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  • admin 9:51 am on March 10, 2017 Permalink
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    Five Key Findings from the Teradata Global Data and Analytics Trends Study 2017 

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  • admin 9:52 am on January 11, 2017 Permalink
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    Mobile Marketing Trends of 2017: Skies the Limit 

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  • admin 9:51 am on November 2, 2016 Permalink
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    The Festival of Marketing 2016 in London: 4 Key Marketing Trends That Dominated the Event 

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  • admin 9:47 am on September 20, 2016 Permalink
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    Database Trends & Applications Teradata Targets Hybrid Cloud Environments with Teradata Everywhere and Borderless Analytics 

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  • admin 9:51 am on July 16, 2016 Permalink
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    Key Trends From Performance Marketing Insights: Google Voice, Individualization and SEO 

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  • admin 9:51 am on June 18, 2016 Permalink
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    6 Hottest Digital Marketing Trends at Connect 2016 

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  • admin 9:51 am on June 9, 2016 Permalink
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    The Real Reason Why Google Flu Trends Got Big Data Analytics So Wrong 

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  • admin 9:52 am on February 12, 2016 Permalink
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    Data Driven Marketing Trends From the Enterprise Perspective 

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  • admin 9:51 am on January 22, 2016 Permalink
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    7 Digital Marketing Trends In 2016 That Are Going to DIE 

    Digital trends 2016 that will die

    If you are a digital marketer, think back 2-3 years and try to remember the trends that were ruling our world back them. How far we have come since? Which of those trends are still dominating? Which trends fell by the wayside?

    To answer this question, I Interviewed three digital marketing experts: Kent Lewis of Anvil , Nicholas Scalice of Earnworthy and Liz Rodriguez of Design House. With these three accounts as well as my own combined thoughts I put this list of 7 digital marketing trends that are going to die in 2016.

    7 Digital Trends On the Chopping Board for 2016

    1.Marketing on outdated or irrelevant lame platforms

    As Kent Lewis points out, some ideas were never that good. Despite being acquired by Twitter, Vine is still dying a slow death and should be off marketers’ radar by year’s end. The 6 second format is too short to pack a punch and the novelty has worn off.
    digital marketing trends 2016

    Similarly Foursquare/Swarm and similar “check in” location-based apps have become increasingly less relevant in their current format. While location-based marketing will continue to grow and evolve, these platforms may not make the cut this year.

    2. Content with no strategy

    Consumers (and business decision makers are jaded by the flood of information arriving in their social feeds daily. The only way to cut through the noise is to create timely, relevant and remarkable content that engages, whether that is on social platforms or in search results. Creating content based on a broader strategy will be essential to sustaining awareness and engagement over time. Ad-hoc content marketing will die in 2016… Or the companies that subscribe to that strategy will pay a price if they don’t evolve.

    3. The use of stock images by websites

    Trends continue to show videos and personalized photography yield higher conversions. Which proves to be evident that both brands and businesses alike are transitioning in order to provide users with a rich and personalized experience, thus ditching the overused generic stock images.

    4. Email blasts

    According to Nicholas Scalice, we will see fewer marketers using “email blasts” in the traditional one-size-fits all approach in 2016. Instead, marketers will use email automation and personalization to create email campaigns that are highly customized to a specific individual or small group. Marketing automation software has gotten to the point where it is easy and affordable for in-house marketers to begin using it and getting results and personalization is the way to go for higher conversions. Providing emails that are customized as well as individualized for your users is crucial today. It is a chance with the brand to connect with the user in a very personal way and in turn set up a long-term committed relationship.

    digital marketing trends 2016

    5. Outsourcing content

    According to Liz Rodriguez, we can expect to see a decline in outsourcing content in 2016. Content that is personalized and tailored to a brand and business is critical as users expect much more from online content. We expect to see less outsourcing to content farms and more in- house curated content strategies in 2016.

