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  • admin 9:51 am on January 17, 2017 Permalink
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    5 Key Strategies To Increasing Revenue With Email Marketing Know How 

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  • admin 9:48 am on January 9, 2017 Permalink
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    Its 10 Oclock Do You Know Where Your Assets Are 


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  • admin 9:51 am on September 7, 2016 Permalink
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    Hybrid DBMS Cloud Defined and Why You Want to Know 


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  • admin 9:51 am on August 7, 2016 Permalink
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    How to know your target (audience) better than they know themselves 

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  • admin 9:51 am on August 6, 2016 Permalink
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    They Know What You’re Watching (And Why You’re Watching It) 

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  • admin 9:47 am on June 15, 2016 Permalink
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    By Nick Heath – Internet of Things: Five truths you need to know to succeed 

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  • admin 9:54 am on April 2, 2016 Permalink
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    Flex doesnt want to guess where to find the opportunities It wants to know where to find them 


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  • admin 9:56 am on February 14, 2016 Permalink
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    9 Things Digital Marketers Need to Know About Online Millennial Shoppers 

    Millenial Shoppers Imagine browsing for exactly what you want, down to the tiniest detail. Your 18-34 year-old demo is no longer wandering directionless around a brick-and-mortar store for a dazzling scarf, a distinctive buttoned shirt, or idyllic home decor.

    For millennial shoppers, the purchase decision starts and often closes online, aided by marketers’ who’ve concocted a custom-made customer journey, complete with relevant text messages, engaging emails, and recommendations for their online audience.
    Here are nine reasons your millennial audience is taking their shopping habits off the street and to the net.

    1. They’re more commonly swiping an illuminated iPhone screen than their credit card.

    Replace the sight of a swiftly-dressed mannequin with a double-tap of a brilliantly-edited image of an flamboyantly-dressed model on Instagram, Pinterest, or Tumblr.

    2. Automation of the customer experience and the ease-of-use of an e-store or online marketplace is a completely different animal.

    Young consumers are going to shy away (and by shy away, I mean avoid) negative interactions. Period. They’re also going to avoid unnecessary, wasteful interactions with store associates who may be either unhelpful, uninterested in assisting, or plain unknowledgeable. Millennials don’t have the time or the patience.

    Customer experience

    Credit: http://faxo.com/the-service-out-here-is-unbearable-48690

    3. The Internet never closes – and you can’t embarrassingly walk into the store gate.

    There is something to be said for being able to shop when, where, and how you want. Who said awkward instances were limited to interpersonal interactions, anyhow?

    Shopper

    4. There’s no reason to wait if they know what they want and it’s available at their fingertips.

    Why lug around a half dozen items and wait in a 10 or 15-minute checkout line if you can check out with the simple click of a button? Why inquire with store associates as to the location of a product when you can much more easily use a ‘search’ function on the website? Millennials are reconciling their internal – probably even unconscious – thoughts about how they want to do their shopping with these kinds of considerations.

    Marketing online shopper

    5. Millennials are lazy. And I mean that in the nicest, most non-demeaning way possible.

    As if to perpetuate the supposed “stereotype,” right? Not so fast.
    In this context, lazy doesn’t mean sluggish or dopey or unmotivated at all. It simply means millennial shoppers are expending energy on other activities that require their attention. They prefer to casually browse – considering any and all options – when determining how they ultimately want to spend money. They want to do it on their own time and how they please. There’s no committing.

    Millennials

    Credit: http://memegenerator.net/instance/62723168

    6. Everything is just easier online – it’s millennial shoppers’ native language.

    The Internet is essentially the “lazy” millennial e-shopper’s paradise. As digitally-savvy natives, today’s consumers are so deeply engrained in their online profiles, shopping online is almost as gratifying and calculated, if not more so, than haphazardly stumbling across that perfect item in the aisle of a store.
    The net is a well-oiled e-commerce machine, able to produce exponentially more options to anything we’d find offline. Of course, sometimes too many choices can be a bad thing, I suppose.

    Mobile Shopping

    Credit: http://www.hercampus.com/school/scranton/43-thoughts-while-online-shopping

    Seriously, think about it – the Internet enables easy price comparison, the ability for visual comparison of different products, and reviews of almost anything – things you just can’t get in a store (well, unless your customer is showrooming, a very typical practice among today’s savvy social shoppers).

