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  • admin 9:52 am on September 30, 2016 Permalink
    Tags: Buying, , , , Marketers, , ,   

    The Digital Marketers Power Guide to Buying Email Marketing Software 

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  • admin 9:51 am on May 12, 2016 Permalink
    Tags: , , Marketers, Modern,   

    The Modern Marketer’s Guide to Customer Segmentation 

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  • admin 9:52 am on February 19, 2016 Permalink
    Tags: , Confirms, Marketers,   

    4C Confirms: It IS The Best Of Times For Marketers 

    Group of young people in training courseToday’s marketers are living in a scene right out of A Tale of Two Cities. “It was the best of times, it was the worst of times,” Charles Dickens wrote.

    On the one hand, we have greater access to customer data than ever before, and the digital and offline options for brand engagement continue to grow and improve. There’s search, social media, email, mobile, web… and so on.

    However, simply jumping on board with these new technologies will do little good. You won’t significantly increase sales and revenue unless you have the advanced data management capabilities you need to collect and integrate the information that’s available across all channel opportunities.

    So, it’s the best of times when we consider all the “potential.” But it’s the worst of times when that potential goes unrealized. On top of that, many marketers now feel overwhelmed and confused. Is there a way to pull all of this together? How can you identify and connect with individual consumers effectively and efficiently?

    Ask the folks at 4C, a global, Chicago-based data science and media technology company. Teradata has announced that 4C is utilizing Teradata’s Data Management Platform (DMP) to help digital marketers improve the way they collect data and report results about synchronized cross-channel advertising campaigns.

    Here’s how it works:

    4C is leveraging Teradata’s DMP for its TV Synced Ads product that pairs television ads with digital campaigns. As a result, marketers are now able to serve complementary digital advertising at the same time a TV ad or specific program is running. This advanced approach will:

    • help 4C clients capture real-time campaign performance data,
    • make consumer behavioral data more actionable, and
    • provide more customizable reporting functionality.

    In short, Teradata’s DMP will help 4C improve business intelligence and real-time analytics for cross-channel ad campaigns.

    Sound too good to be true? Well, maybe you haven’t heard of it before because Teradata is actually the first company to bring online advertising and customer marketing data together in this way. Our DMP drives real-time interactions across all channels, provide integrated insights directly to marketing… and confirms what many of us know to be true:

    It truly is the best of times for marketers.

    The post 4C Confirms: It IS The Best Of Times For Marketers appeared first on Teradata Applications.

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  • admin 9:56 am on February 14, 2016 Permalink
    Tags: “Millennial”, , , , Marketers, , , Shoppers,   

    9 Things Digital Marketers Need to Know About Online Millennial Shoppers 

    Millenial Shoppers Imagine browsing for exactly what you want, down to the tiniest detail. Your 18-34 year-old demo is no longer wandering directionless around a brick-and-mortar store for a dazzling scarf, a distinctive buttoned shirt, or idyllic home decor.

    For millennial shoppers, the purchase decision starts and often closes online, aided by marketers’ who’ve concocted a custom-made customer journey, complete with relevant text messages, engaging emails, and recommendations for their online audience.
    Here are nine reasons your millennial audience is taking their shopping habits off the street and to the net.

    1. They’re more commonly swiping an illuminated iPhone screen than their credit card.

    Replace the sight of a swiftly-dressed mannequin with a double-tap of a brilliantly-edited image of an flamboyantly-dressed model on Instagram, Pinterest, or Tumblr.

    2. Automation of the customer experience and the ease-of-use of an e-store or online marketplace is a completely different animal.

    Young consumers are going to shy away (and by shy away, I mean avoid) negative interactions. Period. They’re also going to avoid unnecessary, wasteful interactions with store associates who may be either unhelpful, uninterested in assisting, or plain unknowledgeable. Millennials don’t have the time or the patience.

    Customer experience

    Credit: http://faxo.com/the-service-out-here-is-unbearable-48690

    3. The Internet never closes – and you can’t embarrassingly walk into the store gate.

    There is something to be said for being able to shop when, where, and how you want. Who said awkward instances were limited to interpersonal interactions, anyhow?

    Shopper

    4. There’s no reason to wait if they know what they want and it’s available at their fingertips.

    Why lug around a half dozen items and wait in a 10 or 15-minute checkout line if you can check out with the simple click of a button? Why inquire with store associates as to the location of a product when you can much more easily use a ‘search’ function on the website? Millennials are reconciling their internal – probably even unconscious – thoughts about how they want to do their shopping with these kinds of considerations.

