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  • admin 9:51 am on April 20, 2017 Permalink
    Tags: , Concerns, , Dealing, Privacy, ,   

    5 Ways Cloud Vendors are Dealing with Data Privacy Concerns 

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  • admin 9:55 am on July 30, 2015 Permalink
    Tags: , DigitallyConnected, Privacy, , Responsibility, ,   

    The Responsibility Of Protecting Data Privacy And Safety In A Digitally-Connected World 

    privacy securityEarlier this summer, it was revealed that two massive cyberattacks have compromised the private information of millions of federal employees. A few weeks later, technical glitches temporarily took down United Airlines, the Wall Street Journal’s website and the New York Stock Exchange –all on the same day. Although none of these incidents are related, and hackers do not appear to be responsible for whatever it was that stopped business operations at the three companies on July 8, headlines like these can prove problematic for data-driven marketers.

    After all, high-profile tech problems erode consumer confidence and can run counter to your efforts to build trust and nurture customer relationships. How can you succeed with data driven marketing if customers are reluctant to share the personal information you need to create individualized interactions?

    There has always been, and there always will be, a tension that exists between sharing and privacy. But you can tip the balance in your favor if you:

    • respect customer information,
    • adhere to customer preferences,
    • stay meticulously up-to-date with programs and policies related to cybersecurity, and
    • create an ever-increasing 1-to-1 value exchange.

    As Accenture concluded, consumers want retailers to know them enough to provide relevant offers. In particular, the study found that consumers are most interested in automatic discounts at checkout for loyalty points or coupons (82%) and real-time promotions (57%). In addition, when it comes to online experiences, the most popular choices were website optimized by device (desktop, tablet, mobile) (64%) and promotional offers for items the customer is strongly considering (59%).

    Since there are no established global standards for data collection or use, it falls to marketers to be the consciences of their organizations, making sure data is put to work responsibly and with purpose. Keep in mind: Consumers are increasingly savvy –and not just because they’re more aware of hacking and glitches. The growing popularity of “wearables,” like fitness trackers and the Apple Watch, means more and more consumers are discovering the pros (and cons) of generating and sharing their personal data. They’re learning first-hand that they have a responsibility for understanding and monitoring privacy settings and tracking capabilities, and that the personal data generated by these devices could be used in new (and sometimes unexpected ways –as evidence of whereabouts, activity levels and a variety of other physical metrics, for instance. In fact, legal analysts fully expect that we’ll soon be hearing about divorce, personal injury and even criminal cases that hinge on data collected by wearables.

    Now that wearables are ushering a new level of awareness about data, it only follows that consumers may scrutinize your digital marketing efforts more carefully, as well. Make sure your marketing campaigns put the customer first and that you’re using data only in ways that demonstrate respect, generate trust and create ever-increasing value.

    The post The Responsibility Of Protecting Data Privacy And Safety In A Digitally-Connected World appeared first on Teradata Applications.

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