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  • admin 9:51 am on April 30, 2017 Permalink
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    AI is Red Hot. But Where Is All This Innovation Pointing Us? 

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  • admin 9:51 am on April 7, 2017 Permalink
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    Path Analytics Shouldn’t Be This Difficult! 

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  • admin 9:58 am on January 14, 2017 Permalink
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    The Rise of AI: Nothing artificial about this intelligence 

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  • admin 10:34 am on February 13, 2016 Permalink
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    Big Data Meets the Cloud – Are You Ready for This? 

    We invite you to join three industry experts for a one-hour webinar on Tuesday, March 1, 2016 – 1pm EST|10am PST|6pm GMT. The webinar will discuss the best way to transfer data to the cloud and how to get the most value from it once it’s there. The speakers will be: Jeff Kaplan (Managing Director-THINKstrategies), Brian Wood (Cloud Marketing-Teradata), and Rodan Zadeh (Product Marketing-Attunity).
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  • admin 9:51 am on December 16, 2015 Permalink
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    Marketers, Make Sure You Pinpoint This Resolution For 2016 

    New yearAre you looking ahead and drafting a plan so that 2016 is “bigger and better” than ever? Let me help. In order to drive more sales and increase revenue next year, one of the key things you need to do is:

    Change the way you think about audience segmentation.

    Yes, it’s time. In 2016, stop thinking about audiences the old-fashioned way, using “cultural” categories like Boomers, GenXers, GenY, Millennials and GenZ. Forget the “18-25,” “over 30” and “retiree” clusters, per se, and move beyond merely localized or regionalized thinking.

    Instead, start thinking about each customer as a unique individual – and start treating them that way, too.

    Odds are, you’re ready for that kind of shift. In Teradata’s 2015 Global Data-Driven Marketing Survey, 90 percent of marketers said that making their marketing individualized is a priority. What’s more, the number of companies where data driven marketing is either embedded or strategic has more than doubled since we first started studying data-driven marketing trends back in 2013. This year, 78 percent of marketers said they use data systematically; two years ago, only 36 percent did. So the ability to pinpoint your individual customer is there. The question is: Are you?

    And let’s not forget: Consumers are ready, too. In today’s always-on global marketplace, no one wants to be bothered with more meaningless noise. When your customers receive messaging and offers that are relevant and meet their needs, you’ll see the positive impact on your bottom line. For example, check out the story of a biking company that saw an increase in revenue per campaign multiply by 1.5 times. (More examples available here.)

    But “resolving” to do something is the easy part. How can you actually make individualized marketing happen?

    First, get your own house in order operationally. Teradata’s Marketing Resource Management solution can help you show the business value of your efforts by connecting campaign results with internal operations and spend. The latest version of our technology offers:

    • One global view on a scalable, fully integrated and flexible marketing platform that lets you plan and control marketing activities.
    • Task Inbox for a more efficient review and approval process, easing adoption and improving the overall user experience.
    • Marketing Calendar improvements.

    Better still, it’s part of Teradata Integrated Marketing Cloud, a fully integrated platform that includes not only applications for Marketing Resource Management, but also the tools you need for executing your plan using comprehensive Digital Marketing solutions. These solutions help you extend the reach of your data and drive measurable results.

    Need help? Talk to us. Teradata Interactive will listen to you, innovate a solution and deliver the key aspects of the Teradata Integrated Marketing Cloud and extensive partnership ecosystem solutions, as needed. We’ll send you confidently into the New Year with a focused strategy based on data driven marketing.

    The post Marketers, Make Sure You Pinpoint This Resolution For 2016 appeared first on Teradata Applications.

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  • admin 9:52 am on August 16, 2015 Permalink
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    This Ain’t Your Grandma’s Loyalty Program: The Five Keys To Individualized Loyalty 

    individualized loyalty-engageLast week, I started a discussion about how customer loyalty is evolving. Today, I’d like to explore how too often, the recognition a customer enjoys as a loyalty member is disconnected from his/her experience elsewhere with the brand and what you can do to change that. Naturally, a customer expects that having a relationship with a brand includes being recognized – after all, she is part of the tribe, right? But what happens when that loyal customer is treated like a stranger, instead of like family?