    Marketing online shopper

    5. Millennials are lazy. And I mean that in the nicest, most non-demeaning way possible.

    As if to perpetuate the supposed “stereotype,” right? Not so fast.
    In this context, lazy doesn’t mean sluggish or dopey or unmotivated at all. It simply means millennial shoppers are expending energy on other activities that require their attention. They prefer to casually browse – considering any and all options – when determining how they ultimately want to spend money. They want to do it on their own time and how they please. There’s no committing.

    Millennials

    Credit: http://memegenerator.net/instance/62723168

    6. Everything is just easier online – it’s millennial shoppers’ native language.

    The Internet is essentially the “lazy” millennial e-shopper’s paradise. As digitally-savvy natives, today’s consumers are so deeply engrained in their online profiles, shopping online is almost as gratifying and calculated, if not more so, than haphazardly stumbling across that perfect item in the aisle of a store.
    The net is a well-oiled e-commerce machine, able to produce exponentially more options to anything we’d find offline. Of course, sometimes too many choices can be a bad thing, I suppose.

    Mobile Shopping

    Credit: http://www.hercampus.com/school/scranton/43-thoughts-while-online-shopping

    Seriously, think about it – the Internet enables easy price comparison, the ability for visual comparison of different products, and reviews of almost anything – things you just can’t get in a store (well, unless your customer is showrooming, a very typical practice among today’s savvy social shoppers).

    7. The best e-tailers do a better job selling online than their brick-and-mortar counterparts and competitors do.

    Due to sophisticated paid search and social advertising, as well as smart retargeting and real-time marketing capabilities, it seems like shopping online is a much easier, more individualized experience. As a matter of fact, according to a January 2015 survey, 80% of millennials (18-34 year olds) “find it useful when a retailer recommends products on the pages of its website while shopping.”
    86% of millennials find it useful when retailers send them emails featuring similar products to previous purchases (eMarketer). Consumers ascertain value from engaging and relevant marketing messages enabling them to compliment previous purchases or entertain the prospect of purchasing a related item.
    Shopping online affords consumers access to nearly unlimited options as opposed to being confined to a limited stock within a physical store. It’s more exhaustive and just plain easier.

    8. They’re already using a browser to, well, browse – tapping back and forth between other tabs, whether Facebook, Twitter, or whatever other distracting thing is up.

    Social media seems to have a peculiar way of influencing the purchase decision. In-store marketing is extraordinarily dissimilar from what consumers experience online. In-store, consumers are exposed mainly to signage indicating a sale, or associates who are selling. Online, marketers take over the journey. The best kind of marketing … write this down … doesn’t feel like marketing at all.
    Hello, social media – the native advertiser’s paradise. Sharing images of products in all their glory on social meets consumers where they are, and portrays a brand however marketers want it to be perceived.

    Consumers

    Credit: fivefour Instagram

    Getting consumers to be brand advocates is the ultimate win for marketers – it’s a more authentic means of marketing that doesn’t even require a brand to be present. Maybe that’s a product demo, a review blog, a YouTube video, or a social post.

    9. They are busy.

    People are busier than ever, and millennials are no different. Online shopping allows them to surf with or without intent to buy a single thing, while leaving multiple tabs up, shutting it down for a few hours, then coming back when they’re ready to resume. E-commerce is nothing short of a Godsend for consumers with already overly-cluttered minds who are constantly off-and-on in terms of what they want and need.

    Social Media

    Credit: https://www.etsy.com/market/too_many_tabs_open

    Millennials rely on the Internet for almost everything, including purchase decisions. They expect and are accustomed to personalized Web experiences, and informative emails or texts with some kind of real promotional value. In short, their expectation is that a brand understands who they are, using their digital footprint to stay one step ahead, leading the way.

    How can retailers win millennial shoppers?

    Marketers, online retailers, and e-commerce companies – whether B2B, B2C, or C2C – should understand not only where their audience is, but how they think, what they want, and why they’re there. Millennial online shoppers are busybodies. Marketers have to earn their attention by proving they know them. Retailers have to demonstrate the ability to provide a comprehensive inventory and customizable options. Clicking, sharing, swiping, comparing, visualizing, customizing and automating make online shopping the commerce method of choice for the present and certainly of the future for millennials.
    What is your experience with selling to millennial shoppers? Let us know in the comments below.

