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  • admin 9:51 am on October 25, 2017 Permalink
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    Making the most of your time 

    Latest imported feed items on Analytics Matters

  • admin 9:51 am on September 15, 2017 Permalink
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    Triple Aim is Achievable Using Analytics: Analytics for Data-Driven Decision Making in Healthcare 

    Achieving better care, a healthier population, and reducing costs is the holy grail for public health organizations. Every day, patients seek care, doctors provide services, and claims are submitted. Yet while we live in a health data revolution where businesses are data rich, organizations remain insight poor. Companies like Blue Cross Blue Shield, Highmark, Harvard Pilgrim, Apple, eBay, FedEx, Ford, Netflix, and Wal-Mart rely on Teradata to link disparate information systems and stove-piped environments into actionable information. Like most organizations, they already had huge repositories of data. But they recognize the value that integrated data can bring across an enterprise—data that can be used for business decisioning and strategy planning that enables them take immediate actions.
    Teradata Brochures

  • admin 9:51 am on April 3, 2017 Permalink
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    Making Smart City projects smarter with Smart Organisations 

    Latest imported feed items on Analytics Matters

  • admin 9:48 am on September 16, 2016 Permalink
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    Voice & Data, Teradata’s new RACE eases decision making on business investments 

    Teradata Press Mentions

  • admin 9:51 am on May 25, 2016 Permalink
    Tags: , , Brazil&#8217s, , , , Families, Hunger, Making, , Poverty, ,   

    Brazil’s Ministry of Social Development & Bolsa Familia: Making a Difference in Poverty and Hunger for At Risk Families 

    Latest imported feed items on Analytics Matters

  • admin 9:51 am on April 19, 2016 Permalink
    Tags: Aimed, , Analyze, , , Making, SpecialOps, , , ,   

    Teradata Unveils SpecialOps IoT Analytics Team Aimed at Making it Easier to Analyze the Internet of Things 

    Teradata Delivers Analytics of Streaming IoT Data
    Teradata News Releases

  • admin 9:52 am on November 4, 2015 Permalink
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    Making Big Data Key to Omni-Channel Marketing Success 

    We Power MarketingMarketing has come a long way in the last 10-or-so years. What used to be an untrackable batch and blast method to reach consumers has been completely transformed, and where businesses once had little to no insight, buyer behavior can now be analyzed through several available data points and digital channels.

    This new age of omni-channel marketing took center stage at this year’s annual Teradata Partners Conference, where Teradata Vice President of Strategy Innovation, Sean Shoffstall, took big data and marketing pros for a deeper dive. With mobile devices, social media and other popular customer channels, marketers are being inundated with data – but as such, they’re also being presented with endless possibilities.

    The Omni-Channel Landscape

    As marketers continue to get acquainted with the different technologies and platforms at their disposal, they’re presented with a new set of challenges that haven’t existed in the past. With so many tools available, it’s important for marketing professionals to make sure they’re using the data provided by each effectively, while also protecting this data and ensuring that it is being used in a way that is ultimately helpful and beneficial to the consumer. It’s important for marketers to:

    • Make integration decisions based on available data;
    • Coordinate paid and owned marketing channels;
    • Understand and optimize marketing performance.

    This last piece is crucial to the overall marketing puzzle. With an influx of data from new technologies, marketing practitioners have the opportunity to determine the right message to send out to the right audience, and scrap messages that may not be performing well. Some marketers become so focused on one platform, channel or conversion metric, that they often miss this bigger picture. Data should be pulled from everywhere and incorporated into every component of a marketing strategy for a seamless omni-channel customer experience.

    Data’s Role

    Having a clear picture of all the data and channels can help marketers reach their holy grail: Individualized insights. In 2015, customer are communicating with brands at any time and from anywhere, making it complicated to achieve true one-on-one engagement. The plus side to this is that marketers now have enough data to obtain an accurate representation of the what, where and when – all it takes is some analysis to incorporate this data into overall marketing efforts.