    6. Huge banner ads

    The problem here is that CTR (Click through rate) has much to be desired currently holding an average clkickthrough rate across all formats at 0.06 %. One reason for the decline could be due to the fact that the web is on the decline but the mobile equivalent for banner ads is mobile popups which are also ineffective. The problem here is not the platform rather the medium. In fact, people have found a way to “cope” with these banner ads and it’s called “banner blindness”. Essentially users are completely avoid looking at banner ads and it turn develop a blindness to all sorts of advertising. Marketers need to rather focus on native advertising and content marketing. Provide the user with content value first rather than just enticing them with an offer.

    Digital Marketing Trends 2016 banner blindness
    Source: tintup.com

    7. Sending campaign traffic to traditional website pages

    You should under no circumstances send traffic to your website’s home page. Homepage’s are inundated with information with many actions to take. If you have a specific purpose in mind then that is what you want to highlight. Instead, send your visitors to a landing page that is specifically designed with a single goal a need anything else related to that action. Landing page software has become so popular; marketers now have the ability to quickly and easily throw a customized landing page up for each campaign, all without the need of a designer. A good landing page will result in good ROI.

    Bottom Line

    As marketers and as customers we are evolving with the ever changing technology at hand. The question is not if we will adapt rather how quickly we will be able to adapt and be able to keep up the technological advancements. What’s hot today might be considered old-fashioned and outdated tomorrow. More importantly – what worked in the past might not work in the future. Technology is not the only thing changing; our customers are changing too, in how they perceive and connect with our brands.

    As you’re building your marketing plan for 2016, keep these “dying” trends in mind. Don’t count on what worked for your before but rather learn what has changed and come up with new ideas and new ways to leverage the technology at hand.

    Is there anything you are going to do differently this year after reading this article? Let me know in the comments below or continue this discussion on twitter @yaelkochman

    The post 7 Digital Marketing Trends In 2016 That Are Going to DIE appeared first on Teradata Applications.

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  • admin 9:51 am on December 22, 2015 Permalink
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    Data Analytics in 2016- The 6 Trends We Must Be Aware Of 

    As we look to end 2015, a year in which more organisations both private and public sought to integrate data analytics within their processes and where hundreds of new products and features hit the market to support this space we now start to think about 2016 and where we are heading as an industry. Below I’m looking at 6 top trends for analytics in 2016 and why we need to be aware of them.

    1. The big question on every executive’s lips next year will be how to “monetize” their data? How will we leverage both the technology and the people resources of the organisation to derive value from the data that we generate and consume? Monetization of the data can be either in the form of increasing revenue streams within the organisation, finding new revenue streams or using the data to create efficiencies within the organisation to reduce cost.

    Why do we need to be aware of this?- Financial pressures will dictate that as an analytics practice we must continue to answer to the business and show how data is the single most important asset that the company has today. Data has a value and we must show the value to the holders of the purse strings in order for us to continue to develop new insights.

    1. Whilst on the topic of monetization, I predict we’ll see a big increase in the monetization of the algorithms used to execute on analytical strategies. Up until now, we’ve been focused on developing our own algorithms or leveraging a lot of the out of the box algorithms that come with analytic platforms such as Aster. However developers of these algorithms will look to the broader use of their IP in return for royalty payments. Still in its infancy is the concept of algorithm marketplaces online where any organisation can procure a pre-built algorithm on a charge basis that runs on their own platforms & their own data. Algorithmia is one such example of an online marketplace. There are many organisations that simply cannot afford to hire or retain a data scientist to develop new features for their business and will instead seek out similar functions online.

    Why do we need to be aware of this?- Look outside of what you can do in-house and start to evaluate whether it is quicker and cheaper to build yourself versus buy.

