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  • admin 9:52 am on February 19, 2016 Permalink
    Tags: , Confirms, , Times   

    4C Confirms: It IS The Best Of Times For Marketers 

    Group of young people in training courseToday’s marketers are living in a scene right out of A Tale of Two Cities. “It was the best of times, it was the worst of times,” Charles Dickens wrote.

    On the one hand, we have greater access to customer data than ever before, and the digital and offline options for brand engagement continue to grow and improve. There’s search, social media, email, mobile, web… and so on.

    However, simply jumping on board with these new technologies will do little good. You won’t significantly increase sales and revenue unless you have the advanced data management capabilities you need to collect and integrate the information that’s available across all channel opportunities.

    So, it’s the best of times when we consider all the “potential.” But it’s the worst of times when that potential goes unrealized. On top of that, many marketers now feel overwhelmed and confused. Is there a way to pull all of this together? How can you identify and connect with individual consumers effectively and efficiently?

    Ask the folks at 4C, a global, Chicago-based data science and media technology company. Teradata has announced that 4C is utilizing Teradata’s Data Management Platform (DMP) to help digital marketers improve the way they collect data and report results about synchronized cross-channel advertising campaigns.

    Here’s how it works:

    4C is leveraging Teradata’s DMP for its TV Synced Ads product that pairs television ads with digital campaigns. As a result, marketers are now able to serve complementary digital advertising at the same time a TV ad or specific program is running. This advanced approach will:

    • help 4C clients capture real-time campaign performance data,
    • make consumer behavioral data more actionable, and
    • provide more customizable reporting functionality.

    In short, Teradata’s DMP will help 4C improve business intelligence and real-time analytics for cross-channel ad campaigns.

    Sound too good to be true? Well, maybe you haven’t heard of it before because Teradata is actually the first company to bring online advertising and customer marketing data together in this way. Our DMP drives real-time interactions across all channels, provide integrated insights directly to marketing… and confirms what many of us know to be true:

    It truly is the best of times for marketers.

    The post 4C Confirms: It IS The Best Of Times For Marketers appeared first on Teradata Applications.

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  • admin 9:47 am on November 28, 2015 Permalink
    Tags: , , Cuts, , , Problem, , , Times, ,   

    Turkcell cuts call problem resolution times in half with Teradata Data Warehouse Appliance 

    Teradata Press Mentions

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