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  • admin 9:54 am on August 4, 2017 Permalink
    Tags: , guys, , , Keeping,   

    Security: It’s not just about keeping the bad guys out 

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  • admin 9:51 am on June 6, 2017 Permalink
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    Lufthansa Group: Connecting Europe to the World While Keeping the Customer at the Center of Business 

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  • admin 9:51 am on September 8, 2016 Permalink
    Tags: , Keeping, Satisfied, , Sinalytics   

    Siemens Sinalytics – Keeping The Customer Satisfied 

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  • admin 9:51 am on July 25, 2015 Permalink
    Tags: , dynamite, Keeping,   

    Keeping the data dynamite safe 

    Data is like dynamite – it doesn’t have its own ethics and it’s what we do with it that’s important.

    That was the verbal fuse-wire that Professor Mark Whitehorn used to ignite a roundtable Teradata hosted last month, discussing the explosive issue of data privacy.

    As a company that wants to tackle the issue of data transparency head-on, we assembled a panel of industry experts to direct their considerable brain-power at the challenges ahead.

    The big thinkers who gathered at the Aqua Shard in London included:

    • Stephen Brobst, Teradata’s Chief Technical Officer
    • Michele Nati, Technical Lead in Privacy and Trust at Digital Catapult – a flagship of the UK Government’s digital economy strategy
    • Gus Hosein, the Executive Director of Privacy International – a respected commentator on data privacy
    • Joanne Bone, a partner at the law firm Irwin Mitchell with a special interest in data protection

    Right from the start of the debate, it was clear that one of major issues looming on the Big Data privacy landscape actually has nothing to do with coding or analytics – it is legislation. Legislation that could be a great opportunity or a considerable threat, depending on your point of view.

    Michele Nati stressed that while everyone present was concerned about the huge growth in data volumes from the Internet of Things, it was fundamentally about people and not inanimate objects. If trust is to be built, it will have to rely on open data, which is what the European Commission is pushing for, he said.

    Picking up this point, Gus Hosein said in order to avoid Big Data becoming synonymous with Big Brother, citizens need the protection of the law. Otherwise the burgeoning smart cities brimming with every kind of sensor will lead to vastly-increased surveillance, especially in emerging economies where data protection legislation is as rare as an empty prison. He said the threats to individual privacy also came from insecure infrastructure that allows criminals and Governmental agencies access to personal data.

    For Hosein, encryption is a key part of data privacy and one of the ways in which the citizen can protect him or herself. Rather than being a security nightmare for police and intelligence services, he believes it is in fact an under-utilised tool that will keep our data secure anywhere in the world.

    The panel’s legal expert, Joanne Bone, put forward the idea that legislation might not be needed if consumers are given a full picture of how organisations used their personal data. She said: “Transparency will push people to provide better security.”

    But she warned that EU legislators have transparency as their aim and will impose standards if business does not deal with the problem itself. “That could be very bureaucratic, coming from the EU,” she cautioned.

    Addressing this point, Stephen Brobst said there is a danger that poorly conceived data legislation will inflict severe damage on business and curb innovation.

    For example, why should consumers be able to carry hard-won data about their profile and preferences from one film-streaming company to its competitor? Consumers will end up paying more for products and services if companies can only hold data for a very limited period, he warned.

    Despite this danger, he still believes customers have the right to know more, highlighting that Teradata provides clients with the tools and guidance to boost transparency. He said: “As a consumer, I should be able to see the data you have about me, but in some industries, it is difficult to do that. Teradata cannot force its customers into this, but we can encourage and enlighten.”

    Professor Whitehorn admitted that some multi-nationals push the boundaries in the way they handle personal data, but cautioned against placing too much faith in legislators. Governments drawing up new laws are not exactly disinterested parties, he said.

    The discussion was drawn to a close with questions from the technology journalists in the audience, who indicated they are less interested in legislation than in rights about individual ownership of data, the future of encryption and the potential of third-party anonymisation.