    It’s damaging to say the least, and regularly ends the relationship.

    The speed at which your always-on customers move today, coupled with the breadth of options available to them and the constant hail of marketing messages they’re pelted with 24/7, conspire to erode the customer relationship – or keep it from even getting started.

    Without properly onboarding new customers, or bolstering your one-to-one connections with your high-value customers, those relationships wither away, if they ever take hold in the first place. Then, you end up scrambling to find more customers to fill the gap, which requires 6-7x more resources.

    But it doesn’t have to be that way.

    Futurist Jason Silva, host of NatGeo’s Brain Games, sees the vast oceans of data our customers generate as an opportunity for brands to connect with empowered individuals in a more meaningful way. “We move into a world of engineered serendipity,” he says.

    The word “serendipity” means a “pleasant surprise.” When a brand creates a relationship that pleases the individual by consistently delivering convenience, unique rewards, engaging moments and a true value exchange for the information shared – it may be a surprise for the customer, but it’s the product of considerable engineering by the marketer.

    By unifying your disparate understandings of individual customers, you can clearly see the highest-value among them, those that have high potential, and get a better view of where you should be focusing your acquisition efforts in the future. Then, by leveraging those insights through an integrated marketing technology platform, you can engage your best of the best, surprise and delight them, and deliver value worthy of the business they give you and the information they share.

    That’s exactly the opportunity you have. You can create an experience that captures the moment with the customer and holds them rapt, an experience that makes them deeply loyal and incredibly engaged with your brand. In other words, every new insight creates the chance for you to engineer a little serendipity – by connecting in right-time relevant ways, by rewarding their relationship and engagement with your brand through an experience that keeps them coming back.

    It’s simple: Individualization is now essential for loyalty.

    How can you achieve individualized loyalty?

    Well, there are as many tools in the loyalty toolbox as there are brands looking to use them. Creating the right experience for your customers is about listening to the information they provide – and answering with the most relevant approach for their needs. Relevance is what cuts through the clutter, connects with the individual, and keeps them from clicking away. Intimate relevance – driven by individualized insights – elevates the loyalty programs of the past to the engagement of the future.

    And that’s what it’s all about. It’s all about the individual. Individualized engagement – fully-integrated into your enterprise and your customer experience – enables you to use deep insights to connect in a vibrantly relevant way, deepening engagement with individuals in a more rewarding manner and ultimately, driving customer loyalty.

    By centralizing your customer view to include traditional behavioral data together with emotional insights, you’ll crystallize your understanding of who your best customers are, what they need and want from your brand. Using data driven solutions, you’ll shift from just approaching audiences to co-creating value exchanges with individual customers. And that experience will touch every point of interaction with your customer – online, offline, wherever she is and whenever she is ready to interact.

    This two-way exchange establishes more lasting relationships, fuels engagement and allows you to not only increase your share of wallet, but as loyalty pioneer Hal Brierley, founder of Brierley+Partners, says, grow “share of mind’ with your customers.

    Make no mistake. This ain’t your grandma’s loyalty program. It requires a mind shift and the right integrated marketing solutions. You’ll need to:

    • Keep pace with expectations. As available options grow, consumer expectations increase. Your customers will have concerns about what you’re doing with their information – as much as they understand that sharing it allows you to create intimacy and relevance. Respect their concerns and nurture their trust.
    • Deliver integrated value. Recognizing the individual and understanding her relationship with your brand is step one. After that, you need to fully integrate those insights into the entirety of the experience, proving that you not only know her as an individual, but can leverage that deep knowing to serve her needs.
    • Recognize that mobile is everywhere. Digital disruption isn’t just about the impact to the marketplace, or what it means for how you do business. As Forrester says, many of your customers have already made the mind shift to mobile, and more do every day. They expect that their customer experience will be everywhere they are.
    • Deliver connected experiences. Individualized loyalty crosses online and offline boundaries, often using mobile as the connection point between worlds.
    • Focus on moments of engagement. Vast budgets can be wasted on disposable interactions that will never be seen, ads invisible to eyes that have grown accustomed to ignoring the irrelevant. In our increasingly connected world, individualized loyalty provides the opportunity to connect with the customer in moments of engagement previously invisible to us as marketers – provided that the interactions honor the relationship and add value for the customer.

