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  • admin 9:44 am on October 15, 2015 Permalink
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    Teradata Real Time Interaction Manager Feature List 


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  • admin 9:46 am on June 10, 2015 Permalink
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    Marketing Resource Management Feature List 


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  • admin 9:50 am on June 4, 2015 Permalink
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    Omni Channel Marketing Feature List 


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  • admin 9:53 am on April 26, 2015 Permalink
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    Expanded Speaker List For ONE: Teradata Marketing Festival In May 

    ONE“Data-driven marketing” isn’t a buzzword. It isn’t a gimmick. And it’s not a passing fad. Data-driven approaches are what enable true individualization — the kind of marketing that builds outside-in customer relationships and meaningful customer experiences.

    To me, it’s simple: Individualized marketing is the future. In our Teradata 2015 Global Data-Driven Marketing Survey, 90 percent of the marketers we polled said that making their marketing individualized is a priority. What’s more, the number of companies where data driven marketing is either embedded or strategic has more than doubled since we first started studying trends surrounding data-driven marketing adoption about 18 months ago. In 2013, 36 percent of marketers said they were using data systematically; now, 78 percent say they do.

    Put all of that together, and it should come as no surprise that we’ve designed our entire upcoming conference around individualized marketing and what we call “Marketing to the Segment of One.”

    As I mentioned in a previous post, Ashton Kutcher, who has an extensive background in technology innovation including investments in Airbnb, Spotify, Uber, Flipboard, SoundCloud, Foursquare, Shazam and Houzz, will be the keynote speaker at “Marketing to the Segment of One” (or “ONE,” for short). In addition, I’m thrilled to announce that ONE attendees will also hear from:

    • Brian Solis – Solis is a digital analyst, anthropologist and futurist who’s globally recognized as one of the most prominent thought leaders in digital transformation. His most recent book, What’s the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth.
    • Jay Baer As a best-selling author, global keynote speaker and digital media entrepreneur, Baer has advised more than 700 brands, including Nike, Allstate, Wal-Mart and 31 of the Fortune 500.
    • Adam and Scooter Braun – Adam is a best-selling author and founder of Pencils of Promise, a for-purpose organization that believes every child should have access to quality education. Scooter is one of Time magazine’s “100 Most Influential People in the World,” and a leader manager in the entertainment industry. Together, these successful brothers are going to tell us how they’re approaching cause/entertainment marketing in an entirely new way.
    • Shannon Miller The most decorated American gymnast of all time and also a cancer survivor, Miller empowers women to make their health a priority – each in her own individualized way.
    • Steve Irvine Irvine will share his observations on digital marketing from his unique vantage point as Global Director of Facebook’s Preferred Marketing Developer Program.

    These speakers will underscore what we’ve been championing for some time — that marketers need to adopt an individualized marketing mindset and start shifting from “you” through “me” to “we” marketing. Let me explain…

    Individualized marketing enables the transition from “you”— I will target you — to “me”— what I need to sell — to “we”— what is important to you and what is important to me.

    Or put another way, traditional marketing campaigns were about “you”— what you wanted and needed. More recently, marketing has been about “me”— what products I want to push. Now, marketers needs to transition to “we.” “We marketing” is about implementing a data-driven, integrated marketing strategy so you can improve your engagement with customers, as they, in turn, agree to improve their engagement with you.

    With ONE, Teradata is driving “we marketing” into the marketplace experience. Did you notice that we’re not talking about the “customer journey” anymore? “Journey” has become a buzzword with little meaning. Just because a customer walks into a hardware store to buy a bag of nails doesn’t mean he’s adding an extension to his house. A singular experience is just that — singular — and we have to treat it as such. But with the right amount of data, marketers can develop a new level of insight, a new way to understand each customer’s needs, even as those needs are constantly evolving.

    Marketing to the Power of One is what consumers want. It’s what marketers want. It’s what businesses need to maintain their competitive edge. And, it’s the future.

    To learn more, visit the ONE: Teradata Marketing Festival website, where you can register for the event, May 12-13 at the MGM Grand Hotel in Las Vegas, Nevada.