    The post 9 Things Digital Marketers Need to Know About Online Millennial Shoppers appeared first on Teradata Applications.

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  • admin 9:53 am on January 27, 2016 Permalink
    Tags: , , , , Marketers,   

    What Marketers Can Learn From The Evolution Of Super Bowl Ads 

    Tablet computer with handThe Super Bowl is the priciest commercial time on TV. Over the past decade, the average rate for a 30-second ad during the Super Bowl game has increased by 76%, and this year, a 30-second spot will cost almost $ 5 million, according to Kantar Media. 

    But the price isn’t the only thing that’s trending upward. Kantar Media’s research has also found that Super Bowl ads are increasingly:

    • Prevalent. The past six Super Bowls have been the most ad-saturated in history. Each has included more than 47 minutes of commercial time. During the big game on February 7, ads will take up nearly 50 minutes of the broadcast.
    • Long-form. Many Super Bowl advertisers now opt for long-form commercials. Kantar Media says that’s part of an effort to tell a deeper story and further engage viewers. In the past two games, 37% (2015) and 40% (2014) of brand ads were 60 seconds or longer, the highest shares since at least 1984. By comparison, the normal proportion of long-form ads on broadcast networks is about 6%.
    • Part of a larger social media engagement strategy. Kantar Media’s research shows that hashtags are now the most popular call-to-action mechanism. Last year, 57% of non-promo ads (34 of 60) contained a hashtag, while less than one-half had a URL. Only 5 percent of ads mentioned Facebook.

    What can marketers learn from these trends?

    • Data helps you determine which investments are worthwhile. Super Bowl placement is no guarantee of success, and no one invests $ 5M+ on a whim. Your marketing campaigns need to be guided by data driven solutions. That’s the only way you can tell with certainty what works, and what doesn’t. Some brands have bowed out of Super Bowl 50. For instance, Nissan and Ford are focusing their resources elsewhere. On the other end of the spectrum, LG will be appearing for the first time, and Taco Bell will be returning after an absence of three years.
    • Engagement is key. Today’s consumers are flooded by marketing, and it’s impossible to stand out unless you can make relevant, meaningful connections. Without relevance, relationships are short, attention wanders and marketing campaigns fall flat.
    • Multi-platform use is on the rise. The evidence is mounting that people want to consume media using their own personal digital ecosystems. They’re seeking out an individualized experience. They want to control what they’re seeing, as well as when and how they’re seeing it.

    Underlying ALL of this is the undeniable trend toward Individualized Marketing.  In a global survey released around the time of last year’s Super Bowl, Teradata found that nine out of ten marketers see Individualized Marketing as the future.  So it is clear:  To optimize your $ 5 –  $ 10 million television advertising investment, and extend both its real-time and long-tail reach into loyal customers and new prospects alike, your integrated marketing strategy must include digital / social marketing, insightful data management, and sophisticated analytics so you can show the return on this hefty marketing investment.  Doing so will also help you set the stage for confidently discussing your Super Bowl 2017 marketing budget. 

    What are you plans for Super Bowl 50?  Share your ideas below!  

    The post What Marketers Can Learn From The Evolution Of Super Bowl Ads appeared first on Teradata Applications.

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  • admin 9:52 am on January 13, 2016 Permalink
    Tags: Devices, , Marketers, , ,   

    Media Use Shifting To Digital Devices – What Does That Mean For Marketers? 

    Email Marketing ZustellbarkeitNielsen’s latest Comparable Metrics Report confirms what most of us know anecdotally to be true: Media use is on the rise, but it’s shifting to mobile and TV-connected devices.

    The Q3 2015 results, released January 6, 2016, show that on a year-over-year basis, the total average audience across all platforms grew among the 18-34 and 35-49 demographics. However, smartphones and connected devices experienced the largest increases.

    In fact, Millennials age 18-34 now spend nearly as much time on digital devices as they do watching television.

    How are Millennials using their digital devices? Are they simply swapping one technology for another and using their smartphones to watch TV shows? Possibly. But for the purposes of this blog post, that’s not the point. I’m writing today because what really jumps out at me from this new Nielsen data is this:

    It’s clear that more and more people want to consume media using their own personal digital ecosystems. They’re seeking out an individualized experience. They want to control what they’re seeing, as well as when and how they’re seeing it.

    And that trend is already having an enormous impact on the way we do our jobs.

