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  • admin 9:52 am on January 30, 2016 Permalink
    Tags: “Sure, , , , ,   

    Are you sure that your data is protected How data-centric security is critical 

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  • admin 10:33 am on January 8, 2016 Permalink
    Tags: “Sure, , , , , , ,   

    Webinar: Are you sure that your data is protected? How data-centric security is critical to your business 

    Join TDWI Research Director for Advanced Analytics, Fern Halper and Jay Irwin, Director Teradata InfoSec Center of Expertise to learn more about data centric security. Examples from financial services, healthcare, insurance and more will be provided. Topics include: Understanding what’s missing in typical security strategies, An overview of data-centric security including market status, and Getting started with data-centric security.
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  • admin 9:51 am on December 16, 2015 Permalink
    Tags: “Sure, , , Pinpoint, ,   

    Marketers, Make Sure You Pinpoint This Resolution For 2016 

    New yearAre you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me help. In order to drive more sales and increase revenue next year, one of the key things you need to do is:

    Change the way you think about audience segmentation.

    Yes, it’s time. In 2016, stop thinking about audiences the old-fashioned way, using “cultural” categories like Boomers, GenXers, GenY, Millennials and GenZ. Forget the “18-25,” “over 30” and “retiree” clusters, per se, and move beyond merely localized or regionalized thinking.

    Instead, start thinking about each customer as a unique individual – and start treating them that way, too.

    Odds are, you’re ready for that kind of shift. In Teradata’s 2015 Global Data-Driven Marketing Survey, 90 percent of marketers said that making their marketing individualized is a priority. What’s more, the number of companies where data driven marketing is either embedded or strategic has more than doubled since we first started studying data-driven marketing trends back in 2013. This year, 78 percent of marketers said they use data systematically; two years ago, only 36 percent did. So the ability to pinpoint your individual customer is there. The question is: Are you?

    And let’s not forget: Consumers are ready, too. In today’s always-on global marketplace, no one wants to be bothered with more meaningless noise. When your customers receive messaging and offers that are relevant and meet their needs, you’ll see the positive impact on your bottom line. For example, check out the story of a biking company that saw an increase in revenue per campaign multiply by 1.5 times. (More examples available here.)

    But “resolving” to do something is the easy part. How can you actually make individualized marketing happen?

    First, get your own house in order operationally. Teradata’s Marketing Resource Management solution can help you show the business value of your efforts by connecting campaign results with internal operations and spend. The latest version of our technology offers:

    • One global view on a scalable, fully integrated and flexible marketing platform that lets you plan and control marketing activities.
    • Task Inbox for a more efficient review and approval process, easing adoption and improving the overall user experience.
    • Marketing Calendar improvements.

    Better still, it’s part of Teradata Integrated Marketing Cloud, a fully integrated platform that includes not only applications for Marketing Resource Management, but also the tools you need for executing your plan using comprehensive Digital Marketing solutions. These solutions help you extend the reach of your data and drive measurable results.

    Need help? Talk to us. Teradata Interactive will listen to you, innovate a solution and deliver the key aspects of the Teradata Integrated Marketing Cloud and extensive partnership ecosystem solutions, as needed. We’ll send you confidently into the New Year with a focused strategy based on data driven marketing.

    The post Marketers, Make Sure You Pinpoint This Resolution For 2016 appeared first on Teradata Applications.

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  • admin 9:56 am on December 4, 2015 Permalink
    Tags: “Sure, , Holidays, , Overstuffed   

    Overstuffed From The Holidays? My Inbox Sure Is! 

    Screen Shot 2015-08-26 at 12.44.31 PMIn the weeks between Thanksgiving and New Year’s, some worry about expanding waistlines. Me? I’m worried about my expanding inbox. Already, it’s bursting at the seams with email marketing from pre-Black Friday, Black Friday, Small Business Saturday, post-Black Friday, Cyber Monday, Giving Tuesday… and now, there are messages for Cyber Week (yes, that’s a thing), “Deep Discounts” and the ever-breathless “There’s Still Time!”

    It’s too much. Over the past week-and-a-half, I’ve heard (often, repeatedly) from hotels, restaurants, stores, catalogs, any brand I’ve bought something from in the past (and even some I hadn’t), and it’s all left me feeling irritated and over-served.

    This is not the direction marketing is supposed to be heading. This is not a “customer-centric” approach. If anything, it’s turning subscribers like me away in frustration.

    What happens to retailers bold enough to try a different strategy? New this year, a number of popular chain stores decided not to open on Thanksgiving Day, and the results may surprise you. According to GeekWire, “in a year over year comparison this year and last year, the retailers who closed their stores performed better than their leading competitors.” Why? Because marketing success today comes from focusing on your customers as people, not as data points on a spreadsheet.

    Sure, you need data driven marketing. But the whole point is to use it to improve the customer experience. Nordstrom appears to have figured this out a while ago. No doubt others will follow suit – eventually. The question is: How many customers will stick around to survive the learning curve?

    I’ll be honest. My stamina is wearing thin. I’m already dreading “retailer overkill” next year, and then just a day ago, the “after sale surveys” started coming in like wildfire. “Tell us all about your buying experience this past weekend.” “What can we do better?”

    Retailers, here’s what you can do better: Let individualized marketing take root. Start using the marketing applications and systems currently available so that your messaging is meaningful and appropriately paced. Granted, we’re all prone to a little overindulging during the holidays. But no one likes feeling overstuffed.

    The post Overstuffed From The Holidays? My Inbox Sure Is! appeared first on Teradata Applications.

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