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  • admin 10:01 am on August 2, 2017 Permalink
    Tags: , Crops, , Farmers, , , , Looking, ,   

    Monsanto: Looking to the Cloud to Help Farmers Globally Grow Crops More Efficiently 

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  • admin 9:51 am on December 13, 2015 Permalink
    Tags: , Looking,   

    The Joy of Data Viz: The Data You Weren’t Looking For 

    “A good sketch is better than a long speech” – Napoléon Bonaparte

    I recently came across this quote on the opening page of Phil Simons’ book,  “The Visual Organization, Data Visualization, Big Data, and the Quest for Better Decisions.” It is available online.

    Data visualization, or Data Viz as it is often referred to, is expanding — especially in the area of analytics. Numbers are numbers — but if you can represent it graphically, it enters the realm of meaning. If we represent the data visually to a detailed level of grain, it can bring about surprising discoveries.

    Data visualization can bring what was once hidden into plain site. In Zen terms, it can help one achieve what is called “beginner’s eyes.”

    I talked to Yasmeen Ahmad, a talented and creative data scientist at Teradata, about her visualization project titled “Trapping Anomalies.” In this visualization, the two unexpected blue clusters helped to identify fraudulent behavior.

    anomalies - data viz blogTo see the full visualization and details about the project, visit the Teradata Art Gallery.

    For this visualization, Yasmeen used an open source tool called Gephi. The tool called Gephi bills itself as “The Open Graph Viz Platform.” This is a great interactive tool for data analysis. It can use just about any data source you provide. To download the tool, click here.

    There is so much to explore — and so I thought I’d help you find even more to check out for yourself .Here are some other open source data visualization tools that are widely used.

    D3 – a library
    D3 stands for data-driven documents. It is a JavaScript library for manipulating documents based on data. You can go to download the latest version by visiting this online page. And here is an example of a tree structure that is created with D3.

    R – a language
    R is a language and environment for statistical computing and graphics. It provides a variety of statistical and graphical techniques, and is highly extensible. For an example of an R visualization, click here.

    Processing
    Processing is a programming language used within the context of the visual arts. Even with some very basic code and your data source you can create stunning visuals. Here is an example of a visualization I did a few years ago using just the color data from an image of the Golden Gate Bridge.

    Golden Gate blog LorieThe image on the left is the source for color data and the image on the right is the visualization at a point in time — as the code continuously scans the colors.

    To visit the site and download the processing code, click here.

    Also, here is a link to an interesting video by Jer Thorp, my former instructor. The guy is brilliant. His work brings to light some interesting “data made human” ideas – which I find very intriguing – and inspiring.

    There are also several “data viz” products on the market today. While Tableau is one widely known tool, the Teradata Aster Discovery Platform provides a suite of ready to use SQL for data discovery and visualization. Here is a link to the Aster visualization presentation – Teradata Aster VIZ.

    These are exciting times for data visualization techniques and related tools. I hope this quick overview gives Teradata readers some ideas for further exploration into the world of Data Visualization. There are so many positive surprises to be discovered in the data you weren’t looking for!

    61856_153945041296607_1815422_nLorie Nelson is the Senior Product Manager for Teradata’s Travel and Hospitality Data Model. She describes herself as an artist-in-residence with a passion for data. 

     

     

    The post The Joy of Data Viz: The Data You Weren’t Looking For appeared first on Data Points.

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  • admin 9:53 am on November 11, 2015 Permalink
    Tags: , , , Looking   

    Looking Forward The Big Data Future 


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  • admin 9:51 am on July 2, 2015 Permalink
    Tags: , , Huge, Looking,   

    While You Weren’t Looking, Facebook Advertising Got Huge 

    ThumbFinal_3.25.15-FINALDigital advertising shouldn’t be overlooked anymore. Last year, total spending on digital ads grew more than 40 percent to over $ 8 billion worldwide. Before you attribute that growth to any of the many newcomers, you should know that 75 percent of that $ 8 billion went to Facebook. Yes, that Facebook. The Facebook whose once dismal CTRs (click-through rates) were the punch line to old-school advertising’s favorite joke.

    Not long ago, the idea of Facebook basing a big part of its revenue stream on advertising seemed risky at best—especially when that same revenue model was failing for traditional media companies like newspapers. Today, it’s hard to imagine a business succeeding without digital advertising in its mix. Facebook deserves the credit for its own turnaround. The company brought its advertising game to a new level last year with the release of Facebook Custom Audiences and Facebook Audience Insights, two tools that make advertising on the network a slam-dunk decision. I can target advertising to my existing customers on Facebook (Custom Audiences) and tap into Facebook’s massive pool of user intelligence (Audience Insights) to learn more about them? Sign me up!

    The ability to finely tune and target advertising on the world’s most popular network is huge. This isn’t the Facebook advertising of yesteryear: that one annoying ad that wouldn’t go away because you clicked on a Disney vacation site four months ago. This is about taking the conversation to the customer’s inner sanctum, their mobile device, and optimizing it in ways that weren’t possible before.

    In an omni-channel world, controlled and integrated advertising on Facebook is a game-changer:

    • The average user accesses Facebook 14 times per day—that’s fourteen unique opportunities throughout the day to engage with customers;
    • Create “share-able” coupons and special offers that extend to Facebook friends and communities;
    • Re-target consumers right after they leave your online site or physical store with Facebook offers and personalized messages (e.g., “Thanks for visiting our store! Here’s a 10% coupon for next time.”);
    • Reach the 95% of prospects who didn’t open your email with a Facebook ad they can’t ignore;
    • Tap into Facebook’s Audience Insights and create Facebook Lookalikes to find new prospects who match up with your most profitable customers.

    But wait a minute, you’re thinking, how do I integrate this goodness into my other marketing programs for a holistic experience? It’s a good question because, truly, if you treat digital advertising as an isolated channel, it will become just one more area avenue through which you’re saying the same thing over and over.

    The fact is, you need to integrate your digital advertising with all of your other marketing initiatives at a fundamental, application level to be effective. To that end, we set about developing the Teradata Digital Marketing Center: a new solution that enables businesses to seamlessly integrate and control Facebook advertising and other digital programs from their Teradata Marketing Applications platform. (For more on this, read Lisa Arthur’s recent and always-entertaining blog.)

    Now, Facebook becomes another (albeit important) aspect of a holistic marketing approach as you track ad performance across channels, weave elements (social, mobile, email, web) across campaigns, link customer profiles with Facebook profiles and manage interactions across multiple mediums.

    We knew that social platforms were  going to change the future of advertising. We just didn’t know what that future would look like. Now we do. Tools like Custom Audiences, Audience Insights and Teradata’s Digital Marketing Center are the face of the digital marketing future.

    The post While You Weren’t Looking, Facebook Advertising Got Huge appeared first on Teradata Applications.

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  • admin 9:51 am on May 1, 2015 Permalink
    Tags: , , , , , Looking, , Performers, Standout,   

    Teradata 2015 EPIC Awards Looking for Standout Performers in Analytics and Marketing Applications 

    Eighth annual program to recognize top data-driven businesses
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