    Real-Time Availability

    One of the more challenging concepts of marketing today is the need for rapid, real-time engagement. Marketing data should be collected, analyzed, and used to create dynamic customer profiles and determine which messages are resonating and which aren’t in near real-time, so that engagement can be tailored for optimized results.

    Content Curation

    Another interesting challenge associated with modern, omni-channel marketing is sending the right message out through the appropriate channel and curating content that makes sense for each particular segment of the audience, or for the audience of one. Millennials for example, might opt to engage with brands on Instagram while an older audience may prefer email communication or, the still completely useful snail mail approach.

    The ever-changing omni-channel marketing landscape doesn’t need to be a challenge, and big data is making it more navigable than ever. By making note of these changes and taking advantage of the unique opportunities the data presents, marketers can craft targeted messages, deliver them to highly segmented audiences through their preferred channels, and make a lasting impact on the audience’s perception of the brand and – more importantly – on the company’s bottom line.

    Learn more about Teradata’s solutions for Omni-Channel Marketing.

    The post Making Big Data Key to Omni-Channel Marketing Success appeared first on Teradata Applications.

    Teradata Blogs Feed

  • admin 10:37 am on June 14, 2015 Permalink
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    Webinar: Making Sense of Hadoop Findings Webcast 

    Teradata has sponsored a multi-part webinar with The Bloor Group. The Bloor Group has been conducting ongoing research of hadoop and has been sharing their key discoveries that have been made within the research project. The research has been conducted by Dr. Robin Bloor. Join this webinar to discover the latest in hadoop research.
    Teradata Events

  • admin 9:52 am on May 6, 2015 Permalink
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    Making SAP data relevant in the world of big data 

    Part one of series about an old “SAP”dog who learns a new trick

    Reflecting back on the key messages from Teradata Universe 2015 in April it was impossible to escape the theme of deriving differentiated business value leveraging the latest data sources and analytic techniques. I heard from several customers how they improved their business by combining their traditional warehouse data (or ‘SAP data’ for us old dogs) with other data from across the enterprise and applying advanced analytic techniques. A special interest group dedicated a whole morning exploring the value of integrating ‘SAP data’ with ‘other data’. As I sat thru these sessions, I found it funny that companies that run SAP ERP always speak about their data in terms of SAP data and other data. It made me wonder what is ‘other data’ and what makes it so special?

    In most cases, ‘other data’ is referred to as ‘Big Data’. The term is quite ubiquitous and was used to describe just about every data source. But it’s important to note, that throughout the sessions I attended, none of the companies referred to their SAP data as Big Data. Big Data was a term reserved for the (relatively) new sources of data like machine generated data from the Internet of Things, call center details, POS related data, and social media/web logs.

    Although not “big”, customers told me they considered their SAP ERP applications to be complex fortresses of data. In comparison to traditional data warehouses or big data stores, SAP is very difficult to extract and integrate with their ‘other data’. Even SAP acknowledges this shortcoming as evidenced by their recent programs to ‘Simplify’ their complex applications. But I’d argue that while SAP ERPs maybe complex to run, the data that is processed in these applications is quite simple. SAP experts would agree that if you know where to look, the data is both simple and reliable.

    Unfortunately these experts live in a world of their own which is focused entirely on data that flows thru SAP. But as evidenced by the customers at Teradata Universe the lion’s share of new IT projects/ business initiatives are focused on leveraging ‘big data’. Which means the folks who know SAP are rarely involved in the IT projects involving ‘big data’, and vice versa, which explains the chasm between SAP and ‘other data’. The ‘Big Data’ folks don’t understand the valuable context that SAP brings. And the ‘SAP data’ folks don’t understand the new insights that analytics on the ‘other data’ can deliver.

    However, the tides are turning and the general consensus has evolved to agree that there is value in brining SAP data together with big data. SAP ERP is used primarily for managing the transactional processes in the financial, logistics, manufacturing, and administration functions. This means it houses high quality master data, attribute data, and detailed facts about the business. Combining this structured and reliable data up to multi-structured big data can add valuable confidence and context to the analytics that matter most to businesses today!