    7. The best e-tailers do a better job selling online than their brick-and-mortar counterparts and competitors do.

    Due to sophisticated paid search and social advertising, as well as smart retargeting and real-time marketing capabilities, it seems like shopping online is a much easier, more individualized experience. As a matter of fact, according to a January 2015 survey, 80% of millennials (18-34 year olds) “find it useful when a retailer recommends products on the pages of its website while shopping.”
    86% of millennials find it useful when retailers send them emails featuring similar products to previous purchases (eMarketer). Consumers ascertain value from engaging and relevant marketing messages enabling them to compliment previous purchases or entertain the prospect of purchasing a related item.
    Shopping online affords consumers access to nearly unlimited options as opposed to being confined to a limited stock within a physical store. It’s more exhaustive and just plain easier.

    8. They’re already using a browser to, well, browse – tapping back and forth between other tabs, whether Facebook, Twitter, or whatever other distracting thing is up.

    Social media seems to have a peculiar way of influencing the purchase decision. In-store marketing is extraordinarily dissimilar from what consumers experience online. In-store, consumers are exposed mainly to signage indicating a sale, or associates who are selling. Online, marketers take over the journey. The best kind of marketing … write this down … doesn’t feel like marketing at all.
    Hello, social media – the native advertiser’s paradise. Sharing images of products in all their glory on social meets consumers where they are, and portrays a brand however marketers want it to be perceived.

    Consumers

    Credit: fivefour Instagram

    Getting consumers to be brand advocates is the ultimate win for marketers – it’s a more authentic means of marketing that doesn’t even require a brand to be present. Maybe that’s a product demo, a review blog, a YouTube video, or a social post.

    9. They are busy.

    People are busier than ever, and millennials are no different. Online shopping allows them to surf with or without intent to buy a single thing, while leaving multiple tabs up, shutting it down for a few hours, then coming back when they’re ready to resume. E-commerce is nothing short of a Godsend for consumers with already overly-cluttered minds who are constantly off-and-on in terms of what they want and need.

    Social Media

    Credit: https://www.etsy.com/market/too_many_tabs_open

    Millennials rely on the Internet for almost everything, including purchase decisions. They expect and are accustomed to personalized Web experiences, and informative emails or texts with some kind of real promotional value. In short, their expectation is that a brand understands who they are, using their digital footprint to stay one step ahead, leading the way.

    How can retailers win millennial shoppers?

    Marketers, online retailers, and e-commerce companies – whether B2B, B2C, or C2C – should understand not only where their audience is, but how they think, what they want, and why they’re there. Millennial online shoppers are busybodies. Marketers have to earn their attention by proving they know them. Retailers have to demonstrate the ability to provide a comprehensive inventory and customizable options. Clicking, sharing, swiping, comparing, visualizing, customizing and automating make online shopping the commerce method of choice for the present and certainly of the future for millennials.
    What is your experience with selling to millennial shoppers? Let us know in the comments below.

    The post 9 Things Digital Marketers Need to Know About Online Millennial Shoppers appeared first on Teradata Applications.

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  • admin 9:51 am on December 25, 2015 Permalink
    Tags: Anyone, Know, , Zorbing   

    Does Anyone Know I Like Zorbing? 

    UntitledIndulge me for just a minute. Let’s imagine a scenario where you actually were tasked with buying me a gift this holiday season.

    If you’re like most marketers, you’d probably rely on a traditional process to determine what it is that I like. You’d start by identifying my gender, my age and where I live. Then, you’d add my marital status, what I do for work and if possible, my income. On top of that, I’m guessing that you’d want to know something about my family life. Do I have children? If so, what ages are they? Do I own a pet?

    Following the traditional segmentation approach, my guess is you’d be able to determine that I’m a married father of four who lives in Colorado and works as the Global Corporate Communications Director for Teradata Marketing Applications.

    But even if you were backed by basic information like that, how confident would you be in buying a present for me? Does the traditional demographic data tell you all you need to know? When you adhere to a typical segmentation strategy what, if anything, do you learn about my specific preferences and how I like to spend my free time?

    In order to find out those things, you’d have to get to know me as an individual, not some compilation of data points on a spreadsheet. You’d have to use data driven solutions and analytics tools to close the gap that exists between my basic demographic information and the information that I’ve shared across other digital channels. Once you were able to close that gap, you’d have much more insight into who I am and what I like to do. In fact, you might even be able to determine that my 2016 wish list includes tickets for activities like:

    • Zorbing – the sport of rolling downhill inside a large sphere (orb) that’s typically made of transparent plastic. (Yes, zorbing is real.)
    • Wingsuit skydiving – I was absolutely fascinated by the 61 wingsuit skydivers who set the record for the largest flying formation earlier this year.
    • Virgin Galactic’s SpaceShipTwo – A guy can dream, right?

