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  • admin 9:47 am on November 18, 2017 Permalink
    Tags: , now…, Platform,   

    And now… a Production Analytic Platform 

    The data warehouse can and should evolve into a Production Analytic Platform to support operational implementation of predictive analytic models developed in the data lake and elsewhere. The Teradata Database embeds analytic function that supports this goal.
    Teradata Articles

  • admin 9:51 am on October 26, 2017 Permalink
    Tags: , , , Platform, ,   

    Simplicity out of Complexity: Announcing the Teradata Analytics Platform 

    Latest imported feed items on Analytics Matters

  • admin 9:54 am on April 6, 2017 Permalink
    Tags: Allmemory, , Density, , , , Jump, , Platform, Storage, ,   

    Teradata IntelliFlex Delivers Unprecedented Jump in Performance, Storage Density and Energy Efficiency with All-memory SSD Platform 

    Upgraded Teradata IntelliFlex and new Teradata IntelliBase platforms give customers choice and flexibility to support wide-ranging workloads, budgets and technologies
    Teradata United States

  • admin 9:52 am on March 29, 2017 Permalink
    Tags: , , Platform,   

    Getting Your Analytics Platform Up To Speed 

    Teradata Analyst Reports

  • admin 9:55 am on February 22, 2017 Permalink
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    Getting Your Analytics Platform up to Business Speed 

    Teradata Analyst Reports

  • admin 9:51 am on June 16, 2016 Permalink
    Tags: , , , , , , , Platform, PUMA, ,   

    PUMA Selects Digital Marketing Center from Teradata as Central Platform for Email Marketing Campaigns 

    Teradata Marketing Applications, a division* of Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, has won a sportive new customer for its Digital Marketing Center (DMC): PUMA, one of the world’s leading sports brands.
    Teradata United States

  • admin 9:51 am on May 20, 2016 Permalink
    Tags: , , , Platform, , Surviving   

    Surviving the Data Management Platform Features Race 

    Latest imported feed items on Analytics Matters

  • admin 9:53 am on January 23, 2016 Permalink
    Tags: Handles, , , Platform, Premier, Range, Wide   

    Premier Platform Handles Wide Range of Intelligence Needs 

    by Brett Martin

    The newest data warehouse solution within the Teradata® Unified Data Architecture™, the Teradata Active Enterprise Data Warehouse (EDW) 6800 platform, enables higher performance and more efficiency with better storage and compute power density. The platform is available with hard disk drives (HDDs) only or with hybrid storage that adds solid-state drives (SSDs). Andy Hawkins, Teradata Hardware Platforms product manager, explains how the new offering supports increasing tactical and analytical workloads while meeting a wide range of operational and strategic intelligence needs.

    What are the most exciting enhancements for this new release in the 6000 series?

    Hawkins: This release uses the latest Intel® Xeon® dual 14-core Haswell processor and faster DDR4 memory. The SSD size has quadrupled from 400GB to 1.6TB. Plus, there are multiple configurations available to best match the customer’s TPerf [the Teradata measure of EDW performance] requirements. As a result, businesses should experience faster performance and higher query throughput from the more powerful CPU, improved memory and increased read speeds of the new SSDs.

    How do these improvements affect in-memory processing and query throughput?

    Hawkins: This platform has been optimized for in-memory processing. The new Haswell processor includes updated vector instructions that, when combined with Teradata Database 15.10, facilitate more efficient processing of queries. Hyper-threading support is also provided to enable the best use of the CPU resources.

    Turbo boost technology allows the processor to speed up its clock for a brief time when heavily loaded to provide an extra “kick” of performance. The clock speed can jump from 2.6GHz to 3.5GHz with the turbo boost. The addition of two more cores in the processor increases the platform’s computational horsepower by up to 25 percent—that means more queries can run simultaneously. In addition, I/O resources are fully optimized to use all of this new processing power for queries. Organizations will also benefit from the new DDR4 memory, which enables up to 15 percent faster access to data stored in memory.

