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  • admin 9:48 am on June 13, 2016 Permalink
    Tags: , Haves, must,   

    The Must Haves of Database Security 

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  • admin 9:51 am on December 22, 2015 Permalink
    Tags: , , Aware, , must,   

    Data Analytics in 2016- The 6 Trends We Must Be Aware Of 

    As we look to end 2015, a year in which more organisations both private and public sought to integrate data analytics within their processes and where hundreds of new products and features hit the market to support this space we now start to think about 2016 and where we are heading as an industry. Below I’m looking at 6 top trends for analytics in 2016 and why we need to be aware of them.

    1. The big question on every executive’s lips next year will be how to “monetize” their data? How will we leverage both the technology and the people resources of the organisation to derive value from the data that we generate and consume? Monetization of the data can be either in the form of increasing revenue streams within the organisation, finding new revenue streams or using the data to create efficiencies within the organisation to reduce cost.

    Why do we need to be aware of this?- Financial pressures will dictate that as an analytics practice we must continue to answer to the business and show how data is the single most important asset that the company has today. Data has a value and we must show the value to the holders of the purse strings in order for us to continue to develop new insights.

    1. Whilst on the topic of monetization, I predict we’ll see a big increase in the monetization of the algorithms used to execute on analytical strategies. Up until now, we’ve been focused on developing our own algorithms or leveraging a lot of the out of the box algorithms that come with analytic platforms such as Aster. However developers of these algorithms will look to the broader use of their IP in return for royalty payments. Still in its infancy is the concept of algorithm marketplaces online where any organisation can procure a pre-built algorithm on a charge basis that runs on their own platforms & their own data. Algorithmia is one such example of an online marketplace. There are many organisations that simply cannot afford to hire or retain a data scientist to develop new features for their business and will instead seek out similar functions online.

    Why do we need to be aware of this?- Look outside of what you can do in-house and start to evaluate whether it is quicker and cheaper to build yourself versus buy.

    1. Let’s face it, the data analytics industry at this moment is very tight in skilled available resources. The question of hiring or retaining data science skills will become increasingly difficult in 2016 and will in fact affect the delivery of major initiatives. Currently on the ground the number of “good” data scientists is still a rarified commodity. By good I don’t mean they have a basic understanding of several programming languages, but they also come equipped with the knowledge on how to seek out the data and apply a process to it. In the public sector alone, there is a dire shortage of resources with the skills needed to be able to identify the data and understand how to apply a data analytics science to the data to produce results. I do foresee the rise of the freelancing data scientist becoming more common in 2016. Reputable data scientists with a demonstrable background in delivering analytic products will be in hot demand. But they will differ to a typical contractor as they’ll become a “Top-gun for hire”. Limited to short stints and to solve specific problems, we’ll see 2-4 week engagements at a time.

    Why do we need to be aware of this?- Seek to develop a resourcing model that meets your development cycles. Use external resources at a time during the project when they are most useful and avoid having to keep them on the payroll when they are not required. You’ll achieve a lot more for a lot less with a good strategic resourcing model.

    1. Of course my pet topic in Apache Spark will increase within the large scale analytics field. 2015 was definitely a breakthrough year for Spark. We saw the integration of Spark into many architecture plans and roadmaps and also were witness to some serious investments in the technology. 2016 is going to be no different with Spark becoming mainstream in analytic projects. Up until now it has been the domain of the wacky few locked away inside the basement. However Spark is getting noticed at the Executive level and mini projects looking at how to leverage the speed of Spark will begin to see light of day in 2016.

    Why do we need to be aware of this?-If you don’t already have a Spark project within your Analytics teams, it’s high time to get on board the gravy train and start to explore its usefulness. Start small and grow from there.

    1. Speed to insight is paramount. I think the days of an extensive ETL process to get the data into a platform is not dead. Rather it has its place within an overall strategy. End users will demand analytics of their data a lot faster in 2016 and with that comes a need to adapt your architecture to meet that demand. But you don’t need to throw out the years of investment in ETL just to achieve faster analytics. What occurred yesterday must be in the hands of a decision maker the next day. Or depending on what line of business you are involved in, you must be able to synthesize the data in near real-time to make a decision. But to do this, we need a range of platforms and processes to achieve this outcome. 2016 will see the demands of business users being met with delivering faster outputs to them in the shortest time possible. It may not see the removal of the time expensive ETL process, but we’ll look to avoid it as much as possible.