    If you want your brand to spark engagement in a “personal digital ecosystem” environment, you’re going to need marketing that’s customer-centric, individualized and data-driven. You’ll need to:

    • Rely on a strong brand foundation. First and foremost, be sure you’re delivering your message clearly. Remember: A strong brand is the cornerstone of any successful marketing strategy.
    • Offer value. Design interactions around the needs, wants and preferences of your customers. How do you do that? It’s possible once you’re able to…
    • Leverage customer data. Your marketing campaigns need to be guided by data driven solutions. With the right technology in place, you can draw on customer data to develop individualized interactions.
    • Continually architect better experiences. Over time, analytics enable you to increase value to customers. That, in turn, helps you build ongoing relationships, enhance customer loyalty and ultimately, generate greater revenue.

    How do your marketing efforts stack up? In Teradata’s 2015 Global Data-Driven Marketing Survey, 90 percent of marketers said that making their marketing individualized is a priority. What’s more, the number of companies where data driven marketing is either embedded or strategic more than doubled since we first started studying data-driven marketing trends back in 2013.

    But our research also showed that many marketing organizations still struggle with individualizing offers and communication. For example, only 50 percent routinely apply data to engage consumers. 44 percent admit a lack of consistency in omni-channel marketing. And 80 percent say that silos within marketing prevent them from knowing how campaigns are performing across different channels.

    Need help? Contact us. We’re here to listen, innovate and deliver a data-driven marketing solution – one that can bring results no matter what channel or device your customers prefer.

    The post Media Use Shifting To Digital Devices – What Does That Mean For Marketers? appeared first on Teradata Applications.

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  • admin 9:51 am on December 16, 2015 Permalink
    Tags: , , Marketers, Pinpoint, ,   

    Marketers, Make Sure You Pinpoint This Resolution For 2016 

    New yearAre you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me help. In order to drive more sales and increase revenue next year, one of the key things you need to do is:

    Change the way you think about audience segmentation.

    Yes, it’s time. In 2016, stop thinking about audiences the old-fashioned way, using “cultural” categories like Boomers, GenXers, GenY, Millennials and GenZ. Forget the “18-25,” “over 30” and “retiree” clusters, per se, and move beyond merely localized or regionalized thinking.

    Instead, start thinking about each customer as a unique individual – and start treating them that way, too.

    Odds are, you’re ready for that kind of shift. In Teradata’s 2015 Global Data-Driven Marketing Survey, 90 percent of marketers said that making their marketing individualized is a priority. What’s more, the number of companies where data driven marketing is either embedded or strategic has more than doubled since we first started studying data-driven marketing trends back in 2013. This year, 78 percent of marketers said they use data systematically; two years ago, only 36 percent did. So the ability to pinpoint your individual customer is there. The question is: Are you?

    And let’s not forget: Consumers are ready, too. In today’s always-on global marketplace, no one wants to be bothered with more meaningless noise. When your customers receive messaging and offers that are relevant and meet their needs, you’ll see the positive impact on your bottom line. For example, check out the story of a biking company that saw an increase in revenue per campaign multiply by 1.5 times. (More examples available here.)

    But “resolving” to do something is the easy part. How can you actually make individualized marketing happen?

    First, get your own house in order operationally. Teradata’s Marketing Resource Management solution can help you show the business value of your efforts by connecting campaign results with internal operations and spend. The latest version of our technology offers:

    • One global view on a scalable, fully integrated and flexible marketing platform that lets you plan and control marketing activities.
    • Task Inbox for a more efficient review and approval process, easing adoption and improving the overall user experience.
    • Marketing Calendar improvements.

    Better still, it’s part of Teradata Integrated Marketing Cloud, a fully integrated platform that includes not only applications for Marketing Resource Management, but also the tools you need for executing your plan using comprehensive Digital Marketing solutions. These solutions help you extend the reach of your data and drive measurable results.

    Need help? Talk to us. Teradata Interactive will listen to you, innovate a solution and deliver the key aspects of the Teradata Integrated Marketing Cloud and extensive partnership ecosystem solutions, as needed. We’ll send you confidently into the New Year with a focused strategy based on data driven marketing.

    The post Marketers, Make Sure You Pinpoint This Resolution For 2016 appeared first on Teradata Applications.