    Where does Teradata Database 15.10 come into play?

    Hawkins: A smarter use of data temperature for Teradata Intelligent Memory, process pipelining and new vector processing in the database deliver the highest performance and system efficiency. Teradata Database 15.10 has been specifically engineered to take advantage of new CPU instructions to process groups of values together rather than individually. This so-called vector processing performs many operations at one time rather than working separately on each value. This allows the database to operate more efficiently and takes advantage of the data in memory more efficiently for higher query performance.

    You mentioned the new SSDs. What benefits do they offer?

    Hawkins: Not only are the new SSDs four times larger, they read twice as fast as the SSDs used in the previous generation of the Active EDW. And since customer workloads are typically about 80 percent read and 20 percent write, the improved read speed should drastically improve performance.

    Organizations like the working data set to fit within the SSDs for the best performance, and the larger size will enable a much bigger hot data set that can be accessed more quickly than the warm or cold data stored on the HDDs. Larger SSDs also allow more total data capacity in each cabinet—almost 50 percent more in one design center configuration. The Teradata storage subsystem, powered by NetApp, is a vital component to the platform’s blazingly fast performance and reliability.

    Can you explain the major differences between the Teradata Active EDW 6800 and the Teradata Data Warehouse Appliance 2800?

    Hawkins: Both are powerful integrated data warehouses [IDWs] within the Unified Data Architecture. However, each one is designed for a targeted segment of data warehousing workloads. The Active EDW 6800 is the premier platform designed for active data warehousing, very advanced workloads, and nearly unlimited applications and concurrent users. Companies demand tight management across many mixed workloads, active real-time loads and mission-critical availability, which are enabled by the Active EDW 6800’s hot standby nodes.

    The Active EDW 6800 utilizes SSDs for the strictest performance requirements, and Teradata Active System Management is available for the most granular workload control. The Active EDW 6800 also has flexible configuration options to help customers best meet their performance and capacity needs. The solution offers configurations with 8, 10 and 14 cores, along with Workload Management Capacity on Demand to enable a TPerf range of approximately 115 to 300.

    The Teradata Data Warehouse Appliance 2800 is for organizations that want an enterprise-class IDW, but don’t require unlimited user concurrency, applications or workload management features. The appliance can also be used for special-purpose applications, analytical “sandboxes,” ETL offload and disaster recovery.

    Is there anything else new in the Teradata Platform Family?

    Hawkins: Teradata has just launched the next generation of its 1000 series, the Teradata Integrated Big Data Platform 1800. This model has the latest Haswell CPU, DDR4 memory and 4TB drives. Each appliance cabinet can hold up to 333TB of uncompressed user data, making it a perfect complement to the IDW for cost-effectively expanding storage and analytical capacity.

    Moreover, with Teradata QueryGrid™, users can easily join older data stored on the Integrated Big Data Platform 1800 with current data in the IDW. And since the Integrated Big Data Platform 1800 runs the Teradata Database, users benefit from all of the Teradata analytic capabilities at the lowest cost per terabyte in the Teradata Platform Family.

    Brett Martin is the editor-in-chief of Teradata Magazine.

    This article originally appeared in the Q4 2015 issue of Teradata Magazine. To learn more about the Teradata Active Enterprise Data Warehouse (EDW) 6800 platform, visit TeradataMagazine.com.


    The post Premier Platform Handles Wide Range of Intelligence Needs appeared first on Magazine Blog.

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  • admin 9:53 am on January 19, 2016 Permalink
    Tags: Afford, , , , Platform,   

    10 Reasons Why You Can’t Afford Not to Use a Data Management Platform 

    This is the second part in our “Data Management Platform” series of articles. In this part, we will outline the 10 key benefits to use a Data Management Platform. You can find the first part here .

    Are you as a marketer starting to wake up and smell the coffee about the connection between ‘Big Data’ and ‘Real-time Advertising’? Have you finally noticed how these terms have come to dominate the lexicon of the marketing press? Well, if you haven’t we’ve got something to say about it.

