55 am on August 11, 2017 Permalink
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    Getting value from attribution analytics, according to Gartner 

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  • admin 9:52 am on March 29, 2017 Permalink
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    Getting Your Analytics Platform Up To Speed 

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  • admin 9:55 am on February 22, 2017 Permalink
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    Getting Your Analytics Platform up to Business Speed 

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  • admin 9:53 am on November 10, 2016 Permalink
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    American Eagle Outfitters- Getting to Millennials Through Multi-Channel Marketing and Data-DE 

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  • admin 9:51 am on August 26, 2016 Permalink
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    Getting to the IoT Value 

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  • admin 9:54 am on June 14, 2015 Permalink
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    It’s Getting More And More Difficult To Live Off The Grid 

    off the gridIt’s hard to believe that twenty years ago, only 14% of U.S. adults had internet access. 42% had never even heard of it.

    My, how times have changed.

    Today, an estimated 92.5% of Americans have broadband internet access in their homes.  90% have a cell phone, and 64% own a smartphone of some sort (up 29% from 2011). That’s right: Not only do most of us have internet access — we have it at our fingertips, everywhere we go. And let’s not stop at the border. By 2020, an estimated 80% of the people on the planet will have phones capable of some sort of internet connection. (That’s more phones than toothbrushes!)

    Screens have officially become a hugely important part of our lives, and they now play an integral role in keeping us connected with one another across town… and across the world. That’s just one of the many benefits to the rapid proliferation of internet and mobile technology.

    But there’s no denying that there are downsides, too.

    For instance, it’s nearly impossible to escape the constant noise and output of screens. They’re everywhere we go, from our offices to our schools to our homes and all the places we play, shop and eat.

    As a marketer, I’m sure you love the 24-7 opportunities to interact with customers and prospects. However, you have to remember that all of us are on the same grid, competing for the attention of an audience that’s increasingly distracted. It may be tempting to try to score a win by being the loudest or most frequent voice out there… and yet, we know from our own experiences that no one likes to be pummeled into submission by a relentless barrage of marketing messages.

    Is there a way to make your voice stand out from the fray without persistent yelling?

    Yes, there is. You can distinguish yourself by shifting your focus to marketing campaigns that are customer-centric and individualized. You can use data driven marketing to create a seamless, relevant, helpful customer experience — rather than another meaningless, intrusive pitch that consumers find so annoying.

    The vast majority (90 percent) of the marketers who participated in our Teradata 2015 Global Data-Driven Marketing Survey told us that making their marketing individualized is a priority. Unfortunately, though, only 50 percent said they routinely apply data to individualize their messages and offers. Until that number climbs higher, a significant portion of the marketplace will continue to ignore or tune out anything related to marketing.

    Not that “tuning out” is always bad. Actually, putting the screens away is a pretty great thing to do now and then — because that simple action allows our eyes to go elsewhere. Like up in the sky, to see the stars. Like across the table, to see the folks you love. Like down the road, towards the beach waiting for your visit.

    Those “off-the-grid” moments are the most valuable of all. But now that it’s becoming more and more difficult to claim them, I believe marketers should step up to the challenge and provide more meaningful interactions on the grid, too.

    So tell me: How will YOU be making / taking time off the grid this year time around?

    The post It’s Getting More And More Difficult To Live Off The Grid appeared first on Teradata Applications.

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  • admin 9:51 am on April 21, 2015 Permalink
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    4 Tips for Getting Digital Transformation Right 

    Although digital electronics has been in existence for many decades with its widespread use in computers and electronic equipment of all kinds, recent use of the phrase digital transformation is confusing as if digital is a newly invented word for the web, social media and social networks!

    Here are 4 tips for leveraging the new trend in digital for discovery analytics, strategic intelligence and operational intelligence for optimising business performance.

    What is Digital?

    In 1975, Kodak invented the digital camera, which is now an integral part of all smart devices! It’s a pity, Kodak did not see the success of its own digital innovation, left it for its competitors to claim the glory – (possibly because Kodak thought it was still in the chemical business and failed to see the shape of things to come!).

    RadioShack, the digital electronic retailer was once the go-to shop for innovators and engineers for a range of products, has filed for bankruptcy as it seems to have failed to transform itself into the new market dynamics. At the same time, Amazon is considering using the RadioShack stores as showcases for the company’s products, as well as potential pickup and drop-off centres for online customers, thereby underscoring the need for exploiting convergence of all kinds, including the online and offline channels often called omni-channel.

    In essence, digital is all about adapting to the changing attitudes and behaviours of customers by leveraging the ubiquitous availability of broadband networks and connected smart devices that now reach over 7 billion people around globe to communicate and interact with customers better than what competitors can do. In doing so organisations can complement the new use of digital, (i.e. Online portal, online chat, social network, social media) with existing digital tools such as SMS, MMS, e-mail that they are currently using for communicating and interacting with customers.

    Business Model

    Thinking that digital is about social networks, online search and streaming videos is a mistake. Also, trying to replicate the advert-supported business models of Over The Top (OTT) Internet companies mentioned earlier is not relevant for most organisations that have high infrastructure costs, contractual obligations and service level commitments with their customers. As otherwise, many organisations would have long adopted the models of the Free To Air (FTA) broadcasters or newspaper publishers.  However, some of the innovations in interaction, communication and sharing brought about by the OTT players are very relevant that can be supplemented and integrated within the existing business models of the organisations.