    Why do we need to be aware of this?- Analytics in 2016 is all about getting results to the end users in the shortest time possible. From the moment that the data is consumed through to the moment that it is received by the end user the clock is ticking. You’ll need to explore technology, architecture and processes that support high speed analytics.

    1. Innovation to integration- I talk about this a lot. Data analytics is seen very much as a side hobby for many within the IT Department. It’s not well understood nor does it translate itself into identifiable business outcomes. I’ve been witness to many organisations who are very good at setting up a data analytics practice only for it to be seen as a test laboratory for what could be possible. They fail to accurately describe how what has been developed will benefit the business and as a result some great ideas never get to see the light of day. 2016 will go down as the year where we take the innovative concepts from the lab and integrate into a business process. R&D labs within organisations will be required to justify their existence and prove a lot stronger link between what they do and how it benefits the overall goals of the organisation.

    Why do we need to be aware of this?-It’s all about results. You can innovate all you want, but at the end of the day the group investing the money will want to see those innovations come into mainstream processes and deliver results.

    So that’s my view of where the industry is heading in 2016. We are maturing at a faster rate every year and 2016 will simply be another year where we go up another gear and pack more into a single year than we thought possible. I hope everyone has a safe and Merry Christmas and in 2016 the world can become a safer place.

    Ben Davis is a Senior Architect for Teradata Australia based in Canberra. With 18 years of experience in consulting, sales and technical data management roles, he has worked with some of the largest Australian organisations in developing comprehensive data management strategies. He holds a Degree in Law, A post graduate Masters in Business and Technology and is currently finishing his PhD in Information Technology with a thesis in executing large scale algorithms within cloud environments.

    The post Data Analytics in 2016- The 6 Trends We Must Be Aware Of appeared first on International Blog.

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  • admin 9:51 am on May 14, 2015 Permalink
    Tags: , , , , , , Lasting, , , must,   

    Marketers Must Connect the Dots to Leverage Data Insights Create Lasting Brand Value 

    Individualized Marketing means moving beyond personalization to true individualization and bona fide value exchange.
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  • admin 9:55 am on February 2, 2015 Permalink
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    The Most Important Resolution Marketers Must Make (And Keep) In 2015 

    Individualized InsightsStudies show that by right around now, the end of January, most people have given up on their New Year’s resolutions, and I suppose that’s no surprise. We all know that accomplishing a goal is much more difficult than simply proclaiming you’re going to do it.

    So on that basis, I’d like to offer a little advice. Stop feeling guilty and bogged-down. Simply brush all your other half-baked resolutions aside, and devote your attention to the one thing you absolutely need to do in the coming year. That’s right. It’s time to focus on the most important resolution you must make – and keep – in 2015:

    You must become data-driven.

    As Thomas Davenport pointed out in the Foreword to my book Big Data Marketing:

    Every day, marketing assets become increasingly digitized. Every day, more information about customers’ preferences and behaviors becomes available. Every day, the opportunity cost of not pursuing data-driven marketing piles up.

    I wrote Big Data Marketing in 2013, hoping to open up the conversation about big data and data driven marketing. Today, two years later, I’m happy to report there’s evidence that more and more marketing organizations are climbing on board. According to our newly released Teradata 2015 Global Data-Driven Marketing Survey, marketers are increasingly eager to move beyond segmentation to true one-to-one personalization in a real-time context. Here are a few key findings from the study:

    • The number of companies where data-driven marketing is either embedded or strategic has more than doubled since we first started studying trends surrounding data-driven marketing adoption about 18 months ago.  78 percent of marketers now use data systematically, versus 36 percent in 2013.
    • 90 percent of marketers said that making their marketing individualized is a priority.
    • The majority (59 percent) of those polled said faster decisions are a key benefit of using data. Even more (67 percent) feel decisions involving data are more accurate.