    Here’s a recent example where a customer integrated the results of advanced text analytics with their SAP ERP data within their Teradata warehouse. The data science team was experimenting with a number of Aster machine learning and natural language processing techniques to find meaning and insight in field technician reports. Using one of Aster’s text analytic methods, Latent Dirichlet Allocation, they were able to identify common related word groups within their reports to identify quality events such as “broken again” or “running as expected”. However they discovered unexpected insight regarding equipment suppliers and 3rd party service providers also hidden in the field reports, such as “Supplier XYZ is causing problems” or “ABC is easy to work with”. They were then able to integrate all of these relatable word groups with context from the SAP ERP purchasing history data stored in the warehouse to provide additional insight and enrichment to their supplier scores.


    The post Making SAP data relevant in the world of big data appeared first on Data Points.

    Teradata Blogs Feed

  • admin 9:53 am on April 7, 2015 Permalink
    Tags: ADAM, Congratulations, Making, , ,   

    Congratulations to ADAM Software for Making Waves in Marketing 

    ADAMThis post was written by guest blogger Craig Wise, Marketing Solutions Program Manager, at Teradata Marketing Applications. Craig manages the development, creation and review for product and solutions collateral for cloud digital marketing software, working closely with U.S. and international deployment teams to enable the sales field and increase market awareness and demand of Teradata’s solutions.

    Digital Asset Management tools now play an increasingly important role in marketing and customer experience. This is why Forrester Research named ADAM Software as one of two Leaders in the DAM customer experience space in 2014.  The Forrester Wave™:  Digital Asset Management for Customer Experience highlighted ADAM’s “forward-thinking vision” and “increasing market traction.”

    The Forrester Wave™ report evaluated the 10 most significant software providers across 38 criteria. Discussing the increasing importance of DAM in the age of the customer, the report notes three key drivers:

    • Omni-channel experiences drive the need for a core rich media management hub
    • Experiences across the customer life cycle create complexities in managing rich media.
    • The need for greater marketing and business agility.

    Evaluating ADAM through this lens of marketing prominence, Forrester cited the company as “a new leader in this space” and noted ADAM’s DAM solution has impressive workflow and globalization functionality. Additionally, Forrester applauded ADAM software’s partnerships with marketing companies like Teradata.

    At Teradata, we couldn’t let this market-wide recognition pass without some fanfare. We have long recognized the efficiencies and innovations that ADAM’s digital access management platform offers to marketers. That is why in 2013 Teradata forged a strategic partnership with ADAM Software. We are pleased that Forrester also recognized ADAM’s market-leading technology. Together, Teradata and ADAM Software offer marketers a media-rich Marketing Operations solution, enabling better experiences creative teams.

    Teradata has been the clear Marketing Operations automation platform leader for more than a decade. This has been validated by Gartner®, Forrester®, and our customers. Teradata has been working with organizations worldwide representing multiple industries to create data-driven marketing organizations.

    ADAM, a leading rich-media asset management solution, supports marketing processes that create engaging customer experiences. ADAM’s customers, including adidas®, IKEA®, and Gartner, are widely recognized as the best and most innovative marketers. The company develops solutions like e-libraries and workstation plug-ins to help marketers to create, manage and distribute every type of rich media asset.

    In general, DAM (digital asset management) refers to the way a brand organizes, optimizes and maintains rich digital media files like video, digital photographs, animation, or music. It provides one centralized catalogue to reliably back up all of the moving pieces of rich digital media campaigns.

    By combining ADAM’s digital asset management software with Teradata’s integrated marketing solutions, marketers are better able to:

    • build truly integrated marketing programs from asset creation to data collection,
    • eliminate internal work silos and create consistency across multiple departments that is mirrored in external brand messages,
    • build a seamless and consistent global brand experience for consumers.

    As marketers increasingly produce and manage rich media content across a variety of platforms and channels, the combination of integrated marketing tools and digital asset management will be key to creating consistent marketing campaigns while also keeping internal processes running smoothly and costs low. And with large numbers of digital assets at your fingertips, you can more quickly reach customers with individualized messages.

    The post Congratulations to ADAM Software for Making Waves in Marketing appeared first on Teradata Applications.

    Teradata Blogs Feed

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