    Leading brands are answering these challenges. Next, I’ll explore how Disney, Starbucks and Apple are innovating and excelling with individualized loyalty and customer engagement.

    The post This Ain’t Your Grandma’s Loyalty Program: The Five Keys To Individualized Loyalty appeared first on Teradata Applications.

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  • admin 9:53 am on May 22, 2015 Permalink
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    Does My Asset look Big Data in This? 

    I am often asked for my point of view on trends in the global Utilities analytics market. My headline response this year is that I have seen a marked increase in interest and investment by network companies in particular looking to operate, maintain and monetise assets more effectively.

    Globally, many wires businesses are officially and unofficially asking suppliers such as Teradata “what can you offer in this space?”. Given the increased interest in such offerings, the list of suppliers in this space continues to grow. This sudden acceleration of the market has driven suppliers to approach network analytics from very different angles. It is hard to categorise the solutions on offer precisely, but most will fall into one or possibly two of the following categories:

    • Distributed network solutions implemented on the network itself which have productised analytics at the heart of what they do;
    • Virtual control and monitoring solutions that continually run and assess the state of assets based on configurable analytics algorithms; and
    • Advanced analytics and big data companies such as ourselves that can integrate data from across a utility, and any other relevant external data for analysis.

    In addition to analytics, network companies are also evaluating the pros and cons of adopting industry standards including notation on data such as the Common Information Model (CIM), Smart Grid Architecture model and others. Advice on all of the above is given by engineering consultancies, systems integrators, and others. Are wires businesses confused? You bet they are.

    The most telling statement I heard recently was from a distribution company that had just executed a short RFI around asset analytics. The most concerning thing for them was that every respondent gave a totally different response and approach to a single ‘exam question’ – so how can any supplier be ‘right’? This is a real blocker to change in the distribution space in particular, as a festering uncertainty about what value might be delivered by any solution in an immature market will continually prevent the investment required to deliver the level of benefit expected.

    Here is my headline response to this very valid concern from network sector:

    • The three types of analytics I describe are all valid, and can deliver benefits on their own.
    • However, solution selection is not a straight choice between one solution that sits in one category and one that sits in another. Forward thinking Utilities implement analytics solutions in each of these categories, often focused on the same business problem that when combined deliver exponential results.
    • Utilities asset analytics is still a young industry. Anyone who claims to have ‘out of the box’ benefits on sale and available for delivery tomorrow is probably lying! Over time you will see more uniformity in solutions, and indeed coalitions between suppliers – plus more and more reference cases as solutions are implemented.
    • Be bold – the one thing that everyone I speak to is sure of is that there is significant benefit in investing in network asset analytics. Early adopters prove this to be the case, and in addition reputable suppliers like Teradata can show you examples from many other industries far more mature in asset analytics that continue to better monetise assets using data.

    Come and talk to us about any of these things! Even though we are not a supplier in all of these areas, we are happy to talk Utilities data all day long not only around analytics but more widely as outlined above. It is in all our interests to work openly and collaboratively to enable network businesses to monetise their assets using data by pushing the boundaries – and we at Teradata are proud to be leading that charge!

    Iain Stewart is the principal utilities expert for Teradata in the EMEA region, with over 13 years of experience in utilities sector. Iain also has in depth experience of both smart metering and smart grids, including how these link to and support the wider sustainability agenda. Other areas of experience include renewable energy, and smarter cities. Connect with Iain Stewart on Linkedin.

    The post Does My Asset look Big Data in This? appeared first on International Blog.