    Even so, there’s still room for improvement:

    • Only 50 percent of marketers routinely apply data to individualize their messages and offers.
    • 80 percent said that silos within marketing itself still prevent an omni-channel view of campaigns.
    • 44 percent reported that achieving consistency in omni-channel marketing remains a challenge.

    Concerns like these are why digital marketing platforms, like the Teradata Integrated Marketing Cloud, are in high demand. Remember: Data-driven marketing is the sole means to the end of gaining clear individualized insights, and you build stronger customer experiences and improve sales by consolidating every element of your data-driven marketing program — including processes, resources, campaign financials, performance analytics and even digital messaging templates — in a single application, on-premise or in the cloud.

    Isn’t it time you resolved to become data-driven?

    Take the first step. Download our 28-page survey and accompanying infographic, available at no cost from the Teradata website. Both are full of valuable information I’m sure will benefit marketers and C-suite decision makers alike.

    The post The Most Important Resolution Marketers Must Make (And Keep) In 2015 appeared first on Teradata Applications.

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  • admin 9:55 am on January 9, 2015 Permalink
    Tags: , , , Mindful, must, Regulations, Stay   

    In 2015, Marketers Must Stay Mindful Of Evolving Regulations 

    traffic lightI say it all the time: Technology is revolutionizing marketing. But (no surprise) along with all the new opportunities, there are new challenges, new responsibilities and new questions.

    Take drones, for instance. Sure, they’re enticing – just think of all the innovative ways you could use drones to engage or serve your market! But are you aware of all the rules and restrictions that apply? And did you know that anyone who wants to fly an aircraft—manned or unmanned—in U.S. airspace needs some level of approval from the Federal Aviation Administration (FAA)?

    Marketers have always needed to heed regulations surrounding disclosures, commerce, how certain marketing campaigns are conducted, etc. These days, though, the regulatory landscape is more complicated than ever. Here are just a few topics that made headlines in 2014:

    Net neutrality. The Federal Communications Commission (FCC) is currently considering new rules for the internet. As the FCC states: “The ‘Open Internet’ is the Internet as we know it. It’s open because it uses free, publicly available standards that anyone can access and build to, and it treats all traffic that flows across the network in roughly the same way.” (This is what’s commonly referred to as “net neutrality.”) Will the internet remain open, “as we know it?” That remains to be seen. (Read one opinion in favor of changing the rules here.)

    Spain’s so-called “Google Tax.” According to a new Spanish law that goes into effect January 1, 2015, Spain’s news publishers are required to receive payment for content even if they are willing to give it away. As a result, Google has shut down Google News in Spain. This is a good example of how fluid intellectual property laws are and how the ground can shift from country to country—which reminds me about…

    SPAM and cookies. Earlier this year, Canada enacted comprehensive spam legislation which directly impacts email marketing sent to Canadian users. On January 15, 2015, sections of the Act related to the unsolicited installation of computer programs or software come into force. (Details here.) Meanwhile, the EU continues to take steps to regulate the protection of personal data. In 2012, I wrote about the EU’s e-Privacy Directive. This year, the European Parliament cemented its support of these data protection reforms. (Read more here.)

    Social media law. Federal Trade Commission (FTC) regulations can impact the way you conduct social media campaigns (even short tweets must abide by FTC standards). The FTC website is updated almost every day, so bookmark it and check it regularly for FTC news and views, including recent enforcement actions, speeches, public hearings and other business information. Which brings me back to…

    Drones.  CNN reports that the FAA is leaning toward strict oversight of drones, with new proposed rules expected by year’s end. So before you invest valuable resources in a marketing plan involving drones, do your homework. (See Busting Myths About the FAA and Unmanned Aircraft for more.)

    Bottom line from all of this: Proceed with caution and stay up-to-date on evolving laws and restrictions. As you look ahead to 2015 and beyond, be mindful of how regulations may impact your digital marketing plans, but never EVER let regulation constrain your creativity!  Creative thinking is happening all over the world –just remember that (for better or worse) the sky is not the limit and regulations can pose roadblocks you’ll need to work around.

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