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  • admin 9:44 am on December 14, 2017 Permalink
    Tags: , Designing, , , , OmniChannel,   

    Teradata Customer Interaction Manager: Designing Omni-Channel Customer Journeys 

    This product brochure highlights the Key Features and Benefits for Teradata Customer Interaction Manager. Teradata Customer Interaction Manager plays a significant role in cultivating and maintaining customer relationships by improving the omni-channel marketing strategy and is a key component in the Teradata Customer Journey.
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  • admin 9:51 am on August 2, 2016 Permalink
    Tags: , , , , OmniChannel   

    3 Omni-Channel Marketing Campaigns that Beat the Competition 

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  • admin 9:52 am on November 4, 2015 Permalink
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    Making Big Data Key to Omni-Channel Marketing Success 

    We Power MarketingMarketing has come a long way in the last 10-or-so years. What used to be an untrackable batch and blast method to reach consumers has been completely transformed, and where businesses once had little to no insight, buyer behavior can now be analyzed through several available data points and digital channels.

    This new age of omni-channel marketing took center stage at this year’s annual Teradata Partners Conference, where Teradata Vice President of Strategy Innovation, Sean Shoffstall, took big data and marketing pros for a deeper dive. With mobile devices, social media and other popular customer channels, marketers are being inundated with data – but as such, they’re also being presented with endless possibilities.

    The Omni-Channel Landscape

    As marketers continue to get acquainted with the different technologies and platforms at their disposal, they’re presented with a new set of challenges that haven’t existed in the past. With so many tools available, it’s important for marketing professionals to make sure they’re using the data provided by each effectively, while also protecting this data and ensuring that it is being used in a way that is ultimately helpful and beneficial to the consumer. It’s important for marketers to:

    • Make integration decisions based on available data;
    • Coordinate paid and owned marketing channels;
    • Understand and optimize marketing performance.

    This last piece is crucial to the overall marketing puzzle. With an influx of data from new technologies, marketing practitioners have the opportunity to determine the right message to send out to the right audience, and scrap messages that may not be performing well. Some marketers become so focused on one platform, channel or conversion metric, that they often miss this bigger picture. Data should be pulled from everywhere and incorporated into every component of a marketing strategy for a seamless omni-channel customer experience.

    Data’s Role

    Having a clear picture of all the data and channels can help marketers reach their holy grail: Individualized insights. In 2015, customer are communicating with brands at any time and from anywhere, making it complicated to achieve true one-on-one engagement. The plus side to this is that marketers now have enough data to obtain an accurate representation of the what, where and when – all it takes is some analysis to incorporate this data into overall marketing efforts.

    Real-Time Availability

    One of the more challenging concepts of marketing today is the need for rapid, real-time engagement. Marketing data should be collected, analyzed, and used to create dynamic customer profiles and determine which messages are resonating and which aren’t in near real-time, so that engagement can be tailored for optimized results.

    Content Curation

    Another interesting challenge associated with modern, omni-channel marketing is sending the right message out through the appropriate channel and curating content that makes sense for each particular segment of the audience, or for the audience of one. Millennials for example, might opt to engage with brands on Instagram while an older audience may prefer email communication or, the still completely useful snail mail approach.

    The ever-changing omni-channel marketing landscape doesn’t need to be a challenge, and big data is making it more navigable than ever. By making note of these changes and taking advantage of the unique opportunities the data presents, marketers can craft targeted messages, deliver them to highly segmented audiences through their preferred channels, and make a lasting impact on the audience’s perception of the brand and – more importantly – on the company’s bottom line.

    Learn more about Teradata’s solutions for Omni-Channel Marketing.

    The post Making Big Data Key to Omni-Channel Marketing Success appeared first on Teradata Applications.

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  • admin 9:54 am on June 23, 2015 Permalink
    Tags: , InStore, , OmniChannel, PICKUP   

    Bringing Omni-Channel IN-STORE PICKUP To Life 

    Omni-Channel PrioritiesRetailers today are investing in new and different ways to deliver on the promise of right product, right time, right channel, for the right customer. Top retail delivery priorities include Ship-From-Store, In-Store Pickup, and In-Store Associate Ordering – and each is evolving at a different pace across the industry. Last month, I hosted the E-Tail East Summit in Atlanta and we explored these three topics.

    The next strategy for retailers to employ as part of their omni-channel consumer choice and convenience engagement model, is In-Store Pickup. With this fulfillment approach, the consumer gets the option of ordering online and picking up their products in-store for convenience, for immediate gratification, and to avoid shipping fees (although most retailers offer free shipping options).

    For the retailer, the consumer is in the store where they potentially purchase additional items. Also, the retailer is given the opportunity to engage the consumer in a positive, differentiated shopping environment and encourage return visits face-to-face (vs. email, etc).

    In a recent Forrester report, ISP was highlighted: “For some retailers, like Target, in-store pickup accounts for 10% of online sales. Store pickup is a key capability that retailers must embrace if they are to compete with online pure plays. 47% of consumers cited that they use store pickup to avoid online shipping costs, 25% use store pickup so they can collect their orders on the day they purchase them (thus avoiding the wait for shipping). From a retailer perspective, 52% of retailers cited inventory accuracy issues as a major barrier to the roll-out of these programs. With 25% of consumers using pickup as a means to obtain their purchase on the same day, it is perhaps no surprise that 41% of consumers expect to be notified that their order has been picked and is ready for collection in under an hour (18% expect their items to be ready in under 20 minutes).”