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  • admin 9:53 am on December 14, 2015 Permalink
    Tags: , Marketers, ,   

    Trends For Marketers To Watch In 2016 

    2016What lies ahead for the marketing industry? As I travel and talk with business leaders around the globe, I’ve been taking note of the common threads emerging. Here are the trends I’ll be keeping my eyes on in 2016:

    1. Less intrusive, individualized marketing campaigns.

      Traditional broad-blanket, “spray and pray” campaigns are less and less effective – and more and more likely to be perceived as a nuisance. By contrast, relevant, timely interactions are increasingly welcome and effective. Why? Because they add value. Watch for data driven marketing to continue to gain momentum as marketing organizations realize the measurable benefits from integrating anonymous and known customer touchpoints. When you better understand each individual customer and can connect the execution of interactions, you’ll be able to engage at the right time across paid, earned and owned channels.

    2. Drones.

      Drones give us a unique perspective on the world, offer unprecedented access to places that we wouldn’t otherwise be able to go and, if Amazon had its way, would soon be dropping off packages at your doorstep. Recently, Walmart revealed an eagerness to join the party, asking the FAA for permission so it could start testing drones for customer deliveries. Alphabet and Facebook are also enthusiastic – but not necessarily for reasons related to distribution. Facebook wants to use its drones to provide internet access to remote areas of the globe. Alphabet reportedly wants to do that, too, while also harvesting data related to problems like deforestation. Clearly, the pump is primed, and in 2016, it’s likely we’ll see a flood of news about drones. Just keep in mind, as Amazon so eloquently puts it, deployment requires “the regulatory support needed to realize our vision.”

    3. Self-driving cars.

      There’s also plenty of momentum behind driver-less cars. Google is testing autonomous cars in California and Texas, while Tesla, Mercedes Benz and other car manufacturers are rolling out autopilot features. Even General Motors has entered what Bloomberg describes as the “multibillion-dollar race for the future of human mobility.” Many predict driverless cars are going to be mainstream within the next five years, and that means exciting marketing opportunities will be opening up. Will driver-less cars alert passengers to approaching attractions, cafes, etc.? Will the car be able to place orders so your coffee is ready for you when you arrive? The combination of car computers, hi-tech location technology and riders “captive” in a small, intimate space creates countless possibilities for integrated digital marketing.

    4. A pendulum swing back to offline communities.

      More and more, it seems we’re too connected to our phones, tablets and other gadgets. An LA restaurant now offers diners a discount if they leave their phones at the door. Scheduled, periodic digital detoxes are becoming more and more popular. There are even summer camps for adults where you can trade in your computer, cell phone and etc. for “four days of pure, unadulterated off-the-grid camp fun.” Along those same lines, I’m also intrigued by innovative approaches like Commonspace, a “new way of living” that focuses on our social natures by balancing private living space, common areas and shared services. And I’m sure wearable technology will continue to make headlines as we strive to better blend our offline and online experiences.

    What do you see when you peer into your crystal ball? What marketing trends will you be watching in the New Year?

    The post Trends For Marketers To Watch In 2016 appeared first on Teradata Applications.

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  • admin 9:51 am on September 25, 2015 Permalink
    Tags: , , , , Debate, Marketers, Points   

    Key Points For Marketers In The Debate About Amazon’s Data-Driven Approach 

    a.com_logo_RGBAn article in The New York Times touched off a spirited debate about the work culture at Amazon, now the most valuable retailer in the country. One of the central issues at hand is that Amazon uses data not only to provide an exceptional customer experience, but also to manage its staff and improve productivity.

    To many of us, this news comes as no surprise. For years now, companies of all sizes have been increasingly turning to data analytics to improve employee engagement and performance.

    I also see it as indicative of the broad societal trends happening in today’s “data culture.” As a marketer, here are a few points to keep in mind while Amazon’s data-driven approach is in the spotlight:

    The data-driven shift is happening…now. There’s no denying that we’re moving toward more individualization – in the workplace, in the marketplace, in healthcare, etc. That means it’s time for you to progress beyond segmentation to true one-to-one individualization in a real-time context. Odds are, your competitors already have. In fact, in Teradata’s 2015 Global Data-Driven Marketing Survey, 90 percent of marketers said that making their marketing individualized is a priority. What’s more, the number of companies where data driven marketing is either embedded or strategic has more than doubled since we first started studying data-driven marketing trends two years ago. 78 percent of marketers now use data systematically; in 2013, only 36 percent did.

