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  • admin 9:47 am on May 25, 2017 Permalink
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    M&E Journal – Change the Way You Engage – Using Big Data Analytics to Understand and Reach Consumers 

    In this reprint from M&E Journal, learn how Media & Entertainment companies are transforming thanks to big data analytics.
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  • admin 9:52 am on April 29, 2017 Permalink
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    Understand the Customer Through Art 

    Latest imported feed items on Analytics Matters

  • admin 9:51 am on January 14, 2016 Permalink
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    A Primer for Executives to Understand the Cloud  

    by Richard Hackathorn

    The term “cloud” is often misunderstood, even by IT professionals. Simply put, the cloud treats computer resources as a service rather than as a product that is purchased. The cloud service model is similar to an electric or cable utility supplying its service over a grid. Users pay per service unit every month, without ownership and responsibility for running the utility. Hence, cloud services have the potential to complement and extend many traditional IT infrastructures.

    Business leaders will benefit the most when they understand how cloud services deliver value. Here are a few recommendations.

    Be Aware

    It’s easy to dismiss the latest technologies, like the cloud, as not applicable, when in fact cloud solutions are supporting enterprise IT in new and surprising ways. It’s important to pay attention to cloud innovations, learn about the technology and investigate solutions that are relevant to your own organization.

    Awareness can be gained by understanding what is working (or not) in similar industries, asking questions of colleagues and assigning staff or consultants to monitor developments. Cloud solutions may enable you to create and deliver products and services in ways unimaginable by you and your competitors. A cloud solution could be the catalyst that redefines your industry, driving the economics to your business advantage. Be aware of the potential.

    Test the Waters

    The barrier to innovation is not technology, but often a corporate mindset constrained by long-held assumptions whose relevance has faded. To overcome inertia, think about widely held (but past-season) assumptions regarding your business functions and IT infrastructure.

    Regardless of whether your company has a large, mature IT infrastructure or very little, expanding the repertoire of solutions with cloud architectures can maximize your ability to choose and deploy IT offerings quickly and effectively. However, cloud technology, in and of itself, is not a surefire answer for business agility or IT revitalization.

    The best way to move the business in new directions with cloud solutions is to have hands-on experience. There are numerous ways to test the cloud waters to mitigate the risks and minimize long-term commitments. Simply get started in a planned, incremental way.

    Become Reliable, Agile and Smarter

    The rigid way in which organizations operated 20 years ago is archaic. While legacy systems must continue to be reliable, they must also respond more quickly to opportunities and threats. Similarly, the global economy is demanding that business processes become more nimble and flexible, pressuring IT to be both reliable and agile.

    Products and services have steadily improved due, in part, to advancements in business analytics. The new analytics have accelerated the evolution toward increasingly smarter business practices. Enhancements in cloud services, meanwhile, allow simpler and more effective ways of incorporating advanced analytics without major change to the IT infrastructure. As a business leader, insist on the triple play of being reliable, agile and smarter.

    Exploit Opportunities

    Knowing more about cloud architectures and folding relevant aspects into the corporate culture will help the C-suite do more to take advantage of emerging opportunities. By leveraging cloud services to rapidly provision innovative applications, including analytics, organizations can focus on extracting business value instead of managing an underlying infrastructure. Take advantage of these opportunities. Your competitors are probably already doing so.

    Richard Hackathorn is founder and president of Bolder Technology, Inc., a consultancy focused on enterprise analytics, business intelligence and data warehousing.

    This article originally appeared in the Q4 2015 issue of Teradata Magazine. Visit TeradataMagazine.com to learn more about the benefits of leveraging the cloud.


    The post A Primer for Executives to Understand the Cloud  appeared first on Magazine Blog.

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  • admin 9:54 am on April 25, 2015 Permalink
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    Vodafone Leveraging Data to Understand Their Customers 

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