    The post Expanded Speaker List For ONE: Teradata Marketing Festival In May appeared first on Teradata Applications.

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  • admin 9:53 am on December 19, 2014 Permalink
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    My Wish List For This Holiday Season 

    giftDon’t bother with the gift boxes and bows. This year, my wish list is topped mainly with things that can’t be wrapped.

    As Director of Corporate Communications for Teradata Marketing Applications, I’ve been a part of tremendous change throughout the marketing industry over the past 12 months. That evolution is being driven by this simple fact: More and more businesses are recognizing the value of data-driven marketing, an approach that’s been proven to revolutionize the customer experience and ultimately, drive revenue. I believe that the companies and brands that adopt data-driven approaches will emerge as leaders in 2015 – and it’s clear that more and more marketers are planning to do just that. But even so, as we turn the page to the New Year, I can’t help but wish for:

    • Less talk, more action on true individualization. As I just mentioned, many marketers say they’re eager to adopt digital marketing and data-driven approaches. But if your inbox is anything like mine, you’re well aware that far too many still rely on the traditional marketing methods epitomized by mass-market emails. Back in September, Teradata’s research confirmed what I’ve seen for quite some time: that the customer relationship is the single path to sustainable growth and reliable retention. That means marketers need to get serious about making a commitment to true individualization.

    As Lisa Arthur pointed out earlier, “true individualization” is not synonymous with “personalization,” a term marketers (and communication pros!) have been using for years. True individualization refers to understanding your customers as individuals – each with his/her own preferences and behaviors –and then providing meaningful experiences based on that knowledge. It’s more than just changing the salutation at the top of an email (where one reads “Dear Mary,” another reads “Dear John,” etc.). When you become truly focused on the individual, you have insights into Mary’s purchase behaviors and know to remind her about an upcoming sale that features her favorite designer. You also know that John lives in Maine and that he may need another shovel to dig out from the latest Nor’easter. In 2015, marketers need to start delivering the one-to-one, real time marketing that we know is critical to customer engagement and loyalty.

    • More creativity. A recent study found that creativity helps companies foster innovation, develop talent and brand recognition, boost revenue and improve market share. In other words, creativity is a key success driver. So, why is it typically in such short supply? Have marketers become lulled by the same-ol’, same-ol’? Or is creativity simply too difficult to define, quantify and/or harness (particularly in a business setting)?

    Contrary to what some may think, becoming data-driven will not quash creativity. In fact, just the opposite is true. As I see it, data is a reflection of people. So, it naturally follows that as you use data to glean more insights, you’ll be able to understand your customers better. Then, once you understand your customers better, you can actually become more creative – in ways that are meaningful, relevant… and effective.

    Of course, when you start paying attention to data insights, you also can do a better job of assessing what works and what doesn’t. That can help eliminate some of the “fear of failure.” Have an out-of-the-box idea? Go ahead! Test it. Prove it works, or keep tweaking until it does. Consumers – whether they’re B2B or B2C – have shown again and again that they’ll reward creativity. And just how can you drive more creativity? Read my favorite book published in 2014 and see if the theories presented by Joshua Wolf Shenk in Powers of Two catalyze innovation in your workgroups.

    • A ride on the cloud. Or should that be “in” the cloud? Or “within?” Or?? Here’s what I’m driving at: References to modern cloud computing have been around for at least a decade, and as marketing ecosystems expand, they’re destined to become more and more prevalent in 2015. Can we please settle on a way to describe the cloud? In the cloud seems to be generally accepted. But on the cloud is popular, too. In, on, within, at… Can we all rise above it and pick one? When we do, you know where I’ll be. You guessed it: on the proverbial cloud nine.

    So, there’s my short wish list of gifts that (with the exception of Shenk’s awesome book) can’t be wrapped. If you were reading this hoping to find ideas for me that were a bit more tangible, well… Those of you who remember my post from last year know that I’m keen on gadgets. It probably won’t surprise you to learn that right now, I have my eye on wearables. From FitBit and GoogleGlass to all that’s happening with Will.i.am, I’m intrigued to see how the marketplace for wearables evolves – and impacts marketing – in 2015. Maybe by this time next year you’ll need a gift box and bow after all?

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