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  • admin 9:55 am on November 15, 2016 Permalink
    Tags: , , , Offerings, , , , Users   

    Teradata Bolsters Managed Services, Product Offerings for Users of Amazon Web Services (AWS) 

    More than 2,450
    Teradata professionals are now AWS certified or accredited; ready to create
    effective Teradata cloud environments on AWS with increased scalability

    Teradata United States

  • admin 9:44 am on April 20, 2016 Permalink
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    Mobile Push Increase App Users Life Time Value with Teradata Digital Marketing Center 

    Teradata Brochures

  • admin 9:52 am on October 17, 2015 Permalink
    Tags: irrelevant, Simplifying, Users   

    Simplifying SAP R/3 is irrelevant for users 

    Part two of a series about an old ‘SAP’ dog who learns a new trick

    Today more than ever, SAP is more focused on technology (HANA) than data. When they do focus on data, they talk about simplifying it because simplification is necessary to make said technology work better.

    In SAP terms, simplification means fewer tables – a feat which is achieved by dropping aggregate tables and support structures. These are very important simplifications when dealing with expensive in-memory technology because building up aggregates eats up processing capacity and fills up the database with redundant data. That stuff I get, but in the grand scheme of data and analytics the discussions about Simplicity and In-Memory are irrelevant because they are small pieces of the analytics puzzle.

    The continuing impediment and struggle to getting value from SAP is in the integration of data. I’ve previously written about the fact that many large companies are running multiple SAP R/3 (ECC, ERP) systems. HANA running as a database under R/3 or S/4 does not solve this issue. It should make BW redundant (finally) – but I do not see how that will resolve the multiple ERP issue.

    To take it a step further, Big Data (read: Non SAP Data) is becoming more important for analytical purposes. As big data grows exponentially, innovations like the logical data warehouse and Hadoop make it possible to store, integrate, and analyze all data for deeper insights.

    SAP Blog Oct 14The chart here – clearly shows that the share of SAP R/3 data that is relevant for decision making decreases over time. This means the data needed for today’s (and tomorrow’s) analytics is increasing reliant on non-SAP sources. Again, I don’t see how HANA or S/4 solves this integration issue.

    Note: That does not mean it has become irrelevant, to the contrary see my previous blog, but people should not believe a simplified, faster running R/3 (or S/4) is enough for analytics today. Next I will write about the value of integrating CRM with SAP R/3. Watch for the next blog in this series in the next day or two.


    The post Simplifying SAP R/3 is irrelevant for users appeared first on Data Points.

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  • admin 9:52 am on June 1, 2015 Permalink
    Tags: added, , , , toolbox, Users,   

    Internet of Things – The toolbox to provide users with added value 

    Mario AichlsederMario Aichlseder will soon be delivering a fascinating presentation at Connect 2015. Today we have the opportunity to ask him some questions to get an insight in to the Internet of Things and how companies profit from it. Mario is VP of Growth at Runtastic, one of the leading health and fitness companies worldwide.

    Question: In your keynote, you will focus on the Internet of Things. How exactly would you define IOT against a marketing background?

    Mario: IoT is a huge buzzword and is sometimes hard to define and to wrap our heads around. Essentially, it is a network of physical objects or “things” using electronics, sensors and software to connect to a service and ultimately providing the user with added value. At the heart of IoT, there is quite a lot of data exchange between different sensors – the service and the user – and a professional marketer will have to learn how to leverage this data in the most meaningful way to his or her customer. Initially, IoT already changed the way we market products or services. Now, it will change the way we position our products or services on the market.

    Question: Which role does IoT play in your job as VP of Growth at Runtastic, i.e. how do you translate IOT into sales?

    Mario: Basically IoT is my toolbox, a vehicle to provide users with added value by using our products, like solving a problem, forming a positive habit, etc. Growth is still a very uncommon position for European companies. I am connecting the full User Journey within Runtastic covering lots of topics from Acquisition to Retention to Monetization. Therefore, it’s quite an interdisciplinary field, strongly interconnected with Product Management, Engineering & Development, Data & Analyses and typical Marketing. One fundamental use case may look like this: Based on the user data – product usage or interaction – certain profiles and segments are created for which we then create individualized campaigns. The general idea is to provide an easy-to-use, yet holistic, solution to the complex topic of Health & Fitness. Technology provides the necessary instruments to help our users achieve their personal health & fitness goals. The more helpful our service is to the user, especially in regards to his or her personal health & fitness journey, the more likely it is that he or she converts to a loyal, long-term customer.

    Question: What exactly is it that attracts sporty people to Runtastic apps and IOT in general?

    Mario: In general, humans can be either internally or externally motivated. I believe Runtastic does a great job and is permanently improving the part of external motivation by offering a great variety of physical and digital products, new and improved features, insights & analytics and a great social experience.
    Ultimately, IoT strives to make our lives easier and also more fun. Keeping track of ourselves and always trying to improve ourselves is part of the competitive nature of humans. Combine that with fitness activities & fun and you get a very sticky product. Furthermore, Quantified Self is already a widespread topic and more and more people are not only getting used to the idea of tracking and sharing their data, but they also see and feel value in doing so. It is the job of products and brands to hold up to the promise of delivering this value with the highest standard of security and discretion. I strongly believe great things will evolve in the near future.

    Question: How does Teradata help to make this fast-paced life easier for you and your customers?

    Mario: The foundation for all our efforts is data; therefore, it is paramount to have a clear vision, strategy and concept for what you want to do with it (the data, that is). This begins with being able to attach proper tracking to product features and continues on to having an aggregated view on all available tracking data and all generated user data spanned over devices, platforms and, of course, being user centric. Based on this information lots of possibilities arise, for example: unprecedented precision of segmentation and targeting for communication, thereby providing users with a very deep insights into their own behavior and so on. Having a tool which allows us to do all this, saves not only time and resources, but ultimately enhances the overall experience for the user, as well.

    Question: The health and fitness sector will see great changes through IOT. What does it, and what does Runtastic have in store for us?

    Mario: That is a big question, but I´ll give it a shot. IoT is creating a world in which we can track almost anything. Tracking devices & sensors will become more and more ingrained in our daily lives, so that we won´t even recognize their existence anymore. This can potentially result in more awareness of our physical needs and in easier access to relevant information and education on the topics around the complex field of Health & Fitness. In my opinion, IoT presents particularly exceptional potential in the area of preventive health measures, a space that will surely benefit from future developments in a great way.
    Remember, you as human want a vitamin, not only a painkiller. The biggest question, and determining challenge, however, will be to create a habit-forming product with the help of technology. I currently do not see technology as being at the level where it can sustainably influence a human’s behavior in a positive direction. Of course, it already helps us in achieving our goals and sticking to certain plans; yet, in order to form a long-lasting and healthy relationship with our body, technology needs to be with us 24/7 to provide value and guidance in preventative and educational ways. And with that, of course, certain challenges around the topics of privacy and security will arise.

    Thanks Mario and looking forward to learn more at Connect 2015 on 9th and 10th of June! Get your ticket here: http://marketing.teradata.com/connect/

    The post Internet of Things – The toolbox to provide users with added value appeared first on Teradata Applications.

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  • admin 9:51 am on October 27, 2014 Permalink
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    Teradata Integrated Marketing Cloud Users Benefit from Expanded Ecosystem of Digital Partners Interactive Services 

    Open platform for digital marketing enables marketers to “master the moment” by personalizing customer experiences using Teradata’s data-driven integrated approach.
    Teradata News Releases

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