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  • admin 9:55 am on July 30, 2015 Permalink
    Tags: , DigitallyConnected, , , Responsibility, Safety,   

    The Responsibility Of Protecting Data Privacy And Safety In A Digitally-Connected World 

    privacy securityEarlier this summer, it was revealed that two massive cyberattacks have compromised the private information of millions of federal employees. A few weeks later, technical glitches temporarily took down United Airlines, the Wall Street Journal’s website and the New York Stock Exchange –all on the same day. Although none of these incidents are related, and hackers do not appear to be responsible for whatever it was that stopped business operations at the three companies on July 8, headlines like these can prove problematic for data-driven marketers.

    After all, high-profile tech problems erode consumer confidence and can run counter to your efforts to build trust and nurture customer relationships. How can you succeed with data driven marketing if customers are reluctant to share the personal information you need to create individualized interactions?

    There has always been, and there always will be, a tension that exists between sharing and privacy. But you can tip the balance in your favor if you:

    • respect customer information,
    • adhere to customer preferences,
    • stay meticulously up-to-date with programs and policies related to cybersecurity, and
    • create an ever-increasing 1-to-1 value exchange.

    As Accenture concluded, consumers want retailers to know them enough to provide relevant offers. In particular, the study found that consumers are most interested in automatic discounts at checkout for loyalty points or coupons (82%) and real-time promotions (57%). In addition, when it comes to online experiences, the most popular choices were website optimized by device (desktop, tablet, mobile) (64%) and promotional offers for items the customer is strongly considering (59%).

    Since there are no established global standards for data collection or use, it falls to marketers to be the consciences of their organizations, making sure data is put to work responsibly and with purpose. Keep in mind: Consumers are increasingly savvy –and not just because they’re more aware of hacking and glitches. The growing popularity of “wearables,” like fitness trackers and the Apple Watch, means more and more consumers are discovering the pros (and cons) of generating and sharing their personal data. They’re learning first-hand that they have a responsibility for understanding and monitoring privacy settings and tracking capabilities, and that the personal data generated by these devices could be used in new (and sometimes unexpected ways –as evidence of whereabouts, activity levels and a variety of other physical metrics, for instance. In fact, legal analysts fully expect that we’ll soon be hearing about divorce, personal injury and even criminal cases that hinge on data collected by wearables.

    Now that wearables are ushering a new level of awareness about data, it only follows that consumers may scrutinize your digital marketing efforts more carefully, as well. Make sure your marketing campaigns put the customer first and that you’re using data only in ways that demonstrate respect, generate trust and create ever-increasing value.

    The post The Responsibility Of Protecting Data Privacy And Safety In A Digitally-Connected World appeared first on Teradata Applications.

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  • admin 9:50 am on May 21, 2015 Permalink
    Tags: , , , , , Maintain, , Safety,   

    Better Safety Better Business Maintain Compliance and Drive Revenue Put All of Your Data to Work 


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  • admin 9:51 am on April 27, 2015 Permalink
    Tags: Confidence, dialog, , , Safety, ,   

    Teradata Partners: Maximum safety and confidence by trusted dialog 

    trustedDialog-300x197Today we want to introduce a new partner in the e-mail security. The trustmark “trusted dialog” is an initiative of premium e-mail communications brands WEB.DE, GMX, 1 & 1, freenet and T-Online – with a good market coverage , around 40 million digital mailboxes – who have set goals  for themselves  to protect users against spam and phishing e-mails.

    Trusted dialog verifies the authenticity of the sender of e-mails and their contents. Mails that are sent through trusted dialogue to the recipient’s mailbox appears with the dialogue trusted email seal and the brand logo. As a result, they differ from phishing emails and strengthen the technical verification of a trusted customer dialogue. More than 140 brands in Germany use the service, including tourism and mail order brands such as Thomas Cook, Zalando, Klingel and Madeleine and banks such as ING DiBa.

    The need is great – almost 70 percent of Internet users are afraid of facing attacks by fake e-mails. The spam and phishing volume has increased rapidly in recent years. The transaction mails are particularly affected.

    In a recent survey of the BVDW (http://www.bvdw.org/mybvdw/media/download/bvdw-befragung-email-nutzung-und-trends-in-der-emailkommunikation-deutscher-unternehmen-keyresults.pdf?file=3422), had 80 percent of companies’ survey indicated that the sense of security in e-mail is strongly improved.

    As a solution for e-mail users according to a survey (http://united-internet-dialog.de/uploads/tx_iviteaser/A14-11-20_UID07_PM_Nutzerbefragung_trustedDialog_final.pdf) in E-mail inbox guidance, they can better distinguish real and safe mails from potentially malicious emails.

    The trusted dialog E-mail labels enjoys high level of user acceptance and is considered to be trustworthy:  About 80 percent of those surveyed give more confidence in authenticated e-mails, 74 percent recognize mails faster in the inbox with brand logo of 70 percent emails open security labels before the mails of other providers and 72 percent of respondents found the use of e-mail messages label sympathetic than other providers.

    Teradata supports trusted dialog. E-mail of our customers are not confused when using trusted dialogue due to the unique identification with spam or phishing emails. The certainty gained through the Trustmark’s also can lead to a higher open rate of email campaigns and newsletters. Therefore, we will work closely with trusted dialogue as to provide in the future end-users more security and our customers a better email marketing performance.

    Source:

    – BVDW, Interview – Terms and trends in e-mail communication German companies in 2015

    • United Internet Media Research, Online Survey on WEB.DE, GMX, Freenet and T-Online 2014

    The post Teradata Partners: Maximum safety and confidence by trusted dialog appeared first on Teradata Applications.

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