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  • admin 9:51 am on January 10, 2018 Permalink
    Tags: , Opportunities, Uncovering   

    Uncovering Analytic Opportunities 

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  • admin 9:52 am on August 19, 2016 Permalink
    Tags: , , , , Driver’s, , , , Opportunities, , , ,   

    Volvo Cars: Capitalizing on the Internet of Things for Endless Opportunities to Keep Drivers Safe and Cars “Designed Around You” 

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  • admin 9:54 am on April 2, 2016 Permalink
    Tags: , , , guess, , Opportunities, , ,   

    Flex doesnt want to guess where to find the opportunities It wants to know where to find them 


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  • admin 9:47 am on February 18, 2016 Permalink
    Tags: , , Council, , Opportunities, ,   

    CMO Council Webinar Advantage 2016 Big Opportunities to Exploit in New Year 


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  • admin 9:51 am on November 5, 2015 Permalink
    Tags: Abound, Opportunities   

    Opportunities Abound 

    by Stephen Brobst

    Sensor technology is at the heart of the Internet of Things. And when you have “things” that produce data by communicating either machine-to-machine or human-to-machine, you have business possibilities and applications that otherwise would not be possible.

    We’ve experienced huge increases in the amount of data that’s available. You’re now able to measure behaviors—not just from humans but also machines and vehicles. Sensor data is going to dwarf all other data types in terms of size and value. The value creation will be huge.

    Big Returns

    Industries will be greatly impacted by sensor technology. The applications are almost limitless. Soon you’ll be able to track almost anything, including inventory in a store, parts in the supply chain, a package that you mailed and even your pet.

    A big opportunity is using Internet of Things data to improve, create and re-invent industries and processes. Possibilities abound for eliminating and automating processes using sensor data. By collecting and analyzing diagnostic data from a vehicle—a car, plane or train—you can perform preventative maintenance to avoid costly breakdowns.

    Sensors can measure temperature, humidity, vibration and all kinds of criteria to improve manufacturing, services and so on. The insurance industry, for example, can use sensors to better understand driving behaviors. Gamification using sensor data in healthcare could be huge. Technology is also emerging that lets you sensor-enable the human body. You can collect data related to vital signs, exercise and activities to allow people to proactively improve their lifestyle and healthcare. This data provides an industry opportunity to lower the cost of healthcare while enhancing the quality of care.

    More Data for Your Dollar

    The volume of data created by the Internet of Things will be unlike anything we’ve seen before, and we have to provide storage and scalable access to the information. That’s what Teradata technology is designed to do. With advanced discovery capabilities in Teradata® Aster solutions, you can perform interesting analysis on sensor data that’s not easily possible with straight SQL. The ability to expand SQL, such as using SQL-MapReduce®, allows you to do path analysis, time series analysis and discover insights in the sensor data that cannot be easily found using traditional analytic frameworks.

    Of course we also have to drive down costs. With the Teradata Unified Data Architecture™ we can store sensor data at a very low cost in an Apache™ Hadoop® file system. We use open-source technology to prepare the data, and with Teradata compression technology, we can squeeze it into a small amount of space, which reduces storage costs.

    It’s exciting to see where the Internet of Things is heading. As sensor use becomes more widespread, we’ll be able to measure more things. That data will make business processes and methods much more transparent and open to optimization.

    Stephen Brobst is the chief technology officer for Teradata. 

    Read this article and more on TeradataMagazine.com.

     

     

    The post Opportunities Abound appeared first on Magazine Blog.

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  • admin 9:46 am on May 28, 2015 Permalink
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    Transform business challenges to revenue opportunities 


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  • admin 10:34 am on May 1, 2015 Permalink
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    Webinar: Transform Business Challenges into Revenue Opportunities with Next-Generation Big Data Applications 

    Attend this session to hear from Dan Vesset, Program Vice President of IDC’s Business Analytics research and Randy Lea, VP of Teradata’s Big Data Practice as they discuss new solutions and approaches to quickly deliver business value from big data.
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  • admin 9:52 am on December 17, 2014 Permalink
    Tags: , LinkedIn, , , Opportunities, Owned, Paid, Presence, , Twitter   

    Maximize Owned Presence and Paid Opportunities on Social Media: Facebook, Twitter & LinkedIn 

    A question: What is your goal, as an employee or team member, at your company? What is your duty, as a marketer, on a global scale?  Where do those two intertwine, and how best to serve each calling?teradata sun

    The lines between data and marketing continue to blur, dictating the kind of content we share and consume, the mediums by which that content is distributed, and the metrics by which we track our campaigns. As consumers pick and choose exactly what they want to interact with, marketers must adapt and combine promotional techniques. Only valuable content will reign and deliver results.

    If marketers don’t understand the convergence of on and offline data and paid versus owned media—like how to maximize their reach with relevant retargeting ads, or how to use data in a programmatic way in real-time—messages are disjointed and consumers are confused.

    The integration imperative extends to social media as well. For both B2B and B2C brands, optimizing social media is a valuable option to outpace the market. Here are a few high-level tips as we move into 2015—likely to be the “Year of Content Explosion.”

