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  • admin 9:47 am on May 23, 2017 Permalink
    Tags: , , Location, , ,   

    Teradata Magazine – Special Edition: Location Intelligence 

    Location Intelligence broadens the customer dimension by adding “where” to what is already known. This Teradata Magazine special edition has all you need to know about LI.
    Teradata Articles

     
  • admin 9:51 am on October 16, 2015 Permalink
    Tags: , , Contextual, , , Location,   

    Now You Can Deliver Real-Time Contextual Content Based On A Customer’s Location 

    Localz Logo pngFor years, brick-and-mortar retailers have been craving what e-commerce retailers have and use so effectively: integrated data that allows real-time interactions with customers.

    Today, I’m thrilled to report that Teradata Marketing Applications can now harness the power of real-time location data with a solution that makes it easier than ever to increase engagement and nurture loyalty wherever a customer happens to be. Through our new global partnership with the technology firm Localz, we’re able to provide the micro-location experiences and iBeacon tools you need to deliver contextual, individualized, real-time digital content directly to a customer’s mobile device, even as that customer is shopping in-store.

    How’s it possible?

    Well, this new data-driven marketing solution is achieved through the integration of the Teradata Integrated Marketing Cloud with Spotz (Localz’ micro-location platform), which interacts with Teradata Real-Time Interaction Manager (RTIM) and Teradata Digital Marketing Center (DMC). Whether using RTIM and/or DMC, marketers can use our new solution to:

    • Create engaging digital experiences, rich with individualized content and right-time relevance, sent directly to a customer’s mobile device.
    • Deliver timely, contextually relevant messages based on where customers are in the physical world by combining historical information about preferences and purchases with real-time “beacon proximity events” (e.g., an app user is near a store, has just entered the store, or is checking out from that store).
    • Generate deeper customer insights – because the solution “learns” as it’s used.
    • Connect customers’ online interactions with their actions in the physical world for a seamless experience.
    • Improve your omni-channel approach so that all future digital messages (whether they’re email, mobile, social or web) are also timely and relevant, as well as integrated with your overall marketing program.

    As you can see, it’s the integration of location technology with data-driven marketing that makes this new solution so exciting.  These days, any app can be “hard-wired” to receive beacon insight and trigger an action, such as a push-notification. But that kind of “standalone” approach doesn’t take advantage of historical customer data and doesn’t add new location data to existing customer insights. By contrast, our new solution leverages Teradata’s RTIM and/or DMC applications with Localz’s micro-location technology, enabling you to use valuable customer interaction and location data to inform a data-driven mobile and digital marketing strategy that can produce customer interactions that are more engaging… and more effective.

    There’s no question about it: Data driven marketing is changing the retail experience both on- and off-line. Ultimately, the goal is to get to a point I like to call “no marketing,” where you’re not pushing and you’re not spamming with irrelevant messages. Instead, you’re truly connecting with your customers, engaging with them in meaningful ways, and even anticipating their needs, so you can provide what’s needed before someone even knows they need it.

    To learn more about this partnership and all the latest developments happening with Teradata Marketing Applications, join us in Anaheim for the 2015 PARTNERS Conference October 18-22.  For more information and to register for the event, click here.

    The post Now You Can Deliver Real-Time Contextual Content Based On A Customer’s Location appeared first on Teradata Applications.

    Teradata Blogs Feed

     
  • admin 9:51 am on October 14, 2015 Permalink
    Tags: , , , , Localz, Location, , ,   

    Teradata and Localz Announce Global Partnership for Location Based Individualized Marketing 

    Combined solution delivers contextual micro-location experiences to individual consumers via Teradata Integrated Marketing Cloud
    Teradata News Releases

     
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