    I hope I’m making my point. The goal of this whole exercise is not to guilt you into buying me a present. The goal is for you to see the value in seeing the unique individual customer clearly. When you understand what your customers are telling you, and when you understand the context of those insights, you can make data-driven decisions about how to meet each one of their needs. You can deliver a cohesive, coordinated and relevant customer experience – for Millennial teetotalers and middle-aged zorbers alike.  Then maybe, in the spirit of gift exchange, you’d also expect a gift from me.  Without hesitation I’d surely get you an Individualized Marketing solution namely,  Teradata Integrated Marketing Cloud.  Yes, you’d have to pay for it, but by knowing your individual customers going forward, the expense would be negligible.  The wasted touches would be lessened.  And your brand will get stronger.

    Happy Holidays!

    The post Does Anyone Know I Like Zorbing? appeared first on Teradata Applications.

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  • admin 9:52 am on November 8, 2015 Permalink
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    What You Need To Know About Big Data, But Were Too Afraid To Ask 

    I had reconnected with an old friend a few days ago (the magic of Facebook). Then he calls me on Sunday (Philly to Norway – he clearly thought this was important) with a single question. “So Jane, you said you’re working with big data analytics. What actually is big data?”

    Now he is an IT guy, and understands most things computers. But as a term, big data has been subject to so many attempts to define it, that the risk is that many people are completely bamboozled.

    My friend is not alone. According to the latest Gartner Big Data Industry Insights webcast, a full 15% of respondents still list “Understanding what big data is” in their top 3 challenges.

    3966_scared_to_ask
    My personal favourite statistic – a full 9% of the organisations that have already invested in big data projects have trouble understanding what big data is. You have to wonder what they invested in. The Emperor’s new clothes?

    In sympathy, I offer up this hypothetical Q&A to anyone out there confused about big data but too afraid to ask.

    Q: Is big data just data that is big?

    A: Although the name would suggest that, we actually use the term big data to describe any data that, for one or more reasons, doesn’t fit in the traditional database software tools that have been used for analysis and business intelligence over the last few decades. For example, it could be that it doesn’t fit well in a relational database for querying (the pixels of an image), or that it wants a different type of processing before it can be usefully joined with other data (time series data from equipment).

    Q: Haven’t we always had big data in Oil and Gas?

    A: Yes! Seismic surveys, and sensor data stored in historians are two examples. Because they are big and unwieldy and don’t behave well in typical database tools, we have restricted them to predefined workflows and application silos. As a consequence, we are unwittingly limiting ourselves from finding accurate answers to critical business issues. The current big data movement is all about making it possible to use this awkward, logistically-challenging data in new ways to answer more questions.

    Q: What’s the current big data movement all about?

    A: It’s about being able to use all the data at our disposal – whether it is images, video, audio, natural language text, machine-readable text, sensor data, or plain old-fashioned relational data in a database. Whether there is megabytes of it, or terabytes of it. Whether it is information from a snapshot in time, or data constantly streaming in.

    Q: But how? The whole point is that this data is difficult to manage.

    A: It will take different IT solutions to manage and query this data compared with what has been used for “traditional” data. There’s much that we can learn from dotcomland – guys like Yahoo, Google, and eBay – who are pioneering new tools and techniques. The types of data they are using on a daily basis are very similar to the ones the Oil and Gas industry have historically struggled with. They interrogate terabytes of web server logs to get deeper understanding of customer interactions; they use natural language processing, including sentiment analysis, for analysing social media content. And with the proliferation of Internet of Things, which encompasses “wearables” like FitBit or Apple Watch, sensor data is a big focus of theirs too. .

    Q: Why would we want to do it?

    A: Why wouldn’t we? In Oil and Gas, the stakes are high – when oil exploration costs upwards of US$ 7 billion, business decisions should be made based on data, rather than gut feel.

    Here’s what the transport industry is doing with their big data. Sensor data (a big data source) that monitors engine behaviour and engine performance can be combined with its engine or vehicle master data, its repair history, its service and utilisation history (all data sources that they had before big data came along), allowing operators to accurately predict when that engine will fail. For train operators, airlines and delivery companies, this means that they can now plan to take a vehicle out of service for preventative maintenance instead of waiting for the vehicle to break down, leaving passengers or goods stranded.

    Now translate that to Production Operations. If we combine our sensor data with well information, maintenance records, subsurface geology and topside conditions (like weather), we could improve our maintenance plans, logistics, supply chain – lowering costs for the business while avoiding unplanned shut-ins.

    That sounds like a good business decision to me.

    This post first appeared on Forbes TeradataVoice on 22/10/2015.

    The post What You Need To Know About Big Data, But Were Too Afraid To Ask appeared first on International Blog.

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