Tagged: Leadership Toggle Comment Threads | Keyboard Shortcuts

  • admin 10:00 am on March 9, 2017 Permalink
    Tags: , DMSA, Gartner’s, Leadership, ,   

    Disruption and Leadership on Gartner’s DMSA Magic Quadrant 

    Latest imported feed items on Analytics Matters

     
  • admin 9:51 am on October 26, 2016 Permalink
    Tags: , , Leadership, Mandate,   

    The Analytics and Leadership Mandate for Digital Transformation 

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  • admin 10:35 am on April 12, 2016 Permalink
    Tags: Leadership, Spring, , Visions   

    CIO Visions Leadership Summit – Spring 

    Teradata will join over 200 of the Nation’s most influential and innovative CIOs and IT Leaders for 2 days of educational sessions, solution research and peer networking.
    Teradata Events

     
  • admin 9:53 am on July 11, 2015 Permalink
    Tags: Leadership, ,   

    Thoughts On Marketing Leadership 

    customer experienceI thought about starting this post with an inspiring quote about leadership, but I’m having a difficult time deciding which one fits best. After all, there are many, many to choose from, and each seems to reflect some unique aspect of what it takes to be a leader. Add in the fact that I’m writing today about leadership of our company, not just leadership at an individual level, and well, you can begin to understand the challenge.

    Let me be clear. There is no question about it. I’m absolutely thrilled that for the 10th* consecutive year, Gartner named Teradata a Leader in the 2015 Magic Quadrant for Multichannel Campaign Management report. It’s an honor. It’s a privilege. It’s a source of pride.

    And it’s also a tremendous responsibility.

    Let me explain, starting with the source-of-pride part. According to the Gartner report, “Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

    At Teradata, we’re doing all that… and more. Through the Teradata Integrated Marketing Cloud, Teradata Services and the global ecosphere of Teradata partners, we deliver multichannel and digital marketing solutions that:

    • Help enterprise and mid-market companies increase the value of their business through more meaningful and individualized customer engagements
    • Empower organizations to leverage all their data and improve marketing performance
    • Inspire marketing leaders to transform their brands and businesses, one customer at a time

    Clearly, we’re at the forefront of the fundamental shifts happening in the marketing industry, and we’ve been championing data driven marketing for years. Marketers are listening. Results from the Teradata 2015 Global Data-Driven Marketing Survey indicate that the vast majority are eager to move beyond the status quo and use the technologies available to them to truly individualize marketing communications. In fact, 90 percent of the 1,500+ marketers we surveyed said that individualized marketing is a priority.

    However, there’s still plenty of room for improvement, and that’s is where the other aspect of leadership –the responsibility part –comes into play. When Michael Jordan was asked about leadership, he stressed that you need to “earn your leadership every day.”

    In other words, here at Teradata, we cannot rest on our laurels.

    Even though nine out of 10 marketers want to individualize marketing, only 50 percent routinely apply data to customize their messages and offers. In addition, 59 percent said faster decisions are a key benefit of using data, and 67 percent feel decisions involving data are more accurate. But a whopping 80 percent said silos within marketing itself prevent an omni-channel view of campaigns.

    Yes, there is more work to be done, and at Teradata we plan to continue to earn our leadership every day.

    A complimentary copy of the 2015 Gartner Multichannel Campaign Management Magic Quadrant report is available from Teradata at no cost via the Teradata Marketing Applications website.

    * Previous reports include Aprimo, a Teradata company

    The post Thoughts On Marketing Leadership appeared first on Teradata Applications.

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  • admin 9:49 am on July 2, 2015 Permalink
    Tags: , , , Leadership, , , ,   

    Powerful Stories of Strategic Business Leadership from the Worlds Top CEOs 


    Teradata Web Casts

     
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