    Inventory accuracy is crucial to provide a good consumer experience.

    DETAILS OF IN-STORE PICKUP

    There are a number of key areas to consider when considering an in-store pickup strategy.

    Inventory Accuracy

    • Safety stock levels
    • Price discrepancies between online and in-store prices

    Customer Pick-up Location

    • Customer ease
    • 37% of shoppers purchase additional items when picking up in-store

    Store Ops / Training

    • Established protocols and training
    • Associate goals and metrics
    • Ensure pick and pickup process doesn’t interfere with in-store customers

    BENEFITS OF IN-STORE PICKUP

    Customer

    • Convenience of online shopping
    • Same day pickup
    • No shipping costs

    Retailer

    • 37% purchase additional products while picking up in-store
    • Leverage store assets
    • Increase foot traffic and upsell opportunity
    • Demonstrate unique and differentiated guest experience

    The post Bringing Omni-Channel IN-STORE PICKUP To Life appeared first on Industry Experts.

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  • admin 9:47 am on March 17, 2015 Permalink
    Tags: , , , , OmniChannel, , , ,   

    JD Williams selects Teradata Aster to build omni-channel picture of customer behaviour 

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  • admin 9:54 am on January 29, 2015 Permalink
    Tags: , , OmniChannel, ,   

    It’s Time to Turn on Your Omni-Channel Marketing 

    WBy Janete Ribeiro, Professional Services Senior Consultant at Teradata Marketing Applications. Located in São Paulo, Brazil, Janete is the technical lead for Teradata Marketing Applications solution implementation throughout Latin America and the Caribbean.

    An omni-channel strategy is the new trend of retail marketing. This strategy focuses on emerging and traditional mediums of communication including internet, mobile, direct mail, TV, radio, physical stores, email, and self-service— virtually all forms of contact between a company and its customer.

    With an omni-channel strategy, a customer can receive the same type of offer via all channels. Imagine receiving an offer so individualized that it almost seems as if the brand knows your needs as a consumer, and can anticipate what you’re looking for. Imagine purchasing an item via one channel, like the mobile device, and all other channels recognizing that, and adjusting communication to you.

    In today’s world it is common for consumers to search for products or services on the internet, before purchasing. This practice, known as webrooming, is gaining popularity among today’s modern consumer, and serves as a direct threat to any company employing a well-meaning omni-channel marketing strategy.

    Teradata omni-channel marketing is the ideal integrated marketing solution to meet the demands of this new consumer, who goes to store already equipped with enough knowledge to make a purchase decision.

    With this shift in consumerism,  an effective omni-channel strategy depends on a high investment in technology, human resources and procedures in order to ensure the minimum requirements to be successful:

    • Central data acquisition process;

    • Central Data warehouse;

    • Analytical tools to identify the customer profiles and offers;

    • Generation of tools and distribution lists through multiples channels, ensuring that the customer experience is transparent through the various channels and the continuation of intra-channel offers;

    • Communications answers monitoring processes with customer in multiple channels, well defined, automatic resupply of updated customer’s information into database;

    • Integration of Marketing, IT and Sales teams (physical interaction channel with the client); and

    • Training of staff involved in the whole process of its strategy.

    According to an IDC Retail Insights study, purchases through omni channel “must provide a customer experience that is immersive and above all, scalable to every channel.” That’s what customers and retailers expect with this new channel strategy. They expect a “first class” service, something that can make the buying process a pleasant customer experience in all channels.

    By Using this strategy and supporting it with software to enable marketers to monitor the customer experience across multiple channels, these companies will be able to anticipate customer needs and serve them better and better, responding to inquiries about products and offers with real time marketing.

    The challenge an omni-channel marketing strategy presents is collecting and using all relevant customer data to inform inbound and outbound communication

    In this scenario, it becomes increasingly important to invest in information storage planning and data warehousing. Developing a sound technological  infrastructure, design process and trained human resources for each channel strategy will help to ensure your strategy runs fully and transparently.

    Forrester Research conducted studies regarding some market solutions for this purpose. It determined that companies that have adopted these data-driven marketing platforms are better able to prove the technological return on investment (ROI), in a short time. Basically, companies spend a lot of money trying to identify customer segmentation by creating multiple lists, acquiring information from several sources, and even more, making manual processes of information to segment them. When compared to the automated process of campaign management and use of analytical models to generate assertive profiles of offers, they find they’re quickly able to generate more business and ensure customer satisfaction.

    Other studies reinforce that marketers and retail executives prioritize technology investments, and integration of channels. Teradata and Econsultancy’s recent study “Enterprise Priorities in Digital Marketing” showed that 60% of marketers consider their main investment to be in technological integration.

    We can conclude that this new trend brings customer relationship management (CRM) to a new level. Though we’re seeing a transition from the current model to the new model, we cannot forget the importance of well-defined processes and your team’s training for it.

    Source bibliography:

    Computerworld — Omni Chanel um dos desafios para o varejo 2014 – January/2014

    A Forrester Total Economic Impact™ Study (June/ 2014)

    Enterprise Apps Today – (September/2014)

    Forbes – Omni Channel more than a digital transformation buzzword (September/2014)

    IDC Retail Insights – September/2014

    The post It’s Time to Turn on Your Omni-Channel Marketing appeared first on Teradata Applications.

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