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  • admin 9:51 am on December 7, 2017 Permalink
    Tags: , , , , Like, , Trusting   

    Built like Blockchain? Creating a Foundation for Trusting AI Models 

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  • admin 9:52 am on May 9, 2017 Permalink
    Tags: Bees, , Like, , Rarely, , , Straight, ,   

    How Are Customers Like Bees? They Rarely Travel a Straight Path or Make a Single Stop 

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  • admin 9:51 am on August 5, 2016 Permalink
    Tags: , , Like, Nature, , Recur   

    Patterns Recur in Analytics Just Like in Nature 

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  • admin 9:51 am on June 10, 2016 Permalink
    Tags: Bond, , , James, Like, , Rock,   

    6 Steps to Rock Your Email Marketing Campaigns Like James Bond 

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  • admin 9:51 am on December 25, 2015 Permalink
    Tags: Anyone, , Like, Zorbing   

    Does Anyone Know I Like Zorbing? 

    UntitledIndulge me for just a minute. Let’s imagine a scenario where you actually were tasked with buying me a gift this holiday season.

    If you’re like most marketers, you’d probably rely on a traditional process to determine what it is that I like. You’d start by identifying my gender, my age and where I live. Then, you’d add my marital status, what I do for work and if possible, my income. On top of that, I’m guessing that you’d want to know something about my family life. Do I have children? If so, what ages are they? Do I own a pet?

    Following the traditional segmentation approach, my guess is you’d be able to determine that I’m a married father of four who lives in Colorado and works as the Global Corporate Communications Director for Teradata Marketing Applications.

    But even if you were backed by basic information like that, how confident would you be in buying a present for me? Does the traditional demographic data tell you all you need to know? When you adhere to a typical segmentation strategy what, if anything, do you learn about my specific preferences and how I like to spend my free time?

    In order to find out those things, you’d have to get to know me as an individual, not some compilation of data points on a spreadsheet. You’d have to use data driven solutions and analytics tools to close the gap that exists between my basic demographic information and the information that I’ve shared across other digital channels. Once you were able to close that gap, you’d have much more insight into who I am and what I like to do. In fact, you might even be able to determine that my 2016 wish list includes tickets for activities like:

    • Zorbing – the sport of rolling downhill inside a large sphere (orb) that’s typically made of transparent plastic. (Yes, zorbing is real.)
    • Wingsuit skydiving – I was absolutely fascinated by the 61 wingsuit skydivers who set the record for the largest flying formation earlier this year.
    • Virgin Galactic’s SpaceShipTwo – A guy can dream, right?

    I hope I’m making my point. The goal of this whole exercise is not to guilt you into buying me a present. The goal is for you to see the value in seeing the unique individual customer clearly. When you understand what your customers are telling you, and when you understand the context of those insights, you can make data-driven decisions about how to meet each one of their needs. You can deliver a cohesive, coordinated and relevant customer experience – for Millennial teetotalers and middle-aged zorbers alike.  Then maybe, in the spirit of gift exchange, you’d also expect a gift from me.  Without hesitation I’d surely get you an Individualized Marketing solution namely,  Teradata Integrated Marketing Cloud.  Yes, you’d have to pay for it, but by knowing your individual customers going forward, the expense would be negligible.  The wasted touches would be lessened.  And your brand will get stronger.

    Happy Holidays!

    The post Does Anyone Know I Like Zorbing? appeared first on Teradata Applications.

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  • admin 9:52 am on November 25, 2015 Permalink
    Tags: Appeal, , , Like, , , Shop   

    Do Your Marketing Campaigns Appeal To Grandmas Who Shop Like Millennials? 

    Mobile ApplikationenThe holiday season is upon us, and so – no surprise – I’ve been thinking about shopping. More specifically, I’ve been contemplating how consumer behavior has evolved and how millennials now shop differently than their grandparents.

    Take my mom, for instance. She’s a prolific shopper, and she’s developed a rather interesting habit: When she shops, she tends to use the preferred channel of the person she’s shopping for. That might sound strange to you, so let me explain…

    When my mom shops for herself, she follows the traditional route, visiting a brick and mortar store and even timing her trips to jive with the schedule of salespeople she’s come to know and trust with her business. But that’s not at all how she shops for her grandchildren. When my mom is shopping for her grandkids, she engages digitally – like they do. She’s joined loyalty programs for the retailers her grandkids like. She gets emails from these brands and will even respond to location-based triggers from them when she’s in the mall.

    It’s an intriguing disconnect. My mom is a grandparent who, at times, shops like a millennial. She’s not 100% brick and mortar. She’s not 100% digital. I like to classify her shopping behavior as “traditional, but also transitional.”

    And from what I’ve observed, this behavior is fairly typical among my mom’s friends and many others her age.