    Because data collection is increasingly ubiquitous, it’s shaping expectations. As data-driven approaches evolve, people are starting to expect more precise individualization, whether that’s in their performance reviews, fitness routines or shopping experiences. Your marketing campaigns need to meet those expectations. You need to understand your customers as individuals – each with his/her own preferences and behaviors –and then provide meaningful experiences based on that knowledge. As you do, be mindful that…

    The Creep Factor is real, and it can be mitigated. Critics of Amazon’s data-driven workplace say it’s too much like “Big Brother,” and from a consumer standpoint, there’s no doubt that when individualization goes too far, it stops being helpful and gets … well, “creepy.” To avoid crossing that line, you need to reach customers with what they want, when they want it and via the channel they prefer. If you’re looking for a single platform to help you create those kinds of customer relationships across all digital channels, you may want to consider Teradata Digital Marketing Center, a solution that brings together a wide spectrum of digital marketing channels and data in one platform through a SaaS-based solution for email, mobile, social, web marketing, segmentation, advertising and analytics.

    Your data-driven approach must align with corporate strategy. Another way to avoid being creepy (not to mention, unsuccessful): Don’t collect data for the sake of collecting data. Collect data so it leads to actionable insights. If you want to achieve desired business outcomes, you need a data strategy that permeates the enterprise, driven by a partnership between marketing, IT and other key business functions.

    Prescriptive analytics are on the horizon. As I mentioned in an earlier post, Google and Apple are rapidly developing technology to anticipate users’ needs and provide options for action. Prescriptive analytics are white hot right now… but that’s a topic for another day.

    What are you learning from the debate over Amazon’s data-driven approaches? Please share your insights below.

    The post Key Points For Marketers In The Debate About Amazon’s Data-Driven Approach appeared first on Teradata Applications.

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  • admin 9:51 am on July 26, 2015 Permalink
    Tags: , Dementia, Marketers, Preoccupied   

    Marketers: Beware Dementia Of The Preoccupied 

    lost keysPicture this: You’re in the middle of sorting through an analytics report, when suddenly the phone rings. It’s your colleague, calling with a question about an upcoming email marketing campaign. After a 30-second chat, you hang up, send her a file with the details she needs, and get back to work.

    Or you would get back to work… if you could remember what you were doing before you were interrupted.

    While you’re trying to recall where you left off, you get a text notification from your spouse. “Don’t forget, the reservations are now for Friday, not Saturday.” Right. You realize you need to make that change to your calendar now, before you forget…

    But at that moment –you guessed it –the phone rings, again.

    Sound familiar?

    It all contributes to what’s being called “dementia of the preoccupied”—and though this imaginary condition is never going to put you in the hospital, it’s an increasingly frequent facet of our always-on, multi-screen, multitasking lives. Turns out, when we shift our focus more often than we keep it, we may be failing to form and sustain proper memories. That’s why we’re constantly plagued with questions like “What was I just doing?” and “Why can’t I remember where I put that file/the keys/my phone?”

    Clearly, your customers and prospects are facing the same significant distractions, and traditional marketing campaigns are notorious contributing factors, blaring across multiple channels, hoping to capture attention simply by being louder, more colorful or more persistent.

    But if everyone is being noisy, there’s a good chance no one is actually being heard, let alone remembered.

    That’s why the key to overcoming customer distraction is to make your marketing as individualized as possible. People are much more likely to take notice when you engage with their needs, wants and priorities. And with the wealth of cross-platform customer data available to us today, there’s simply no excuse not to create an individualized marketing experience.

    How can you get started?

    Well, if you’ve ever hopped from marketing tool to marketing tool, or tried to make proprietary solutions play nicely with one another to develop a coherent, efficient approach, you know how easily it can all drive you to, well… distraction.

    Enter Teradata Digital Marketing Center. This Software as a Service (SaaS) solution brings all the most critical aspects of your digital marketing—including email marketing, mobile, social, web marketing, segmentation, advertising and analytics—together in one place, enabling you to move seamlessly from planning to execution to analysis. Suddenly a data-driven, individualized customer experience is very much within reach.

    And ultimately, that means less distraction for both you and your customers.

    The distractions and noise of modern day life aren’t going away anytime soon, which means we’re all likely to continue to suffer from dementia of the preoccupied. But “cures,” like having the right marketing tools in place, can help keep you on track and help your organization become part of the solution, not just more of the problem.

    Now, if you don’t mind, I have one last question: Does anyone know where I left my keys?

    The post Marketers: Beware Dementia Of The Preoccupied appeared first on Teradata Applications.

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