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  • admin 9:52 am on January 16, 2016 Permalink
    Tags: Repeat, Share   

    Eat, Run, Share, Repeat 

    OK, I admit it, I over indulged during the Christmas break, but I would bet good money that I’m not the only one… ‘Tis the season to be jolly (read as fat) after all. In order to combat my expanding waistline, I strapped on my fitness tracker and went for a run. 4 miles, 32 minutes, and 548 calories later, I am not sure if I feel better or worse. This is the least of my worries as I must first sync my tracker and post on social media immediately, and check for comments and likes every 30 seconds.

    Now I feel better, knowing that my networks and inner self have documented evidence of my inability to run further than 4 miles. But what if I didn’t share it? Did it happen? Can something exist without being perceived?
    This brings me to my question; if I go for a run and my activity tracker doesn’t record it, did I really go for a run?

    This version of ‘if a tree falls’ helps us cross over into the world of metaphysics and the observation and knowledge of reality. If I don’t record and share it, who will see it, how will they know I’ve been for a run, how will they know how good I look in my new runners? The outside world’s perception of my health habits are what I choose to share with them, perhaps not what the true reality is.

    However, trackers know the score and it isn’t just Santa looking out for who has been good and bad – sports teams, hospitals and health providers, and insurance companies all want a piece of the action. Having access to this data opens to a world of new analytics that can help design and tailor the best services for you.
    It will be up to consumers to determine how far we want to embrace IoT and how far we open our lives to the intrusion of service providers through sharing of data. The degree to which we are comfortable doing this defines the potential influence we have on the quality of service we receive.

    Value and personal preference will be the deciders, but perhaps it’s time we started showing the world who we really are, and get a discount on our health insurance while we are at it.

    The post Eat, Run, Share, Repeat appeared first on International Blog.

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  • admin 9:51 am on December 11, 2015 Permalink
    Tags: , , Share,   

    3 Traits All Marketing Leaders Share 

    People helping each other to reach top of the mountingWhether you’re looking to gain the attention of others at your company, looking to take your entrepreneurial spirit to the next level, or trying to propel your company to the forefront of marketing, exhibiting certain qualities that all leaders share can go a long way in helping you achieve your goals.

    So, I’ve come up with a list of three traits that all the leaders in my marketing organization seem to share.

    1)     They have experience.

    That’s right – experience. Marketers must prove their value by producing over the long haul. And the more experience, the better.

    Unfortunately for junior-level workers, there’s just no substitute for experience. But on the positive side, making your mark early will reap benefits later on. And for mid-level managers looking to take their careers to the next level, there’s no greater proof of that than sustained success and proven ability to yield results.   

    2)    Despite doubt and uncertainty, they don’t care what others think about them.

    A college dropout rises to become CEO of a new hi-tech company. He’s eventually forced out of his company because of an internal power struggle and conflicting opinions. Years later, he comes back, once again taking over the company, and inspiring an entire generation and those which followed to do one simple thing, to “think differently.”

    Great marketers don’t give up or give in. They aren’t hurt by criticisms or hard feelings, and they aren’t here to make friends or enemies – they’re here to succeed.

    Gary Vaynerchuk, one of my favorite marketing leaders, attributes his success thus far solely to the amount of heart and hustle he comes with each day. Marketing leaders have no ego, and they bounce right back from any obstacle thrown their way.

    Any denunciations are only fuel to their burning fire.

    3)    They don’t accept the norm.

    Great marketers are never satisfied; they always keep pushing the boundaries to create something newer, better.

    They’re innovators, creators, trend-setters, pioneers of the next age of marketing.

    They embrace the explosion of digital media, and use traditional for what it’s still worth. They understand the role of every piece of the marketing puzzle, and regret nothing.

    If marketing is a contest to gain the attention of consumers, only marketers who challenge the status quo  will enjoy any success.

    When they’re told “no” or “we can’t” they don’t lay down. They ask “why not?” They always find a way, empowering team members along the way.

    Those are some of my observations.  What leadership traits do you like to see?

    The post 3 Traits All Marketing Leaders Share appeared first on Teradata Applications.

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  • admin 9:49 am on March 16, 2015 Permalink
    Tags: , , Celebrus, , , info, , , Share, , ,   

    57% of consumers happy to share personal info with brands they trust, Teradata & Celebrus reveal 

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