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  • admin 9:46 am on March 15, 2015 Permalink
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    Analyse this! Gartner puts data warehouse leaders on the couch 

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  • admin 9:53 am on December 19, 2014 Permalink
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    My Wish List For This Holiday Season 

    giftDon’t bother with the gift boxes and bows. This year, my wish list is topped mainly with things that can’t be wrapped.

    As Director of Corporate Communications for Teradata Marketing Applications, I’ve been a part of tremendous change throughout the marketing industry over the past 12 months. That evolution is being driven by this simple fact: More and more businesses are recognizing the value of data-driven marketing, an approach that’s been proven to revolutionize the customer experience and ultimately, drive revenue. I believe that the companies and brands that adopt data-driven approaches will emerge as leaders in 2015 – and it’s clear that more and more marketers are planning to do just that. But even so, as we turn the page to the New Year, I can’t help but wish for:

    • Less talk, more action on true individualization. As I just mentioned, many marketers say they’re eager to adopt digital marketing and data-driven approaches. But if your inbox is anything like mine, you’re well aware that far too many still rely on the traditional marketing methods epitomized by mass-market emails. Back in September, Teradata’s research confirmed what I’ve seen for quite some time: that the customer relationship is the single path to sustainable growth and reliable retention. That means marketers need to get serious about making a commitment to true individualization.

    As Lisa Arthur pointed out earlier, “true individualization” is not synonymous with “personalization,” a term marketers (and communication pros!) have been using for years. True individualization refers to understanding your customers as individuals – each with his/her own preferences and behaviors –and then providing meaningful experiences based on that knowledge. It’s more than just changing the salutation at the top of an email (where one reads “Dear Mary,” another reads “Dear John,” etc.). When you become truly focused on the individual, you have insights into Mary’s purchase behaviors and know to remind her about an upcoming sale that features her favorite designer. You also know that John lives in Maine and that he may need another shovel to dig out from the latest Nor’easter. In 2015, marketers need to start delivering the one-to-one, real time marketing that we know is critical to customer engagement and loyalty.

    • More creativity. A recent study found that creativity helps companies foster innovation, develop talent and brand recognition, boost revenue and improve market share. In other words, creativity is a key success driver. So, why is it typically in such short supply? Have marketers become lulled by the same-ol’, same-ol’? Or is creativity simply too difficult to define, quantify and/or harness (particularly in a business setting)?

    Contrary to what some may think, becoming data-driven will not quash creativity. In fact, just the opposite is true. As I see it, data is a reflection of people. So, it naturally follows that as you use data to glean more insights, you’ll be able to understand your customers better. Then, once you understand your customers better, you can actually become more creative – in ways that are meaningful, relevant… and effective.

    Of course, when you start paying attention to data insights, you also can do a better job of assessing what works and what doesn’t. That can help eliminate some of the “fear of failure.” Have an out-of-the-box idea? Go ahead! Test it. Prove it works, or keep tweaking until it does. Consumers – whether they’re B2B or B2C – have shown again and again that they’ll reward creativity. And just how can you drive more creativity? Read my favorite book published in 2014 and see if the theories presented by Joshua Wolf Shenk in Powers of Two catalyze innovation in your workgroups.

    • A ride on the cloud. Or should that be “in” the cloud? Or “within?” Or?? Here’s what I’m driving at: References to modern cloud computing have been around for at least a decade, and as marketing ecosystems expand, they’re destined to become more and more prevalent in 2015. Can we please settle on a way to describe the cloud? In the cloud seems to be generally accepted. But on the cloud is popular, too. In, on, within, at… Can we all rise above it and pick one? When we do, you know where I’ll be. You guessed it: on the proverbial cloud nine.

    So, there’s my short wish list of gifts that (with the exception of Shenk’s awesome book) can’t be wrapped. If you were reading this hoping to find ideas for me that were a bit more tangible, well… Those of you who remember my post from last year know that I’m keen on gadgets. It probably won’t surprise you to learn that right now, I have my eye on wearables. From FitBit and GoogleGlass to all that’s happening with Will.i.am, I’m intrigued to see how the marketplace for wearables evolves – and impacts marketing – in 2015. Maybe by this time next year you’ll need a gift box and bow after all?

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