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  • admin 9:51 am on October 19, 2017 Permalink
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    What does real-time analytics for customer experience really mean? 

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  • admin 9:52 am on January 18, 2017 Permalink
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    Talking about real-time analytics? Be clear about what’s on offer 

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  • admin 9:51 am on August 11, 2016 Permalink
    Tags: , , , RealTime, Soon   

    How Soon Is Now? What Real-Time Analytics Mean For Your Business 

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  • admin 9:52 am on July 21, 2016 Permalink
    Tags: , , , , RealTime, Sonic, Tardis,   

    Can Real-Time Event Analytics Really Trump Doctor Who, The Sonic, And The Tardis? 

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  • admin 9:53 am on May 26, 2016 Permalink
    Tags: , , Bauer, Jack, , , RealTime, Snarling, Tiger   

    Jack Bauer, An Analytical Real-Time Marketer, And A Snarling Tiger. Who’s Your Money On? 

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  • admin 9:52 am on January 26, 2016 Permalink
    Tags: , RealTime, ,   

    Real-Time Marketing: 5 Steps To Success 

    real time marketing

    This is the third part in our “Data Management Platform” series of articles. The first article dealt with what a DMP Is and why you need one. Followed by the second post, that outlined the 10 key benefits to use a data management platform. In this part, we reveal the “5 Steps To Success As a Real-Time Marketer”. We also covered the entirety of why do marketers need a data management platform in 2016, in our guidebook.

    In some ways, we marketers are truly lucky to be working in our line of work in this era. With our access to data today, we are no longer required to guess what the customer wants because we have big data to tell us that. But then, the challenge has taken a shift from missing data – to a data overload. Now that we have all this data, what do we do with it? How do we connect the dots to get a 360-degree view of our customer? And how do we use this data for real-time marketing?

    The missing piece in your marketing puzzle is a data management platform. But there’s more to it. To truly become a real-time marketer, technology is not enough – you need the right team and process.

    This post will guide you through the 5 main steps for real-time marketing success. To learn more about what a data management platform is and how to successfully implement it in your organisation, check out our free guidebook.

    Marketing sucess

    5 Steps to real-time marketing success

    1. Don’t fall in the “buzzwords trap”

    With the emergence of buzzwords such as ‘Big Data’ and ‘Ad tech’, great hype followed as well. However, this excitement has brought with it many elaborate, premature claims from companies backed by investors eager to swell their valuations.

    The World Federation Advisors (WFA) advises advertisers eager to explore the new models of media trading posed by the technology to ask potential ad tech partners probing questions. This includes clarifying their position in the market (such as do they both buy and sell media?) to improve transparency.

    Advertisers working with companies claiming to be capable of ‘real-time’ trading also need to ask questions about whether their platforms can perform analytics in real-time in order to optimise towards campaign goals mid-campaign.

    2. Know your customers

    Many marketers have heeded the calls to consolidate their data, aware of the competitive advantage it poses when competing for audiences’ share of mind.

    However, even as marketers and publishers look to take more proactive actions (using an in-house or hybrid model), they also need to ensure their data is liberated from its current silos.

    With over a third of marketers surveyed by the World Federation of Advisors (WFA) now using Data Management Platforms (DMPs), the message that “data is the new oil” is clear. In order to convert terabytes of audience data into customer insight, marketers need a centralised point of access. This central platform would provide actionable insights that can be shared across programs accordingly.

    3. Choose your technology partners carefully

    It is highly recommended that advertisers and media owners take ownership of their data. This can be a seemingly difficult challenge when many companies find themselves choosing the option of outsourcing to third parties.

    The difference between these two options is how they use the technology. Going for an owned platform gives you more customisation options. For instance, you can integrate your own CRM systems with surfing behaviour data to help nurture a relationship with a customer throughout their entire lifecycle, rather than being faced with siloed touch points.

    4. Assemble a data-savvy team

    Set up your team with intention. Poor data management is the leading cause of failure in the attempt to deliver a data-driven marketing strategy. Carefully hand pick your team making sure they can work well together and can make quick data-driven decisions under pressure.

    Overview of Key Players in a Data Driven Team:

    Leader: Someone who sets goals and foresees the end results for ultimate success.

    Creative player: someone who understands the brand as well as the marketing objectives. This person needs to produce content quickly and efficiently.