    Facebook

    Even in the last year, the Facebook landscape has changed in terms of the way people consume the main catalyst of the platform—the News Feed. Whereas Facebook used to comprise primarily user-generated status updates, now, we’re actually seeing more, well, news!

    lummus1

    It seems well over half the content we see in our News Feed links externally and consists of attention-grabbing headlines, nearly always accompanied by an image or video.

    Facebook has already drastically reduced organic reach of brands on its site in favor of paid placement. And it will soon implement changes that will further cut down on the amount of promotional posts we see from brands. This means brands will have to find new ways to promote by combining relevant content with their promotional strategy.

    Social guru and blogger Jeff Bullas is a big advocate of sharing exclusive, simple, native, and consistent content on Facebook. In doing so, brands will increase their chances of making the News Feed despite the upcoming changes Facebook plans to implement. But since marketers will still need to back their posts with ad spend to maximize their reach, they should take advantage of the ad targeting capabilities that Facebook provides as well.

    Ad retargeting is an important paid media process B2C brands will need to get right. If users scrolling through the News Feed come across a valuable ad based on something they were recently searching for but didn’t yet purchase, they’re more likely to find it useful than seeing the same ad after making an online purchase for the product. All too often, however, retargeting methods fail to take other channels or customer behaviors into account. A valuable option for reaching specific individuals on Facebook is the Custom Audiences targeting option. With Custom Audiences, a marketer can use their own customer data for segmentation rather than relying on Facebook’s data. Plus, reach can be extended through lookalike modeling on Facebook. Several of Teradata’s clients use Facebook Audiences and Lookalike Audiences on Facebook today with positive results.

    Twitter

    Twitter is a “good” marketer’s change to stand out from the crowd. I say “good” marketer because on a platform as scalable as Twitter, anyone can masquerade as a marketer. But a true marketer doesn’t abuse the platform; he uses it strategically. By its nature, Twitter encourages both 1-on-1 interaction and allows for community building with the use of hashtags and tweet chats. These are easy, free, and limitless ways to connect with an audience. Bad “marketers” will use a million hashtags, deceiving headlines, and tweet too often. Good marketers, on the other hand, will use one or two relevant hashtags, attention-getting headlines, and tweet a reasonable number of times.

    Promoted tweets are the best way right now for brands to promote their content in the right context on Twitter from a paid, reach-extending perspective.lummus2

    Teradata uses promoted tweets in our own demand generation efforts. The great thing about promoted tweets is that you can customize them to target a particular audience. They’ll also show up atop the endless list of tweets users see when they login. We see success in using promoted tweets in a flighting pattern—especially, for example, to encourage signups for an online webinar, attendance for an upcoming event, to drive traffic to a piece of downloadable content, or to increase awareness of a new product.

    Promoted tweets that are worth the users’ while are likely to be accepted and embraced by your audience. However, promoted tweets that are overly self-serving are likely to be rejected and seen as invasive. A good Twitter campaign  will embrace both organic interaction with potential and current customers and paid sponsorship via promoted tweets.   And like Facebook, Twitter enables you to reach specific customers and prospects through their Tailored Audience option.

    LinkedIn

    LinkedIn is a B2B marketer’s paradise because users are naturally primed in the right state-of-mind when on the platform. LinkedIn is the most professional social network, and a certain credibility comes along with that. That’s good news for businesses that wish to interact with professionals while maintaining a professional aura but social flare.

    The most effective strategy for B2B companies looking to increase brand awareness, conversation, and thought leadership is to leverage LinkedIn’s Publisher feature. This will be most effective if you can convince your most influential (highest following, most well-known) organizational leader (CMO, CEO, VP, etc.) to publish blogs on LinkedIn. Posts should be informational and useful—often unrelated to your product, and more about your larger brand promise. In short, they need to be something people want to read. Then, they’ll associate your helpfulness with your product—now that sounds good, right? Most popular articles will be suggested by Pulse.

    lummus3

    The primary paid option is “LinkedIn Ads” which is essentially LinkedIn’s Google AdWords. You’ll be able to manage your own ad campaign within the platform, create targeted and customized messaging, and monitor the performance of your ads. Since LinkedIn is really becoming overloaded with content, your ads will have to feel more like content than ads, so, as with Twitter, don’t be overly promotional. These will complement your company LinkedIn page, too, which should constantly be updated with new information for your followers. Maintaining an interesting company page, leveraging the clout of thought leaders, and creating a small LinkedIn Ads strategy will set you apart in your LinkedIn approach.

    So, Now What?

    So, what’s the answer, then? I think it might lie somewhere between creating the most useful, informational, appealing content possible, and then sharing that in the best way. It’s about using that content to drive growth, to drive sales, to push forward. The power to make that happen truly lies within the capabilities of digital marketing. The Year of Content Explosion will be further empowered by social media—something we all can use. Combine owned and paid channels to create a marketing strategy that sells, and a captivating brand experience your customers will rave about.

    This article originally appeared in Forbes.

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  • admin 9:47 am on October 30, 2014 Permalink
    Tags: Opportunities, , Showrooming, Uncovers,   

    Showrooming Uncovers a New World of Retail Opportunities 


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