    1. Let’s face it, the data analytics industry at this moment is very tight in skilled available resources. The question of hiring or retaining data science skills will become increasingly difficult in 2016 and will in fact affect the delivery of major initiatives. Currently on the ground the number of “good” data scientists is still a rarified commodity. By good I don’t mean they have a basic understanding of several programming languages, but they also come equipped with the knowledge on how to seek out the data and apply a process to it. In the public sector alone, there is a dire shortage of resources with the skills needed to be able to identify the data and understand how to apply a data analytics science to the data to produce results. I do foresee the rise of the freelancing data scientist becoming more common in 2016. Reputable data scientists with a demonstrable background in delivering analytic products will be in hot demand. But they will differ to a typical contractor as they’ll become a “Top-gun for hire”. Limited to short stints and to solve specific problems, we’ll see 2-4 week engagements at a time.

    Why do we need to be aware of this?- Seek to develop a resourcing model that meets your development cycles. Use external resources at a time during the project when they are most useful and avoid having to keep them on the payroll when they are not required. You’ll achieve a lot more for a lot less with a good strategic resourcing model.

    1. Of course my pet topic in Apache Spark will increase within the large scale analytics field. 2015 was definitely a breakthrough year for Spark. We saw the integration of Spark into many architecture plans and roadmaps and also were witness to some serious investments in the technology. 2016 is going to be no different with Spark becoming mainstream in analytic projects. Up until now it has been the domain of the wacky few locked away inside the basement. However Spark is getting noticed at the Executive level and mini projects looking at how to leverage the speed of Spark will begin to see light of day in 2016.

    Why do we need to be aware of this?-If you don’t already have a Spark project within your Analytics teams, it’s high time to get on board the gravy train and start to explore its usefulness. Start small and grow from there.

    1. Speed to insight is paramount. I think the days of an extensive ETL process to get the data into a platform is not dead. Rather it has its place within an overall strategy. End users will demand analytics of their data a lot faster in 2016 and with that comes a need to adapt your architecture to meet that demand. But you don’t need to throw out the years of investment in ETL just to achieve faster analytics. What occurred yesterday must be in the hands of a decision maker the next day. Or depending on what line of business you are involved in, you must be able to synthesize the data in near real-time to make a decision. But to do this, we need a range of platforms and processes to achieve this outcome. 2016 will see the demands of business users being met with delivering faster outputs to them in the shortest time possible. It may not see the removal of the time expensive ETL process, but we’ll look to avoid it as much as possible.

    Why do we need to be aware of this?- Analytics in 2016 is all about getting results to the end users in the shortest time possible. From the moment that the data is consumed through to the moment that it is received by the end user the clock is ticking. You’ll need to explore technology, architecture and processes that support high speed analytics.

    1. Innovation to integration- I talk about this a lot. Data analytics is seen very much as a side hobby for many within the IT Department. It’s not well understood nor does it translate itself into identifiable business outcomes. I’ve been witness to many organisations who are very good at setting up a data analytics practice only for it to be seen as a test laboratory for what could be possible. They fail to accurately describe how what has been developed will benefit the business and as a result some great ideas never get to see the light of day. 2016 will go down as the year where we take the innovative concepts from the lab and integrate into a business process. R&D labs within organisations will be required to justify their existence and prove a lot stronger link between what they do and how it benefits the overall goals of the organisation.

    Why do we need to be aware of this?-It’s all about results. You can innovate all you want, but at the end of the day the group investing the money will want to see those innovations come into mainstream processes and deliver results.

    So that’s my view of where the industry is heading in 2016. We are maturing at a faster rate every year and 2016 will simply be another year where we go up another gear and pack more into a single year than we thought possible. I hope everyone has a safe and Merry Christmas and in 2016 the world can become a safer place.

    Ben Davis is a Senior Architect for Teradata Australia based in Canberra. With 18 years of experience in consulting, sales and technical data management roles, he has worked with some of the largest Australian organisations in developing comprehensive data management strategies. He holds a Degree in Law, A post graduate Masters in Business and Technology and is currently finishing his PhD in Information Technology with a thesis in executing large scale algorithms within cloud environments.

    The post Data Analytics in 2016- The 6 Trends We Must Be Aware Of appeared first on International Blog.

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