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  • admin 9:51 am on December 16, 2015 Permalink
    Tags: , , , Pinpoint, Resolution,   

    Marketers, Make Sure You Pinpoint This Resolution For 2016 

    New yearAre you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me help. In order to drive more sales and increase revenue next year, one of the key things you need to do is:

    Change the way you think about audience segmentation.

    Yes, it’s time. In 2016, stop thinking about audiences the old-fashioned way, using “cultural” categories like Boomers, GenXers, GenY, Millennials and GenZ. Forget the “18-25,” “over 30” and “retiree” clusters, per se, and move beyond merely localized or regionalized thinking.

    Instead, start thinking about each customer as a unique individual – and start treating them that way, too.

    Odds are, you’re ready for that kind of shift. In Teradata’s 2015 Global Data-Driven Marketing Survey, 90 percent of marketers said that making their marketing individualized is a priority. What’s more, the number of companies where data driven marketing is either embedded or strategic has more than doubled since we first started studying data-driven marketing trends back in 2013. This year, 78 percent of marketers said they use data systematically; two years ago, only 36 percent did. So the ability to pinpoint your individual customer is there. The question is: Are you?

    And let’s not forget: Consumers are ready, too. In today’s always-on global marketplace, no one wants to be bothered with more meaningless noise. When your customers receive messaging and offers that are relevant and meet their needs, you’ll see the positive impact on your bottom line. For example, check out the story of a biking company that saw an increase in revenue per campaign multiply by 1.5 times. (More examples available here.)

    But “resolving” to do something is the easy part. How can you actually make individualized marketing happen?

    First, get your own house in order operationally. Teradata’s Marketing Resource Management solution can help you show the business value of your efforts by connecting campaign results with internal operations and spend. The latest version of our technology offers:

    • One global view on a scalable, fully integrated and flexible marketing platform that lets you plan and control marketing activities.
    • Task Inbox for a more efficient review and approval process, easing adoption and improving the overall user experience.
    • Marketing Calendar improvements.

    Better still, it’s part of Teradata Integrated Marketing Cloud, a fully integrated platform that includes not only applications for Marketing Resource Management, but also the tools you need for executing your plan using comprehensive Digital Marketing solutions. These solutions help you extend the reach of your data and drive measurable results.

    Need help? Talk to us. Teradata Interactive will listen to you, innovate a solution and deliver the key aspects of the Teradata Integrated Marketing Cloud and extensive partnership ecosystem solutions, as needed. We’ll send you confidently into the New Year with a focused strategy based on data driven marketing.

    The post Marketers, Make Sure You Pinpoint This Resolution For 2016 appeared first on Teradata Applications.

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  • admin 9:47 am on November 28, 2015 Permalink
    Tags: , , Cuts, , , Problem, Resolution, , , ,   

    Turkcell cuts call problem resolution times in half with Teradata Data Warehouse Appliance 

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  • admin 9:55 am on February 2, 2015 Permalink
    Tags: , , , , , , Resolution   

    The Most Important Resolution Marketers Must Make (And Keep) In 2015 

    Individualized InsightsStudies show that by right around now, the end of January, most people have given up on their New Year’s resolutions, and I suppose that’s no surprise. We all know that accomplishing a goal is much more difficult than simply proclaiming you’re going to do it.

    So on that basis, I’d like to offer a little advice. Stop feeling guilty and bogged-down. Simply brush all your other half-baked resolutions aside, and devote your attention to the one thing you absolutely need to do in the coming year. That’s right. It’s time to focus on the most important resolution you must make – and keep – in 2015:

    You must become data-driven.

    As Thomas Davenport pointed out in the Foreword to my book Big Data Marketing:

    Every day, marketing assets become increasingly digitized. Every day, more information about customers’ preferences and behaviors becomes available. Every day, the opportunity cost of not pursuing data-driven marketing piles up.

    I wrote Big Data Marketing in 2013, hoping to open up the conversation about big data and data driven marketing. Today, two years later, I’m happy to report there’s evidence that more and more marketing organizations are climbing on board. According to our newly released Teradata 2015 Global Data-Driven Marketing Survey, marketers are increasingly eager to move beyond segmentation to true one-to-one personalization in a real-time context. Here are a few key findings from the study:

    • The number of companies where data-driven marketing is either embedded or strategic has more than doubled since we first started studying trends surrounding data-driven marketing adoption about 18 months ago.  78 percent of marketers now use data systematically, versus 36 percent in 2013.
    • 90 percent of marketers said that making their marketing individualized is a priority.
    • The majority (59 percent) of those polled said faster decisions are a key benefit of using data. Even more (67 percent) feel decisions involving data are more accurate.

    Even so, there’s still room for improvement:

    • Only 50 percent of marketers routinely apply data to individualize their messages and offers.
    • 80 percent said that silos within marketing itself still prevent an omni-channel view of campaigns.
    • 44 percent reported that achieving consistency in omni-channel marketing remains a challenge.

    Concerns like these are why digital marketing platforms, like the Teradata Integrated Marketing Cloud, are in high demand. Remember: Data-driven marketing is the sole means to the end of gaining clear individualized insights, and you build stronger customer experiences and improve sales by consolidating every element of your data-driven marketing program — including processes, resources, campaign financials, performance analytics and even digital messaging templates — in a single application, on-premise or in the cloud.

    Isn’t it time you resolved to become data-driven?

    Take the first step. Download our 28-page survey and accompanying infographic, available at no cost from the Teradata website. Both are full of valuable information I’m sure will benefit marketers and C-suite decision makers alike.

    The post The Most Important Resolution Marketers Must Make (And Keep) In 2015 appeared first on Teradata Applications.

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  • admin 9:57 am on January 14, 2015 Permalink
    Tags: , , Resolution   

    Your Marketing Resolution for 2015 

    If you want to become an industry leader in 2015, you need to take a data-driven marketing approach. Many marketers already have trouble navigating the vast amount of information available to them, and that problem will only get worse as the volume and types of data continue to grow.

    Becoming a data-driven organization offers countless opportunities, but be aware that it is often fraught with potential roadblocks. Teradata Marketing Consulting experts can help determine where your business is on its marketing journey and help establish an optimal route to success by aligning strategies across the entire organization. A team of experts offers individualized guidance through advisory services such as:
    • Independent assessments
    • Identifying gaps in integrated marketing capabilities, processes and infrastructure
    • Recommending initiatives that can be quickly incorporated into business practices

    In 2015, it’s imperative to set marketing goals and create a strategy for reaching them. It’s time to get data driven!

    Carly Schramm
    Assistant Editor
    Teradata Magazine

     

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