    As marketers, we need to be tuned in to these types of disconnects. Granted, your customers may all be on the same journey (to buy something), but each one of them is going to have a different experience. That’s why the path through that journey has to be individualized and the contextual messages you deliver have to be tailored. Your marketing campaigns need to be guided by data driven solutions, so that you can capture information from your customers wherever they are on the experience continuum and then use that information in a way that meets a need at the inflection point, when the customer is most ready to buy.

    Don’t capture data just for the sake of “having” it. You need to use that data for insights so you can extend the right offer at right time across right channel for each individual – whether that individual is a grandma, a millennial, or a grandma shopping like a millennial.

    For more of my thoughts about how you can adapt to changing consumer behaviors, check out the interview we recently streamed over Periscope.

    The post Do Your Marketing Campaigns Appeal To Grandmas Who Shop Like Millennials? appeared first on Teradata Applications.

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  • admin 9:46 am on November 3, 2015 Permalink
    Tags: Like, , Rockstar   

    Market Like A Rockstar 

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  • admin 10:01 am on July 16, 2015 Permalink
    Tags: , Like, , moment   

    What will it look like when you catch the moment? 

    This post was authored by Michael Becker, Marketing Support Specialist, Teradata Marketing Applications.

    A moment is unique because it is fleeting – but it’s valuable for that same reason.

    What will it look or feel like, as a marketer, when you completely satisfy your customers on an individual level, catching the moment oh-so-perfectly? The short answer: use your customer engagement rates – social data, website traffic and dwell time, email and newsletter opt-in rates, response to offers or promotions, and ultimately your revenue growth – as a confirmation of sorts.

    Flip the switch – when’s the last time a marketing communication delighted you instead of annoyed you? What was your reaction during this brand experience?

    Great marketing should delight, should help, suggest, offer, entertain, amaze, inform, relate, understand, empathize and know. But you’ve got to prove it, prove you know them. Prove you understand them, and what they’re doing. Use the customer data they provide to help.

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    True individualized marketing that leads to increased customer engagement won’t feel like marketing at all in the eyes of your customer.

    The best way to achieve this level of intimacy is by leveraging the power of individualized insights by catching the right customer at the right moment with the right message, guaranteed to enchant them.

    You’ll know you’ve capitalized on the promise of individualized marketing that truly catches the moment when your marketing analytics show positive change in your customer relationships. Engagement rates, page interactions, social media statistical data, and transactional data should all reflect this kind of change. And this kind of positive change is not only possible – it’s measurable, it’s valuable, and it’s real. Here are results we’ve witnessed and helped companies achieve simply by employing a data-driven solution:

    • An international bank generated 570,000 sales leads in one year representing $ 4.4 billion in new business, a 28.7 percent increase in net profit, and a 65 percent saving in advertising budget.
    • A retailer achieved a triple-digit payback on the investment in just one year
    • A wine merchant revitalized its loyalty scheme – when a customer subscribes, that individual receives a slew of customized communication providing product details designed to intrigue them based on their needs and interests
    • A travel brand increased click-through rates by more than 100%
    • A biking company saw an increase in revenue per campaign multiply by 1.5 times
    • A food company generated more than 27,000 registrations for an event within a two month period

    In an increasingly convoluted marketplace where digital marketing rules, catching your customers at the right moment has never been more valuable, more needed. It just makes sense.

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    Act now by taking essential steps to implement individualized insights. The moment is there for the taking. Reach out and catch it before it’s too late!

    The post What will it look like when you catch the moment? appeared first on Teradata Applications.

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  • admin 9:51 am on March 29, 2015 Permalink
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    What Will Digital Marketing Success Look Like? 

    marketing toolkitThat’s the question on many of our minds as we forge through the first quarter of a year that’s jam-packed with lofty marketing goals. Although it’s nothing new, digital marketing has become a major game changer for both brands and consumers. Now that we are completely accustomed to digital technologies that were once trendy (email, mobile, social, e-commerce, etc.), “digital” has become the norm for traditional marketing. And given the consumer’s adoption of all things digital, I must say, “traditional” has never looked so good.

    Digital marketing is a huge win for global brands. Campaigns based on digital technologies provide quantifiable results like none before, and the multi-channel world opens up endless possibilities for executing complex marketing strategies. But how can sophisticated marketers keep pace with the onslaught of digital marketing technology? Where will it take us next? And how can marketing teams use digital channels to edge out competitors?

    The pace of change in digital marketing can be quite overwhelming. To keep up, digital marketers need to look at their strategies and find ways to mimic this pace. In many cases, that means we need to adopt a more short-term perspective. Digital marketers have inherited planning methods from bygone days of planning for non-digital channels (perhaps direct mail). Plans were drafted a year in advance. Digital marketing success requires a different approach:  agility.