    Value Chain

    Digital is not just about omni-channel campaigns for marketing purposes. It is an enabler and part of end-to-end integration of the organisation’s business processes to achieve strategic capabilities, remembering that an organisation’s capabilities are not confined to those it owns and is strongly influenced by resources outside the organisation which are an integral part of the chain between product or service design through production and marketing to the use of the product or service by consumers.

    The linkages and relationships between the various activities are often the basis on which competitive advantage is achieved. So, Michael Porter’s value chain model (M.E.Porter, Competitive Advantage: Creating and sustaining superior performance, Free Press, 1985) is more relevant in the digital era where the need for real-time capabilities and active operational intelligence become the standard operating model. In fact, one executive of a multi-national organisation operating in Australia admitted that they have had Online Portal (i.e. Web Pages) for a long time but they have not been successful in translating this capability to online-commerce due to lack of seamless integration between their value chain partners.

    Advancement in digital technologies allows organisations to be loosely coupled and yet allow for easy integration by means of RESTful APIs and JSON to achieve strategic capabilities.

    Experience curve

    Boston Consulting Group (BCG) studied organisational performance showing direct relationship between volumes of production and declining cost which they called the experience curve. The premise of BCG is that in any market segment of an industry, price levels tend to be similar for similar products. Therefore, what makes an organisation more profitable than the other must be the level of its costs.

    The component parts that contribute to declining costs are self-learning (i.e. efficiencies from learning to do job better), specialisation (i.e. division of labour) and scale (i.e. reduced capex with volume growth). The experience curve is not confined to the mass production industrial era for which it was designed. In the digital era wherein volume, velocity and variety dominate and learning cycle is shortened due to fast turnaround times, the experience curve needs to be supplemented with discovery analytics for translating insights into learning, decision and action.

    In summary, convergence of all kinds is rapidly changing the market dynamics. Making sense of the dynamic changes requires a clear vision and an ability to make the best decision possible. Failing to recognise the impact of the change often leads to short-sightedness resulting in wrong decisions and ultimately the demise of the enterprise as evidenced from history. New wave of digital and Big Data technologies are playing a crucial role in the convergence of traditional data warehousing into Unified Data Architecture (UDA) to support discovery analytics and enable active enterprise intelligence.

    Stay tuned for what digital means to the Public sector, Media and Entertainment and Telecom industries respectively.

    Sundara Raman is a Senior Communications Industry Consultant at Teradata. He has 30 years of experience in the telecommunications industry that spans fixed line, mobile, broadband and Pay TV sectors. He specialises in Business Value Consulting, business intelligence, Big Data and Customer Experience Management solutions for communication service providers. Connect with Sundara on Linkedin.

    The post 4 Tips for Getting Digital Transformation Right appeared first on International Blog.

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  • admin 9:53 am on October 22, 2014 Permalink
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    Teradata Partners 2014 – It Keeps Getting Better 

    It has been quite the whirlwind here at 2014 Teradata Partners in Nashville. The speakers, events and exhibitions are guaranteed to keep you busy. I’ve barely had time to sit and write a couple of words to share about the last couple of days.

    On Monday morning, we got things started with a fantastic general session.

    Speakers included:

    • Kathy Koontz, President of the Partners Steering Committee, from Nationwide Insurance
    • Mike Koehler, CEO of Teradata
    • Scott Gnau, President of Teradata Labs
    • Darryl McDonald, President Marketing Applications

    Some great messaging resonated with me:

    • “Fail fast, but succeed faster”,
    • “Digitalisation of business”
    • “Products wrapped in data”

    These will make for some great topics for future blogging!

    2014 Teradata Partners

    Scott Gnau’s dramatic entrance with a swinging pendulum in the background followed up by how the chaos of converging and competing forces synchronise, really set the stage for the next wave of Big Data analytics. Comic relief came by the way of the “Unified Data Zoo” video that was very entertaining!

    After the break, keynote speaker Peter Diamandis, Chairman, CEO, X PRIZE Foundation, spoke. Some topics were fascinating; such as how a tattoo artist was able to design an oil spill cleanup technology which outperformed current technology by more than 2x. Some topics were amazing, such as how someone working in a garage in a small town, will have the reach to billions of potential customers without the overhead and costs it once took. He also spoke of how new ways of thinking, such as Uber that has the potential to erase the taxi industry as we know it.

    2014 Teradata Partners

    Of course, the breakout sessions with Teradata Customers speaking on their experiences continued in the afternoon and will throughout the week. The exposition centre opened with dozens of providers showcasing their technologies and how they contribute to the Big Data Analytics vision.

     2014 Partners facts:

    50+ Countries represented

    570 Companies

    200+ Sessions

    100+ Customer Speakers

    I could go on and on, but I have to get to the next session! Until next time….

    John Berg is the lead Principal Consulting Architect for Teradata Australia/New Zealand, guiding market leading companies in the region further advancing their lead over the competition. John’s experience spans industry verticals including hospitality, banking, retail, e-commerce and government.

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