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  • admin 9:52 am on June 25, 2016 Permalink
    Tags: , Name,   

    What is in a Name? A Data Scientist by any other name … 

    Latest imported feed items on Analytics Matters

     
  • admin 9:51 am on August 6, 2015 Permalink
    Tags: , , , Name, , , ,   

    Need An RTIM Solution? Look To Who Independent Researchers Name As A Leader 

    waveToday’s customers expect more than buyers ever have before. As always, they want an exceptional product or service, but now, they also want brands to engage with them in timely and relevant ways, regardless of channel. They expect you to know them, their purchasing histories, their preferences, etc. It’s a brave new world, that’s for sure, and to succeed, you need Real Time Interaction Management (RTIM).

    RTIM solutions optimize the development and delivery of relevant offers based on customers’ needs, using advanced analytics to understand their current context. These capabilities aren’t “new,” per se, but they are becoming essential within the broad marketing software landscape.

    How can you find the RTIM solution that’s best for your organization?

    I suggest you look at: 1) results offered by independent research firms and 2) solutions used by industry leaders. Here’s some information to help you get started:

    Forrester Research, Inc. has cited Teradata as a Leader in RTIM.

    Just last week, Forrester released The Forrester Wave™: Real-Time Interaction Management, Q3 2015,” authored by Rusty Warner, with Srividya Sridharan, Olivia French and Matthew Izzi.  Forrester has published “Wave” evaluations for many different industries, including campaign management and for broader enterprise marketing product offerings, but in this report, the firm focused on RTIM, analyzing and evaluating various vendor’s products.

    Teradata scored the highest out of the eleven vendors evaluated for the capabilities category of our current offering and was one of four vendors with the highest score in the solution strategy criterion. Forrester cited Teradata as:

    • One of two vendors noted for offering “enterprise-class, marketer-friendly analytics, as well as cross-channel orchestration,”
    • Among vendors implemented to “arbitrate multiple offers and manage two-way interactions simultaneously across inbound and outbound channels,” and
    • Having references that praise “customer profiles and segmentation, analytics, business rules and recommendation capabilities.”

    Teradata Real-Time Interaction Manager

    Teradata Real-Time Interaction Manager offers:

    • Scalability – Teradata RTIM has the ability to store massive amounts of contact and purchase history. That gives you the ability to track and use contact history even on the highest traffic websites.
    • Multi-channel interactions – With Teradata RTIM, interactions across multiple channels are stored in one customer session. As a result, you can identify multiple channel sessions as they occur and offer a better customer experience.
    • Multi-channel messages – Teradata RTIM allows you to present a single message in multiple channels. That makes your messages easier to deliver, maintain and track.
    • Part of a totally integrated marketing solution – Teradata RTIM provides one UI, giving you the ability to perform multi-step marketing campaigns across inbound and outbound channels with consolidated contact history.

    The RTIM market is evolving rapidly, as marketers seek to leverage analytics to deliver contextually relevant, real-time experiences across both digital and offline channels. For a complimentary copy of the Forrester RTIM Wave report, visit the following web page.

    Industry accolades are fantastic. But as the old adage reminds us, “The proof is in the pudding.” For additional proof, then, here’s how one of our customers is using Teradata solutions to make a big difference in their business.

    Check out the Teradata video here.

    The post Need An RTIM Solution? Look To Who Independent Researchers Name As A Leader appeared first on Teradata Applications.

    Teradata Blogs Feed

     
  • admin 9:51 am on August 6, 2015 Permalink
    Tags: , , , Name, , , ,   

    Need An RTIM Solution? Look To Who Independent Researchers Name As A Leader 

    waveToday’s customers expect more than buyers ever have before. As always, they want an exceptional product or service, but now, they also want brands to engage with them in timely and relevant ways, regardless of channel. They expect you to know them, their purchasing histories, their preferences, etc. It’s a brave new world, that’s for sure, and to succeed, you need Real Time Interaction Management (RTIM).

    RTIM solutions optimize the development and delivery of relevant offers based on customers’ needs, using advanced analytics to understand their current context. These capabilities aren’t “new,” per se, but they are becoming essential within the broad marketing software landscape.

    How can you find the RTIM solution that’s best for your organization?

    I suggest you look at: 1) results offered by independent research firms and 2) solutions used by industry leaders. Here’s some information to help you get started:

    Forrester Research, Inc. has cited Teradata as a Leader in RTIM.

    Just last week, Forrester released The Forrester Wave™: Real-Time Interaction Management, Q3 2015,” authored by Rusty Warner, with Srividya Sridharan, Olivia French and Matthew Izzi.  Forrester has published “Wave” evaluations for many different industries, including campaign management and for broader enterprise marketing product offerings, but in this report, the firm focused on RTIM, analyzing and evaluating various vendor’s products.

    Teradata scored the highest out of the eleven vendors evaluated for the capabilities category of our current offering and was one of four vendors with the highest score in the solution strategy criterion. Forrester cited Teradata as:

    • One of two vendors noted for offering “enterprise-class, marketer-friendly analytics, as well as cross-channel orchestration,”
    • Among vendors implemented to “arbitrate multiple offers and manage two-way interactions simultaneously across inbound and outbound channels,” and
    • Having references that praise “customer profiles and segmentation, analytics, business rules and recommendation capabilities.”

    Teradata Real-Time Interaction Manager

    Teradata Real-Time Interaction Manager offers:

    • Scalability – Teradata RTIM has the ability to store massive amounts of contact and purchase history. That gives you the ability to track and use contact history even on the highest traffic websites.
    • Multi-channel interactions – With Teradata RTIM, interactions across multiple channels are stored in one customer session. As a result, you can identify multiple channel sessions as they occur and offer a better customer experience.
    • Multi-channel messages – Teradata RTIM allows you to present a single message in multiple channels. That makes your messages easier to deliver, maintain and track.
    • Part of a totally integrated marketing solution – Teradata RTIM provides one UI, giving you the ability to perform multi-step marketing campaigns across inbound and outbound channels with consolidated contact history.

    The RTIM market is evolving rapidly, as marketers seek to leverage analytics to deliver contextually relevant, real-time experiences across both digital and offline channels. For a complimentary copy of the Forrester RTIM Wave report, visit the following web page.

    Industry accolades are fantastic. But as the old adage reminds us, “The proof is in the pudding.” For additional proof, then, here’s how one of our customers is using Teradata solutions to make a big difference in their business.

    Check out the Teradata video here.

    The post Need An RTIM Solution? Look To Who Independent Researchers Name As A Leader appeared first on Teradata Applications.

    Teradata Blogs Feed

     
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