    Marketing agility focuses on adaptive plans and development, allows for quick changes or improvements, and encourages these quick changes and a snapshot understanding of results. This model allows marketers to adapt to unpredictable consumer behavior. If an agile strategy gives you the shivers, consider just a portion of your strategy. See if you can actually plan to be more adaptive as your target market needs change. Then, slowly show results that will encourage an agile planning strategy that can be rolled out across the marketing organization for all of your upcoming digital marketing initiatives.

    The question at hand remains: What will digital marketing success look like this year? And from this question, many more evolve, such as:

    • Where will the digitization of customer interactions take your brand?
    • How can you anticipate what the ideal customer relationship will look like?
    • How will digitization affect your internal marketing operations?
    • Can we even look a full year ahead, or should we settle on more short-term goals?

    In one of Teradata’s newest white papers, “Moving to the Forefront of Marketing: The Next Edge for Digital Marketers”, we address what digital marketing success should look like. Of course, there will be obstacles, so we also need to sustain an open, yearlong dialogue that focuses on improvements that will get your digital strategies up to speed. Talent, budgets, and creative best practices must be invigorated in order to achieve more meaningful customer engagements and ultimately, higher revenue for your company, and perhaps bragging rights for the marketing department, too. You can download the whitepaper from our new toolkit for digital marketers.

    The post What Will Digital Marketing Success Look Like? appeared first on Teradata Applications.

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  • admin 9:54 am on December 10, 2014 Permalink
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    What Will Transactions Look Like in 2015? More Individualized. 

    It wasn’t so long ago that purchases had to be made with cash, a check or a credit or charge card—and whatever a customer planned to buy had to be bought in person, or over the phone.

    Then checks—and paper bills, for that matter—were rendered nearly obsolete by the advent of the debit card and simultaneously, e-commerce exploded into our lives. Suddenly, consumers had the ability to purchase virtually anything they wanted, any time they wanted it. The only requirements: an internet connection, a credit or debit card and, of course, a website offering the desired product or service. Could buying get any easier?

    Well, as it turns out, yes, it can. A new generation of payment options is emerging, and I can’t help but wonder if 2015 is shaping up to be The Year of the Truly Individualized Transaction.

    Google was a pioneer in this space, launching Google Wallet in 2011. Initially billed as a digital wallet to store credit cards, debit cards, gift cards, loyalty cards, offers, etc., Google Wallet can also be used to shop in stores using the Google Wallet Card or NFC tap and pay. Not surprisingly, it’s also easy to integrate with Gmail and soon Glass, too.

    Likewise, Apple Pay brings all the cachet and ease of Apple’s design and interactive sensibilities, along with integration across other product lines, starting with the sixth iteration of the ever-popular iPhone. The new mobile wallet app enables users to make purchases with the credit cards they have on file with their App Store and iTunes accounts—800 million users and counting—or to add another card simply by taking a picture.

    Buying something online or offline with Apple Pay couldn’t be simpler from there: your fingerprint confirms it’s you that’s doing the shopping when you tap the payment screen—and voilà, you’ve made a purchase.

    But some merchants want a mobile commerce network of their own.

    The Merchant Customer Exchange (MCX), which describes itself as “the only merchant-owned mobile commerce network built to streamline the customer shopping experience across all major retail verticals.” MCX is launching CurrentC, a QR code-based mobile wallet app—a move designed both to sidestep hefty credit card fees and to take aim at NFC-based payment systems like Google Wallet and Apple Pay. Will consumers prefer QR codes?  Either way, yet another door is opening, one that may create altogether new individualized payment opportunities.

    The new payment terminal startup, Poynt, which comes at e-commerce technology from a different direction: providing merchants with smarter, more secure ways to take payment in their stores. Poynt specifically makes use of the new “chip cards” that all financial institutions will be required to distribute by October 2015.  One of Poynt’s selling… well, points is that the app is not owned or operated by any of the major financial processing or credit card companies—something many small retailers will appreciate, along with the affordability of the unit: It starts at just $ 299.

    What strikes me most though, is nowadays the sacred “transaction” is less about money being exchanged, and more about the customer’s experience. Leading brands like 7-Eleven view it as having a digital conversation with the individual guests who come into 7-Eleven locations.  If you want to really understand where transactions are today, and glean a sense of where they are heading, watch this video:

    It’s a rapidly changing and deeply competitive e-commerce landscape out there, full of new opportunities for consumers, merchants and data driven marketing pros alike. After all, being able to effortlessly make a purchase is part of a great customer experience, and transaction details are part of great customer data management. Among all the options, no one can claim to know which will emerge the victor(s) at this point, but it stands to reason that the company offering the most streamlined and secure process will end up on top.

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