    This all got started by the consumers’ increasing levels of digital media consumption across an ever widening plethora of devices and touch points.

    Aside from the positive impact on the digital advertising industry, the adoption of a DMP above all solves a range of different business challenges and thus its channel-agnostic role continues to expand beyond the remit of just the digital world. Let me show you how in today’s day and age it is crucial to use a Data Management Platform and how you can’t go on without one.

    10 Key Benefits to Use a Data Management Platform:

    1. 360 degree audience intelligence:

    By connecting different offline and online touch point data, a DMP creates the capability to identify the same consumer across multiple touch points and devices. This creates a true all round view of the customer journey, collecting data from a diverse variety of sources from first ‘pre-customer’ engagement to last conversation. An absolute must for any brands wishing to adopt a customer-centric approach to marketing.

    2. Activate customer data in real-time:

    In an era of ‘on-demand’ consumerism it is essential to be able to respond to customer’s active moments. A DMP enables a brand to use whatever is known about its customer data in real-time across a variety of channels and touch points.

    3. Improve advertising performance and efficiency:

    Being able to identify your most valuable target audiences is critical to optimizing your advertising performance. It is equally important to make your media buying more efficient, thereby increasing ROI, reducing wasted ad spend and increasing market share. With digital re-targeting achieving in some cases 200% improvements in conversion it’s no wonder that advertisers are keen to use data to drive performance improvement.

    4. Lookalike modeling & third party data access:

    What better way to increase the reach of your prospecting efforts than using the digital profile of your most valuable customers to find prospects in the higher funnel that look similar.  A DMP does not only leverage your own customer data to identify the right prospects to target, but also allows you to access third party audience data to help you extend your reach.

    5. Multi-channel message synchronicity:

    The ability to synchronize messaging across all channels, either through a campaign management platform or multi-channel execution engine is entirely dependent on the collection and unification of customer data in order to evaluate the next best message, through the right channel at the right time. A DMP, with its ability to integrate with many systems, makes this happen.

    6. Improved personalization and relevancy:

    Being able to personalize on an individual basis, and based on a unified view of how the user actually interacts with the brand. This enables brands to massively improve the relevance of their content and choose more predictive business rules to decide on the best content to show to the user.

    7. Multi-channel privacy controls:

    Point solutions simply cannot control privacy across multiple touch points.  As privacy laws extend across an ever wider set of digital devices, DMP is best placed to keep track of communication distribution based on centralized privacy controls.

    8. Media transparency:

    DMPs not only provide unified campaign reporting but also a global view of your media spend and performance. It can help you identify and minimize ad fraud since display can be optimized around viewability.

    9. Data ownership:

    The ability to control data ownership safeguards leakage to other third party systems that may be indirectly using that data to assist the optimization of your competitors. As stated by the CEO of OPONWEB, “There are inherent conflicts between the goals of the advertiser, agency and demand-side platform respectively when it comes to programmatic media buying. Controlling the technology itself ensures that you correct this imbalance and are able to maximize your desired outcome.” Being the owner of your own data not only ensures control but also ensures the minimization of data leakage.

    10. Strengthen analytics capability:

    At last, the normalization of multi-channel data collected through the use of a Data Management Platform gives brands the most accurate basis possible for sales attribution and marketing performance reporting. Moreover matching unequal data sets to the same customers helps to create meaning and context behind the data helping to drive a more relevant creative process.


    In an era when minute-by-minute campaign reporting is possible, no brand can afford not to examine its potential. The right DMP can help you make better decisions, increase your campaign ROI and optimize the buyer journey in the most efficient way possible. Want to learn how to successfully implement and use a DMP in your organization? Check out our DMP guidebook.

    The post 10 Reasons Why You Can’t Afford Not to Use a Data Management Platform appeared first on Teradata Applications.

    Teradata Blogs Feed

  • admin 9:47 am on January 19, 2016 Permalink
    Tags: , Platform,   

    Selecting a big data platform 

    Teradata White Papers

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