    Analyst: someone who is analytical and who has a full understanding of your brand’s goals and KPIs.

    Data Scientist: who can master the prime time to send out which messages to which audiences, and they should also be in control how much you should invest in a in a particular audience-type.

    It is essential to hire individuals with a marketing background as well as a marketing analytical background so they can assist in your journey for defining success and output.

    5. Use technology to build scale

    Dealing with resource-intensive implementations of multiple tracking pixels can cause delays in activating your campaigns, which can directly affect your marketing ROI and hurt your ability to scale. It is therefore vital that your technology allows for easy implementation and flexibility. Today customers can play a vital role in this process.

    Just look at Tim Harvey of Hilton Hotels. Harvey initiated a self-service online booking channel, allowing customers to book up to 25 rooms for events or conferences as well as equipment all online. This e-Events initiation resulted in Harvey winning the CIO 100 award. Customers are extremely pleased with this new website. According to Harvey, “The key to the project’s success, lies in combining the power of systems such as reservations, CRM, BI and a revenue management system that optimises pricing while displaying inventory availability.”

    Take Action Now-Don’t Wait!

    Businesses need to adapt quickly otherwise they risk of being overtaken by competitors in a market that is quickly being determined by data. What you know about your customers and prospects, and more importantly, how to execute on these insights, has a direct effect on your marketing ROI.

    To learn more about how a data management platform can accelerate your real-time marketing efforts, get our guidebook here.

    The post Real-Time Marketing: 5 Steps To Success appeared first on Teradata Applications.

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  • admin 9:46 am on December 17, 2015 Permalink
    Tags: Allows, , , , , , RealTime   

    Analytics Draws More Data, Allows Realtime Capabilities 

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  • admin 9:51 am on October 16, 2015 Permalink
    Tags: , , Contextual, , , , RealTime   

    Now You Can Deliver Real-Time Contextual Content Based On A Customer’s Location 

    Localz Logo pngFor years, brick-and-mortar retailers have been craving what e-commerce retailers have and use so effectively: integrated data that allows real-time interactions with customers.

    Today, I’m thrilled to report that Teradata Marketing Applications can now harness the power of real-time location data with a solution that makes it easier than ever to increase engagement and nurture loyalty wherever a customer happens to be. Through our new global partnership with the technology firm Localz, we’re able to provide the micro-location experiences and iBeacon tools you need to deliver contextual, individualized, real-time digital content directly to a customer’s mobile device, even as that customer is shopping in-store.

    How’s it possible?

    Well, this new data-driven marketing solution is achieved through the integration of the Teradata Integrated Marketing Cloud with Spotz (Localz’ micro-location platform), which interacts with Teradata Real-Time Interaction Manager (RTIM) and Teradata Digital Marketing Center (DMC). Whether using RTIM and/or DMC, marketers can use our new solution to:

    • Create engaging digital experiences, rich with individualized content and right-time relevance, sent directly to a customer’s mobile device.
    • Deliver timely, contextually relevant messages based on where customers are in the physical world by combining historical information about preferences and purchases with real-time “beacon proximity events” (e.g., an app user is near a store, has just entered the store, or is checking out from that store).
    • Generate deeper customer insights – because the solution “learns” as it’s used.
    • Connect customers’ online interactions with their actions in the physical world for a seamless experience.
    • Improve your omni-channel approach so that all future digital messages (whether they’re email, mobile, social or web) are also timely and relevant, as well as integrated with your overall marketing program.

    As you can see, it’s the integration of location technology with data-driven marketing that makes this new solution so exciting.  These days, any app can be “hard-wired” to receive beacon insight and trigger an action, such as a push-notification. But that kind of “standalone” approach doesn’t take advantage of historical customer data and doesn’t add new location data to existing customer insights. By contrast, our new solution leverages Teradata’s RTIM and/or DMC applications with Localz’s micro-location technology, enabling you to use valuable customer interaction and location data to inform a data-driven mobile and digital marketing strategy that can produce customer interactions that are more engaging… and more effective.

    There’s no question about it: Data driven marketing is changing the retail experience both on- and off-line. Ultimately, the goal is to get to a point I like to call “no marketing,” where you’re not pushing and you’re not spamming with irrelevant messages. Instead, you’re truly connecting with your customers, engaging with them in meaningful ways, and even anticipating their needs, so you can provide what’s needed before someone even knows they need it.