    Ready with a response, Brobst said Teradata already offers customers an encryption interface for personal data and as for anonymisation – there are some interesting start-ups out there.

    The post Keeping the data dynamite safe appeared first on International Blog.

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  • admin 9:46 am on May 30, 2015 Permalink
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    From Keeping the Lights on to Driving More Value from Your Analytical Environment 


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  • admin 10:34 am on May 12, 2015 Permalink
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    Webinar: Managed Services: From Keeping the Lights on to Driving More Value from Your Analytical Environment 

    Gain expert insight from Louise O’Neill, Partners for Teradata Managed Services Center of Expertise (CoE), and Judy Dobson, Teradata Managed Services Delivery Partner, as they discuss the many ways Teradata Managed Services can give you a competitive edge.
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  • admin 9:54 am on April 2, 2015 Permalink
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    United Supermarkets Keeping Score In Business Time 


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  • admin 9:57 am on March 1, 2015 Permalink
    Tags: , Buyer, , Keeping, ,   

    Are Your Marketing Campaigns Keeping Pace With Buyer Behavior? 

    ecommerce trollyMarketers in 2015 face many of the same questions that marketers did in 2014—or in 1914, for that matter: “What do my customers want?” “How can I find out what they want?” and “How will I know if what they want changes?”

    Fortunately for today’s marketing organizations, the answers to those questions are more accessible—and actionable—than ever before.

    Consumers now generate tremendous amounts of data in the course of living their lives. Their brand preferences, their style, their interests, the way they consume information, their shopping habits are all out there. Put it altogether, and it’s a gold mine of information marketers can use to target potential buyers more effectively.

    But for many marketers, this gold mine is overwhelming. They don’t know how to process all the information available to them or even where to start, and consequently, they’re waiting too long to react. What happens then? Not much. (Or not much good, at least.) Remember, unused data and/or old data deliver the same results: Marketing campaigns that guess at what your customers want, rather than targeting what your customers have told you they want.

    The days of drawn-out market cycles based upon gut instincts are long gone. If your approach to data-driven marketing doesn’t reflect the following three success factors, you’re probably letting some significant opportunities pass you by:

    • You analyze data in real-time. Too many marketers look back across months to get their insights. Instead, they should be looking back across weeks, days, or even hours. If you can’t take immediate action based on how your campaigns are performing and how your users are interacting with your messaging, you could be chasing an opportunity that simply doesn’t exist anymore. Historical data matters, yes—but it matters within the context of what’s happening right here and right now.Real time marketing requires a slightly different lens, too. To develop the most accurate customer story, marketing strategists must figure out what data matters most, and what data is just a distraction.
    • You bake flexibility into your campaigns. Every aspect of your campaigns should be ready to pivot according to your real-time consumer insights: your messaging, your offers, your geographic or demographic targeting, and so on.If you’re seeing a change in how users are responding to offers, or you anticipate a change is on the horizon, you need to be ready to adjust accordingly. Then, you need to be ready to adjust again. And again.
    • You have the tools and skills in place to be agile. If you’ve got all the blueprints and building materials in hand to construct a house, but you don’t have the tools and tradespeople to do the job, chances are, you won’t end up with much of a house.Using customer data effectively requires marketing analytics tools and skillsets, too—including the right training for the people who leverage the information to recommend shifts in strategy. If the systems you’re using aren’t driving proactive action, then it’s time to take a good look at what’s not working—and to upgrade in favor of an agile approach.

    Data may still seem intimidating to many marketers, but in 2015, the days of feeling too overwhelmed to act are becoming ancient history (at least as far as the modern speed of digital omni-channel marketing is concerned).

    Now is the time to take advantage of the incredibly rich information your customers generate, and to evaluate the tools, strategies and campaigns needed to keep pace with their demands. The impact of data-driven marketing will be tangible for your customers—and the impact on your bottom line will be just as evident for you.

    The post Are Your Marketing Campaigns Keeping Pace With Buyer Behavior? appeared first on Teradata Applications.

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