    To learn more about this partnership and all the latest developments happening with Teradata Marketing Applications, join us in Anaheim for the 2015 PARTNERS Conference October 18-22.  For more information and to register for the event, click here.

    The post Now You Can Deliver Real-Time Contextual Content Based On A Customer’s Location appeared first on Teradata Applications.

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  • admin 9:53 am on October 8, 2015 Permalink
    Tags: , RealTime,   

    Personalized, Real-Time Ads at Scale 

    Family using technologies in living roomby Judy Lee

    Seamlessly integrated marketing has been the goal of CMOs for years. Now, for businesses with the right analytical platform, it can be a reality. Companies are able to leverage integrated marketing to appeal to customers and prospects alike with unique, individualized messaging.

    Organizations can take data from sources such as geolocation apps and combine it with point-of-sale, customer contact, e-commerce, Web log and service data to perform analytics. This allows them to make informed decisions and deliver timely, relevant content to their customers. They can also take advantage of integrated portfolios from software organizations to consolidate marketing operations, campaign management and digital messaging to provide a consistent customer experience across all channels of interaction.

    And with programmatic advertising—automated audience buying and real-time transactions that are analytically driven, minus the human intervention—companies can cost-effectively send personalized communications to all of their customers. According to a Magna Global forecast, worldwide spending on such programs will grow at an average annual rate of 27% through 2018, when it will reach $ 53 billion. 

    Customer-Oriented, Data-Driven

    Today, purchasing decisions can be made at an individual level instead of in generic segments based on geography, demographics or other general criteria. By knowing more about each customer, businesses have the potential to improve marketing performance as well as optimize marketing and advertising processes. The more data that’s available for analysis, the more precise the buys and the more successful the results will be—which means that customer data is exponentially more valuable.

    A programmatic approach uses big data and analytics to identify personal preferences, and automates the advertising process to appeal to individuals. Unlike other solutions, this method leverages data from the entire customer journey rather than concentrating on the last impression before a purchase to get a better understanding of the customer in the right context. By integrating and analyzing all sources of data—including customer, campaign performance, behavioral, inventory and digital traffic—a granular customer view becomes both actionable and profitable. 

    Real-Time Individualized Ads

    Organizations are increasingly turning to data-driven software for programmatic advertising. Such solutions can enable the buying and selling of digital display video and mobile ads using real-time bidding (buying and selling of online ads in real-time auctions) and other automated transaction processes. Because of the strides that have been made in programmatic mobile and Web placement, the television industry has stepped up its game as well, and multi-channel video programming distributors have extended the concept of one-to-one marketing to television audiences.

    With the ability to send ads to a specific audience of one, companies can execute campaigns with granular control while benefiting from personalized marketing at scale. Large digital media firms are the frontrunners in dynamic creative delivery. Others, including traditional media companies, are finding ways to leverage programmatic advertising through addressable TVs, mobile and game consoles, and digital media to better engage customers.

    Make Programmatic Work For You

    Programmatic advertising automates the cross-platform buying and selling of digital ads to enable companies to maximize both revenue and spend through individualized customer communications. Companies can—and should—explore every opportunity to get to know their customers as individuals, improve customer engagement and reach their strategic goals for digital marketing.

    Judy Lee is a senior industry consultant for Teradata. She finds the business value in data for traditional and digital media, marketing and advertising sales. 

    Read this article and more on TeradataMagazine.com.

     

     

    The post Personalized, Real-Time Ads at Scale appeared first on Magazine Blog.

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  • admin 10:40 am on August 6, 2015 Permalink
    Tags: , , , , , Nurturing, RealTime, , ,   

    Webinar: The Four Essential Truths of Real-Time Engagement: Nurturing Relevant Customer Interactions 

    “Inbound,” “omnichannel,” “interactive…” No matter what you call real-time customer engagement, the interaction remains the same: Your customer has chosen to engage with you via a real-time channel, and you have the opportunity to affect the outcome. You are offered a brief moment to meet that specific customer’s needs and expectations and to deliver on your brand promise.Of course, all this is easier said than done. Moving parts need to be integrated and coordinated.
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